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Affiliate Program Interactivity and Attribution
Presented by: Mike Nunez
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Agenda & Purpose
Twitter: #ASE12 @MikeNunez
Agenda
•Defining Attribution•Identifying Profitable Channels & Affiliates•Taking Action
PurposeIdentify which channels / affiliates are driving the most incremental value, rewarding them for it, and removing those that provide no value.
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Attribution Explained
Twitter: #ASE12 @MikeNunez
14 Days
3 days ago Today15 days ago33 days ago
30 Days
Outside Introducer Influencer Closer
What is the Attribution Window?
A funny thing happened on the way to a sale.
You paid for all 4 of these clicks, but only one receives credit for the sale.
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Exploring Attribution
Twitter: #ASE12 @MikeNunez
Outside Introducer Influencer Closer
![Page 5: Affiliate Program Interactivity and Attribution](https://reader033.vdocuments.us/reader033/viewer/2022061123/54748eebb4af9fa30a8b5787/html5/thumbnails/5.jpg)
Exploring Attribution
Twitter: #ASE12 @MikeNunez
Outside Introducer Influencer Closer
![Page 6: Affiliate Program Interactivity and Attribution](https://reader033.vdocuments.us/reader033/viewer/2022061123/54748eebb4af9fa30a8b5787/html5/thumbnails/6.jpg)
Exploring Attribution
Twitter: #ASE12 @MikeNunez
Outside Introducer Influencer Closer
![Page 7: Affiliate Program Interactivity and Attribution](https://reader033.vdocuments.us/reader033/viewer/2022061123/54748eebb4af9fa30a8b5787/html5/thumbnails/7.jpg)
Exploring Attribution
Twitter: #ASE12 @MikeNunez
Outside Introducer Influencer Closer
![Page 8: Affiliate Program Interactivity and Attribution](https://reader033.vdocuments.us/reader033/viewer/2022061123/54748eebb4af9fa30a8b5787/html5/thumbnails/8.jpg)
Exploring Attribution
Twitter: #ASE12 @MikeNunez
Outside Introducer Influencer Closer
![Page 9: Affiliate Program Interactivity and Attribution](https://reader033.vdocuments.us/reader033/viewer/2022061123/54748eebb4af9fa30a8b5787/html5/thumbnails/9.jpg)
Exploring Attribution
Twitter: #ASE12 @MikeNunez
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Assisted vs. Last Click
Twitter: #ASE12 @MikeNunez
Outside Introducer Influencer Closer
Assisted = InfluencerLast Interation = CloserMost Merchants Credit Only the Last In.
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Assisted vs. Last Click
Twitter: #ASE12 @MikeNunez
Outside Introducer Influencer Closer
Bonus – New Customers
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Affiliate Only Statistics
Twitter: #ASE12 @MikeNunez
Based on a random 12,000 orders in a 3 month period for one Advertiser.
•44% of all transactions have a single referrer•88% of all transactions consist of five interactions or less•An average of 2.2 affiliate referrals drive a sale•54% of all affiliate interactions that ultimately lead to a sale are not the last click
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Taking Action
Twitter: #ASE12 @MikeNunez
Next Steps:
•Tag affiliate links / channels with their ID as “campaign” in Google Analytics.•Identify if your network has an attribution solution. •Identify and Reward your high value affiliates / Channels.
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Taking Action
Twitter: #ASE12 @MikeNunez
Questions?
Mike [email protected]/in/affmanTwitter.com/MikeNunez