AGENCY NEW BUSINESS

THE AGENCY

A LOOK INTO

WORLD

42% OF AGENCIES BELIEVE

WILL INCREASE FROM

NEW BUSINESS OPPORTUNITIES

43%

OF AGENCIES SAY 1/2 THEIR WORK IS PROJECT BASED

TENURE AVG.

2 YEARS

AGENCYTHE

SAYS:

%

OF AGENCIES SAY

80

THE NEW BUSINESS DIRECTOR

BACK HALF OF

2015&2014 INTO THE START OF

NEW BUSINESS OPPORTUNITIES

WHY?LESS THAN

66%

NO METHODOLOGY

SAY

2014 AGENCY-MARKETER NEW BUSINESS REPORT

“MUCH MORE”AGGRESSIVE

OR“SOME WHAT”

% Of Agencies Stating That They Will Get....

71THE HARDEST THING ABOUT THIS YEAR

WAS ACTUALLY

THROUGH TO THE PROSPECTS

of agencies say

BREAKING

%

77%

82% 82%

86%

2014201320122011

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LINKEDIN IS THE MOST-USED SOCIAL CHANNEL FOR NEW BUSINESS

84%

procurement was involved

42% 25%

of the time theycompeted for new

business

75%

of agencies state