Download - Adapting to Your Users
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responsive design
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RESPONSIVEDESIGN
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ADAPTING TO YOUR USERSPresentation by: Vince Baskerville | VP of Product TripLingo
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
IHAZTHIS
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
PEOPLE USING *MOBILE WEB* WILL SURPASS DESKTOP USAGE BY 2015
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VINCENT BASKERVILLE | VP of PRODUCT
BUT YOU KNOW THIS ALREADY RIGHT?
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VINCENT BASKERVILLE | VP of PRODUCT
Q: HOW DO WE MAKE OUR WEBSITE EXPERIENCE BETTER?
A: WE MAKE IT RESPONSIVE
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VINCENT BASKERVILLE | VP of PRODUCT
•Media Queries
•Adaptive grids, images & media
•???????
•Guaranteed ROI
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
“ When you start looking at a problem and it seems really simple with all these simple solutions, you don’t really understand the complexity of the problem. And your solutions are way too oversimplified, and they don’t work. ”
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VINCENT BASKERVILLE | VP of PRODUCT
RWD isn’t the absolute answer to solve *all your
problems*
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
Throughout the design process, our work should be situated in the context
where it will be used
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VINCENT BASKERVILLE | VP of PRODUCT
“THE PURPOSE BEHIND ‘RESPONSIVE DESIGN’—THE
CONCEPT OF WHAT IT STRIVES TO ACHIEVE—SHOULD BE SEPARATED FROM THE SPECIfiC TECHNIQUES
USED TO ACHIEVE IT.”
- JEFFREY ZELDMAN
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
2 types of users:
Internal & External
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
“THE CHALLENGE IS GETTING PEOPLE TO ADAPT, AGREE TO
YOUR IDEA ACTUALLY MAKING IT THROUGH THE ORGANIZATION”
- SOMEONE
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
MOBILE CONTEXT
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
“THE CONSTRAINTS IN MOBILE DEVICES FORCE US TO FOCUS ON
WHAT REALLY MATTERS EMPHASIZE THE MOST VALUABLE PARTS [..] NOT JUST THE PARTS OF OUR OffERING
WE THINK ‘MAKE SENSE.”
- LUKE WROBLEWSKI
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
TEST, YOU MUST!
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VINCENT BASKERVILLE | VP of PRODUCT
A/B testing?
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VINCENT BASKERVILLE | VP of PRODUCT
Multivariate?
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
How do you measure KPI’s?
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
Home Page
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
Data wins arguments.
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VINCENT BASKERVILLE | VP of PRODUCT
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VINCENT BASKERVILLE | VP of PRODUCT
Heuristic Evaluations +Quantitative UX Data +
MEASURE & EVALUATE AGAINST KPI’S
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VINCENT BASKERVILLE | VP of PRODUCT
ALIGN WITH STRATEGIC EDU GOALS
Create Case Studies +Survey key internal +
influencers
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VINCENT BASKERVILLE | VP of PRODUCT
“Coding is long. Design is short. Paper is cheap.”
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VINCENT BASKERVILLE | VP of PRODUCT
RESOURCES
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VINCENT BASKERVILLE | VP of PRODUCT
http://www.alistapart.com
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VINCENT BASKERVILLE | VP of PRODUCT
http://www.lukew.com
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VINCENT BASKERVILLE | VP of PRODUCT
http://mediaqueri.es
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VINCENT BASKERVILLE | VP of PRODUCT
http://mustache.github.com
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VINCENT BASKERVILLE | VP of PRODUCT
AU REVOIRVINCE BASKERVILLE