Ad Servers Suck, Ad Servers Rock: The Role of the Ad Server in Today’s Convergence
Israel Mobile Summit, Dec 2014
POWERING THE NEXT GENERATION OF DIGITAL ADVERTISING
Ran Goldi, VP Mobile [email protected]
A bit about Crossrider (LON:CROS)
Path to IPO | October 2014
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2
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Founded in April 2011 UK Headquarters
150+ staff in7 countries worldwide
!
2014H1 revenue of $29m
Public on AIM as of September 30th, 2014
Providing Advertising Platforms for both Web and Mobile
Acquired Ajillion in May 2014
Crossrider Today
Israel Mobile Summit | December 2014 3
A Digital Media Company
Mobile Ad NetworkDesktop Apps
Distribution
webExtensions
Platform
By
By
Mobile Management Platform
PAST
It used to be simple!
Israel Mobile Summit | December 2014 5
Ad Serving Performance Tracking
Campaign Management
#1 #2 #3
2010: “The Ad Server is Dead”
Israel Mobile Summit | December 2014 6
“The balance in the marketplace today favours the demand-side, which has lead to significant price decrease for publishers…”
Regretfully announces the death of our beloved
AD SERVERThe ad:tech industry
Mr. R.I.P
The funeral will be held at Mobile World Congress 2010, 2011, 2012, 2014, TBD
AD SERVERS SUCK!
PRESENT
It used to be simple!
Israel Mobile Summit | December 2014 9
Ad Serving Performance Tracking
Campaign Management
#1 #2 #3
Everyone wants more!
Israel Mobile Summit | December 2014 10
Ad Serving Performance Tracking
Campaign Management
#1 #2 #3
DSP Ad FormatsMedia Planning
#5 #6
Mediation Cross DeviceMake them coffee
#9 #10 #11
Click Tracking
#4
Video
#7
Exchange
#12
#8
AD SERVERS ROCK!
FUTURE
Mobile Market
Israel Mobile Summit | December 2014 13
Advertising Revenue Growth (US) CAGR 2013 - 2018
Deskto
p Display
Deskto
p Video
Deskto
p Search
Mobile
Social
Native
Program
matic
35.7%34.7%
18%
42.6%
2.3%
15.1%
-0.4%
This is us Holy shit!
Mobile Market
Israel Mobile Summit | December 2014 14
43%CAGR!
Convergence
Israel Mobile Summit | December 2014 15
By
By
+
+
+
A Platform, not a secret weapon
Israel Mobile Summit | December 2014 16
Find the platform that compliments your business strategy
Develop your own trade secrets
Do yourself a favour, chose one platform
Thank You
POWERING THE NEXT GENERATION OF DIGITAL ADVERTISING
Ran Goldi, VP Mobile [email protected]