Download - ACE your website. AWE your users
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WHEN I SAY JUMP, YOU
JUMP.
OK.
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- Det kommer nästan ingen genomden där dörren.Jag visste väl att
webben inte skulle leverera!
–NOBODY IS WALKING THROUGH THAT DOOR! I KNEW THE INTERNET WOULDN’T WORK!
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IMPRESSIONSEXPECTATIONS
ENTRYINTERACTION
RESULTEXIT
EXPERIENCE
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IMPRESSIONSEXPECTATIONS
ENTRYINTERACTION
RESULTEXIT
EXPERIENCE
MARKETING WEB SALES
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IMPRESSIONSEXPECTATIONS
ENTRYINTERACTION
RESULTEXIT
EXPERIENCE
MARKETING WEB SALES
CUSTOMER SERVICE / SUPPORT
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ATTRACT
CLARIFY
ENGAGE
ADAPT
WOW
EXTEND
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ATTRACT
CLARIFY
ENGAGE
ADAPT
WOW
EXTEND
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ATTRACT
CLARIFY
ENGAGE
ADAPT
WOW
EXTEND
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ATTRACT
CLARIFY
ENGAGE
ADAPT
WOW
EXTEND
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ATTRACT
CLARIFY
ENGAGE
ADAPT
WOW
EXTEND
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CAN I GET THIS DELIVERED TOMORROW?
NO, I’M AFRAID THAT COSTS EXTRA...
YES, OF COURSE! HOW WOULD YOU LIKE TO
PAY FOR THAT?
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ATTRACT
CLARIFY
ENGAGE
ADAPT
WOW
EXTEND
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ATTRACT
CLARIFY
ENGAGE
ADAPT
WOW
EXTEND
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ONE MORE...
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CONSIDERcan you build an upload form for publishing photos to a website?
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CONSIDERcan you help people share
photos online?
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#7SOLVE THE
RIGHT (USER’S) PROBLEM
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Create superior websites by eliminating hurdles throughout the user journey. Advice from @axbom at #sdc2012 http://axbom.se/sdc
Want to learn more? Listen to uxpodcast.com and follow @axbom on Twitter.