LO O KO U T, M AY — J U N E 2 0 1 3 . M E T H O D O LO GY U P O N R E Q U E ST.

PERCENT OF FREE APPS WITH ADWARE PER CATEGORY ON GOOGLE PLAY

Personalization

Gaming

Music & Audio

Entertainment

Sports

Books & Reference

Lifestyle

Education

Business

Travel & Local

Tools

Productivity

Communication

News & Magazines

Social

26%

9%

8%

6%

6%

5%

4%

3%

2%

2%

2%

2%

2%

2%

2%

ADWARE BREAKDOWN BY APP CATEGORY

P E R C E N T O F A D WA R E P E R G A M E TY P E I N F R E E G A M I N G A P P S O N G O O G L E P L AY

Racing

Sports

Arcade & Action

Casual

Brain & Puzzle

Cards & Casino

23%

18%

11%

9%

7%

4%

ADWARE BREAKDOWN IN GAMING APPS