Download - Affiliate Marketing For Agencies
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?WHAT IS AFFILIATE MARKETING
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Affiliate marketing is like teen sex.Everyone wants to do it. Nobody’s sure how.
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Officially, though, affiliate marketing is not like teen sex.*
*phew
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Affiliate marketing is an umbrella term for the processes, technologies and activities that enable performance based marketing relationships, through which affiliates earn revenue for connecting consumers to brands.
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IT’S THE PLACE WHERE MARKETING SAVVY MEETS GEEK
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?WHY SHOULD YOU CARE
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PERFORMANCE
AFFILIATE MARKETING =
TRANSPARENT
ACCOUNTABLERESULTS DRIVEN
SUSTAINABLE
RELEVANT
SIMPLE. EFFECTIVE. RESULTS
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Would you like to ensure aconstant supply of new business, risk free?
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Ok, then you have to sit through the whole presentation first!
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Your Website Receives Interested Internet Users
HOW AFFILIATE MARKETING WORKS
Affiliates Advertise your Products and Services
Affiliates Create Relationships with Business Like Yours
Affiliates are Paid for Increasing Your Sales
Visitors Interact with your Advertisements
Customers Purchase Your Products and Services
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WHY AFFILIATE MARKETING MAKES SENSE
Reach your audience with focused, targeted messaging.
Reach targeted niche markets.
Results are tracked in real-time & all actions are measurable
You can leverage, Online, Mobile, Video, Search & Email in one campaign.
Oh, and you only PAY FOR RESULTS!
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WHAT DO AFFILIATES DO?
Search Engine Op-timization
Search Engine Paid Placement
Lead Generation
Banner Advertising
Email Marketing
Blog Advertising
Interactive Media
Co-Registration Advertising
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WHY YOU NEED ANAFFILIATE PROGRAM….
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BECAUSE YOUR CONSUMERS ARE ONLINE.41 MILLION* UB’SDMMA/ EFFECTIVE MEASURE FEB 2012
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BECAUSE 64% OF ALL CONSUMERS USE THE WEB TO RESEARCH PURCHASES.
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BECAUSE 33% OF CONSUMERS SHOP ONLINE
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WHAT CAN AFFILIATE MARKETING DO?
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INCREASE AWARENESS
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GET CONSUMERS TALKING ABOUT / TO YOU
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INFLUENCE CONSUMER BEHAVIOUR
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HOW AFFILIATE MARKETING AD SPACE IS BOUGHT AND SOLD
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GREAT FOR SHORT TERM CAMPAIGNS
GENERATES GUARANTEED AWARENESS
DISTRIBUTED WIDELY ACROSS OUR NETWORK
DISPLAY
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INTERESTED, QUALIFIEDVISITORS TO YOUR SITE
Photo on Flicker by Charliebubbles
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CONVERSIONSSUBSCRIPTIONLIKEOPT INLEADCUSTOMER ACQUISITIONSALE
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WHO TAKES THE RISK
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?SO, WHO ARE THESE AFFILIATES?
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THEY’RE EVERYWHERE – IN EVERY NICHE
0VER 23,000 in SA ALONE
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THEY’RE IN THE LONG TAIL
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YES, WE SAID LONG TAIL
Large audiencemainstream
Small audienceinfluentials
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THE AFFILIATE MARKETING WAY
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ENOUGH CONSUMERS TO WARRANT THE EFFORT
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AN ARMY OF AFFILIATES
OK, WE’VE GOT THAT COVERED AT
OFFERFORGE.COM
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INTERLUDE
MOMENTARYPAUSE FOR
SHAMELESSSELF PROMOTION
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CLEVER MERCHANDISINGREMEMBER AIDA?
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HERE’S WHAT YOU NEED TO DO
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DEFINE YOUR CLIENT’S
AFFILIATE MARKETING STRATEGY.
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DON’T JUST THINK “CAMPAIGN”. START THINKING “RELATIONSHIP”.
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YOUR STRATEGIC ASSETS
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FLEXIBLE BUSINESS MODELSNICHE & HIGH TRAFFIC SITESWIDE AD DISTRIBUTIONREALTIME REPORTINGAGENCY FRIENDLY TAGSALL CREATIVE WELCOME!
QUICK TURNAROUNDPERSONAL SERVICE24/7 AVAILABILITY
TRANSPARENCY
RESULTS ORIENTED
OUR PROMISE
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And because I’d hate to see anyonemess IT ALL up, I’LL ADD these PARTING WORDSOF ADVICE:
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DON’T ASSUME AFFILIATE MARKETING
IS THE ANSWER TO EVERYTHING.
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IF THE PRODUCT SUCKS, AFFILIATE MARKETING WONT FIX IT
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IF THE PHONES AREN’T RINGING, AFFILIATE MARKETING CAN DELIVER
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IF REPEAT BUSINESS SUCKS, AFFILIATE MARKETING CAN HELP
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IF WORD OF MOUTH SUCKS, AFFILIATE MARKETING CAN SPREAD THE WORD
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