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We enable companies to connect with, and engage, people by unleashing the power of their Visual Media
Our Mission
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20years experience
1400installations
+ 1,000,000active users
+
North Plains
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Global Brands
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// Business alliances // Technology alliances
Our Partners
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Trends in Adaptive Marketing
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Use
& S
peed
of d
eliv
ery
of R
ich
Med
ia
TIMEUX
contextual, relevant
Real-Time Marketing
interactive, social
Mobile / Video
dynamic
Digital / Web
static
immersive
Virtual Reality
User Experience Evolution
We are here…
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Top 3 Key Trends Today1. Customers Experience
• Contextual, Relevant
2. Visual & Rich Media Explosion
• Engaging, Accessible
3. Mobile & Social
• Speed vs Control
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Customer experience matter6 years StockPerformance Of Customer Experience Index (CXi) Leaders Versus Laggards Versus S&P 500 (2007 to 2012) !
Forrester Research and Watermark Consulting !
http://www.watermarkconsult.net/blog/2013/04/02/the-watermark-consulting-2013-customer-experience-roi-study/
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12 Solution Alliance
Customer Experience Drives Success
Context Drives Customer Experience
Content Drives Context
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33 Solution Alliance
Optimized Design Elements
Proper Branding
Contextually Relevant
!
Contextually relevant tasks
Optimized Navigation for Device
Detect device
capabilities
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TREND #2: Visual / Rich-media explosion • Importance of visual assets to brands and customer experiences • Multi-channel, multi-market, multi-brands • Dramatic shift in marketer investment in “digital” • New world of visual assets –> portable & interactive: at the speed of now -> markets of “one” • Marketer / brand manager ownership
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VIDEO
2013 Video Marketing Survey & Business
Video Trends Report !
http://www.reelseo.com/
2013-video-marketing-business-survey-
trends-report/
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3D and Virtual Reality
http://youtu.be/tBmDnh1EGb0
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Price Product Promotion Place
4P’s
TREND #3 - SOCIAL
Reach Relevance Reaction Responsible
4R’s
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Speed or Control? Which one will provide your brand
the biggest value?
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SPEED CONTROLCompliance FrameworkCreative Velocity Accelerated Delivery
AGILITY RISK
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AGILITY RISK
SPEED CONTROLCompliance FrameworkCreative Velocity Accelerated Delivery
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RISKAGILITY
Reach - Relevance - Reaction - ResponsibleSpeed AND Control?
SPEED CONTROLCompliance FrameworkCreative Velocity Accelerated Delivery
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10 Minutes
Launch
OREO EXAMPLE
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Trigger 10 Minutes
Launch
Trigger
times in one hour, according to AdAge.
retweeted 10,000
OREO EXAMPLE
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So what does this all mean for marketers?
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Pressure to: • Accelerate Time-to-Market • Increase Relevancy • Protect Brand (Brand = perception) • Control Cost • Provide Return On Marketing Investment (ROMI) • Increase competitiveness • Make appropriate and meaningful connection at the right time
Marketer’s Challenge
MARKETERSchannelsassets
collaborators
projectsGrowing #
Growing #
Growing #
Growing #
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Content (Rich media) Production / Management
Campaigns & Brand Management / Leverage (MRM, Marketing Automation, CRM, …)
Personalization (in-context, relevant, dynamic)
User Experience / Omni-channel delivery
Global Management language, culture, regulation, etc..
Connecting your world. Visually
Connect the Digital Marketing ecosystem together
WORKFLOW ANALYTICS / REPORTING
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Integrating the pieces together
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Creative asset Lifecycle
MANAGE LEVERAGE
visual assets efficiently and effectively
PRODUCE
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PRODUCEDesign
Layout Synchronize
Capture
Re-Express Proof
visual asset creation / production
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MANAGE
TagCurateOrganize
Automate
Transform
visual asset management
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LEVERAGE
across all output devices, media & platforms
MANAGE
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Comprehensive Portfolio
visual asset
PRODUCE
visual asset
MANAGE
visual asset
LEVERAGE
On Brand
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Optimize workgroup output
Seamless, integration
InContext collaboration
PRODUCE work in progress visual assets
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Scalable, flexible & customizable
Protection, rights management
Rapid access, metadata & search
MANAGE enterprise digital asset management
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Single solution for multiple brands
Rapid time to value
Flexible, adaptable platform
LEVERAGE maximise brand value
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Pan-Enterprise Benefits
• Streamlining creative development
• Improving workflow / collaboration
• Ensuring asset and rights protection
• Driving value inter brand equity
• Enabling effective use and re-use
• Cost containment
On Brand
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//summary
GLOBALREACH
PROVENSOLUTIONS
SCALEABLEPLATFORM
CUSTOMERSUCCESS
PRODUCTINNOVATION
PARTNERNETWORK