Download - Advanced SEO Queries HC Training jan 2012
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Advanced Google SearcherHow to use search engines as an advanced user and using Google
as a single tool to execute any SEO task.
http://slidesha.re/AqZXaq
Gael Breton, Mad SEOientist & Co-founder, Higherclick
January 2012
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Mark, let the presentation war begin.
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https://chrome.google.com/webstore/detail/eakacpaijcpapndcfffdgphdiccmpknp
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Hey, I’m good at the Googlez?!
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Show me.
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You have 20 seconds to define that word to me.
What’s an Ailurophile?
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You have 20 seconds to define that word to me.
How much GBP is 50000 Hong Kong Dollars?
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You have 90 seconds find that resource.
Find me an academic resource about nuclear energy organization in Romania.
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Please find these shoes available for sale from a trustworthy site delivering in the UK.
Nike Air Mogan
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Sorri guyz (
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Practical uses of advanced queries.
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Spying on competitors
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I can monitor what kind of documentation they produce and what seems to work for them.
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I can monitor where they get links from, and specify the anchor text
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Monitor web mentions of a brand and who talks about them
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Pre sales analysis
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Identifying competitors
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Identifying the level of competition
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Do internal search in a given site without them having a search function or checking indexing.
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Verify competitor’s onpage optimisation and find what page targets what keyword.
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Optimize my onpage internal linking.
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Optimize your keyword placement and onpage content.
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Find Juicy links (that’s for you David but Ams/Aes better listen too)
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Sites that mention us yet don’t link to us, what a shame!
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Use CMS footprints to find super topical/fresh places to drop links at.
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Track where a successful guest poster got guest posts and get the same links as him.
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Or simply find most of the guest posts related to a certain keyword and require one on these sites too.
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Find good causes to donate to, other queries: inurl:.org supporters + keywordinurl.org contributors + keyword
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Resource pages of edu sites = link heaven, abuse it. Other queries: inurl:.edu keyword + resources inurl:.edu useful sites + keyword
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People that want free content, great, content is cheap and those in content links are great!
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Let’s get some practice.
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More resources :
http://searchengineland.com/21-link-builders-share-advanced-link-building-queries-29848
http://www.distilled.net/blog/seo/finding-link-opportunities-with-advanced-search-queries/
http://www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators
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Q+A
Gael Breton, Mad SEOientist & Co-Founder, SEOmoz
• Twitter: @gaelbreton
• Blog: www.higherclick.com/blog
• Email: [email protected]