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The World Leader in High Performance Signal Processing Solutions
Semiconductor and SW InnovationWireless Handset Profits
Zhemin Li
Director of Asia Wireless Application CenterAnalog Devices, Inc.
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2
Wireless Industry in Transition
Communications Consumer
Phone Multimedia
Regional Global
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3
Underlying Technology Changes inResponse to These Market Trends
Multimode
GSM/EDGE
WCDMA
Multi-band
Work Everywhere
VoiceStereo
High-res Images
Video
Digital TVMessaging
BroadbandApplications
Flexible Software
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4
Analog Devices: Semiconductor Innovations
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5
Every Cellular Phone Call Made Anywherein the World Passes Through an ADI Chip
Alcatel
Andrew
Ericsson
Fujitsu
Hitachi
Huawei
Japan Radio Corp (JRC)
Hitachi Kokusai
Kyocera
Lucent
Mitsubishi
Motorola
NEC
Nokia
Nortel
Panasonic
Powerwave
Putian
Samsung
Sanyo
Siemens
UTStarcom
Xinwei
ZTE
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6
ADIs Analog & DSP, RF TechnologyEnables Handset Evolution
0 1 0 1 1 0 0 1
Message:
Lets meetfor
dinnerafter
work atJoes.
GSM
01011001 01001101 01011001GPRS
010110010101100101011001 010110010100100101011001 10110010101100101011001
EDGE
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ADI Innovations Drive Growth & Profits
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ADI Expertise from Microphone to Antenna
RF
StereoConverters
Power Management
DSPVoice
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SoftFoneFacilitates New PhoneFeatures With Software Changes
01100101011110001011010010100101011010010110100
10101101001011010010110101010101011010101101011
10100101100101101011010010110101010010110101010
11010110100101101011010010110100101110100101101
00110010110111000011011001010111100010110100101
00101011010010110100101011010010110100101101010
10101011010101101011101001011001011010110100101
10101010010110101010110101101001011010110100101
10100101110100101101001100101101110000110110010
10111100010110100101001010110100101101001010110
10010110100101101010101010110101011010111010010
11001011010110100101101010100101101010101101011
01001011010110100101101001011101001011010011001
01101110000110110010101111000101101001010010101
10100101101001010110100101101001011010101010101
10101011010111010010110010110101101001011010101TD-SCDMA
WCDMA
GSM
GPRS
EDGE
Email Camera
Image Compression
Streaming Video
Streaming Audio
Games
Graphics
Java
Polyphonic Ring Tones
MMS
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Our Chips Enable Award-winning Products
2004 Consumer Electronics Show
Winner- Best of Innovations -Danger hiptop
2004 3GSM World Congress
Winner- Best Mobile Applicationor Service - Corporate Market -Vodafone Mobile Connect Card
2004 PC Magazine
Editors Choice Award- RIMBlackBerry 7100t
2003 3GSM World Congress
Winner- Best Mobile Handset -
Sharp GX-10
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Wireless Technology in Transition
UMTScdma2000
W-CDMAFOMA
TD-SCDMA
W-CDMAcdma2000
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01100101011110001011010010100101011010010110100101011010
01011010010110101010101011010101101011101001011001011010
11010010110101010010110101010110101101001011010110100101
10100101110100101101001100101101110000110110010101111000
10110100101001010110100101101001010110100101101001011010
10101010110101011010111010010110010110101101001011010101
00101101010101101011010010110101101001011010010111010010
11010011001011011100001101100101011110001011010010100101
01101001011010010101101001011010010110101010101011010101
10101110100101100101101011010010110101010010110101010110
10110100101101011010010110100101110100101101001100101101
11000011011001010111100010110100101001010110100101101001
01011010010110100101101010101010110101011010111010010110
01011010110100101101010100101101010101101011010010110101
10100101101001011101001011010011001011011100001110110110
HSDPA
HSUPA
cdma2000
1XEV-DO
1XEV-DV
Multimedia
TD-SCDMA
Software-Defined Base Band
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Advantages of Software-Defined Base Band
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3G Handset Requires 2G Features & More
1G
Cost
Size
Power
2/2.5G 3G
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ADI Announced SoftFonePlatformsfor TD-SCDMA and WCDMA in November 2004
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TD-SCDMA Single Mode LCR Mobile PhoneChipset
Color
Display
Keypad
FLASH
NOR
NAND
Normal
Page Mode
Burst Mode
USB
OthelloW-Tx
(AD6541)Mixed-Signal +
Power
Management
StratosL
Blackfin Based
Digital
Baseband
MonacoLCR
RAM
SRAM
PSRAM
MMC SD BTUSIM USC
Camera
Module
OthelloW-Rx
(AD6547)
PA
Filter
Switch
2H 5PRODUCT
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TD-SCDMA SoftFone-LCR Dual Model (TD-SCDMA/GPRS) Mobile Phone Chipset
Color
Display
Keypad
FLASH
NOR
NAND
Normal
Page Mode
Burst Mode
USB
Dual Mode
Mixed-Signal +
Power
Management
StratosT
Blackfin Based
Digital
Baseband
MonacoLCR
RAM
SRAM
PSRAM
SDRAM
MMC SD BTSIM USC Camera
Module
PAs
Filters
Switches
TDD Direct
Conversion
OthelloL CR (2)
GPRS Direct
Conversion
Othel loG
Replace OthelloE with
OthelloG for GSM/GPRS
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SoftFone-W Dual Model (WCDMA + EDGE)Mobile Phone Chipset
Color
Display
Keypad
FLASH
NOR
NAND
Normal
Page Mode
Burst Mode
USB
Dual Mode
Mixed-Signal +
Power
Management
StratosW
Blackfin Based
Digital
Baseband
MONZA
RAM
SRAM
PSRAM
SDRAM
MMC SD BTSIM USC Camera
Module
PAs
Filters
Switches
Direct
Conversion
OthelloW (2)
Direct
Conversion
Othel loE
Replace OthelloE with
OthelloG for GSM/GPRS
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ADI OthelloRadios
GPRS2002GSM
2001
EDGE2003-
2004
3G&2G2005-
2006
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Othello W Rx + Othello W TxW-CDMA and LCR solutions
Small 2 Chip 3G Radio Key Benefits High Performance Good sensitivity, Excellent Tx modulation, ACLR
Low current 38mA Rx,
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ADI SoftFone3G Multimedia Processing
DTV
MPEG4
Megapixels
Surround
MP
3
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SoftFoneBrings Consumer ElectronicsExperience to Communications
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Traditionally, More Functionality RequiresMore Chips, More Power, Higher Costs
TD-SCDMA
WCDMA
GSM
GPRS
EDGE
Email
Camera
Image Compression
Streaming Video
Streaming Audio
Games
GraphicsJava Polyphonic Ring Tones
MMS
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ADI Blackfin DSP Processor SupportsCommunications and Multimedia
TD-SCDMA
WCDMA
GSM
GPRS
EDGE
Email Camera
Image Compression
Streaming Video
Streaming Audio
Games
Graphics
Java
Polyphonic Ring Tones
MMS
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Semiconductor Innovation isthe Path to Growth and Profits