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ICA 2011 - Virtual ConferenceKatherine Ognyanova (Katya)Doctoral Candidate, USC [email protected], www.kateto.net
Actors and Links in the Media System: Media Production, Content and Audience
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Semantic Networks
Networks in Media Studies
Content
Audience
Industry
Social Networks
Interorganizational
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Mixing Different Levels
Content
Audience
Industry
Content Diffusion through Audience Social Networks
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Media Content
Media Audience
Media Industry
Interorganizational Networks
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Strategic Alliances
The Industry: Ties Between Media Companies
Resource Exchanges
Family/friendship ties
Ownership & Partnership
Interlocking directorates
Joint political action
Shared Content
Information Resources
Overlapping Staff
Interorganizational,any industry
Typical for the media industry
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Theoretical Frameworks
Exchange Theories
Resource Dependence
Evolutionary Theories
Organizational Ecology
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Corporate Relationships
Media corporations network. Source: Arsenault & Castells, 2008
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Embeddedness and Centrality
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Media Content
Media Audience
Media Industry
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Industry & Content Levels
NYT CNN
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Industry & Content Levels
NYT CNN
27
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Industry & Content Levels - US
US News Outlets and Topics. Source: Ognyanova, K. (www.kateto.net)
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Online Media and Their Content
Indicate affiliation Attribute value
Hyperlinks
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Online Content: Link Analysis
Linking patterns in the US political blogosphere. Source: Adamic & Glance (2005)
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Online Content: Link Analysis (Cont.)
US Politicosphere (2009)Powered by Linkfluence
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Media Content
Media Industry
Media Audience
Semantic Networks
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Content Level: Framing Theories
used to analyze the framing
of media content often have links based on
proximity and frequency of co-occurance.
Semantic maps
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Framing and Semantic Analysis
Book
LiteracySchool
Reading
Literacy
Digital
MediaInternet
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Content Level
Framing Theory
Topics
Frames
Concepts
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The Future of Journalism
Source: Ognyanova, K. www.kateto.net
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Linked Open Data
Source: Slate News Dots (2010)
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Media Content
Media Industry
Media Audience
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Two-Step Flow Theory
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Audience Social Networks & Content Diffusion
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Online Content: Meme Tracking
MemeTracker (2008) Jure Leskovec, Lars Backstrom and Jon Kleinberg
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Media Content
Media Audience
Media Industry
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News Outlets and Consumers, South LA. Source: Ognyanova, K. Data: Metamorphosis.org
Media Use
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Media System Dependency
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Communication Infrastructure Theory
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Summary in a Table
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Contact Information:Katherine OgnyanovaE-mail [email protected] www.kateto.net