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Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate
with 3rd Party Platforms
Dave IngramSolutions ArchitectAcquia
Molly SloanMarketing Programs SpecialistAcquia
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Acquia Lift Capabilities
TestingEasily create A/B and multivariate tests for your content directly in Drupal. Create and track conversion goals and gain real-time insight into performance against KPIs.
TargetingAutomated targeting and explicit rules-based targeting based on attributes stored in Drupal, or on a wide range of detected attributes like geo-location, device, or even current weather.
ReportingBuild personas based on both “at-a-glance” and detailed reports so you understand content relevance and what’s driving lift.
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What’s the goal?
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How to get there?
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How to measure it?
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“To have a great idea, have a lot of them”
- Thomas Edison
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Architecture
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Resources
• http://docs.acquia.com/lift• http://drupal.org/project/personalize• http://drupal.org/project/acquia_lift• http://drupal.org/
project/visitor_actions
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Thanks! Questions?
