AltruismChapter 9Reading on Reserve
Questions to be Addressed
•What is Altruism?•What motivates people to help others?•Are differences in the tendency to help
others learned?•What kind of prosocial moral reasoning is
involved in altruism?
Discussion Question:
What is Altruism?
•Rooted in the Latin word alter – meaning other
•Altruism – means “living for others”•Key component – selflessness – an
unselfish regard for the welfare of others•Altruism was ignored as an area of study
in social psychology until the mid-20th century even though Auguste Comte coined the term 100 years prior
Discussion Question:
Discussion Question:
Altruism vs. Prosocial Behavior•Need to consider the role of selflessness
and an individual’s motivation for helping•Altruism – p. 245 – “refers to acts that are
carried out voluntarily by individuals who have no concern for themselves and who have no expectation of any kind of reward.”
•Prosocial behavior – p. 245 – “is a broader category of helping behavior that does not stress personal motives, whereas altruism must involve some kind of clear self-sacrifice.”
Discussion Question:
Discussion Question:
Motivation to Help:Social Exchange Theory•The decision to help others involves a
cost-benefit analysis•We enter into relationships because we
derives some personal benefit from doing so which suggests that no act is truly altruistic
•From this perspective, helping is done out of self-interest (egoistic motivations).
•What do you think of this perspective?
Motivation to Help:Batson’s Model – Empathy-Altruism•Batson argues that true altruism does exist
and that empathy is what sets it apart as altruism
•He argues that a person’s motivation for helping may involve urges that are either egoistic or altruistic.▫ Egoistic – people help others hoping to reduce their
own personal distress (feelings of guilt, worry, shame, fear, etc.)
▫ Altruistic – people help others because they feel empathy toward them and their situation (feelings like compassion, warmth, softheartedness, etc.)
•What do you think of these ideas?
Motivation to Help:Evolutionary Theories• Perhaps helping behavior is a matter of
natural selection.• Darwin suggested that “altruistic animals
risk the survival of their genes by engaging in self-sacrificing behaviors that threaten their long-term reproductive potential.”
• There are three ways that altruistic genes might be passed on:▫Kin Selection▫Reciprocity▫Group Selection
Motivation to Help:Evolutionary Theories•Kin Selection
▫Proposes that we are more likely to act altruistically when it comes to saving our relatives
•Reciprocal Altruism▫Suggests that helping in the short run
increases the probability that our genes will be protected in the future.
▫What goes around, comes around▫Helps explain non-kin helping behavior
Motivation to Help:Evolutionary Theories•Group Selection
▫This perspective argues that groups consisting of cooperative members are more likely to survive and pass on their genes than groups composed of selfish members
Process of Helping
Process of Helping:Assuming Personal Responsibility•We often times ask ourselves a number of
questions in this stage:▫Does the victim “deserve” help?▫Do we have the expertise or competence
necessary to help?▫Do other bystanders share responsibility
for helping? Diffusion of responsibility – refers to the
tendency for bystanders to diffuse the responsibility for helping among themselves
Process of Helping:Situational Factors• Time
▫Do we have the time to help?• Presence of others
▫The bystander effect• Size of place
▫Larger the city size, the less likely people are to help a stranger
• Moods and Emotions▫Good moods = more helpful behavior▫Bad moods = sometimes more helpful
behavior, sometimes less helpful behavior (in children)
▫Guilt = more helpful behavior
Discussion Question:
•What does the research on situational factors influencing helping behavior teach you about how you have been approaching your service-learning experience thus far? (pp. 254-261)▫Time▫Presence of others▫Size of place▫Moods and emotions
Discussion Question:
•Can you manipulate any of these factors to produce more helping behavior from the MOJH students than what they are already contributing?
•If so, how?•Why?
Motivation to Help:Social Norms•Social norms – socially constructed
expectations for how we ought to act•Two classes of social norms around helping
behavior:▫Norms that invoke rules of fairness
Norm of reciprocity – “tit for tat” The principle of equity – what’s fair? Beliefs about justice – you reap what you sow
▫Norms that address questions of social responsibility we should help people who are dependent
upon us
Discussion Question
•Have any of these rules regarding social norms influenced your helping behavior in your service-learning project this semester?
•Why or why not?•How?
Unwelcome Help
•What explains why people would not want help?
•Threat-to-self-esteem model – proposes that a person’s reaction to assistance depends on how help is offered.▫“providing help in a way that allows for
some kind of fair exchange also produces a positive effect that contains elements of self-support.”
Learning to Help
•The culture into which one is born will shape our prosocial and altruistic tendencies.
•We learn norms from our group through the process of socialization.
•How do we learn helping behavior?
Theories Explaining How We Learning Helping Behavior•Rewarding Altruism and Prosocial Behavior
▫Results of one study showed “subjects who received a polite thank-you for giving directions were more likely than subjects who were treated rudely to later offer help to a confederate.”
•Modeling Altruism and Prosocial Behavior▫Adults and children learn prosocial behavior
through modeling Adults are more likely to help if they see
someone model prosocial behavior
Development of Prosocial Behavior•The tendency to help others increases as
children mature. Children are able to do more of the following as they mature:▫Understand and accept social norms▫Take the perspective of others▫Empathize▫Feel greater social responsibility and
competence▫Greater moral reasoning – the reasons they
give for helping
Theories Explaining the Moral Development in Children•Cialdini’s Socialization Model of Charitable
Behavior▫First step: children view altruistic behavior
either in a neutral manner or even as punishing because they associate it with a loss of rewards
▫Second step: children become aware of social norms that prescribe prosocial or altruistic behavior. Motivations for helping at this point are linked to external rewards.
▫Third step: charitable behavior is intrinsically rewarding.
Theories Explaining the Moral Development in Children•Bar-Tal and Raviv’s Cognitive-Learning
Model▫Phase 1: Compliance – concrete▫Phase 2: Compliance▫Phase 3: Internal initiative – concrete▫Phase 4: Normative behavior▫Phase 5: Generalized reciprocity▫Phase 6: Altruistic behavior
▫P. 271, Table 9.6
Theories Explaining the Moral Development in Children•Kohlberg’s Stages of Moral Development
▫Pp. 272-273, Table 9.7▫Proposed that children pass through a series
of stages of moral reasoning as they mature▫Suggests an individual’s level of moral
development is not determined by whether s/he decides an action is right or wrong but rather by the specific reasoning s/he uses.
▫Reasoning abilities become more sophisticated as the child matures
Theories Explaining the Moral Development in Children•Eisenberg’s Model of Prosocial Reasoning
▫“At the lowest level of development, children’s decisions to help are based on hedonistic concerns – how helping will satisfy their own needs or wants.”
▫“As they mature, children begin to consider other people’s needs.”
▫P. 275, Table 9.8