Prospects are 150% more likely tovalue an advocate’s perception as a
good source of info.
PERSONALIZED
AVERAGE
GENERATE GROWTH AT EVERY FUNNEL STAGE
EVALUATE AND CHOOSE THE BEST SOLUTION FOR YOU
FULL FUNNELANALYSIS
EXISTING TECHNOLOGY STACKEnsure integration and
coordination with existing
systems to manage and
optimize programs. Assess
current functionality,
integration points, strengths,
and weaknesses.
The maximum impact varies
by accelerator at every stage.
Understand existing
conversion rates, identify
strengths and gaps with a
buyer journey map.
GO-TO-MARKET STRATEGYThe way customers expect to
engage, the complexity of the
sale, and the competitive
nature of the industry all
effect a go-to- market plan.
[email protected] • www.lenati.com • 800-848-1449
TEAM & ORGANIZATION STRUCTURETo reach maximum efficiencies
requires organizations to build
expertise. Understand the
current state and future
optimized state, and map an
organizational plan to get there.
@Lenati
Improve ad performance by targeting prospects most likely to convert based on behavioral indicators and past customer analysis.
SMARTER TARGETING
Serve up dynamic content in retargeted ads based on what the prospect viewed across multiple devices and networks.
DYNAMIC AD TARGETING
only 30%
Never miss an opportunity to engage in real-time conversations about your brand, your
solutions, and prospective buyer pain points.
of tweets that mention a company include
their handle.
Companies leverage data from multiple sources to create more robust segment models:
Gain insight into what topics generate results and prioritize content production accordingly.
IMPROVE CONTENT ROI
Create customized experiences for top prospective accounts across all devices and marketing touchpoints.
ACCOUNT-BASED CONTENT CUSTOMIZATION
Customers who perceived supplier content to be tailored to them were 40% more willing to purchase from that supplier.
Ensure sales talk to the right prospects first by scoring a lead’s propensity to close.
PRIORITIZE LEADS SMARTER
Supplement email nurture streams with social campaigns (e.g. Sponsored InMail) to generate
higher response rates.
HIGHER RESPONSE RATES
LinkedIn InMail receives 3 times higher response
rate over regular email.
Help sales find, personalize, and share approved content in a timely and relevant manner.
PERSONALIZED CONTENT FOR SALES
Prospects presented with more personalized content convert 5 times higher than average.
HIGHER CUSTOMER LIFETIME VALUES
Create customized experiences for top prospective accounts across all devices and marketing touchpoints.
Companies with strong omnichannel customer engagement retain 63% more of their customers.
Discover, nurture, and empower influencers in specific industries to educate on your behalf.
INDUSTRY TARGETEDPEER INFLUENCE
of people trust recommendations from individuals (even if they
don’t know them).
Activate advocates and provide social sharing mechanisms to harness the most
powerful review type: peers.
ADVOCATE PROSPECTING
REAL-TIME SOCIAL ENGAGEMENT
Marketers are expected to do more with less, increasing YOY pipeline growth with limited budgets. Optimizing an existing lead generation engine
will only get marketers so far. Marketers should not invest in more top of funnel advertising, but rather in programs that will accelerate their
pipeline capacities and leap their program forward.
UNKNOWN
Listen, learn, and share content that aligns with the topics and conversation trends in real-time.
of posts by companies that prospects follow on social
media impact their purchases.
SWAY PURCHASE DECISIONS
Collect reviews and testimonials, and integrate into content streams
automatically.
EXPAND YOURTESTIMONIAL LIBRARY
Testimonials have the highest effectiveness rating of all
content types.
Empower employees to share marketing-approved content with their networks.
ENABLE EMPLOYEES TO SELL
Leads developed through employee social marketing convert higher.
Organize and reward your most loyal customers and deepen brand affinity.
DEEPER ENGAGED COMMUNITIES
Customers who are promoters of a company have an average lifetime
value between 3 and 12 times that of detractors.
Topics created using predictive analytics generated 4.4 times more organic search visits than posts published without.
47% website activity44% demographics
KNOWN
NURTURE
GROW
PREDICTIVE ANALYTICSComb through company data to find patterns, risks, trends, and opportunities. Supplement with 3rd party data to uncover new segments, rank prospects according to their propensity to buy, and maximize up-sell and cross-sell opportunities.
The ultimate form of targeted marketing, adjusted for your type of buyer. Serve up real time suggestions to lengthen prospect engagement and build relationships faster with behavior-based engagement flows.
PERSONALIZATIONCreate a robust social presence and be active in relevant conversations. Gather insights about market trends and buyer needs, be immersed in buyer initiated conversations, and empower employee advocates.
SOCIAL ENABLEMENT CUSTOMER ADVOCATESEngage, refer, and retain loyal customers. Empower advocates and influencers to amplify your brand messaging and improve credibility with other potential buyers. Increase customer lifetime value through re-sell and cross-sell opportunities.
41% transactions39% social
ACCELERATE YOUR ENTERPRISE LEAD
GENERATION ENGINE
726% lift in site visitation after fourweeks of retargeted ad exposure.
78%
92%
89%
7x
PROMOTERS
STRONG ENGAGEMENT
WEAK ENGAGEMENT
DETRACTORS
WITH PREDICTIVE
WITHOUT PREDICTIVE
NURTURE
UNKNOWN
GROW
KNOWN
(SOURCE: MENTION)
(SOURCE: BZZAGENT)
(SOURCE: MARKET FORCE)
(SOURCE: NIELSEN)
(SOURCE: LINKEDIN)
(SOURCE: WEBDAM)
(SOURCE: BAIN & COMPANY)
(SOURCE: IBM)
(SOURCE: EMARKETER)
(SOURCE: COMSCORE)
(SOURCE: CONVINCE & CONVERT)
(SOURCE: HARVARD BUSINESS REVIEW)
(SOURCE: MARKETINGPROFS)
(SOURCE: MARKETO)
Uncover timely cross-sell, up-sell, and next-sell opportunities that balance a customer’s propensity to respond and churn, against the economics of running a profitable enterprise.
Predictive marketers are 2.9 times more likely to have above industry average revenue growth.(SOURCE: FORRESTER RESEARCH INC.)
SEAMLESS CROSS-DEVICE MARKETING
(SOURCE: ABERDEEN GROUP)
With predictive analytics, DocuSign experienced a 38% improvement in leads that converted to closed deals.
