Download - Adaptive Sliding Canada Campaign
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Adapt ive S l id ing Canada@AdaptiveSliding inspiring its way into the 2018 Paralympics
Celeste Jhala // Kimberly Nguyen-Don // Liam Ponton // Tink Newman
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From the Start . . .Developing a brand identity & community
Inspire and support online community and promote Adaptive Sliding Sports
InspiringStrongCourageousFearlessExcitingExperimental
Goal
Campaign Themes
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The core of our campaign... perhaps hard core.
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# Build community by targeting athletes & enthusiasts
# Post relevant & inspiring content on Twitter and Facebook
# Promote user submissions of #GETFEARLESS photos
#GETFEARLESS campaign overv iew
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Celeste - Mon/Wed
Kim - Fri/Sat
Liam - Sun
Tink - Tues/Thurs
Find & post content
Engage with audience
Answer questions
Encourage #GETFEARLESS photos
Goal
Schedul ing
Strategy & Execut ionTeam planning, coordination, delegation and research
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Celeste - Mon/Wed
Kim - Fri/Sat
Liam - Sun
Tink - Tues/Thurs
Find & post content
Engage with audience
Answer questions
Encourage #GETFEARLESS photos
ContentFollower interaction
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# Hashtag content with live component
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ObstaclesTeam planning, coordination, delegation and research
Difficulty finding updated content
Knowledge about adaptive sliding was limited to one team member
Team communication needed to improve
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Inf luencers
(left to right)
@CraigDrebit
@BobTeamSpring
@Egger_29
Twit ter
FacebookAlan Morasch
Francis Chiasson
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SuccessesMeasuring goals & sentiment
Goals: 100 Twitter Followers and 100 Facebook Fans
# 162 twitter fans March 30th
# 0% negative sentiment
# 52 unique authors posting to #getfearless
# users submitting photos, other content and responding to our posts
# getfearless offline component initiated
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# Keep an ongoing internal communication
# Create a feel of inclusiveness
# Find your "tribe leaders" and take care of them
# Keep the community open to everyone
# WHAT do we recommend?
Fin ish strong.