Download - Amazon Web Services' Simon Elisha
![Page 1: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/1.jpg)
Customer Adoption in AustraliaInnovation, Scale, Economy
©Amazon.com, Inc. and its affiliates. All rights reserved.
Simon Elisha
Principal Solutions Architect@simon_elisha
@AWSCloudANZ
![Page 2: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/2.jpg)
Hundreds of Thousands of Customers in 190 Countries
![Page 3: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/3.jpg)
AWS Global InfrastructureSydney Region Launch November 2012
9 Regions
25 Availability Zones
Continuous Expansion
![Page 4: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/4.jpg)
Over 14,000 AWS customers in Australia & New Zealand …
![Page 5: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/5.jpg)
Latency to Capital CitiesSydney
Melbourne
Brisbane
CanberraPerth
Auckland
Wellington
0
50
100
![Page 6: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/6.jpg)
WHY?
![Page 7: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/7.jpg)
INNOVATION
![Page 8: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/8.jpg)
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions Nearly $0
![Page 9: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/9.jpg)
Traditional Process
$250K budget
Start Over
Fund 1 Idea 6 MonthsFail
![Page 10: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/10.jpg)
New Process
$250K budget
Fund 6+ Ideas 1 Month
Fail Fast
Fail Cheap
WIN
Innovate
Revenue
![Page 11: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/11.jpg)
Nasdaq used AWS to Build a New Line of Business
![Page 12: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/12.jpg)
![Page 13: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/13.jpg)
SCALE
![Page 14: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/14.jpg)
• $5.2B retail business
• 7,800 employees
• A whole lot of servers
Every day, AWS adds enough
server capacity to power that
whole $5B enterprise
![Page 15: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/15.jpg)
Amazon S3: Over 2 Trillion Total Objects
1,100,000 peak requests/sec
![Page 16: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/16.jpg)
Really Big Scale
• Store over 1 Petabyte of data• Growing at over 10% per month• Constantly using EMR to analyse
clickstream data and improve their algorithms
![Page 17: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/17.jpg)
ECONOMY
![Page 18: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/18.jpg)
1Replace up-front capital expense with low variable cost
Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
“Average of 400 servers replaced per customer”
2Economies of scale allow us to continually lower costs
Over 35 price reductions
3Pricing model choice to support variable & stable workloads
On-demand
Reserved
Spot
4Drive down IT labor costs both up-front & on-going
IT staff are now 52% more productive, saving nearly $150,000 per application per year.”
Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
![Page 19: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/19.jpg)
Saved $34M on SmartHub app
$10’s of millions saved with first 12 apps migrated to
AWS
50%+ reduction in server costs
Saved millions of dollars in
computing infrastructure for Mobile TV app
![Page 20: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/20.jpg)
Innovation +Scale +Economy
Success in a tough global economy
=
![Page 21: Amazon Web Services' Simon Elisha](https://reader034.vdocuments.us/reader034/viewer/2022042714/557c0a59d8b42aef788b526d/html5/thumbnails/21.jpg)
Thank You
@simon_elisha
@AWSCloudANZ