Download - Airtel Final
TELECOMMUNICATION MARKET IN INDIA
The Indian telecommunications Network with 250m telephone connections is the
fifth largest in the world and is the second largest among the emerging economies
of Asia. Today it is the fastest growing market in the world and represents unique
opportunities for UK companies in the stagnant global scenario. Tele-density,
which was languishing at 2% in 1999, has shown an impressive jump to 9.5% in
2006 and 10.5% in 2007 and is set to increase to 20% in the next five years
beating the Govt. target by three years. Accordingly, India requires incremental
investments of USD 20-25 bln for the next five years.
Private operators have made mobile telephony the fastest growing (over 164%
p.a.) in India. With more than 33 million users (both CDMA and GSM), wireless
is the principal growth engine of the Indian telecom industry. Given the current
growth trends, cellular connections in India will surpass fixed line by late
2004/early 2005. Intense competition between the four main private groups -
Bharti, Vodafone, Tata and Reliance and with the State sector incumbents-BSNL
and MTNL has brought about a significant drop in tariffs. There has been almost
74% in cell phone charges, 70% in ILD calls and 25% drop in NLD charges,
resulting in a boom time for the consumers.
The Government has played a key enabling role by deregulating and liberalising
the industry, ushering in competition and paving the way for growth. While there
were regulatory irregularities earlier, resulting in litigation, these have all been
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addressed now. Customs duties on hardware and mobile handsets have been
reduced from 14 percent to 5 percent.
The Indian government has merged the IT and Telecom Ministries to speed up
reforms and decision on the Communication Convergence Bill to enable the
common regulation of the Internet, broadcasting and telecoms will be taken after
the new Government assumes responsibilities in may this year. An independent
regulatory body (TRAI) and dispute settlement body (TDSAT) is fully functional.
INDIAN CELLULAR MARKET
The Bharti Group, which operates in 23 circles, continues to be the country's
largest cellular operator, with 50 lakh subscribers. BSNL, which operates in 22
circles, has a subscriber base of 37 lakh subscribers. Thus BSNL stands second
largest cellular operator in terms of subscriber base at the end of the fiscal ending
March 31, 2007, displacing Vodafone from the second position.
Vodafone, which operates in only eighteen circles, is the third largest operator
with a subscriber base of 32 lakh. Unlike fellow public sector undertaking,
MTNL, which operates in Mumbai and Delhi, BSNL has been a very aggressive
player in the market. "Cellular operators who expected BSNL to go the MTNL
way, were taken by surprise and did not take effective steps to counter it, till it
was too late in the day," said a telecom analyst.
Belying fears of a slowdown in cellular subscriber acquisitions, the cell club has
reported a 7.92% growth, the highest growth in any month so far, during March
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2005. Year-on-year, the cellular subscriber base in the country has almost doubled
in March 2005, and is expanding at the rate of 25% per year thereafter.
The cellular subscriber club expanded by 21.31 lakh last month. This is much
higher than 5.9 lakh subscribers added in February 2005 and 2.13 lakh in January
2005. Idea, which operates in Seven circles, is the fourth largest operator with a
subscriber base of 17.80 lakh, higher than BPL's 11.31 lakh subscribers across
four circles. The subscriber numbers per operator drop sharply with the sixth
largest operator, Spice Communications, having a subscriber base of 9.40 lakh,
followed by Reliance Telecom's 8.9 lakh subscribers. MTNL is the ninth largest
operator, with a base of 8.32 lakh subscribers.
While the subscriber base-jumped by 3.38% to 44.39 lakh in the metros,
subscriber base of category A circles of Maharashtra, Gujarat, Andhra Pradesh,
Karnataka and Tamil Nadu jumped by 10.18 % to reach 43.64 lakh. Category B
circles of Kerala, Punjab, Haryana, Uttar Pradesh (West), Uttar Pradesh (East),
Rajasthan, Madhya Pradesh and West Bengal recorded a jump of 10.69%, with a
total base of 33.74 lakh subscribers. Circle C has reported 12.74 % growth with
subscriber numbers jumping to 5.08 lakh.
Among the metros, while Mumbai added 1,63,180 subscribers, higher than the
1,58,646 added by Delhi, the Capital's cellular subscriber base of over 80 lakh is
still higher than Mumbai's 66.89 lakh. While the cellular industry has been on roll
for the first three quarters of the previous financial year with an average of 16.75
lakh monthly additions in the third quarter, the first two months of 2007 had seen
the growth slowing down.
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GSM MARKET IN INDIA
Regional Interest Groups - GSM India
With a population of around 1.1 billion growing at roughly 1.7 per cent a year,
India is potentially one of the most exciting GSM markets in the world. After two
rather difficult years, the past 12 months have seen the region's promise beginning
to come to fruition. Much of this success can be attributed to the stabilisation of
the licensing and regulatory environment.
India's telecommunications have undergone a steady liberalisation since 1994
when the Indian government first sought private investment in the sector. More
significant liberalisation followed in 1996 with the licensing of new local fixed
line and mobile service providers. However, it has been the government's New
Telecom Policy (1999) that has had the most radical impact on the development
of GSM services. 'The policy's mission statement is 'affordable communications
for all', There is a genuine commitment to creating a modern and efficient
communications infrastructure that takes account of the convergence of telecom,
IT and media. In addition, the policy places significant emphasis on greater
competition for both fixed and mobile services.'
Competition in the mobile sector has already had a visible impact on prices with
calls currently costing less than 9 cents per minute. This means that service costs
have fallen by 60 per cent since the first GSM networks became live in 1995. It
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also helps explain why a recent Telecom Asia survey revealed that more than 70
per cent of Indian mobile subscribers felt that prices were now at a reasonable
level.
One of the challenges facing GSM operators in India is the diversity of the
coverage regions -from remote rural regions to some of the most densely
populated metropolitan areas in the world. India has more than 40 networks,
which cover the seven largest cities, over 7000 towns and several Lacs villages.
Such depth of coverage has required enormous investment from India's operators.
It is estimated that more than Rs200 billion had been invested in India's GSM
industry by mid-2000, a figure that is set to be supplemented by a further Rs. 300
billion over the next five years.
The good news is that subscriber growth is beginning to look healthy. With
India's low PC penetration and high average Internet usage -at 14-20 hours a
month per user it is comparable to the US -the market for mobile data and m-
commerce looks extremely promising. WAP services have already been launched
in the subcontinent and the first GPRS networks are in the process of being rolled
out. In the year ahead, GSM India will work with its members to realise the
potential of early packet services in anticipation of the award of 3GSM licences.
India fastest growing GSM mart
India is expected to have 145 million GSM (global system for mobile
communications) customers by 2007-08 compared to 26 million subscribers as on
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March 2005, according to the Global Mobile Suppliers Association. "For GSM,
India is a success story. It is one of the fastest growing markets with its subscriber
base doubling in 2005. At this pace, the target of 150 million subscribers by 2007-
2008 is definitely achievable," Alan Hadden, president of GSA, said at a news
conference in New Delhi. Globally, the GSM market reached 1 billion users in
February 2005, he said, adding GSM accounted for 80 per cent of the new
subscriber growth in 2005."Almost every Latin American operator has chosen
GSM. In North America GSM growth is bigger than CDMA (code division
multiple access)," he said. Commenting on the raging debate over GSM versus
CDMA in mobile services arena, Hadden said: "GSM is the world's most
successful mobile standard with over 1 billion users, and is an open mobile
standard. It also supports automatic international roaming, which is a major
contributor to business plans."
India’s GSM mobile firms’ revenue up 30 pct
India’s private telecoms firms offering GSM-based mobile services reported a 24
percent rise in revenue in the year to March 2007 but said future growth rates
could slow because of heavy taxes on the nascent industry. Although India’s
mobile sector is the world’s fastest growing major wireless market, it is amongst
the highest taxed industries in the country. Mobile carriers pay as much as 25
percent of their revenue as licence fee, spectrum charges and other taxes. The
Cellular Operators Association of India (COAI) said revenue for fiscal 2003/04
stood at 83.08 billion rupees ($1.86 billion) compared with 64 billion rupees a
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year earlier. According to T.V. Ramachandran, director general at COAI, “These
revenue growth rates cannot be maintained unless there is a concerted effort by
the government to cut excessive levies and allow sharing of infrastructure”
“But the potential to do much better exists as there is still huge demand in the
sector.” Ramachandran said the sector was still losing money but declined to
elaborate. Sales jumped because of a doubling of the GSM (Global System of
Mobile Communications) user base as more people entered the flourishing market
thanks to one of the lowest call rates in the world. But the monthly average
revenue per user, a key measure of profitability, declined 17.4 percent to 432
rupees in the fourth quarter compared with 523 rupees in the first quarter due to a
cut in tariffs and excessive competition among companies. Growth slowing,
demand untapped: The association has not included the financial performance and
the GSM-user base of state-run firms Bharat Sanchar Nigam Ltd, the second-
ranked player, and Mahanagar Telephone Nigam Ltd, Ramachandran said. There
are 150 million GSM customers and more than 96 million users of the rival
CDMA-based mobile services in the country.
The pace of growth in monthly additions is slowing after just 1.25 million users
took up the service in April compared with
1.9 million in the previous month and 1.63 million in February. Ramachandran
blamed the slowdown on a majority of small GSM operators being unable to
expand networks into rural swathes where demand remained largely untapped.
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“Our surpluses are not enough to cover costs of network expansion and financing
charges on loans. We are making money only to cover operating expenses,” he
said. Carriers are now subsidising handset costs to woo users into the
underpenetrated industry forecast to have more than 250 million customers by
2007. Roughly three percent of Indians own a mobile phone compared with about
20 percent in China. About a dozen firms such as Bharti Airtel Ltd, 28 percent
owned by Singapore Telecommunications, Reliance Infocomm Ltd and the Indian
GSM-unit of Vodafone group battle in the hotly competitive sector.
DOES GSM HAVE THE EDGE?
GSM operators are not the only ones who are worried about the rapid strides
made by CDMA mobile players Reliance Infocomm and Tata Indicom in the
Indian cellular market?
The GSM suppliers – both handset and equipment - who incidentally also have
their other foot firmly placed in the CDMA pie, are beginning to lose some sleep
over what was earlier termed as `niche’ and `minuscule’ data carriage market by
the operators
Apart from the strong success of the two CDMA operators whose networks are
based on code division multiple access (CDMA), the miserable showing of the
four global standard for mobile (GSM) based networks that launched general
packet radio service (GPRS) service for data connectivity in last three years, has
the vendors worried. Global mobile Suppliers Association (GSA) now believes
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that even though India will primarily remain a voice traffic-led market in next
two-three years, the data traffic component will grow by 25-30 per cent, an
optimism that it’s trying to make GSM operators feel as well.
EDGE holds the promise of delivering data speeds of around 170-180 kbps (as
against the theoretical speed of around 380 kbps) which, if achieved, promises the
launch of many data applications. The scalable cost of migrating from GPRS to
EDGE is not too high and mainly comprises software upgrades in case of a
modern network such as Bharti and Hutch, claimed chairman of GSA India
chapter Rakesh Malik.
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INTRODUCTION
Airtel (Bharti Airtel Ltd.)
Bharti Airtel Limited was incorporated on July 7, 1995 for promoting investments
in telecommunications services. Its subsidiaries operate telecom services across
India. Bharti Airtel is India's leading private sector provider of
telecommunications services based on a strong customer base consisting of 50
million total customers, which constitute, 44.6 million mobile and 5.4 million
fixed line customers, as of March 31, 2007.
Airtel comes to us from Bharti Airtel Limited - a part of the biggest private
integrated telecom conglomerate, Bharti Enterprises. Bharti provides a range of
telecom services, which include Cellular, Basic, Internet and recently introduced
National Long Distance. Bharti also manufactures and exports telephone
terminals and cordless phones. Apart from being the largest manufacturer of
telephone instruments in India, it is also the first company to export its products to
the USA. Bharti has also put its footsteps into Insurance and Retail segment in
collaboration with Multi- National giants. Bharti is the leading cellular service
provider, with a footprint in 23 states covering all four metros and more than 50
million satisfied customers.
S E R V I C E S
Airtel Prepaid
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Airtel Prepaid, the Ready Cellular Card from Airtel comes to you from Bharti
Enterprises, India's leading integrated telecom service provider. Going mobile
with Airtel Prepaid is a new way of life. With a host of great features, also simple
to use, Airtel Prepaid makes everything that you dreamt and believed, possible.
Total Cost Control
You can control your Airtel Prepaid like never before. No more rentals or deposits
– simply recharge as much as you need to from as low as Rs. 10, to as high as Rs.
10,000/-.
Pre activated STD/ISD without deposits or rentals
You can now enjoy a pre-activated STD/ISD on your Airtel Prepaid. No more
paying deposits or having a minimum balance in your account to make an
STD/ISD call. Hassle-free calls are here to stay!
Strong Network Coverage
Enjoy complete clarity when calling with Airtel’s world-class technology and
unbreakable network coverage that spans over 23 circles across the country.
Instant Balance and Validity Enquiry
Your account balance is updated on the screen of your handset at the end of each
chargeable call. You can also call 123 from your mobile phone and listen to the
voice announcement or simply dial *123#, press 'OK' or 'YES' button and your
account balance will be displayed on the screen of your handset.
Recharge your Airtel Prepaid
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Recharging is Easy. The calling value on your card keeps reducing as you make
calls or use any other chargeable service. Choose the Airtel Prepaid Recharge
Coupon that’s right for you, from a variety of tailor– made recharge coupons with
different denominations, which are available at a number of outlets across your
city. Simply follow the procedure mentioned below, to recharge your phone.
Prepaid Roaming
Airtel Prepaid comes preactivated with 'National Roaming', so you stay connected
no matter wherever you are. You can also send or receive MMS, check your email
and access other GPRS services while roaming in India as you would in your own
city. While traveling abroad you can receive calls & send or receive SMS.
Other Services
Airtel brings you, a wide range of Services that will change the way you
communicate. Try them and discover a whole new world of fun and excitement.
Call management Services
Call waiting, call hold, call divert and Caller Line Identification Presentation – all
with your Airtel prepaid connection.
Voice Mail
When your handset is switched off, or you’re too busy to answer the phone, Airtel
Voicemail will answer your calls and record a message. The best part is that
there's no extra monthly cost for setting up Voicemail - you just pay for the phone
call when you use the service.
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SMS (Short Messaging Service)
Send messages quickly and easily using text, if it's too noisy to talk or you don't
have much time. It's the way to share those interesting one-liners, important
reminders and rib-tickling jokes, with anyone, anytime, anywhere in the world.
Airtel Live! Voice Services: Just Dial 56465, and name the service. For e.g. say ring
tones to download your favorite ring tones. You can also choose a variety of
content options like Live Cricket Commentary, latest National / International
News, Movie Reviews or Stock Market Updates.
Airtel Live! SIM Services: Access loads of fun content and exciting services like
cricket, stocks, on your phone at the touch of a few buttons with Airtel Live! SIM
based Services on your SIM card menu. To download new services on your Airtel
SIM, choose the "What's new" option under the "Airtel services" menu.
Airtel Live! SMS Services: You can enjoy a host of services by sending a keyword as
an SMS to 56465! Choose Astrology / Horoscope, Cricket, Bollywood /
Hollywood / Indi Pop Ring tones. In case you need assistance SMS, Help to
56465.
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Hello Tunes
Tired of that boring old ‘tring tring’ on your phone? Well now when a friend
calls, you can make them groove to the hottest new tracks burning up the music
charts with Hello Tunes from Airtel! You get a wide choice of songs in the
Popular & New Arrivals categories that are updated regularly. What's more you
can directly call the number for your kind of music, e.g. call 678005 for English
New and 678001 for Hindi New. This would directly take you to your favorite
artist's Hello Tunes listing.
Copy a Hello Tune
Get the tune you want, all you have to do is call 55055 and follow the simple
voice instructions to copy your favorite Hello Tunes. Once inside the copy
feature, just key in the 10-digit Airtel mobile number you want to copy the Hello
Tune from and you get the same Hello Tune assigned to your number.
Gift a Hello Tune
Forget gifting chocolates, flowers and greeting cards. Say it with a song instead!
Gift a Hello Tune to that special someone. Just call 55055 and choose the song
that you want to gift. Follow the simple voice instructions and key in the 10-digit
Airtel mobile number that you want to gift the Hello Tune to. You will get an
SMS notification upon successful receipt of that gift.
Buy Music - Airtel Music Shops
Buying your favorite Hello Tune or Ring tone is as simple as recharging your
phone with talk time. Simply walk into your nearest Airtel Shop and walk out
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with your favorite song. Choose from Bollywood Hits to Indipop Remixes, Hard
Rock to Gujrati Garba, Bhajans to Jazz, Bhangra Beats to foot tapping Tamil Hits
from a list of more than 18000 songs.
Reach us Anytime Anywhere
In case you need assistance, dial '121' - our toll-free number, accessible from
anywhere in the country, even while roaming. You can also send us an SMS to
121 or mail us at [email protected].
*In case of email, mention your mobile no. like, 9810012345, in the subject of the
mail for a quicker response.
Airtel Postpaid
Airtel welcomes you to a vibrant world of unlimited opportunities. More exciting,
innovative yet simple new ways to communicate, just when you want to, not just
through words but ideas, emotions and feelings. To give you the unlimited
freedom to reach out to your special people in your special way.
Easy Billing
Enjoy a host of rich features only with Airtel e-bill. Register free on ‘My Airtel’
section and view your monthly bill with call details for last three months. Sort
your calls between personal and official or analyze your usage, at the click of a
button. To change your tariff plan call our IVR at 121 and leave a request.
Easy Payment Options. Anytime Anywhere
You can choose from a host of convenient payment options only with Airtel.
Walk into any Airtel relationship centre and make your payments by cash or
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credit card. Drop a cheque at any of the drop boxes for making payments or
simply log on to My Airtel section and pay instantly through your credit card.
You can also opt for easy payment options like:
Standing Instructions
You can give us standing instructions to debit your credit card account for your
monthly Airtel bills. All you have to do is fill the Standing Instruction Form and
mail, fax it to us or drop it any of our relationship centres.
Electronic Clearing System
Fill an ECS form and mail, fax it to us or drop it any of our relationship centres to
directly debit your bank account for your monthly Airtel bill.
Pay while roaming
Airtel has introduced 'Anywhere payment' that offers you the convenience of
making payments while you roam. Walk in to any Airtel Relationship Centre in
the country, make payments by cash or credit card and enjoy uninterrupted Airtel
Services.
Credit limit
Your pre-set credit limit mentioned on your monthly bill helps you keep your
mobile charges in control, keeps track of your usage and ensures that your mobile
phone is not misused. Should you exceed your credit limit, you will be informed
via a voice or a non-voice message to make an interim payment and reduce your
account balance below your credit limit. You may also choose to pay us an
additional refundable deposit to enhance your credit limit or opt for our
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convenient payment method of Credit Card Standing instruction .You can also
make use of ECS facility.
Strong Network Coverage
Enjoy complete clarity when calling with Airtel .It offers you world class
technology and unbreakable network coverage that spans over 23 circles across
the country.
Long Distance Calling Facility
Call long distance calls in India and Overseas with STD / ISD facility on your
Airtel phone.
Widest Roaming - National and International
Airtel's roaming service allows you to stay connected and use your mobile phone
to make or receive calls from almost anywhere in India and also over 160
countries, abroad.
GPRS - Roaming
Use Airtel Postpaid's GPRS services, while roaming, to access the internet and
office mails (eg. BlackBerry services), from almost anywhere in India and abroad.
Say it. In more than just words, with Services from Airtel
Airtel brings you a wide range of Services that will change the way you
communicate. Try them and discover a whole new world of fun and excitement.
Call management Services
Call waiting, call hold, call divert and Caller Line Identification Presentation, help
you do more with your Airtel Postpaid connection!
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Conference call
You can hold a teleconference with 5 people simultaneously with Call
Conferencing service from Airtel. In fact, you can set up a conference even when
the other five are using a landline phone. To know more, call customer service at
121.
SMS (Short Messaging Service)
Send messages quickly and easily, using text, if it's too noisy to talk or you don't
have much time. It's the way to Share those interesting one-liners, important
reminders and rib-tickling jokes, with anyone, anytime, anywhere in the world.
Subscription Alerts
Get regular alerts on news, jokes, business, health and films on your Airtel mobile
phone with Subscription Services. SMS <SUB NEWS> for News, <SUB
JOKE> for Jokes, <SUB BIZ> for Business News, <SUB SPO> for Sports Alerts
& <SUB VAASTU> for Vaastu tips to 3333.
MMS (Multi-media Messaging Service):
Jazz up your messages with pictures, images and video clippings, with MMS from
Airtel! To activate MMS on your phone, SMS 'MMS' to 56465 and save service
settings.
Airtel Live!
Make your mobile the most happening entertainment destination with Airtel Live!
Airtel brings you the latest in entertainment and information services, right on
your phone!
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Airtel Live! WAP Services: Download the latest ringtones, games, wallpapers,
videos and much more. You can also get news clips, watch live TV and download
full songs on you phone! To get Airtel Live! settings on your phone SMS 'Live' to
56465 and save the settings that you receive as your preferred connection. Airtel
Live! Portal can be accessed from you GPRS enabled phone, by sending a SMS
'FUN' to 56465.
Airtel Live! Voice Services: Just Dial 56465 and say the name of the service. For
e.g. say ‘Ring tones’ to download your favourite ring tones. You can also choose
a variety of content options like Live Cricket Commentary, latest National /
International News, Movie Reviews or Stock Market Updates.
Airtel Live! SIM Services: Access loads of fun content and exciting services like
cricket, stocks, on your phone at the touch of a few buttons with Airtel Live! SIM
based Services on your SIM card menu. To download new services on your Airtel
SIM, choose the "What's new" option under the "Airtel services" menu.
Airtel Live! SMS Services: You can enjoy a host of services by sending a
keyword as an SMS to 56465 ! Choose Astrology / Horoscope, Cricket,
Bollywood / Hollywood / Indi Pop Ring tones. In case you need assistance SMS
‘Help’ to 56465.
GPRS (General Packet Radio Services)
Log on to the internet, with GPRS that allows data transmission at a higher speed.
Access e-mails and internet across Airtel's pan-India presence using 'Mobile
Office' with your phone or a phone and laptop both.
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Get the EDGE
Browse the internet on your mobile phone with Airtel's EDGE services. Enjoy
live TV, enhanced WAP experience and Airtel Data Cards on our high speed
network.
Hello Tunes
Tired of that boring old ‘tring tring’ on your phone? Well now when a friend
calls, you can make them groove to the hottest new tracks burning up the music
charts with Hello Tunes from Airtel! You get a wide choice of songs in the
Popular & New Arrivals categories that are updated regularly. What's more, you
can directly call the number for your kind of music, e.g. call 678005 for ‘English
New’ and 678001 for ‘Hindi New’. This would directly take you to your favourite
artist's Hello Tunes listing.
Copy a Hello Tunes
Like a tune you want, all you have to do is call 55055 and follow the simple voice
instructions to copy your favourite Hello Tunes. Once inside the copy feature, just
key in the 10-digit Airtel mobile number you want to copy the Hello Tune from
and you get the same Hello Tune assigned to your number.
Gift a Hello Tunes
Forget gifting chocolates, flowers and greeting cards. Say it with a song instead!
Gift a Hello Tune to that special someone. Just call 55055 and choose the song
that you want to gift. Follow the simple voice instructions and key in the 10-digit
20
Airtel mobile number that you want to gift the Hello Tune to. You will get an
SMS notification upon successful receipt of that gift.
Buy Music - Airtel Music Shops
Buying your favourite Hello Tune or Ringtone is as simple as recharging your
phone with talktime. Simply walk into your nearest Airtel Shop and walk out with
your favourite song. Choose from Bollywood Hits to Indipop Remixes, Hard
Rock to Gujrati Garba, Bhajans to Jazz, Bhangra Beats to foot tapping Tamil Hits
from a list of more than 18000 songs.
Reach us, Anytime Anywhere
In case you need assistance, dial '121' - our toll-free number, accessible from
anywhere in the country, even while roaming. *In case of email, mention your
mobile no. like 9810012345 in the subject of the mail for a quicker response.
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TARIFF STRUCTURE
Prepaid Tariffs
Airtel Prepaid Ready Cellular Card and Recharge Cards are available, all over the
city at over retail outlets including 24-hour outlets. Airtel Prepaid Ready Cellular
Card and Recharge Cards are available, all over the city at over retail outlets
including 24-hour outlets.
Airtel Prepaid Regular
449 SUK
Pulse Rate 60 sec
Price of Pack (Rs.) Rs.449
Free Airtime on Pack (Rs.) Nil
Incoming Calls (Rs.) Free while in home network
Airtel GSM / CDMA (10 Digit)
Landline / WLL
LOCAL RATES (Rs./min) Rs.1.20 Rs.2.00 Rs.2.40
STD RATES (Rs./min) Rs.2.75 Rs.2.75 Rs.2.75
ISD (Rs./min)
USA, Canada, Europe (Fixed Line), Australia, Singapore, Hong Kong, Thailand, Malaysia, Indonesia, New Zealand.
Rs.6.40
Gulf, Europe (Mobile), SAARC countries, Africa & Rest of the world
Rs.9.20
Cuba, Sao Tome & Principe, Guinea Bissau, Diego Garcia, Nauru, Solomon Islands, Vanuatu, Cook Islands, Tuvalu, Tokelau, Norfolk Island, Sakhalin
Rs.40.00
SMS (Rs.)
Local Rs.1.20
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National Rs.2.00
International Rs.5.00
POSTPAID
Airtel Postpaid allows you to choose from a variety of affordable talk plans,
convenient payment options and host of rich features. So get set to enjoy a world
of limitless possibilities!
Reference Tarif Packages (RTP)
ON TIME CHARGES
Activation Charges Rs. 250
Membership Fee Rs. 250
Security Deposit NA
MONTHLY CHARGES (FIXED) Rs. 524
Bill plan Charge Rs. 444
Monthly Rental Rs. 150
Clip NA
MONTHLY CHARGES (OPTIONAL)
Clip Rs. 99
Airtel GSM /
CDMA (10
Digit)
Landline /
WLL
Local Rates Rs. 1.99 Rs 1.99 Rs 1.99
STD RATES
50 – 200 Km
200 – 500 Km
500 + Km
ISD
USA, Canda, Europe (Fixed Line),
Austalia, Singapore, Hong Kong, Thailand,
Rs. 7.20
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Malaysia, Indonesia, new Zealand
Gulf, Europe (Mobile), SAARC Countries,
Africa & Rest of the world
Rs 9.99
Cuba, Sao tome & Principle, Guinea
Bissau, Diego Garcia, Nauru, Solomon
Islands, Vanuatu, Cook Island, Tuvalu,
Tokelau, Norfolk Island, Sakhalin
Rs. 40.00
SMS
Local Rs. 1.00
National Rs. 2.00
International Rs. 5.00
Value Added Services (Rs.) Rs. 3.00
Airtel One Standard 150
ONE TIME CHARGES
Activation Charges Rs 250
Membership Fee Rs 250 (Converts into security after 24
months)
Security Deposit NA
MONTHLY CHARGES (FIXED) Rs. 150
Bill Plan Charge Rs. 50
Monthly Rental Rs. 150
Clip NA
MONTHLY CHARGES (OPTIONAL)
Clip Rs. 50
Bissau, Diego Garcia, Nauru, Solomon
Islands, Vanuatu, Cook Islands, Tuvalu,
Tokelau, Norfolk Island, Sakhalin
SMS
Local Rs 1.00
National Rs 2.00
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Intentional Rs. 5.00
VAS Rs. 3.00
This Bill Plan is also available under Advance Rental of Rs. 799 for 2 years.
Local Pack
Airtel to other local mobiles (non Airtel) At Rs 1 / min
Monthly rental Rs 25 per months/-
STD Pack
Airtel to other mobiles (non Airtel) & fixed lines nos. at Rs 2 / min.
Monthly rental Rs 75 per month/-
Special offer for Airtel Telephone service customers for availing Airtel
Mobile services
If you already have Airtel Telephone service, you can buy a new Airtel
Mobile connection under Airtel One Standard 150 Plan.
Benefits:
Non security deposit.
No membership / activation fee
Enjoy calls to your Airtel fixed line no. at just 50 P / min.
Monthly rent of Rs 25 for reduced call rates to your Airtel fixed line has been
waived off for 1 year.
For details, call us 516-12345
Advance Rental benefits (1year scheme)
25
Pay an advance rent of Rs 499 and enjoy Airtel One Standard 150 plan at Zero
monthly rental for one year.
Advance rental of Rs 499 gives you a rental discount of Rs 150 every month for
the next 2 months. All other options and charges are as per the existing Airtel
One Standard 150 Plan.
Airtel one Standard 299
ONE TIME CHARGES
Activation Charges Rs 250
Membership Fee Rs 250 (Converts into security after 24
months)
Security Deposit NA
MONTHLY CHARGES (FIXED) Rs 299
Bill Plan Charge Rs. 150
Monthly Rental Rs. 299
Clip NA
MONTHLY CHARGES (OPTIONAL)
Clip Rs. 50
Airtel GSM /
CDMA (10
Digit)
Landline /
WLL
LOCAL RATES Re. 1.00 Rs. 1.00 Rs. 1.00
STD RATES
50-200Km Rs. 2.00 Rs. 2.40 Rs. 2.40
200 – 500 Km Rs. 2.00 Rs. 2.40 Rs. 2.40
500 + Km Rs. 2.00 Rs. 2.40 Rs. 2.40
26
ISD
USA, Canda, Europe (Fixed Line),
Austalia, Singapore, Hong Kong, Thailand,
Malaysia, Indonesia, new Zealand
Rs. 7.20
Gulf, Europe (Mobile), SAARC Countries,
Africa & Rest of the world
Rs 9.99
Cuba, Sao tome & Principle, Guinea
Bissau, Diego Garcia, Nauru, Solomon
Islands, Vanuatu, Cook Island, Tuvalu,
Tokelau, Norfolk Island, Sakhalin
Rs. 40.00
SMS
Local Rs. 1.00
National Rs. 2.00
International Rs. 5.00
Value Added Services (Rs.) Rs. 3.00
You also enjoy 25 FREE local mobile to mobile SMS
27
Senior Citizen Plan
ONE TIME CHARGES
Activation Charges Rs. 250
Membership Fee Rs. 250 (Concerts into security deposit
after 24 months)
Security Deposit NA
MONTHLY CHARGES (FIXED) Rs. 150
Bill Plan Charge Rs. 51
Monthly Rental Rs. 99
Clip NA
Cuba, Sao Tome & Principle, Guinea
Bissau, Diego Garcia, Nauru, Solomon
Islands, Vanuatu, Cook Islands, Tuvalu,
Tokelau, Norfolk Island, Sakhalin
SMS
Local Rs. 1.50
National Rs. 2.00
International Rs. 5.00
VAS Rs. 3.00
With Senior Citizen Plan
28
You can take 3 Friends and Family numbers:
Airtel to Airtel (1local no.) – Rs. 0.5 / min.
Airtel to Airtel (1 STD no.) – Rs 1.5 / min
ISD calls to US / Canada / South East Asia / Australia / New Zealand) – Rs.
9.99 / min
You also get FREE alert subscription worth Rs 30 / alert or 3 months on:
News
Astrology
Health Tips
The SMS charges as applicable is per 160 Characters.
29
PROMOTIONAL STRATEGY
Airtel to “Touch Tomorrow” with a new brand vision
The Bharti Mobile promoted AirTel cellular service will go in for repositioning of
its brand image. The new brand ethos is portrayed in two distinct fashions - the
tag line "Touch Tomorrow", which underscores the leading theme for the new
brand vision, followed by "The Good Life", which underscores a more caring,
more customer centric organization. Aimed at re-engineering its image as just
simply a cellular service provider to an all out information communications
services provider, Touch Tomorrow is meant to embrace the new generation of
mobile communication services and the changing scope of customer needs and
aspirations that come along with it
The new communication is about a new dimension in the cellular category that
goes beyond the Internet, SMS, roaming, IVRS, etc but which engulfs the whole
gamut of wireless digital broadband services that will constitute tomorrows
cellular services. The new campaign is in two phases - the first of which will
communicate overall brand philosophy and the second products and services.
According to Mr. Jagdish Kini, Chief Operating Officer, Bharti Mobile Limited,
Karnataka "We are adopting a new brand- platform - Touch Tomorrow - not only
to reflect our corporate ethos but also business strategy".
The new identity will have the logo in Red, Black and White colours along with
lower case typography to convey warmth. AirTel will incorporate the latest
branding in all of its communication and will soon be going in for an enhanced
promotional drive to establish the brand's presence.
30
LIFE TIME PLAN
PRE-PAID card users need not worry anymore about recharging their coupons
every month. Company has launched a plan that allows users to take a pre-paid
connection with lifetime validity for a one time payment of Rs. 999. Subscribers
availing themselves of this scheme will also get full talk time for the recharge
coupon they purchase and also have the option to buy Taiwanese manufactured
Bird mobile handsets for as low as Rs. 1,399.
The move is aimed at stopping the churn in the pre-paid subscriber base. Once a
subscriber takes this plan, he will always be an Airtel subscriber whether the
mobile is being used or not.
31
MARKET SITUATION
At the time of launch
The first mover in the market was Airtel which launched its services in Delhi in
Aug 1995 (Informal launch). Essar Cellphone followed by launching its services
informally in Oct 95. At this point of time, the market was at a nascent stage,
awareness level was low and both operators independently tried to spread
awareness and educate the people
Once the networks were commercially launched, it became a number game with a
multitude of schemes being offered to woo customers Initially the cellphone was
perceived as a status symbol and utility took a back seat The target segment in
Delhi were corporate and the high income group. The average capacity installed
was for 1.5 lakh subscribers. This coupled with the steep license fee paid to DOT
put pressure on the operators to break-even by rapidly expanding their markets.
In the first two years, this led to a number of schemes being offered and prices
crashing.
32
COMPETITIVE SITUATION
Airtel launched its services before Essar and skimmed the market picking up the
bulk of the high usage premium clients. This is a very competitive industry with
the two companies differentiating either on value-added services or price. Airtel
is perceived as the high quality provider and has a premium image. Essar, on the
other hand, is perceived as the lower end service provider. Airtel positions itself
as the market leader on the basis of the number of subscribers. Essar is trying to
counter this by emphasising on the reach of its network and the quality of its
service. However, Essar is somewhat not been very successful largely due to the
inconsistency in advertising
To promote themselves, both the players have been dependent on tactical
advertising However, they have restrained from using comparative advertising
Hoardings have been a very popular medium for carrying the advertisements
Airtel has also been advertising on television using the Bharti Telecom name.
SALES DEPARTMENT AND STRATEGY
A. Major Accounts (Direct Channel)
Handles corporate (named and famed) accounts
Forecasting of sales
Mapping the accounts
Providing after sales support to the subscribers.
Maintaining call reports for records.
Providing Feedback to the marketing department regarding the
requirement of the market.
B. IDC (indirect Channel)
33
Handling distribution
Maintaining records and level check of the channel partner
Liaisoning between the channel partner and the company.
Target achievement
Training the executives of the channel
C. Distribution Support
1. Logistics
Monitor handset and SIM card requirements of channel partners
and co-ordinate with stores
Settle areas of concerns such as incentive claims of channel
partners
2. Rental
Provide cellular services (SIM cards) on rent.
Provide cellular phones on rent
Useful for people visiting Delhi for a short interval.
3 Telesales
Call customers and generate sales lead.
Follow up with the customers, if they need any assistance
Pass on the sales lead to the channel department.
4 Audit
Consultant to the AirTel showrooms.
Monitor the operations at the AirTel distribution outlets Organize training.
5. Retail
34
Locate shops to open retail counters.
Monitor the retail counters.
MARKET SEGMENTATION
Segmentation is beneficial because of better predictability of the target consumer
group, minimization of risk exposure, better ability to fine-tune a product / service
to the requirement of target buyer and the resultant ease in designing a proper
designing marketing mix strategy In this case segmentation is on the bade of
income.
In evaluating different market segments the company looks at two factors The
overall attractiveness of the segments and the company's objectives & resources
The present market for Cellular phones, pagers and conventional phones is as
follows
Premium Middle EconomyUpper Lower Upper Lower Upper Lower
Cellular Phones X X X - - -Pager X X X X - -Conventional Phones X X X X X -
X Market Segment Targeted
TARGET MARKET SEGMENT
Airtel has targeted the premium and upper middle class. The rationale behind it is
that only those segments should be targeted who value time and have the paying
capacity. It Is also planning to target the business tourists during their stay in the
capital
35
About 60% of the clientele are top executives of corporate houses. About 15%
are foreign organisations and the rest are professionals and small businessmen.
During the introduction stage there was intense pressure to get consumers across
to hook up with their brand, because getting them to switch brand loyalty later
would be hard
So far Airtel marketers have been concentrating totally on the business executive
class but now that the basic viable volumes has beer) built up and prices have
declined to a certain extent they are planning to venture further a field.
POSITIONING
The product is sought to be positioned as a business efficiency tool. a lifestyle
revolution and a status symbol The emphasis is to remove misconception that the
cellphone is an expensive means of communication and drive home the point that
the cellphone is actually a day-to-day utility
PRODUCT POLICY AND PLANNING
The product or service is the heart of the marketing mix. Without a product or a
service customers' needs cannot be satisfied.
The basic product promise by Airtel is mobility. Airtel's main marketing strategy
is to be a first mover all the time. It has recognised the significance of making the
first move-- because in the field of Communication & Information Technology
changes occur at a tremendous pace.
36
Effective product segmentation has to be carried on continuously because basic
services can be and will be copied and in time become expected component of the
product. Airtel seeks to carry out this segmentation through provision of new
information services and making new facilities available. The product policy and
planning depends on the stage of the product life cycle. At present the cellular
phone market has reached the maturity stage. Since, the premium segment is
nearing saturation the company targeting the upper middle and middle-middle
class. In order to do so Airtel is trying to optimise the price performance package
by offering suitable "product bundling".
This involves the selection of the suitable hardware (handset) and its software (its
services.) with reasonable price in order to deliver maximum price performance to
its customers. In addition, it offers free Airtime services and other concessions to
make the prices and thus the product more attractive. It has also opened a 24
hours customer service.
Only price doesn't serve as an effective differentiator, value added services
become the effective differentiator.
The "Value Added Services" provided from Airtel are:-
1). Voice Mail service
This system is similar to the answering machine - if the user is not able to answer
a call for some reason the caller can leave messages in the voice mail box which
can be later retrieved by the user
37
ii) Short Message Service
The short message service is like a two-way pager. It gives an option of sending
and receiving text messages directly from one mobile phone to another without
the intervention of an operator.
iii) Mobile Fax 1 Data Service
This service helps the subscriber to send and receive Faxes, access E-mail,
download computer files from other systems and remotely log on to another
computer and surf the Internet.
iv) Cash Card
The cash card is a pre-paid and pre-activated card which allows the buyers to buy
air time in advance. All it requires is the payment of an initial amount. This is a
useful service for people who travel to Delhi often and those who want to control
the expenses on their calls.
v) Caller ID
Displays calling person's number.
vi) Outgoing call restriction
To prevent or limit outgoing calls, for example, in peak hours. Also possible to
exclude one or several countries, or any geographical region, to permit only local
calls, or to limit the outgoing calls to a listed number.
38
viii) Call forward
Incoming calls can be forwarded to another fixed or mobile phone.
Besides these some other services provided by Airtel are - Call conferencing, Call
Broadcast et cetera.
It is in the operators -Interest that they not only get many subscribers but also get
them to use the mobile facility frequently. In the early stages getting increases to
subscribe may be easier than getting them to talk since they will find it costlier to
use the mobile phone as compared to a conventional phone [if is believed that
initially cellphones would be used buy]
viii) Roaming Facility
Roaming facility is available while the subscriber is travelling. The billing is
done in the home network (Delhi). Roaming facility is available manually* as
well as semi-automatically. Once a subscriber is In any other city or country,
where a GSM network is available, simply insert the SIM card of the local
operator Into your handset and start talking.
* Manual Roaming means a separate SIM card is provided for each city
** Semi automatic roaming means one card has the facility for different
cities.
AIRTEL'S MARKETING ORIENTATION.
Since this is a high-involvement expensive product, the service provider has to
fully take care of the customers.
39
a) They take personal responsibility to "get" the answer for any problem faced
by the customer
b) They anticipate customers' problems and take pro-active steps to prevent
them
c) They give answers to the questions & requests, quickly & efficiently.
d) They have a positive tone & manner while interacting with customers.
e) They end the interaction on a positive or a humorous note-making the last
30 seconds count.
Airtel realises that attracting people 'Is easy but converting them into loyal
customers is hard, hence emphasis is on maintaining a 'Smiling and a Friendly
Atmosphere' to please and retain the customer.
PRICE AND PRICING POLICY
AIRTEL has realised that the Indian market is price sensitive. Therefore it care of
the has come up with various innovative tariff schemes to take needs of different
category of customers- Generally, the cellular services are more expensive than
the land line based telephone services. This is due to the reason that the operating
companies are required to pay a fee to the government for using airtime.
40
MARKETING STRATEGY ADOPTED BY BHARTI
Bharti has spent a considerable amount on advertising its mobile phone service,
Airtel. Besides print advertising, the company had put up large no of hoardings
and kiosks in and around Delhi.
The objective behind designing a promotion campaign for the ‘Airtel’ services is
to promote the brand awareness and to build brand preferences.
It is trying to set up a thematic campaign to build a stronger brand equity for
Airtel. Since the cellular phone category itself is too restricted, also the fact that a
Cellular phone is a high involvement product, price doesn't qualify as an effective
differentiator. The image of the service provider counts a great deal. Given the
Cell phone category, it is the network efficiency and the quality of service that
becomes important. What now the buyer is looking at is to get the optimum
price-performance package. This also serves as an effective differentiator
Brand awareness is spread through the' campaigns and brand preference through
brand stature. Airtel's campaign in the capital began with a series of 'teaser'
hoardings across the city,' bearing just the company's name and without
explaining what Airtel was. In the next phase the campaign associated Airtel with
Cellular only thereafter was the Bharti Cellular connection brought up. Vans with
Airtel logos roamed the city, handing out brochures about the company and its
services to all consumers. About 50,000 direct callers were sent out. When the
name was well entrenched in the Delhiites’s mind, the Airtel campaign began to
41
focus on the utility of Cellphone. In the first four months alone Airtei's
advertisement spend exceeded Rs. 4 crores.
As of today the awareness level Is 60% unaided. This implies that if potential or
knowledgeable consumers are asked to name a Cellular phone service provider
that is on the top of his/her mind 60% of them would name Airtel. As for aided it
-is 100% (by giving clues and hints etc.).
Brand strength of a product or the health of a brand is measured by the percentage
score of the brand on the above aided and the unaided tests. The figures show
that Airtel is a healthy and a thriving brand.
Every company has a goal, which might comprise a sales target and a game plan
with due regard to Its competitor. Airtel 's campaign strategy is designed keeping
in mind its marketing strategy. The tone, tenor and the stance of the visual ads are
designed to convey the image of a market leader in terms of its market share. It
tries to portray the image of being a "first mover every time" and that of a "market
leader".
The status of the product in terms of its life cycle has just reached the maturity
stage in India. It is still on the rising part of the product life cycle curve in the
maturity stage.
The diagram on the left hand side shows the percentage of the users classified into
heavy, medium and low categories. The right hand side shows the revenue share
earned from the three types of users.
Airtel, keeping in mind the importance of the customer retention, values its heavy
users the most and constantly indulges in service innovation. But, since heavy
42
users comprise only 15 - 20% of the population the other segment cannot be
neglected.
The population which has just realised the importance of cellular phones has to be
roped in. It is for this reason that the service provider offers a plethora of
incentives and discounts. Concerts like the "Freedom concert" are being
organised by Airtel in order to promote sales. The media channel is chosen with
economy in mind. The target segment is not very concrete but, there is an attempt
to focus on those who can afford. The print advertisements and hoarding are
placed in those strategic areas which most likely to catch the attention of those
who need a cellular phone. The product promise (which might cost different 1
higher) is an important variable in determining the target audience.
Besides this, other promotional strategies that Airtel has adopted are .
(i) People who have booked Airtel services have been treated to exclusive
premiers of blockbuster movies. Airtel has tied up with Lufthansa to offer
customer bonus miles on the German airlines frequent flier's programs.
(ii) There have been educational campaigns, image campaigns, pre launch
advertisements, launch advertisements, congratulatory advertisements,
promotional advertise-ments, attacking advertisements and tactical
advertisements.
43
DISTRIBUTION
The- company whose operations are concentrated in and around Delhi. It 27
Franchisees and 15 Distributors- They also have 8 'instant access cash card
counters- Each franchises or distributor can have any number of dealers under
him as long as the person is approved by the Airtel authority. Each franchises has
to invest Rupees Ten Lakhs. to obtain a franchise and should employ an officer
recruited by Airtel. This person acts as an liaison between the company and the
franchises. The franchises can it any number of dealers as long as their territories
do not overlap. But unfortunately Airtel has not been very successful in
controlling territorial overlaps of dealers. The franchises can carry out his 1 her
own promotional strategy. For this the. company contributes 75% of the money
and the franchises contributes 25% of the money. The dealers under the
franchisee receive the same commission. The franchises and the dealer obtain the
feedback from the customers and they are sent through the liaison officer on a
44
Company
Franchisee Distributor
Dealers Dealer
Customer Customer
day-to-day basis to Airtel. The dealer has to invest Rupees. One Lakh as an initial
investment. The dealer of Airtel are not allowed to provide any other operators'
service.
Target set for distributors and the dealers is 100 -150 activations per month.
Hence the dealers can also go for their own promotions like banners and discounts
on festivals etc. The dealer provides service promptly. The consumer on
providing the bill of purchase for the handset and proof of residence has only to
wait an hour before getting connected. The staff of the dealers and the franchisees
are provided training by the Airtel personnel.
The complaints encountered by the franchisees and dealers are either handset
being non-functional or the SIM Card not getting activated. Anything more
complicated is referred to the main Airtel office in Delhi.
45
WHAT DOES AIRTEL OFFER?
With Airtel, the subscriber wouldn't just get a personal phone that lets him/her be
in touch, always, but also gets a host of benefits that let him/her manage his/her
time like never before.
An Airtel subscriber is provided with a Subscriber Identity Module Card (SIM
card) - that is the key to operating his/her cellular phone. His card activates Airtel
cellular services and contains a complete micro-computer chip with memory to
enable one to enjoy one's cellular phone thoroughly. Each SIM card contains a
PIN code (Personal Identity Number) which may be entered by one. Just plug
your SIM card into your cellular phone, enter the PIN code and it becomes 'your'
personal phone'.
46
PRODUCT LIFE CYCLE
The pattern of cellphone subscriber growth observed elsewhere in the world
reveals that the growth in the market is Initially slow followed by a sharp
acceleration, but so far that has not happened in India. As far as the Product Life
Cycle is concerned. Indians are at the beginning of the maturity stage.
Introduction Growth Maturity
MARKETING OBJECTIVES
Create product awareness
and trial
Maximise market share Maximise profits whole
defending market share
Strategies
Product Offer a basic
product/ service.
Offer value added
services
Increase in number
of value added
services.
Price Charge cost- plus Price to penetrate
market
Price to match or
best competitors
Distribution Build selective
distribution
Build Intensive
distribution.
Build more
intensive
distribution.
Advertising Build product Build awareness Stress brand
47
awareness among
early adopters and
dealers.
and interest in the
mass market
differences and
benefits.
Sales Promotion Use heavy sales
promotion to entice
people to subscribe.
Increase to build
and maintain
relationships with
customers.
Increase to
encourage brand-
switching.
48
RESEARCH METHODOLOGY
The methodology adopted for this project is exploratory in nature since there is no
hypothesis that has to be tested. The conclusions have been drawn by exploratory
research work.
There have been two sources of information collected:
a) Primary Sources
I have met retailers of the Airtel of the company and have been able to get first
hand information regarding the product, its features and the buying patterns of the
product. Their input has been valuable.
b) Secondary Sources
Secondary source has played a vital role to play in this report. A good amount of
data has been collected from various published articles and reports found in
magazines and journals. Another vital source has been the Internet and
particularly the companies own website.
49
LIMITATIONS
Every attempt will be taken to obtain the error free and meaningful result but as
nothing in this world is 100% perfect I believe that there will still the chance for
error on account of following limitations-
(1) Respondent’s unavailability.
(2) Time pressure and fatigue on the part of respondents and interviewer.
(3) Courtesy bias.
50
SWOT ANALYSIS
STRENGTHS
Cost advantage
Current leaders in quality service
Largest distribution network
Ability to constantly innovate
Highly skilled workforce
Entrepreneurial zeal
Airtel’s increased equity and market cap.
WEAKNESSES
To prove credibility
Price pressures
Need for Government support
Awareness
Sales and Marketing
51
OPPORTUNITIES
To sustain passion and commitment
Airtel’s market share increasing at other service provider expense. Thus
opportunity to wipe it out.
Attain higher value services
Collaborative business needs to be explored
Vertical repeatable solutions.
Low penetration level in rural markets.
THREATS
Foreign investment
Global trends moving from GPS to WLL.
Lack of global parity in telecom tariff
Other competition
52
CONCLUSION
From above the details I conclude that 70% Airtel users preferred to
remain with Airtel. Also good no. of users who were willing to switch from their
respective subscribers showed interest in Airtel. Hence, these statistics imply a
bright future for the company. Also the company is now providing more services
like the door to door services which is you dial the Airtel customer care and
would like to send someone flowers the Airtel company delivers those flowers to
the person concerned. Also Airtel is providing free text messaging service and
free voice mail service. Call conferencing is also another feature Airtel provides.
53
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Bernard J. T. Mallinder. Specification Methodology Applied to the GSM
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Seshadri Mohan and Ravi Jain. Two User Location Strategies for Personal
Communication Services. IEEE Personal Communications. 1(1), 1994.
Moe Rahnema. Overview of the GSM System and Protocol Architecture.
IEEE Communications Magazine. April 1993.
C. Watson. Radio Equipment for GSM. In D.M. Balston and R.C.V Macario,
editors, Cellular Radio Systems, Artech House, Boston, 1993.
Robert G. Winch. Telecommunication Transmission Systems. McGrawHill
New York, 1993.
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