Download - Amci Social Media Wrk Shp Overview
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Social Media Basics
By Jim AndrewsQ&A Business Solutions
February 10, 2010
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What is Social Media
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What is the buzz all about?• Becoming a recognized thought leader to a
wide audience.• Monitoring the electronic conversation about
Industries, Professions, Association Trends, Your association clients, Your AMC
• Reaching a larger audience with your messages.
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Positioning Your AMC to Maximize Social Media
• Be current with the technology and social media tools
• Have Policies in place for usage• Risk Management• More Work = More Revenue
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Introducing Social Media to Clients
• Social Media is part of the overall marketing plan
• Utilize a volunteer champion from within the association to “sell” the initiative to the Board.
• Focus on metrics and ROI.
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Social Media Communities…The Value to Associations
• Not new…Yahoo Groups, Google Groups, Bulleting Boards, Listservs
• Strengthening the affinity with the association.– Members want to be and be associated with
thought leaders.
• Inherent risk.
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Professional vs. Personal use of Social Media
• Be careful of who or what you connect to your personal account vs. a business account.– Fan pages vs. personal accounts
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Social Media Platforms
• MySpace• Facebook• LinkedIn• Blogs• Twitter• YouTube
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Twitter Tools• CoTweet (www.cotweet.com)• TweetChat (www.tweetchat.com)• HootSuite (www.hootsuite.com)• TweeetDeck (www.tweetdeck.com)• TweetLater (www.tweetlater.com)• TweetStats (www.tweetstats.com)• Twilert (www.twilert.com)• TwitterBeep (www.twitterbeeps.com)• SocialMention (www.socialmention.com)
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Other Low-Cost, Effective Tools/Websites
• Delicious (www.delicious.com)• Xmarks (www.xmarks.com)• NING (www.ning.com)• Ping (www.ping.fm)• Stumbleupon (www.socialmention.com)• Tweetadder (www.tweetadder.com)• Dropbox (www.dropbox.com)• SocialOomph (www.socialoommph.com)• Socialfish (www.socialfish.org)• NTEN (www.nten.org)