![Page 1: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/1.jpg)
Lessons learnt in the field…
Members of:
![Page 2: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/2.jpg)
![Page 3: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/3.jpg)
![Page 4: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/4.jpg)
From a Microsoft presentation at Ignite: https://www.microsoft.com/en-us/ignite/default.aspx
![Page 5: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/5.jpg)
![Page 6: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/6.jpg)
![Page 7: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/7.jpg)
![Page 8: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/8.jpg)
![Page 9: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/9.jpg)
Smart tags – it’s how they speak!
+
thermochromic
functional ink
=
+
photochromic
functional ink
=
![Page 10: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/10.jpg)
In-store consumer interaction with products
1) Products are
scanned by the
consumer
2) Different results
from scanning
good or
compromised tag
3) Actions of the
consumer registered
and analysed
Consumer
Scan to add to
shopping
cart
Consumer
Normal tag Compromised tag
Normal tag Compromised tag
Meat
12.6€ 20% discount
Wine:
GENUINE
![Page 11: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/11.jpg)
Lessons learnt……from deployments and interactions with customers and users
11
![Page 12: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/12.jpg)
Having a lot of choice is great……but can cause a lot of headache as well.
12
![Page 13: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/13.jpg)
Cloud is great and complex……”default” vs. customized configuration…
13
![Page 14: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/14.jpg)
Know what you’re measuring……to avoid surprises.
14
![Page 15: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/15.jpg)
Users have to be educated……set expectations, explain benefits…
15
![Page 16: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/16.jpg)
Smart agriculture solutions are sold to agronomists, not to IT departments……do your homework, learn the lingo.
16
![Page 17: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/17.jpg)
Overcoming internal relationships and processes……can have significant impact.
17
![Page 18: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/18.jpg)
Deployment requires skills and time……be ready to get your hands dirty, literally .
18
![Page 19: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/19.jpg)
19
![Page 20: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/20.jpg)
Reality is not a direct replica of development labs……plan for unexpected.
20
![Page 21: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/21.jpg)
Ecosystem, ecosystem, ecosystem……partners, partners, partners.
21
![Page 22: agroNET and TagItSmart · Smart tags –it’s how they speak! + thermochromic functional ink = + photochromic functional ink = In-store consumer interaction with products ... 3)](https://reader033.vdocuments.us/reader033/viewer/2022052613/5f1eadec84c3386dca4d7d5a/html5/thumbnails/22.jpg)
www.dunavnet.eu
agronet.solutions
www.tagitsmart.eu
Contact: [email protected]
Twitter: @DunavNET
LinkedIn: www.linkedin.com/company/dunavnet