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Antara Design Studios Corporate Overview
The Firm
• Incorporated on the 1st of April, 2012
• Key Focus – Marketing and Communication
services for Emerging Businesses
• ADS positions itself as the Launch engine that
designs transition of thoughts and ideas; from
concept to execution
The Vision
A Global Local Community
A community that works towards transforming
thoughts into reality; a community that thrives
on the imaginations of its members, contributing
towards launching every time a clear voice in its
customer ecosystem, which consists of the
makers, the users and the society at large.
The Mission
To work with our customers like a partner in every
sphere of marketing and communication.
Understand and engage with a customer’s thought
process and hence, creating brand messages that are
cohesive and impactful and generate value that
contributes towards creating a business success
story.
Services
“Create” (Creating ways and means)
• Marketing Strategies & Planning Assistance
• Brand Conceptualization & Development
• Marketing Communication Processes & Policies
Services
“Connect” (Connecting with the customer ecosystem)
• Business Communication Management
• Internal Communication
• Collateral development
• Website Consulting
• Social Media Communication
• Events and Campaigns Production
Services
“Community” (In harmony – The Bigger Picture)
• Corporate Social Responsibility
• Social Place – The Marketing & Communication forum
Services
“Communication Kit” (The Power Pack)
A kit developed keeping on mind the prime activities done by a business house to reach out to its target audience
• Market Study - to understand the latest in one’s field and tune up accordingly.
• Mailer Campaign – To connect with the intended audience.
• Social Media Management – To stay connected on desired social platforms.
Engagement Models
Project Management
• Suited for businesses that need marketing assistance, outside the usual marketing functionalities, within the organization.
• Under this model, we take up your requirement as a project and execute the same following a process and timeline scheduled
• For businesses where one does not have requirement for continuous marketing efforts. But instead, are more of seasonal in nature or are based on a particular requirement.
• Example: revamping of website, restructuring of your customer engagement process or running a campaign or re-branding.
Engagement Models
Launch Experience Management
• This model applies when you are contemplating running a
marketing drive to launch a new brand, re-launch an existing
brand, or launching in new location, a new product
• An end to end experience management which involves from
start at concept , then development, to a go-to-market plan
and its implementation.
Engagement Models
Outsourced Marketing
• This model is most suitable for businesses who do not wish
to run a marketing organization within their system.
• A situation where it is the management that directly handles
marketing and cannot contribute as much as they need to
• ADS runs marketing program for its clients in a systematic,
effective manner while taking care of continuity and ad-hoc
needs.
Our Works so far
(1) Re-branding & Launch A Robotics and Automation Company wanted to recreate its branding and create an all new image. ADS took up this assignment and worked closely with the client to understand their need and vision. We worked towards a rebranding exercise which started from designing its new brand and communicating the same to its organization.
• The challenge was to create a brand that signified technology and robotics, that would be young and forward looking and at the same time one that is mature.
• Coordinating till the complete handover including printing works
• Assistance in holding a meet for the organization formally launch the new brand
(2) New Service Launch This was a project taken up for an IT Services Group of Companies. The company so far had been in the B2B industry and now wanted to launch a service that catered to retail consumers. ADS started with consulting on the online presence creation and then moved to direct and offline presence consulting. In the span of the project we were involved in
• Understanding objectives
• Defining the products
• Defining its consumers
• Modes of promotion
• Identifying and Negotiating with vendors
• Communication Processes
• Training Consultation
Contact us for reference and further details
Our Works so far
(4) Website Analysis and
Re-creation An emerging company in the IT storage
space felt the need to redo its web site
with the objective to change and
upgrade its image to a more
professional one that appeals to
customers who are looking for high
quality consultancy service in that
space. ADS studied and analyzed the
needs and gaps to fill and suggested the
ways to fill those gaps from a website’s
perspective.
(3) Marketing Consulting
ADS is engaged with the client as an
outsourced marketing support;
taking care of its marketing and
communication activities including:
Collateral Development
Website management
Social Media Management
Internal communication
Our Works so far
(4) Event Production
A repeat business for us! And we were
very excited to manage the client’s first
corporate event. ADS started with
identifying the venue of the event,
managing invitations, design and printing
works at the venue.
(5) Communication Consulting An upcoming Corporate Medical
Services provider engaged with ADS
for communication consultancy. We
assisted the firm it terms of creating
its brand, marketing collaterals and
services brochures. We consult the
client on an ongoing basis for
framing the message and presenting
the same in a manner that best suits
the objectives.
Management
Antara started her career in the banking industry in sales and then moved to marketing and customer relations in the Information Technology Sector. From Guwahati to Bangalore, her travel has been quite exciting. For Antara her exposure to and knowledge in varied fields of sales and marketing has been an advantage as she creates marketing solutions that strike a balance with sales.
Antara is a passionate marketer and really gets thrilled every time there is a need to plan a process to market. And it is this passion that encouraged her to create Antara Design Studios, which intends to enable any business’s marketing and communication process; from concept to launch
Antara is a graduate in Commerce from Pune University and a Post Graduate in Management from Gauhati University. Antara takes deep interest in the fields of Art and craft and wishes to set up an experience gallery in this field
Advisory
Sanjay Prasad – Chief Mentor - is a Serial Entrepreneur with 23+ rich years of experience and four successful ventures from inception to successful acquisition to his credit. He brings to Antara Design Studios 23+ rich years of experience in sales, marketing management and technical leadership. He also brings the entrepreneurial spirit that drives his desire is to build an idea from its inception, help nurture and grow it, to a size that would have impact in the space that it was created to be in. He has Cross-functional process and operations experience and a track record in developing and monetizing new businesses. As a Senior Management Team member in various firms he has the ability to successfully build an idea from its inception till it emerged and exceled in the space that it was created in.
These are the qualities Antara Design Studios was drawn to and hopes to have many learning from in its journey of growth.
Sanjay is the CEO of MindSphere Consulting Pvt. Ltd., which is a professional mentoring company for startups and young entrepreneurs.
Get & Keep in Touch Antara Design Studios (Registered Office) 305, Washleigh Manor Rustam Bagh Road Bangalore – 560017 Phone - +91 78299 15140 +91 78295 55712 +91 78296 66712
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