Download - Admob specs
Want to know more? [email protected] 2 | Oct 2008
Graphical BannersThere are hundreds of different handsets in the market today, and they differ by features such as screen size and supported technology. AdMob’s handset targeting technology allows us to target different screen sizes and provide the most optimal banner creatives while supporting MMA standard sizes.
Text LinksText Links provide the advertiser with a line of copy promoting their product or services. These ads will link the customers to your WAP page when clicked.
AdMob is the mobile advertising leader, serving billions of targeted ads per month in the US to consumers browsing the mobile web in our network of premium publishers. Contact [email protected] to extend your campaign to mobile today. Visit www.admob.com for more information.
WAP CREATIVE SPECIFICATION
REV 2 Apr 2009
Technical Spec.
· Maximum 35 characters including spacesWe do not support the following characters < > & “ ‘ © ® ™
· Ad URL URL to a WAP site or AdMob’s Landing Page
Graphical Banner Ad ExampleText Link Ad Example
Text Specifications
CPM Banner Specifications
Size Spec Sample Creative URL Required
XL
Large
Medium
· 300 x 50 pixels· 5k file size· 8 bit PNG
URL to a WAPsite or AdMob’sLanding Page
One line oftext to run under the banner. Max characters is 35 including spaces.
· 216x 36 pixels· 3k file size· 8 bit PNG
· 168 x 28 pixels· <3k file size· 8 bit PNG
· 120 x 20 pixels· <1k file size· 8 bit PNG
Small
Want to know more? [email protected] 2 | Oct 2008
OverviewAdMob’s iPhone ads are designed specifically for the iPhone’s innovative mobile environment. The user interaction is familiar to iPhone users and promotes engagement with your ad through the new and exciting functionalities of the iPhone.
AdMob is the mobile advertising leader, serving billions of targeted ads per month in the US to consumers browsing the mobile web in our network of premium publishers. Contact [email protected] to extend your campaign to mobile today. Visit www.admob.com for more information.
iPhone CREATIVE SPECIFICATION
Page 1
REV 2 Oct 2008
Get Knots - Go to the App StoreAds by AdMob
320px
38px38px
48px38px
Technical Spec.
· 38 x 38 pixelsa square image, we make the icon rounded
· 35 characters of ad textthis includes spaces and punctuation
· Acceptable image formats are jpg, gif or png
What We Need From You
An Image tile 38 x 38 pixels
Your ad text, maximum 35 characters including spaceswe do not support the following characters < > & “ ‘ £ © ® ™
Ad URL Landing Page, Map, App Store, etc.
(publisher chooses the background color for iPhone Text & Tile ads)
1 Image Tile: your creative that is 38 x 38 px. We put the rounded corner on the image
2 Ad Text: Maximum 35 characters of text, including spaces.
3 Action Icon: we’ll add the appropriate iPhone icon here for your campaign.
CPC Text + Tile
Technical Spec.
· 320 x 48 pixelsempty area of 48 x 48 pixels on the right side 2
· Max file size is 5KB
· Acceptable image formats are jpg, gif or png
What We Need From You
A Banner 320 x 48 pixels with 48 x 48 px area on the right empty of text. With a call to action in the ad. acceptable image formats are jpg, gif or png, this banner is not accompanied by a line of text underneath
Ad URLLanding Page, Map, App Store, etc.
1 Banner Area: this is where your creative images and call to action should be. A file in a common image format will work.
2 Action Icon Area: this is 48 x 48 px. Background can extend into this area, but please leave it free of images or text as it will be covered by the action icon.
3 Action Icon: we’ll add the appropriate iPhone icon here for your campaign.
CPM Banner
320px
48px
48px
CallInitiate a voice call
iTunesOpen iTunes Store
WebDirect users to your branded landing page or mobile site
AudioOpen media player for audio or podcast
MapsLaunch Google Maps, based on a user’s identified location
VideoLaunch Video Player
App StoreOpen to Apple’s App Store
Custom CanvasCustom Landing Page
ActionsSelect the Action right for your campaign goals. The Action Icons signal to users about the functionality to expect when they engage with your ad. Action Icons can be used with any creative and will always appear in the far right of our iPhone ads.
Examples
AdMob iPhone Action Icons
Carrier 12:34 PM
WebDirect users to your branded landing page or mobile site
iPhone CPM Banner
Carrier 12:34 PM
VideoLaunch Video Player
iPhone CPM Banner
Carrier 12:34 PM
Download Low vs. Diamond on iTunesGet Knots - Go to the App Store
Ads by AdMob
App StoreDirect users to the App Store
iPhone CPC Text + Tile Ad
Want to know more? [email protected] 2 | Oct. 2008
AdMob is the mobile advertising leader, serving billions of targeted ads per month in the US to consumers browsing the mobile web in our network of premium publishers. Contact [email protected] to extend your campaign to mobile today. Visit www.admob.com for more information.
iPhone CREATIVE SPECIFICATION CONTINUED
Page 2
REV 2 Oct 2008
CanvasThe Custom Canvas is an embedded Web page with advertiser-accessible area of 318 x 250 pixels. Consider the custom canvas to be your mobile landing page where you can engage your customers with a full range of possible actions. It allows the user to learn more about your product and engage with your brand without taking them out of their user experience. This ad unit expands from a banner into a canvas to cover the screen.
Canvas Specs
318px
250px
Saw V DoneDone
Technical Spec.
· 318 x 250 pixelsyour image designed for your campaign goals 1
· Max file size is 8KB
· Acceptable image formats are jpg, gif or png
What We Need From You
A static image 318 x 250 pixels. Your image should contain areas of call to action where you would like to link to other content (video, mobile landing page, map search for closest location).acceptable image formats are jpg, gif or png
Canvas title of 25 characters including spaceswe do not support the following characters < > & “ ‘ £ © ® ™
The URLs for your call to actions such as another mobile site, a YouTube video, a map search, etc.
1 Canvas Area: this is where your creative images and call to action should be.
2 Title Background Area: This area is the background for your canvas title text and does not support images.
3 Canvas Title: Here you can give your canvas a title with a maximum of 25 characters, including spaces.
4 Done Button: this button allows users to navigate back to the app or site where they were browsing after they are finished engaging with your content.
Want to know more? [email protected] 2 | Oct 2008
AdMob is the mobile advertising leader, serving billions of targeted ads per month in the US to consumers browsing the mobile web in our network of premium publishers. Contact [email protected] to extend your campaign to mobile today. Visit www.admob.com for more information.
iPhone Canvas SPECIFICATION
Page 1
REV 2 Oct 2008
Examples
Elements of the Canvas
Carrier 12:34 PM
Toshiba Laptop DoneDone
Sony - Zohan DoneDone Toshiba Laptop DoneDone
Toshiba Laptop DoneDone
Land Rover LR3 DoneDone
Land Rover Sony Pictures Toshiba Consumer
Advertiser provided banner image
Final Banner ad (icon added by AdMob)
Want to know more? [email protected] 2 | Oct. 2008
AdMob is the mobile advertising leader, serving billions of targeted ads per month in the US to consumers browsing the mobile web in our network of premium publishers. Contact [email protected] to extend your campaign to mobile today. Visit www.admob.com for more information.
iPhone Canvas SPECIFICATION CONTINUED
Page 2
REV 2 Oct 2008
Banner320x48 banner creative with 48 pixel clear area on the
far right of the banner for the Apple Action Icon. We
add the 30 x 30 pixel Custom Canvas icon to your
banner’s call to action. When the ad appears on the
iPhone the user will see your ad with the Custom
Canvas icon.
CanvasCustom Canvas is an embedded Web page with
advertiser-accessible area of 318 x 250 pixels.
Consider the custom canvas to be your mobile
landing page where you can engage your
customers with a full range of possible actions.
The Final ProductWhen completed your campaign will be a rich
iPhone experience. The user clicks on your ad to
reveal your expanded canvas. From there the user
can view movies, download ring tones, get more
information, make a call to a call center and/or
move onto a mobile site that you may already have.