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Advanced SEO:How Search

Works

Hall Web Services

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It Starts With the Internet.

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How Web Pages Work

Gimme!

Okay!

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How Search Changes Things

“gold fish”“gold fish” -- I think I've heard of that before!

Would one of these help?

Let me see...

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Here come... Spiders!

I'm not as scary asI look...

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Links Are Important

I got my work cutout for me...

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How Does It Rank?

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Relevance

What's on your site (content)

Popularity

What people say about you (links)

Thanks to Rand Fishkin: http://www.seomoz.org/article/bg2

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The Big Picture

You are here

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You don't need to be #1 for everything.

You need to be #1 for what matters.

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A Review of SEO Best Practices

– Keyword Research

– Page Names with Keywords in Them

– Text Based Navigation Links

– Unique and Descriptive Page Title Tags

– Descriptive Heading Tags

– Meta Information with Keywords in Them

– Descriptive Image Alt Tags

– Linking to other Documents

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Why?

So Search Engines Can Easily:

– Figure out what your site is about– Determine what content is more important

– Understand how documents relate to another– See how you relate to other sites on the 'net

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Speed Bumps and Road Blocks

Argh!

Again, thanks to Rand Fishkin: http://www.seomoz.org/article/bg2

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• Javascript• Unneeded code

• Bad SEO best practices• Image based links• Variables in Links

Speed Bumps

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Flash• Links Behind Forms

• Robots Block All• No Follow

Road Blocks

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Other Bad Stuff– White image/white

background– Showing one thing to

spiders, another to users (cloaking)

– Duplicate content– Abusive use of keywords

– Linking to nasty sites– Spyware and malware

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Re-cap

Photo: http://www.flickr.com/photos/5-0_og/1304841776/

Describe what you areBe uniqueFollow the rulesLink and link alikeGet professional helpDon't panic!

mm...

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Learn More!

• Free Site Analysis: http://www.hallme.com/site-analysis.asp

• SEO Vision Blog - http://www.hallme.com/blog

• SEO Audio Podcast – http://www.hallme.com/podcast

• Webinars – http://www.hallme.com/webinars

• Follow Hall on Twitter - Hall_Web

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