Download - Ab culintro june 2014
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CULINTRO OVERVIEW
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T O G E T H E R , W E A R E T H E R E S T A U R A N T I N D U S T R Y
CULINARY STUDENTS
T O G E T H E R , W E A R E T H E R E S T A U R A N T I N D U S T R Y
TRADE MEDIA
T O G E T H E R , W E A R E T H E R E S T A U R A N T I N D U S T R Y
FRONT OF HOUSE &BACK OF HOUSE STAFF
T O G E T H E R , W E A R E T H E R E S T A U R A N T I N D U S T R Y
ARCHITECTS/DESIGNERS
RESTAURANT OWNER &
OPERATORS
CULINTRO PROVIDES A DIRECT GATEWAY TO AN ACTIVE COMMUNITY OF RESTAURANT INDUSTRY INFLUENCERS
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AVROKO JOHNSON & WALES
BULTHAUP CORPORATION
DINEX GROUP HALL PR
3SIXTY HOSPITALITY
(RAP PoS)/ALOHA PDT
FOX ROTHSCHILD’S HOSPITALITY GROUP
GLEN & COMPANY
ANVIL RESTAURANT GROUP
NEW YORK STATE RESTAURANT ASSOCIATION
INSTITUTE OF CULINARY EDUCATION
MYRIAD RESTAURANT GROUP
UNION SQUARE HOSPITALITY GROUP
STARR RESTAURANT ORGANIZATION
THOMAS KELLER RESTAURANT GROUP
OZERSKY.TV
CULINTRO OVERVIEWTHE BOARD OF ADVISORS ARE NATIONALLY RECOGNIZED LEADERS IN THE INDUSTRY
BOTTEGA
SAN FRANCISCO COOKING SCHOOL
CCS ARCHITECTURE LARK CREEK RESTAURANT GROUP
ANDREW FREEMAN & CO.
THOMAS KELLER RESTAURANT GROUP
PUCCINI GROUP BACCHUS MANAGEMENT GROUP
THE MINA GROUP
DELFINA RESTAURANT GROUP
NEW YORK BOARD OF ADVISORS
SAN FRANCISCO BOARD OF ADVISORS
CULINTRO OVERVIEWUNPARALLELED ACCESS TO THE NATION’S LARGEST CULINARY COMMUNITY
CHICAGO
NEW YORKPHILADELPHIA
WASHINGTON, DC
BOSTON
SAN FRANCISCO
SEATTLE
PORTLAND
LOS ANGELES
LAS VEGAS
MIAMI
ATLANTA
AUSTIN
DALLAS
HOUSTONCULINTRO’S
REACHES 50,000 MEMBERS
NATIONWIDE
CULINTRO OPPORTUNITIESCULINTRO OFFERS PARTNERS A 360 DEGREE PLATFORM TO ENGAGE WITH INDUSTRY DECISION MAKERS
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BRANDING & ACTIVATIONS AT SIGNATURE EVENTS
WEBSITE EXPOSURE
BESPOKE EVENT CURATIONSOCIAL MEDIA ENGAGEMENT
CULINTRO OPPORTUNITIESBRANDING & ACTIVATIONS AT SIGNATURE EVENTS:
�� ENGAGE WITH > 2,000 CULINARY PROFESSIONALS PER ANNUM ACROSS MULTIPLE MARKETS
�� CREATE CUSTOM BAR AREAS TO ALLOW FOR SAMPLING ACROSS INFLUENCER AUDIENCE
��ORGANIC INCLUSION OF AB BRAND AMBASSADORS INTO EVENT EXPERIENCE
BESPOKE EVENT CURATION�� CREATION OF SIGNATURE AB BRANDED EVENTS I.E. THE STELLA-ARTOIS ‘INDUSTRY
TASTEMAKER SERIES’
�� DIRECT ACCESS TO AN AUDIENCE CURATED BY CULINTRO’S INDUSTRY EXPERTS IN EACH MARKET
�� ABILITY FOR AB BRAND/RESTAURANT AMBASSADORS TO DIRECTLY ENGAGE ON AN INDIVIDUAL LEVEL
WEBSITE EXPOSURE & SOCIAL MEDIA ENGAGEMENT�� CULINTRO BLOG: 50,000 PAGE VIEWS PER MONTH
�� CULINTRO E-BLASTS: 45,000+ SUBSCRIBERS
SMTHE CULINTRO BLOG
= 105,000 DEDICATED ORGANIC & ENGAGED FOLLOWERS
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CULINTRO PROGRAMS
C O C K TA I L S E R I E S
PA N E L S E R I E S
L AT E N I G H T S E R I E S
C O C K TA I L S E R I E S
PA N E L S E R I E S
L AT E N I G H T S E R I E S
C O C K TA I L S E R I E S
PA N E L S E R I E S
L AT E N I G H T S E R I E S
C O C K TA I L S E R I E S
PA N E L S E R I E S
L AT E N I G H T S E R I E S
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SOUS CHEFD I N N E R S E R I E S
SOUS CHEFD I N N E R S E R I E S
ST GEP ROG R AM
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ST GEP ROG R AM
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SMTHE CULINTRO BLOG
CULINTRO PARTNERS & AFFILIATES
WHAT SETS US APARTCULINTRO ENGAGES THE ENTIRE INDUSTRY BY OFFERING PROGRAMS THAT TARGET EACH OF THE CONSTITUENTS WITHIN.
CHEFS
OWNERS & OPERATORS
FRONT OF HOUSE (BARTENDERS, BEVERAGE MANAGERS, FLOOR MANAGERS)
ARCHITECTS & DESIGNERS
BACK OF HOUSE
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PROGRAMS & EVENTS TITLE SPONSOR OF INDUSTRY TASTEMAKER SERIES
�� EXCLUSIVE VIP DINNERS WITH BEER & FOOD PAIRINGS FOR INDUSTRY INFLUENCERS ACROSS THE US
�� HAND SELECTED VIP ATTENDEE INVITES
CO-SPONSOR OF CULINTRO SIGNATURE EVENTS
�� EXCLUSIVE BEER PARTNER WITH CUSTOM ACTIVATION AREAS AT CULINTRO SIGNATURE EVENTS ACROSS THE US
�� EVENTS INCLUDE; TREND-SETTING PANELS, LATE NIGHT PARTIES, & INDUSTRY HAPPY HOURS
�� BECOME THE ONLY BEER THAT EMBRACES THE NATIONS LARGEST CULINARY COMMUNITY
VINE SERIES
�� TITLE SPONSOR OF ONLINE VIDEO SERIES FEATURING LOCAL ARTISANS/CRAFTMAKERS AND CULINARY AMBASSADORS THAT IS PROMOTED THROUGH SOCIAL MEDIA CHANNELS, I.E.: SHORT SEQUENCE FILMS HIGHLIGHTING LOCAL ARTISANS, BROUGHT TO YOU BY AB.
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WEBSITE & NEWSLETTER INTEGRATION�� SPONSORED STORIES ON CULINTRO BLOG
�� DEDICATED NEWSLETTERS
�� SOCIAL MEDIA OUTREACH THROUGH ALL CHANNELS
WEBSITE & NEWSLETTER INTEGRATION + TASTEMAKER DINNER SERIES + SIGNATURE
EVENTS + VINE SERIES PROVIDES ANHEUSER BUSCH A 360 DEGREE PLATFORM TO ENGAGE
WITH THE LARGEST CULINARY COMMUNITY INCLUSIVE OF THE NATION’S MOST
NOTABLE INDUSTRY LEADERS & INFLUENCERS.