![Page 1: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/1.jpg)
1
Switched on Media
SEO & Social Media
04/08/23
Switched on Media pty ltd - copyright
![Page 2: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/2.jpg)
2
SEO vs Paid Search
![Page 3: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/3.jpg)
3
SEO
Defend current performance and build-out breadth and depth
![Page 4: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/4.jpg)
4
SEO
![Page 5: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/5.jpg)
5
Paid Search
Defend current performance and build-out breadth and depth
![Page 6: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/6.jpg)
6
Paid Search
![Page 7: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/7.jpg)
7
Methodology
![Page 8: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/8.jpg)
Influence on SERPS
![Page 9: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/9.jpg)
SEO & Social are factors
![Page 10: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/10.jpg)
10
Case Study One
![Page 11: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/11.jpg)
Case Study One – Yellow Pages Free Pizza
http://www.youtube.com/watch?v=zKwK7skiyQc
![Page 12: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/12.jpg)
Yellow Pages Free Pizza
![Page 13: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/13.jpg)
Yellow Pages Free Pizza
![Page 14: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/14.jpg)
What is happening in the Pizza World
![Page 15: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/15.jpg)
Take out
How does your social campaign impact your wider business goals?
![Page 16: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/16.jpg)
16
Case Study Two
![Page 17: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/17.jpg)
Case Study One – Coke Happiness Machine
http://www.youtube.com/watch?v=lqT_dPApj9U
![Page 18: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/18.jpg)
Coke Promotion – coca cola homepage
![Page 19: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/19.jpg)
Coke
![Page 20: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/20.jpg)
Coke
![Page 21: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/21.jpg)
Coke
![Page 22: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/22.jpg)
Coca Cola
![Page 23: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/23.jpg)
Coca Cola
![Page 24: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/24.jpg)
Coca Cola
CORPORATE
![Page 25: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/25.jpg)
Take out
What is your strategy across all marketing channels?
How do they interplay & influence each other?
![Page 26: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/26.jpg)
26
Matt Cutt’s TIPS for link building
![Page 27: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/27.jpg)
• Controversy
• Participate in the community – answer questions
• Original research
• Newsletters
• Speak at conferences (@andyjamo)
• Develop Lists
• Blog and build authority
• How-tos / tutorials
• Free products – extensions etc plugins etc
• Create videos
Source of list: http://www.google.com/webmasters/
How to build links
![Page 28: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/28.jpg)
28
What can I do today?
![Page 29: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/29.jpg)
What can I take away?
What is your strategy across all marketing channels?
How does your marketing activities interplay & influence each other?
How does your social campaign impact your wider business goals?
![Page 30: Aimia SEO & Social Media Presentation - May 2010](https://reader035.vdocuments.us/reader035/viewer/2022081412/5458a81db1af9fb66e8b55f6/html5/thumbnails/30.jpg)
Andy Jamieson
www.twitter.com/andyjamo
Switched On Media
p: 02 8248 5054
f: 02 8580 5052
Level 12, 60 Miller St
North Sydney
NSW 2060
Get in touch
Andy Jamieson
www.twitter.com/andyjamo
Switched On Media
p: 02 8248 5054
f: 02 8580 5052
Level 12, 60 Miller St
North Sydney
NSW 2060