![Page 1: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/1.jpg)
Thanks for attending our Webinar
We will begin shortly
![Page 2: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/2.jpg)
Denise Purtzer
Channel Development Manager
Digital River
![Page 3: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/3.jpg)
Making the Most of Marketing and Promotions
Holiday Season and Beyond
![Page 4: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/4.jpg)
Understand Marketing Trends/Key Dates
Work within latest search set of rules
Provide Tools/Tips within RegNow interface
![Page 5: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/5.jpg)
End of Year Online Shopping: Key Dates
> Monday immediately following “Black Friday” (day after Thanksgiving in US)
> Debut in November, 2005 Shop.org press release
> 2006: Shop.org launched portal
> one of the biggest online shopping days of the year
November
25th Black
Friday
November 28th
Cyber Monday
![Page 6: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/6.jpg)
Email Marketing
> Most traffic on Wednesdays
> Dec 15 and 22nd in 2010
> Dec 14 and 21st for 2011
> January Sales continue
> Hardware sales in December
> Software sales in January
End of Year Online Shopping: Key Dates
Key Email Wednesdays:
December 14 and 21st,
2011
![Page 7: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/7.jpg)
Cyber Monday Happy Stats
> 77% online retailers reported increase in online sales1
> Observed by US, Canada, UK, Portugal, Germany, New Zealand
> Cyber Monday was highest online spending day in 2010
Online spending through the years:
1 Shop.org 2005
2 ComScore/CoreMetrics
Year Spending Increase %
YOY
2005 N/A 77% of all online
merchants reported
increase
2006 $608M +25%
2007 $733M +21%
2008 $846M +15%
2009 $887M +5%
2010 $1.028M +19.4%2
![Page 8: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/8.jpg)
Other Cyber Monday Facts
> 52.7% people shop from work
> Brought to Germany in 2010 (Amazon.de)
Brought to Portugal in 2009, France 2008,
New Zealand 2010
Average Order Value (AOV) $194.89 in 2010
Increase from 2009: $180.03 (+8.3%)1
1. CoreMetrics
![Page 9: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/9.jpg)
4% all Cyber Monday purchases by Cell phone
Check
Availability
Comparison
Shop
Identify
Locations
Customer
Reviews/
Comments
![Page 10: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/10.jpg)
Key Points:
Growing Online Revenues/AOV
Pre-Defined Key Dates
Growing list observing countries
Make it easy for shopping online
![Page 11: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/11.jpg)
![Page 12: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/12.jpg)
Now is the Time!
Put together a Marketing Plan now
![Page 13: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/13.jpg)
New Content in RegNow
![Page 14: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/14.jpg)
New Content RegNow
![Page 15: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/15.jpg)
Search for Specific
Items or Vendors
Further customize with
Date ranges, pricing,
commissions or other
attributesFurther filters to define
Category, Platforms or
Certifications
Use Description to
find types or
keywords
Sort By:
Success, Recency,
Commissions,
Certifications
Coupons:
Active relationships
or all available
![Page 16: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/16.jpg)
Discount/Coupon/Vouchers Datafeed
Up to 17k Codes
Datafeed
functionality
![Page 17: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/17.jpg)
Affiliate Created Coupons
![Page 18: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/18.jpg)
![Page 19: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/19.jpg)
![Page 20: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/20.jpg)
![Page 21: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/21.jpg)
Review and edit if necessary
Complete Setup
![Page 22: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/22.jpg)
![Page 23: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/23.jpg)
Customization
Mobile Support
Automatic
Affiliate Branding
Available
http://www.regnow.com/html/help/newui/vendor/parameters.html
Help/Order Process/Parameters
![Page 24: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/24.jpg)
Customize the Cart with Affiliate Branding
![Page 25: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/25.jpg)
Solves a Problem
![Page 26: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/26.jpg)
Compare/Review
Provides
comparison Info
![Page 27: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/27.jpg)
Challenge Checklist
Put together
marketing schedule
for product
highlights/key dates
Create one form of
unique content
weekly
Attract Wider
Audience
Quality Content
Page Check:
Quality over
Quantity
StartToday/
complete Next week
weekly
ongoing
Ongoing, start next
week
![Page 28: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/28.jpg)
Upcoming Learning Opportunities for Affiliates
> Trade Shows
> A4UExpo
> London 18-19th October
> www.a4uexpo.com
> Affiliate Summit West
> Las Vegas/US 8-10th January, 2012
> www.affiliatesummit.com
Webinars• Vendor Product Webinar October
• Future: call for topics
![Page 29: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/29.jpg)
Thank You!
Denise Purtzer
http://facebook.com/dpurtzer
http://www.linkedin.com/in/denisepurtzer
![Page 30: Affiliate Webinar: Making Most of Online Marketing Holiday Season and Beyond_Sept2011](https://reader033.vdocuments.us/reader033/viewer/2022060121/55944ca41a28ab3f6f8b4634/html5/thumbnails/30.jpg)
Time for Questions
Please ask questions by typing in webinar interface