Download - Aim Higher, January 2010
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Today we’ll
LISTEN Second World War Posters!
THINK What makes a good poster?
LOOK around campus for ideas of material
CREATE a poster on “Why University?”
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Second World War Posters
http://ww2poster.wordpress.com/; http://www.ww2poster.co.uk
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Ministry of Information
• Central governmental publicity machine
• Formed September 1939
• Tell the citizen ‘clearly and swiftly what he is to do, where he is to do it, how he is to do it and what he should not do’.
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What is a poster?
A public notice aims to inform or command. A poster aims to seduce, to exhort, to sell, to educate, to convince, to appeal. Whereas a public notice distributes information to interested or alert citizens, a poster reaches out to grab those who might otherwise pass it by.
Susan Sontag
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TASK 1: THINK
What it is in a poster that makes you: STOP LOOK ACT?
What do you need to include (and maybe exclude) to encourage someone to consider/attend University? Who is your audience (age/ gender/
subject)? How much can you tell them? What do you want them to do?
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Recruitment: A “Call to Action”
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Propaganda Techniques (1937)
Word games Name-calling Glittering generalities Euphemisms
False connections Transfer Testimonial
Special Appeals Plain Folks Bandwagon Fear http://www.propagandacritic.com/
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Your poster must…
APPEAL
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TASK 2: LOOK
Take 10 minutes to look around the Campus: What are people doing (learning,
socialising)? What facilities are available (buildings,
library, computers, gym)? What subjects are available? Is there anyone you can get a quote from?
Which of these can you use in your poster?
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TASK 3: CREATE
MINIMUM: Create a ‘concept’ poster, which
includes the main slogan, areas for images and smaller text, contact info.
PowerPoint: If you know how to use it, you can.
Finished Product: If you’re able! University of Winchester images:
http://picasaweb.google.com/timgriffiths1010
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Let’s see what you’ve done
Which stand out for you, and why?
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THANK YOU! I HOPE YOU ENJOYED IT.