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Group Members:
Muzahir Ali Zarwar Khan
Ali Khan Afridi
Fahad Yousaf
Mashal Khan
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Identification of market gap or opportunity.
.Fashion industry (ready made garments)
.Food industry Selected Idea:
.Food industry
Aim of selection
.Big idea
.Minimum investment
.blue ocean
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Questionnaire. Visit to:
.Banks
.offices
.industries
.Telecommunication companies
.Other large & small organizations
Aim.Identification of potential customers
. Reasonable marker exists or not.
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Working people in;
. Different organizations in Peshawar.
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Slogan:
.Safe and Healthy food at your door step
Logo:
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Food delivery service industry Resources needed:
. Small house (kitchen)
. 4 to 5 delivery personnel
. 2 to 3 qualified cooks
. 3 motorcycles &
. Small van
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Product:. Service + food
. Fast food
. Regular foods Price:
. Reasonable prices
. Cost reduction (bulk purchases)
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Pricing strategy Market penetration pricing
Key factor Attract a large number of customer
Reason of adopting this strategy Market is price sensitive
To eliminate competition
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Place:
. Suitable place
. Market accessible
. At proper distance from cityPromotion:
. High quality ( main tool for Promotion)
. Mostly by word of mouth
. Small banners
. Booklets
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STRENGTH
WEAKNESS
OPPORTUNITY
THREATS
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Knowledge of market
Convenience
Location
Pricing
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Heavy traffic results delay in delivery
Competition(Generic market)
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Due to security reasons the people aremigrating toward cities.
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New entrants'
Petroleum prices increases
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Delivery on time
Professional and well trained employees
.Attitude & behaviour
.Communication skills
.Sincere
.Display cards
Service warranty/Guarantee Information flow to customers
Quality and quantity
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Food will be delivered on customers demand
For customer satisfaction:.Ingredient information
. Soft drinks, minerals etc
.Sweet dishes may also be delivered.
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For customer satisfaction:
.Website
.online streaming
.Booklets and brochure
.Customer can visit our kitchen and office 24hrs\ 7 days.
Customer feedback
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Form of Customers record
Format of the form include:. Organization name
. Name of customer
. Contact no
. Date of birth etc,
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Food will be provide in:
.Disposable Containers.
(Plates, spoons, forks, bowl, plastic cups) etc
Delivery of food will be on the demand of customers
Party packages
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We will extend our business as
. Food delivery to Homes
. Lunch & dinner
Future goal
. Market leaders
. Pioneers
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