![Page 1: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/1.jpg)
BrandGuidelines
“ Take a Journeyto the world’s raresttraditionalTurkish co�ee”
![Page 2: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/2.jpg)
BRAND OVERVIEWMISSION & VISIONABOUT USCOMPANY HISTORYBRAND IDENTITYLOGOTYPOGRAPHYCOLORRETAILINGPRODUCTSSTORE CONCEPTEXHIBITONS
Table of Contents
![Page 3: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/3.jpg)
ABOUT USBrand Overview
Those, who eat well, think well. Those, who think well, share the same with their friends. Friend conversation is one of the most precious things in the world today. Our effort is all about extending friend conversation all over the world.
MISSION
VISIONThe secret behind our success is to disseminate our cuisine, culture and values, which we are proud of having, to all over the world with excitement while going forward to be a world brand.
![Page 4: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/4.jpg)
ABOUT USBrand OverviewMevlana Carpets & Kilims is one of the leading companies in the rug business, was established in 1950 Konya. Now we are in Istanbul with our new company (established in 1971) offering a splendid collection of pure wool, pure silk wool and cotton, silk on cotton rugs and great collection of old kilims and rugs from various parts of Turkey. After 2000, Mr. Ali's sons Mr. Vahap and Mr. Mehmet started to work on seramics. And then in 2007 they attempted to tourism sector by establishing Istanbul Sightseeing
Tours. They opened Mevlana Boutique Hotels in 2010 and had an important position in tourism sector like Carpet Business. In 2011 they add copper works in their ceramic business, in 2012 they add Turkish delight with nutella first time in world, and several tastes too. In 2013 they decided to make all works together in the middle of old town called Mevlana Bazaar, was small Grand Bazaar in 155 m2. At the end 2018 they made Mevlana Bazaar Turkish Delight Factory in 3830 m2 as first Tourism mall in the world.
![Page 5: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/5.jpg)
“ We have ajourney likeMevlânaJalâluddînRumi’s”
OUR TIMELINE19
83Brand Overview
the opening of o
ur company th
at named
”Mevlana”
2007
Mr. V
ahap has b
ecame general m
anager
& touris
m agency establis
hed 20
09
the opening of “
Mevlana H
otel”
2010
creatin
g a new brand th
at named
“Mevlana C
oncept”
2013
the opening of t
he First t
raditi
onal reta
il sto
re
that n
amed “Mevlana Bazaar”
- 155 m
²
2018
the opening of t
he first
and biggest to
urism m
all
in Turk
ey - 3830 m
²
![Page 6: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/6.jpg)
LOGOBrand Identity
This logo/icon is our single most important visual asset. However, for our logo to retain its value, it must be used correctly and consistently.
The preferred version of the logo is shown to the right.
The power of Logo is coming our family custom
![Page 7: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/7.jpg)
ABDULVAHAP WITH FIGURESBrand Overview
Minimum 800 family visitors join Mevlana Bazaar Daily120 Worker in 3 Branch
“ Come, come, whatever you are, it doesn’t matter whether you are an infidel, an idolater or a Pagan, still come. Come, our convent is not a place of dispair. Come, even if you violated your swear a houndres times, come again.”
Annual 1 million visitors with tourists group to all Mevlana Stores
9 exthibitons yearly join all around the world
10 tons products annual export to the world
More than 1 tons gifts to social media Fenomen and Youtuber and their followers
![Page 8: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/8.jpg)
The logo/icon must be present in all communications and must not be modified or recreated; use only approved digital files for reproduction.
LOGOBrand Identity
Multi Colored Flat Colored
B&W
Greyscale
Minimum Size
25 mm
25 m
m
![Page 9: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/9.jpg)
A4 Leaflet
Envelope Back
Envelope Front
A4 Letterhead
Bussines Card
Bussines Stationary
LOGO USAGEBrand Identity
![Page 10: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/10.jpg)
Turkish Coffee needs to be drinkwith Turkish Cups
Branding Items
LOGO USAGEBrand Identity
![Page 11: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/11.jpg)
Glass of Turkish Tea Cup
Branding Items
LOGO USAGEBrand Identity
![Page 12: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/12.jpg)
LOGO USAGEBrand Identity
Branding ItemsProduct Packages
Net 250 grLuxury metal Golden foil
Preparation of Coffee
![Page 13: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/13.jpg)
Branding ItemsGift Package
LOGO USAGEBrand Identity
![Page 14: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/14.jpg)
Ottoman Coffee Mug
Turkish Coffee Mug
Branding ItemsService Assets
LOGO USAGEBrand Identity
![Page 15: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/15.jpg)
LOGO USAGEBrand IdentityBranding ItemsStaff Uniform
![Page 16: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/16.jpg)
Branding ItemsRound Wall Signage
LOGO USAGEBrand Identity
![Page 17: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/17.jpg)
TYPOGRAPHYBrand IdentityThe ABDULVAHAP standard fonts for advertisements, brochures, trade show graphics, sales and collateral materials, direct mail, packaging, web or any electronic files:Roboto Font Family & Playfair Font Family (Used as secondary font)
Headline Font
Playfair DisplayAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwYyZz1234567890abcde 01234
Headline and Copy Font
RobotoAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwYyZz1234567890abcde 01234
![Page 18: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/18.jpg)
White
White
Golden Foil C:18 M:25 Y:52 ,B:4
%50 Black
COLOR TYPOGRAPHYBrand Identity
![Page 19: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/19.jpg)
PRODUCTSRetailing
Rare.Traditional.Elite.
![Page 20: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/20.jpg)
PRODUCTSRetailingTurkish Delight CoffeeHerbal TeaTurkish BaklavaSpicesNutsCopper WorksHoneyChocolateCoffe MachineChristalsSaffronCeramicsCarpetKilimFurniturePerfumeLeather JacketFurAccesoriesHome Accesories
![Page 21: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/21.jpg)
ABDULEFENDI coffee brings you a delicious journey from the past to the future.
PRODUCTSRetailing
Turkish & Ottoman Coffee
![Page 22: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/22.jpg)
We gather rare plants for your health.
PRODUCTSRetailing
Turkish & Herbal Tea
![Page 23: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/23.jpg)
TurkishDelightFactory
One-of-a-kind delightful experience.
PRODUCTSRetailing
Turkish Delight
![Page 24: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/24.jpg)
Enjoy the taste and aroma of freshly spices.
PRODUCTSRetailingSpice
![Page 25: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/25.jpg)
PRODUCTSRetailing
Turkish Baklava
![Page 26: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/26.jpg)
PRODUCTSRetailing
Nearly 10.000 boxes annually export to all around the world
![Page 27: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/27.jpg)
PRODUCTSRetailingRug and Carpet
![Page 28: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/28.jpg)
PRODUCTSRetailingDecorativeCeramic & Tiles
![Page 29: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/29.jpg)
PRODUCTSRetailing
Home Decoration
![Page 30: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/30.jpg)
GOLD MEMBER CARDRetailing
VIP card owners are just our special customers which already perchase our products more than high limit, Vip card owners can use their card in our coffee shops to, they have 5% extra discount and 1% bonus have in their card and available to shop with their bonus too as money..
![Page 31: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/31.jpg)
STORE CONCEPTRetailing
![Page 32: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/32.jpg)
STORE CONCEPTRetailing
![Page 33: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/33.jpg)
STORE CONCEPTRetailing
![Page 34: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/34.jpg)
STORE CONCEPTRetailing
![Page 35: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/35.jpg)
STORE CONCEPTRetailing
![Page 36: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/36.jpg)
STORE CONCEPTRetailing
![Page 37: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/37.jpg)
STORE CONCEPTRetailing
![Page 38: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/38.jpg)
Dubai, Jeddah, Riyadh, Moscow, Frankfurt, Barcelona
All Around The WorldExhibitions
![Page 39: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/39.jpg)
Address Mevlana Bazaar Delight Factory
Mevlana Bazaar
Mevlana Corner
Mevlana Boutique HotelSultan Ahmet Mahallesi Akbıyık Cd. No:75 34122 Fatih İstanbul
Sultanahmet Mah. Akbıyık Cad. No:47. Sultanahmet İstanbul
Sultanahmet Mahallesi Keneddy CaddesiSahil Yolu No: 38 34400 Fatih/İstanbul
Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul
![Page 40: abdulvahap branding lq - Abdulvahap Efendi Kahveleri · Sahil Yolu No: 38 34400 Fatih/İstanbul Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul . Title: abdulvahap_branding_lq Created](https://reader033.vdocuments.us/reader033/viewer/2022042713/5fad74d1dbd1a01b9b2cc74e/html5/thumbnails/40.jpg)