Download - Ad pro credentials_2016_eng
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
2015
Agencycredentials
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
Client-centric full-service digital agency, managing tasks of two types:1. Focusing on brand: BRAND HEALTH & EQUITY 2. Focusing on sales: CPA
Key market expert:3. i-Video4. RTB5. Cross-media projects
Understanding Clients` Business Goals
product value message media TA sales
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
6 STEP
Checkpoint & guidelines forFuture strategy & tactics
4 STEP
Definition of the most valuable(potential) consumer
1 STEP
Soc-dem
research
2 STEP
Segmentation byConsumption & potential
3 STEP
Comparison of consumption,preferences & behavior
Understanding Consumers’ Needs
5 STEP
Consumer portrait creation
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
Delivering Insight Driven, Statistically Proven Solutions
TA’s needs Brand’s advantages
Communication platform
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
Cases to Solve1
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
Challenge To build knowledge about stress and mental reactions in children and help them in providing first aid. Collect "warm words". To enable every user to be involved in the projectSituation According to a UNICEF study in January-February 2015, among the children affected by the conflict in the East, 37% have a stress response, for example, Intrusive memories, and 18% fear that will not be able to cope with their condition independently.SolutionWe created an interactive website "Word help ", which displays the symptoms of stress in children. A video was shown of the symptoms and show the user the means to help the child. At the end of the video viewed, the user was asked to write or speak "kind words" for the children. During the campaign "warm words" received on the website was transformed into the air depending on how many words were left. Next, the appropriate number of air filled balloons and were distributed to children.The result for the first month of the campaign:- More than 15,000 users viewed the video on the website- 954 the user has "warm words" on the website- June 1 Children's Day were given balloons, which were full of "warm words". The event took place in Svyatogorsk, Donetsk region.
Social project "Word Help"Information site
Перейти на сайт
Год: 2015
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
GoalTo familiarize the TA with the advantages of a New Peugeot 308 and to deduce in offline the Internet users.
Challenge
The car’s choice is an important decision , and our TA aren’t ready to accept it only on the basis of the specifications. It is no less important the emotional contact.We had a difficult task - to tell about the new Peugeot 308 so each member of the TA could feel that this car has been specially created for him.
Solution
The New Peugeot 308 is a multi-faceted car in which everyone can find their benefit. We have created an interactive visual test. The external simplicity of mechanics and the stylish conciseness of design admitted to engage the maximum number of users . Seeing the new Peugeot 308 suits to you the most and to find your type of driving for this it was enough to answer for all the five visual questions.
Results of 14 days of the campaignhttp://new-peugeot308.com.ua/• The number of unique visitors reached more than 11 thousand users.• 15% of them passed this test completely.• 7 out of 10 participants, who passed the test, wanted to get know more about the
car and signed up for a test drive.
New Peugeot 308Promo web-sitehttps://www.youtube.com/watch?v=rBepRuCha4w
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
Agency to Manage2
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
Providing Services, 10 Years of Market Experience
Communication planning
Media planning& Buying
Strategic planningWe create 360°-strategies, based on results of own (CCS) and industrial researches (TNS, InMind, Arianna, Nielsen)
We realize communicational strategies in all media, focusing on digital
We plan placing in all media, manage buying in the interests of clients. We are RTB leader in Ukraine
Digital creativity & Production
Search enginemarketing
We engage users in brand communities, realizeday-by-day communication in social networks
We create communicational platforms, work out ideas and mechanics of audience and brand interaction
We attract users of search engines. Analyze and optimize traffic. Models: CPA, CPL, CPO
Social mediamarketing
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
Agency’s Strong Point
StrategicplanningWe create 360°-strategies, based on results of own (CCS) and industrial researches: TNS, InMind, Arianna, Nielsen
AdPro specializes in creation and realization of 360°-full media strategies with a focus on digital-channels.
As a part of communication group DENTSU AEGIS NETWORK UKRAINE, we have full access to TNS, Nielsen, InMind, Arianna and other researches.
Strategists’ team consists of 6 professionals with experience of planning in all media.
In every department there is a professional with strategic background.
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
Softs for analytics and research
TNS MMIbrand health index and TAresearch
Consumer Connection SystemConsumer preferences and mediaresearch
Google AnalyticsWeb-site visitors’ behavioranalysis
InMind AdOpinionweb-site audience research, tracking, audit, surveys
Nielsen AriannaBrands` internet activity monitoring
AdverTrackInternet activitycompetitors` monitoring
Markdatamedia channels audience research, monitoring
GemiusWebsite audienceresearch
CCS PlannerCross-media reachand ad recall planning
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
Structure to Serve3
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
mediadirector
associatedirector
media dept.
strategy dept.
client service dept.
smm & pr dept. production dept.
creative dept.
new businessdirector
Agency’s Structure:61 professionals, 7 departments
Chief Executive Officer
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
mediadirector
associatedirector
media dept.
strategy dept.
client service dept.
smm & pr dept. production dept.
creative dept.
new businessdirector
Agency’s Structure:
Chief Executive Officer
Nastya Baydachenko
11 years in managementand strategic planning
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
mediadirector
associatedirector
media dept.
strategy dept.
client service dept.
smm & pr dept. production dept.
creative dept.
new businessdirector
Agency’s Structure:
Chief Executive Officer
Vitaliy Georgiev11 years in managementand advertising
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
mediadirector
associatedirector
media dept.
strategy dept.
client service dept.
smm & pr dept. production dept.
creative dept.
new businessdirector
Agency’s Structure:
Chief Executive Officer
Veronica Logvinovskaya
7 years in media planningand buying
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
mediadirector
associatedirector
media dept.
strategy dept.
client service dept.
smm & pr dept. production dept.
creative dept.
new businessdirector
Agency’s Structure:
Chief Executive Officer
Clients: Astelit, InBev, AVON, NOKIA, Coca-Cola, Foxtrot, Danone, Sushiya, Snaige, Pernod Ricard, Alfa-bank, FidoBank, Konti, Colgate, Luxoptika, CoralTravel.
Mila KrutchenkoStrategic Director
6 years in marketing and strategic planning
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
mediadirector
associatedirector
media dept.
strategy dept.
client service dept.
smm & pr dept. production dept.
creative dept.
new businessdirector
Agency’s Structure:
Chief Executive Officer
Alexandra NechaevaClient Service Director7 years in managementand advertising
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
mediadirector
associatedirector
media dept. client service dept.
smm & pr dept. production dept.
creative dept.
new businessdirector
Agency’s Structure:
Chief Executive Officer
Jana GorbachevaSMM & PR Director
8 years in PR and social media marketing
Clients: Coca-Cola Ukraine, Danone, InBev, Colgate, Bittner Farma, Stada, NOKIA, Mitsubishi,
AVON, Konti, Bomond, Sushiya,
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
mediadirector
associatedirector
media dept.
strategy dept.
client service dept.
smm & pr dept. production dept.
creative dept.
new businessdirector
Agency’s Structure:
Chief Executive Officer
Vladimir KobetsCreative Director
8 years in creative Clients: Unilever, Pepsico Ukraine, Лидер Снек, Effes Ukraine, Universal Bank, ПУМБ, MТС, Intertelecom, Viasat, Credit Agricole, Банк Ренессанс Кредит,ФОКСТРОТ, ОЛИМП
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
mediadirector
associatedirector
media dept.
strategy dept.
client service dept.
smm & pr dept. production dept.
new businessdirector
Agency’s Structure:
Chief Executive Officer
Vitaly KulkoProduction Director
8 years in project management
Clients: Nokia, Fido Bank, Епiцентр, Subary, Toyota
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
2014 Review to Prove 4
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
Revenue12,5 million USD
Creativityrating
- №1in rating of media agencies as for revenue1
- №2in rating of digital agencies as for revenue2
- №2in rating digital-agencies 2014
- 14 awards on 10 festivals
AdPro’s position in 2014
http://vrk.org.ua/adv/ratings
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
Awards
Red apple gold KIAF gold KIAF silver Golden Hummer gold KAKADU bronze FWA SoD Golden Hummer short list ACD*UA short list
MoriaminInteractive website
FidobankDeposit campaign
EFFIE silver
DreamTripPromo site for Rich
ACD*UA short list ADC*UA bronze KYIV INTERNATIONAL ADVERTISING FESTIVAL XIV bronze EUROPEAN DESING AWARDS bronze
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
Name Since Media Context SMM Production Creative Strategy
Черниговское 2013-15 Yes Yes YesStaropramen 2013-15 Yes Yes YesBayer 2015 Yes Yes YesCoral Travel 2014-15 Yes Yes YesPeugeot 2015 Yes Yes YesDANONE Activia 2015 Yes YesL’Oreal Maybelline 2015 Yes Yes Yes1+1 media 2014 Yes YesOKKO 2014 Yes YesЕпіцентр, Нова Лінія 2015 Yes Yes
New Business Wins 2014-2015
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
AdPro Clients 2015
Name Since Media Context SMM Production Creative Strategy
Astelit ( life :)) 2008 Yes Yes Renaissance bank 2011 Yes Yes Yes Yes YesAB InBev 2013 Yes Yes Yes Yes Yes YesБанк Михайловский 2014 Yes Yes YesSGroup(Флинт, Мачо) 2014 Yes YesEva 2013 Yes Yes Yes METRO 2015 Yes Yes Yes Ringoo 2014 Yes Yes YesColgate 2014 Yes Yes Yes
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
Portfolio
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
Market Positions to Guarantee5
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
• AdPro is an actual member of the All-Ukrainian Advertising Coalition since 2011 and CEO is a member of the board of All-Ukrainian Advertising Coalition since 2012
• Co-founder of Ukrainian Digital Agencies Committee (UDAC)
• Member of INAU, initiator of Internet market value estimation, member of Terminology Unification Committee
Agency founded in 2004Team – 61 professionals
Professional Unions and Industrial Activity
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
AdPro - is a part of AEGIS MEDIA/GMG
DENTSU AEGIS NETWORK UKRAINE positions in 2014:
internet OOH radio
pressTV
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
Digital Day Intro to digital Advanced SMM,
Context, Banner Ad, CPA, Applications,RTB benefits
Role of digital in Brand Health building
Digital-centric approach
Cost-effective TV+Internet planning
Bonuses for Agency’s Clients
Trainingswe teach
Innovations – monthly Reports – monthly Daily tracking of
campaign dynamics Annual report with
recommendations
Reportswe inform
MMO – quarterly Competitive analysis Category review TA review and
analysis
Reviewswe research
Cross-media projects Non-standard projects Creative and
production for all media
TV sponsorship
Accountingwe manage
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
AppendixMore Cases to Impress6
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
AVON Social CRM
Year: 2014-2015
ChallengeTo increase loyalty and interaction with the brand in social networks, to engage representatives, to enlarge the bill of the internet shop
Solution An application for FB and VK, where users can communicate, earn points and then exchange them to certain goods.Application: creative (design), production, technical support.
ResultsMore than 16 000 participants of an application in VK and 2 500 in FB in half a year. More than 900 representatives and increase of the average ticket for 20%https://vk.com/app4333925_10882254
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
9 months of leadership
ChallengeTo develop digital-channel of communication with TA comparable to classic channels as for reach
SolutionContent strategy «Proud of Ukraine» with unique national content leads to good viral potential. Cost effective context strategy.
Results №1 in Ukraine as for the number of fans * №1 in the category as for interaction * №1 in the category as for reach * 400 000+ fans of the brand in Facebook Facebook AwardBrand’s page: Facebook* May 2013 – February 2014
Chernigivske (ABSunInBev)Social media communication strategyBrand Health and Equity
Year: 2013 - 2014
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
ChallengeMaximize site’s WOM-promotion, build emotional connection with the brand, travelling and freedom.
SolutionInteractive promo-site, enabling to create “DreamTrip” and get a chance to realize it.
Results5 700+ of participants.67 000+ of web-site visitors.
Brand’s Case study on YoutubeBrand’s pages: Facebook
Rich (CocaCola) | DreamtripInteractive promo-siteBrand Health and Equity&CPA
Year: 2013 - 2014
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
ChallengeTo attract $25 000 000 of deposits, into new bank with zero awareness level
SolutionFinding relevant message for the most valued prospects. CPC placement on high reach resources with low CTR. Focus on CPA effectiveness
Results 32 million USD on deposits - 28% over plan Brand awareness raised from 0% to 12% *
Brand’s Case study on Youtube* Source: InMind
FidobankBuying strategyCPA
Year: 2013
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
ChallengeTo engage TA and inform them about new product of absolutely new pharmacological category (amino acids) in conditions of extremely small budget
SolutionInteractive promo-site, illustrating 2 life scenarios: usual life vs. active life of a woman, taking amino acidsWebsite: production, design, technical supportContent: 2 clips about different lifestyle. Created script, made video
Results In Ukraine a new pharmacological category was created Viral reach about 70%
Brand’s Case study on Youtube
Moriamin Forte ®
Interactive promo-siteBrand Health and Equity
Year: 2013
FESTIVALS WIN Red apple gold KIAF gold KIAF silver Golden Hummer gold KAKADU bronze FWA SoD Golden Hummer short
list ACD*UA short list
All rights reserved. No part of these pages may be used for any purpose without written authorization of LLC “AdPro”
Ready to start?
Nechaeva AlexandraNew Business [email protected] 067 656 16 65adpro.ua