Download - Adelaide SEO Meetup #17 - Local SEO
#AdelaideSEOMEETUP #ADL17
1) Welcome & Intro2) Top 10 Local Search Ranking Factors3) Q&A
Follow along here:http://kwasi.co/adlseo17
Why?
To meet like-minded people &curious enthusiasts
To share knowledge about SearchEngine Optimisation & grow ourcommunity of experts in Adelaide
To keep everyone up to date onglobal events & updates relatingto digital marketing
To cross-pollinate existingdisciplines & educate them onthe importance of SEO
#AdelaideSEO
Focusing on Organic, Not Pack/Carousel Results
#AdelaideSEOhttps://moz.com/local-search-ranking-factors
#10- City, State in Landing Page H1/H2 Tags
#AdelaideSEOhttps://moz.com/local-search-ranking-factors
#9- Click-Through Rate from Search Results
#AdelaideSEOhttps://moz.com/local-search-ranking-factors
http://www.slideshare.net/randfish/onsite-seo-in-2015-an-elegant-weapon-for-a-more-civilized-marketer
#8- Product / Service Keyword in Website URL
#AdelaideSEOhttps://moz.com/local-search-ranking-factors
#7- Quality/Authority of Structured Citations
#AdelaideSEOhttps://moz.com/local-search-ranking-factors
http://www.whitespark.ca/top-local-citation-sources-by-country
#6- Physical Address in City of Search
#AdelaideSEOhttps://moz.com/local-search-ranking-factors
#4- Quality/Authority of Inbound Links to Domain
#AdelaideSEOhttps://moz.com/local-search-ranking-factors
#5- Quality/Authority of Inbound Links to Landing Page URL
#2 - Domain Authority of Website
#AdelaideSEOhttps://moz.com/local-search-ranking-factors
Both PA & DA are a measurement (on a 100 point logarithmic scale) ofhow relevant a domain is, based on the quantity and quality of pagesthat link to the page/domain - each link is considered a vote ofconfidence.
Domain Authority measures the predictive ranking strength of entiredomains or sub-domains.
Page Authority measures the strength of individual page.https://moz.com/learn/seo/domain-authority https://moz.com/learn/seo/page-authority
#3 - Page Authority of Landing Page URL
#1 - City, State in Landing Page Title
#AdelaideSEOhttps://moz.com/local-search-ranking-factors
Another 40...
#AdelaideSEOhttps://moz.com/local-search-ranking-factors
Top 10 Negative Ranking Factors
#AdelaideSEOhttps://moz.com/local-search-ranking-factors
Local Citation Finder
https://www.whitespark.ca/local-citation-finder #AdelaideSEO
Quickly find relevant places to list your business.
The Local Citation Finder helps you maximize yourlocal search coverage so customers and searchengines can find your business online.
Find new citation opportunities by searching akeyphrase or local competitors.
See what citations you already have and monitor yourgrowth over time.
Local Citation Finder - How it works
https://www.whitespark.ca/local-citation-finder #AdelaideSEO
I brought some voucher back from Mozcon so you can get 20% off :)
Paid Search Experiment - Game Changer?
https://twitter.com/dr_pete/status/626432924854804481/photo/1 #AdelaideSEO
New Local 3-pack
https://moz.com/blog/the-new-snack-pack-where-users-clicking-how-you-can-win
#AdelaideSEO