Download - Affluenza
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AffluenzaGraaf, John De, Wann, David, and Naylor, Thomas H. Affluenza: The All-Consuming
Epidemic. Berrett-Koehler Publishers, 2005.
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Mall Mania
◦“We spend nearly two-thirds of our $11 trillion economy on consumer goods” (13).
Ch. 1 Shopping Fever
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◦More shopping malls than high school
◦ In 1986, we had more high school than shopping malls.
◦ We now have twice as many shopping centers (46,438) than high schools (22,180).
◦ Seventy percent of us visit malls each week, and this is more than the percentage of people who attend houses of worship.
Ch. 1 Shopping Fever
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◦More time shopping than with the kids
◦Americans spend six hours a week shopping and only 45 minutes playing with their kids (14).
Ch. 1 Shopping Fever
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Plastic Nation
◦“The average American household carried about $9,000 in credit card debt during the year 2002, for a total of $764 billion” (20).>
◦“Even college students average $2,500” (20)
◦“Total American credit indebtness tripled in
the 1990s” (20).
Ch. 2 Rash of Bankruptcies
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Lack of savings
◦ Americans now save only 0.2 percent of their income, which is about $1.50 a week on a $40,000 a year income (21).
◦ Residents of the European Union save 12
percent (21).
◦ “[I]mpoverished Chinese, Indian, and Pakistani workers save 25% of their incomes” (21).
Ch. 2 Rash of Bankruptcies
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Level of happiness
◦Level of happiness reached a plateau in 1957.
◦“We felt richer then than we do now” (24).
Ch. 3: Swollen Expectations
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Homes
◦The average home size is twice as big as it used to be in 1957, while family size is smaller.
◦Right after WWII, the average size home
was 750 square feet.
Ch. 3: Swollen Expectations
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◦In the 1950s, 950 square feet was the norm.
◦In the 1960s, 1,100 square feet was the norm.
◦In the 1970s, 1,150 square feet was the norm.
◦In the 1990s, 2,300 square feet was the norm.
Ch. 3: Swollen Expectations
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The alienation of the worker
Living through others
◦ “The individual who finds no opportunity for self-chosen, meaningful expression of inner resources and personality… suffers ‘an insatiable longing for things to happen.>
◦ The external world is to supply these events to fill
the emptiness.
Ch. 9 An Ache for Meaning
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◦The popular demand for ‘inside’ stories, for vicarious sharing of the private lives of ‘personalities’ rests on the craving for private life – even someone else’s – of those who are dimly aware of having non whatever, or at least no life that holds their interest” (80).
Ch. 9 An Ache for Meaning
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The Law of Marginal Utility
We get tired of the same things, and so we want more and more
There never seems to be enough
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LCD are not enough
Now there is a better technology, LED LCD tvs
LED tvs are not enough, because now there is…
Shopping for a Television
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3-D LED HDTV!
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And now 4k resolution!
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Wall Street Journal reported that Playboy will even have a 3-D cover!
Playboy
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Starbucks now have a bigger size drink called the Trenta!
Starbucks
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Other News Stories
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How bad do you want the iPad?
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In 2011, Chinese teenager sells kidney to buy iPad
Started when teenager saw online ad for organ donors
Illegal agents organized trip to hospital and paid teenager $3,392
Teenager bought iPad 2 and laptop
Teenager Sells Kidney to Buy iPad
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In 2008, a temp Walmart worker dies after the opening hour of black Friday
He was trampled to death after shoppers took the doors off the hinges
Worker Dies at Walmart
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From Bloomberg News
141 million people shopped
Average consumer spending was $407
Total spending was $59.1 billion
2013 Black Friday Weekend