Download - Advancing the Story
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Advancing the Story
Broadcast Journalism in a multimedia world
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News stories and packages are no longer the job.
If you are assigned a segment on a high school football game you may:
Create a package for the news Post extra footage to the station web site Write a capsule for the web Contribute to a sports blog
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Audience First A 2005 research showed Americans spent
70% of their wakened day using a form of media with nearly 1/3 media multi-tasking (like surfing the web while watching the tv)
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Pre Production
Before you start a story ask what the audience will get out of it. (desired effect) but also match with the media the audience is using.
In-depth, tv. Headline for twitter. Use all media available to further your message.
(key for you getting a job in todays market).
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Stations are hiring journalist who give their audience more ways to access their information. Look at local news web sites. They have web only content and updates.
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Still, good journalism matters. Good story telling is in demand still. Your reputation and that of a news organization is only as good as your credibility.
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You have more tools and technology to get great stories completed and seen. TV journalists still use words to effectively explain or supplement a video, but there is no substitute for great pictures combined with strong writing.
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Viewers make a personal connection with anchors and reporters who are telling them stories. That’s why a “thank you for watching” is so important. Let your personality in.
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In print, however, depth is more. Most newspaper articles are longer than the broadcast version of the same story. The story in a 2 minute package takes 4 minutes to read when converted to print. Print stories need more details to describe what is seen. Age and appearance descriptions are unnecessary in video stories.
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On-line news is the fasted growing media sector. Offers interactivity and innovation. People love to comment on stories.
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Assignment
Go to http://www.advancingthestory.com/ Read and evaluate an article from the
weekly chapter. Submit a summary/reaction to the article. http://goo.gl/jehqJK Due Wednesday!