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THE SHAPE OF THINGS TO COME
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HOW TO INCREASEONLINE REVENUEVIA MARKETPLACES
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Al GerrieMultichannel Consultant WeArePentagon
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WE ARE
Pentagon is a market‑leading ecommerce service provider. Our extensive marketplace management expertise helps businesses sell more online.
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WE ARE PENTAGONDELIVERING
INVENTORY CREATION
PRODUCT OPTIMISATIONACCOUNT MANAGEMENT
BRANDED STORE DESIGN SALES & REPORTINGCUSTOMER SERVICE
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CLIENTS:
ECOMMERCE MANAGED
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Al GerrieHead of Multichannel
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Mountain Warehouse• One of the UK’s leading
Sports & Outdoor retailers • 160+ UK Stores• Multi Currency Website• Delivery to over 70 countries• Active on Marketplaces • Localised translations and CS• Offers Click & Collect• Delivers to Argos Stores via eBay• Christmas 2013 +127% YoY online
(OC&C Retail Week)
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Whymarketplaces?
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• Traffic• Localised offering• Established payments• Low cost of entry• Mobile Solution
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• Year round churn• New demographic• 3rd party tools • Test the water• Low risk
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How? Direct IntegrationOr Outsource?
Have you got the expertise and experience in house?
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There may be downsides...• Compliance• Customer ownership• Commission• Integration
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Premium brands CAN sell on marketplaces, without damaging their brand
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You do NOT have to
everything!
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Marketplaces are perfect for Cross Border Trade
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• Translation• Delivery/Returns• Legal entity• Size Matters!• Payment• Tax thresholds
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Amazon offers a credible solution for CBT
into Europe, JP, CA & the USA
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But Amazon is my competitor!
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Amazon will STILL beyour competitor anyway
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WE ARE CROSSING BORDERS:
Think outside the UK!
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WE ARE CROSSING BORDERS:
eBay has 22 worldwide marketplaces
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Start with Australia, the US, France & Germany
No translation required inUS and Australia
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OK, where next…Brazil
RussiaIndiaChina
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Have you really
finished in Europe?
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Zalando and Otto are expanding
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Allegro is responsibleFor 1 in 3
Ecommerce transactionsIn Poland
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Allegro is also a retailer
Allegro has its ownestablished
Payment gateway
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Russia = Ozon
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But eBay and Amazon are not far behind...
• Amazon has an office in Moscow• eBay has a Russian site• Delivery is still an issue to Russia
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Marketplaces are around 90% of e-commerce in China...
has a 56% share
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Australia = Quick win
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Amazon targets 50% of the US Market
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THE SHAPE OF THINGS TO COME
WeArePentagon.com