www.communicorpdigital.com
This Presentation
1. Audience Evolution
2. Communicorp Projects
3. What’s Next
Communicorp Audience
Audience Distribution2M
Listeners
1.1M on
Web
1M Social
1.6M Apps
Social Media Social Media GrowthGrowth
Mobile GrowthMobile Growth
Mobile
Audience
60%
1.1M Web Users
Evolution of Media
Marketer / Radio
MonologueMonologue
Public / Audience
Marketer
DialogueDialogue
Public
MarketerTrialogueTrialogue
Evolution of Audience
Our Audience: Mil lenialsZero tolerance for delays (website speeds)
Producer and Consumer are blurring -Prosumers
Short and Brief content / skim content
4-S-Rule
Searchable
Social
Snack-able
Superfast
90-9-1 Rule1% Heavy Contributors
9% Occasional Contributors
90% CreepersObservers who do not contribute
Communicorp Audience