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Actionable Intelligence: Big Data for Student Success
Brian A. Haugabrook, Valdosta State University
Barrie D. Fitzgerald, Valdosta State University
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Strategic Goals
1. Strategic business intelligence for Complete College Georgia
2. Improve student success with predictive analytics
3. Proactive intervention and early alerts
4. Improve faculty and support staff communications
5. Leverage innovations in technology that can be applied to any institution
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Davenport/Harris Framework
Adopted for Higher Education
EDUCAUSE | Building Organizational Capacity for Analytics
Donald M. Norris and Linda L. Baer.
February 2013
Standard ReportsWhat Happened?
Ad Hoc ReportsHow Many, How Often, Where?
Query / Drill DownWhere exactly is the problem?
AlertWhat actions are needed?
Statistical AnalysisWhy is it happening?
Forecasting / ExtrapolationWhat if these trends continue?
Predictive ModelingWhat will happen next?
OptimizationWhat’s the best that can happen?
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Valdosta State Current Business
Intelligence Architecture
Custom Data Warehouse
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VP Enrollment Marketing Communications
Chief Information Officer
Interim Director of Institutional Research
Registrar and Associate Registrar
Directors of Centralized Advising/Online Learning
Freshman Learning Community Coordinator
Student Success Center Coordinator
Student Success Leadership Team
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Pass Rates
3% increase
Retention Rates
2% increase
Progression Rates
5% increase
Valdosta State University: ROI First Year
At-risk Characteristics
SAT Total
HS GPA
High School
First year at VSU
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Improve information access for faculty and advisors
Provide key reports and analysis
Interactive class roster with photos and at-risk metrics
Drag-n-Drop reporting
Historical trends and patterns
Oracle BI Cloud option
Oracle OBIEE
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Oracle (OBIEE) Business Intelligence
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Oracle (OBIEE) Business Intelligence
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VSU Faculty Portal
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Interactive Course Summary
VSU Faculty Portal
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Class Roster that Highlights At-Risk Students
VSU Faculty Portal
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Automatic Alerts, Triggers, and Events (VSU Faculty Portal)
Sends notification to the student’s advisor and academic success center
If the student lives on campus, a wellness check is automatically triggered through the housing office
If the student is in an FLC, all other instructors are notified
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Student Progress in all Courses
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Custom Application Integrations
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DegreeWorks Logins
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Data-driven portal based on student attributes
Tailored advertisements promoting support services
Advisor alerts to improve communication
Single sign-on to email, D2L, Banner, library, and other services
Integration with VSU data warehouse to deliver real-time prioritization to advertisements and messages
MyVSU Student Portal
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MyVSU PortalInformation and advertisements
tailored to each individual student in real-time
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Identify key attributes to improve student success
Create individual student success probability
Provide real-time predictive analytics
Data mining and full access to models
Provide students with predicted course and program difficulty
Compare predictions with historic patterns to ensure accuracy
Oracle Advanced Analytics
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Models can operate in real-time against recent data
Provide real-time predictive analytics, course grade predictions, and major matching
Algorithms and models not only can operate against academic advising data but can provide analysis across all data sources (i.e. ADP, PeopleSoft Financials, D2L, Banner)
Advantages of Advanced Analytics
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Analytics through R Programming
R scripts to create quick analyses of data and to check the results of the model
R assists in determining predictive analytics models
R scripts can help produce quick turnaround times for cyclical projects
R scripts can be embedded inside the data warehouse to run in real time
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Example of a Script:
Question: Are there a group of students that have a higher likelihood of retaining the next fall, if so who?
Accuracy: .7
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Predictive Analytics through R Programming
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Student Grade Predictions
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Student Major Matching
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Real-Time Math At-Risk Models
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Analyze data from any source
Measure and quantify student engagement
Combine both structured and unstructured data
Provide sentiment analysis on surveys and social media
Measure the impact social and engagement metrics have on retention and graduation rates
Endeca Information Discovery
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Data Warehouse /
Business Intelligence
Banner/ODS
PeopleSoft
One Card
BlackboardSales Transactions
ProdID Wk CustID Date Dealer Price
506 25 1233 10/3 Dealer1 $35,000
507 26 1545 09/4 Dealer2 $22,000
Student Record
StudID
ClasID
Sec Da Inst Cours Spend Cost
12324 506 234 12/3 1233 Class1 $300 $200
12325 507 235 12/4 1545 Class2 $450 $900
Verbatim Text
Surveys and Evaluations
“..student heard a rattling sound toward left front dside of room. Had issues with understanding professor…”
Websites
Sports
Other HigherEd
Government Agencies
Bureau of Labor/Statistics
INSLDS/FAFSA/IFAPSPopulation ages,
median income, home values, land area, unemployed, number of small businesses….
“.. Valdosta State wins another state championship…”
“ … University of Georgia hires a new vice president.”
“Love Valdosta State
University. The campus is in a great area. It is large enough to have everything you need, but still small enough……..”
Social Media
Student Sentiment/Blogs/Tweets“How do we view a
successful student?
Oracle Endeca Information Discovery:Understand the Complete Picture
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Contact Information
Brian A. HaugabrookChief Information
Officer(229) 292-1910
Barrie D. FitzgeraldInterim Director of
Institutional Research(229) 333-7836