Ad Analysis
Hand Bags create Your STYLE
Rachel and Julie
Ad Analysis
• Setting
• Color
• Style
• Atmosphere
• Conclusion
Setting
Street scene
• The light source
• View point-- no faces
• Vague background-- highlights the focus
o two models--clear, bright
o the passersby--unclear, dark
Color• The overall color the street-- grey, black, dark brown the passersby-- dark blue, black, white the two models- khaki, bright brown, yellowish green• The bags
- yellowish brown
- dark red
Style
A. Passerby vs. Two Girls
• Clothing: dark, heavy vs. stylish, light
B. Left Girl vs. Right Girl
• Posture: easy (hand in pocket) vs. elegant
• Clothing: casual vs. ladylike
• Hand bags: casual, cool vs. delicate
Atmosphere
• General mood: a typical street scene
A sense of tranquility in the hustle and bustle of city scene
• Two girls with the bags:
Lively and bright with individual style among people
Conclusion
• Simple
• Stylish
No matter when and where, each one of us can create our own personal style in ordinary life.