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ADVERTIS
ING H
ISTO
RY
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1704
First Newspaper Ad in the Boston Newsletter for …
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1724
Ben Franklin develops
BOLD type and graphics for his Pennsylvania Gazette
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1841
First Ad agency begins to buy up
Bulk advertising in newspapers
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1875
First modern ad agency designs actual promotions for its customers
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1908
Henry Ford implements the assembly line to mass produce his Model T and spurs need for more advertising
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1914
FTC is created to monitor print advertisements in magazines and newspapers to assure truthful marketing
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1924
Alfred Sloan develops the Cadillac and promotes it with the slogan “A car for every purse and purpose” which distinguishes the Cadillac as a car for the wealthy
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1931
Proctor and Gamble:
first company to create their own
in-house ad agency
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1950S
TV advertising explodesOne company – Hazel
Bishop Lipstick increases sales in two years from 50,000 to 4.5 million due to their television ads
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1960
Bill Bernbach’s company launches the anti-ad campaign for the Volkswagen beetle ushering in a new era of ad agency creativity. It also is the inspiration for Mad Men
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1971
Tobacco ads on tv and radio are banned
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1975
The Cola Wars between Coke and Pepsi begin with the “Pepsi Challenge”
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1988
Joe Camel ad campaign begins and leads to a shift from 1% to 33% of the youth market for smokers
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1996
First year that spending on TV advertising is more than newspaper ads. TV continues to dominate although digital advertising
has seen the largest gains.
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1998
Tobacco court settlement to pay for damages and legal ruling to ban billboard ads
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DIGITAL ADVERTISING
Online advertising
revenue tops
10 billion
for the first time
in 2005
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2013
Super Bowl Ads now cost over 3.5 million for a 30 second
ad