1
CONTENTS
Sl
No Topic
Page
Number
1 EExxeeccuuttiivvee SSuummmmaarryy 02
2 OOrrggaanniizzaattiioonn 03
3 MMiiccrroo FFiinnaannccee 26
4 MMIISS 38
5 MMiiccrroo EEnntteerrpprriissee 47
6 MMaarrkkeettiinngg 80
7 GGeennddeerr 144
8 SSoocciiaall DDeevveellooppmmeenntt 172
9 AAnniimmaall HHuussbbaannddaarryy 231
10 AAggrriiccuullttuurree 252
11 TTrriibbaall 280
2
SL NO
PROJECT NAME
STATE PLAN (IN CRORE)
NRLM (IN CRORE)
OTHER FUNDS(IN CRORE)
TOTAL FUNDS
1 Organization 50 9.04 - 59.04
2 Micro Finance 40 20 - 60.00
3 Micro Enterprise 15 14 9* 38.00
4 Agriculture 10 6.48 2** 18.48
5 Animal Husbandry 5 5.50 - 10.50
6 Social Development
52.62 - - 52.62
7 Tribal 6 8.65 - 14.65
8 Gender 5 4.50 - 9.50
9 Public Relation - - 10.07*** 10.07
10 Marketing 5 12 - 17.00
Total 188.62 80.17 21.07 289.86
* Rs 9 crore received from various departments for activities of Haritha Karma Sena , Yuva
Weeve and KASE skill training
** An amount of Rs 2 Core received from SFAC for establishment of Value addition units in
coconut and Banana
*** An amount of Rs 10.07 Crore is to be received from various funds for Kudumbashree‟s Public
Relation activities.
EXECUTIVE SUMMARY
S T A T E P O V E R T Y E R A D I C A T I O N M I S S I O N K U D U M B A S H R E E M E D I C A L C O L L E G E P O S T , T V M
3
KKuudduummbbaasshhrreeee
SSttaattee PPoovveerrttyy EErraaddiiccaattiioonn MMiissssiioonn
GGoovveerrnnmmeenntt ooff KKeerraallaa
AAnnnnuuaall AAccttiioonn PPllaann 22001188--22001199
TTeeaamm OOrrggaanniizzaattiioonn
4
CONTENTS
Sl
No Topic
Page
Number
1 OOrrggaanniizzaattiioonn ffuunndd ssoouurrccee 03
2 Table 1-SSuummmmaarryy ooff AAnnnnuuaall PPllaann 22001188--22001199 03
Part A: Roll Out Details 07
1 ORG 01: Administrative Grant to CDS 07
2 ORG 02: Honorarium to CDS Chairperson 08
3 ORG 03: Administration and Office Expense (A&OE) 08
4 ORG 04: Accountant Support to CDS 09
5 ORG 05 & 09: Kudumbashree School Second Phase 10
6 ORG 06: Community Radio 11
7 ORG 07: Kudumbashree 20th& 21
st Anniversary Celebrations 11
8 ORG 10: Year of NHG Campaign 13
9 ORG 11: Capacity Building Programme 15
10 ORG 12: Strengthening of Special NHG - Capacity Building 17
11 ORG 13: RF to Coastal NHG 18
12 ORG 14: Coastal Community Volunteer 19
PART B: Roll Out Details State level Programmes 20
1 ORG 08: Documentation 20
PART C:PPoolliicciieess tthhaatt wwiillll bbee ffoorrmmeedd dduurriinngg 22001188--22001199 21
PART D:TTaabblleess ffoorr ddaattaa eennttrryy ffoorr eeaacchh ddiissttrriicctt lleevveell pprrooggrraammmmeess 22
1 Table 1: Kudumbashree School – Positioning of Resource Persons 22
2 Table 2: RF to Coastal NHGs 22
3 Table 3: Year of NHG Campaign - Inclusion 23
4 Table 4: Year of NHG Campaign – Revival of defunct NHGs 23
5
Kudumbashree
State Poverty Eradication Mission, Govt. of Kerala
Annual Plan 2018-2019
OOrrggaanniizzaattiioonn
Sl.No Fund Source Amount
(In Crores)
1 Plan Fund 50.00
2 NRLM 09.04
Total 59.04
Table 1
SSuummmmaarryy ooff AAnnnnuuaall PPllaann 22001188--22001199
Unique
Number
of the
Scheme
Name of the Scheme Aim Physical
Total Fund
Earmarked
(Rs. in
Lakhs)
Page
Nu
mb
er
Ach
ieve
men
t
ORG 01 Administrative Grand to
CDS
Will give administrative Grant to 1065
CDSsto meet their administrative overheads. 637.50 3
ORG 02 Honorarium to CDS
Chairperson
Will give honorarium of Rs. 6000 per month
to all CDS Chairpersons. 894.60 3
ORG 03 Administration and
Office Expense (A&OE)
Salary and allowance of the mission staff &
otheroffice expenses. 1,200.00 3
ORG 04 Accountant Support to
CDS
Will give salary to all 1065 CDS
Accountants and 14 District Accounting
Assistants.
1,780.35 3
ORG 05 Kudumbashree School
Second Phase
Will conduct Kudumbashree school second
phase in 2018-2019 in a more rigorous
manner;
Identification, training and positioning of
41,000 ADS Master Trainers. (07 NHG
will be assigned for one Master Trainer)
Module development workshops
Printing of modules and session notes for
Resource persons/Master trainers
83.55 3
ORG 06 Community Radio
Fund earmarked for production of
programmes, capacity building and salary of
staff and management of Community Radio.
20.00 4
6
Unique
Number
of the
Scheme
Name of the Scheme Aim Physical
Total Fund
Earmarked
(Rs. in
Lakhs)
Page
Nu
mb
er
Ach
ieve
men
t
ORG 07 Kudumbashree 20
th&
21stAnniversary
Kudumbashree 20th Anniversary
Celebrations will be conducted in the month
of April, May 2018.
1065 CDS level 20th
Anniversary
Celebrations &Arts and Sports fest
(Arangu 2018)
75 Taluk level 20th
Anniversary
Celebrations - Arts and Sports fest
(Arangu 2018)
14 District Level 20th
Anniversary
Celebrations &Arts and Sports fest
(Arangu 2018)
State Level 20th Anniversary
Celebrations &Arts and Sports fest
(Arangu 2018)
Best CDS, ADS and NHG Award as part
of 20th
Anniversary Celebrations. Top 3
in each category at district and state level
will be selected.
Kudumbashree 21stAnniversary
celebrations at NHG, ADS &CDS level.
334.00 4
ORG 08 Documentation
Production of books, documentaries and
films on the best practiceswill be undertaken
in 2018–19 as a part of strengthening
community network.
Documentation of success stories of 500
NHGs
Special workshops and media campaigns
50.00 4
Total State Plan Fund 50.00
ORG 09 Kudumbashree School
Second phase
Will conduct Kudumbashree school second
phase in 2018-2019 in a more rigorous
manner;
Handbook development &printing
Monitoring & Evaluation by Training
Groups.
Documentation of Kudumbashree School
using mobile application
254.10 7
7
Unique
Number
of the
Scheme
Name of the Scheme Aim Physical
Total Fund
Earmarked
(Rs. in
Lakhs)
Page
Nu
mb
er
Ach
ieve
men
t
ORG 10 Year of NHG
This campaign is designed with an aim to
strengthen the Kudumbashree community
network. As a part of the campaign,
following activities are planned;
Inclusion of left out families especially in
coastal, plantation and tribal areas
Revival of defunct NHGs – each district
will revive 10% of defunct NHGs in the
district (1,500 NHGs)
Preparation NHG level micro plan in 2.7
lakh NHGs and NHG member livelihood
support (convergence with ME team)
Participatory planning in NHGs, ADSs
and CDSs& convergence with LSG plan.
Digitalization of NHGs and development
of community fund tracking system
Gradation of 1065 CDSs, 19489 ADSs
and 2.7 lakh NHGs and formation of
mentor (model) CDS (10% of total CDS
in district - 107), ADS (10 per district -
140) & NHGs (5 per CDS – 5,300)
Formation of special NHGs (PWD,
Elderly etc.)
Book keeping and accounting training for
NHGs – 2.7 lakh
150.00 7
ORG 11 Capacity Building
Program
Will conduct trainings for;
1065 CDS Chairpersons
1034 elected representatives of LSG
1065 member secretaries
5325 CDS subcommittee members
58467 ADS office bearers
258 training team members
Kudumbashree Mission staff
1065 CDS Accountants
260.00 8
ORG 12 Strengthening of Special
NHG
Capacity building training for;
1,408 PWD NHG,
18 Transgender NHGs
2,624 elderly NHG
15.00 9
8
Unique
Number
of the
Scheme
Name of the Scheme Aim Physical
Total Fund
Earmarked
(Rs. in
Lakhs)
Page
Nu
mb
er
Ach
ieve
men
t
ORG 13 RF to Coastal NHG
Provide Revolving Fund to Coastal NHGs at
a rate of Rs. 15,000/- as corpus to meet the
members credit needs directly and as
catalytic capital for leveraging repeat bank
finance.
RF to 1,000 Coastal NHGs
150.00 9
ORG 14 Coastal Community
Volunteer
Activities of Coastal volunteers positioned
in 2017-18 with an aim to strengthen
Kudumbashree‟s coastal projects will be
continued in 2018-19 also.
Honorarium for Coastal Community
Volunteers
Formation of new 500 Coastal NHGs
Formation of new 100 MEs in
Coastal CDSs
75.00 9
Total NRLM 904.10
9
PART A
Roll Out Details
ORG 01: Administrative Grant to CDS
Kudumbashree CDS has been managing out multidisciplinary roles and responsibilities. It
has been involved in a large number of poverty eradication and local economic programmes of
both Kudumbashree and Local bodies. It plays a crucial and important role in the
identification/selection of beneficiaries, disbursement of assistance, monitoring of progress of
schemes etc. Programmes like NULM, PMAY, RSBY, NREGS etc are being implemented with
community support and availing of the social mobilization capacity of Kudumbashree community
network. Besides these, CDS has to Co-ordinate functions and activities of Kudumbashree NHGs,
ADS, Thrift and credit programmes, bank linkage, Local Economic Development (LED)
Programmes, etc. The CDSs have to become vibrant and economically viable organizations so to
perform their duties and responsibilities well. It is therefore necessary to provide some sort of
financial support/assistance to CDS in order to meet their administrative overheads. Keeping the
above in view, each Kudumbashree CDS is given financial assistance that varies from 3,775/- to
4,425/- per month by way of Administrative Grant.
Sl.No District Physical Target
(Total CDS)
Financial
allotment
1 Trivandrum 83 50,64,000
2 Kollam 74 45,30,000
3 Pathanamthitta 58 32,94,000
4 Alappuzha 80 46,80,000
5 Kottayam 78 45,72,000
6 Idukki 54 30,84,000
7 Ernakulam 101 60,48,000
8 Thrissur 100 60,06,000
9 Palakkad 96 57,36,000
10 Malappuram 110 68,46,000
11 Kozhikkod 82 49,80,000
12 Wayanad 26 15,90,000
13 Kannur 81 47,88,000
14 Kasargod 42 25,32,000
TOTAL 1,065 6,37,50,000
Officer responsible for disbursement of Administrative Grant – DMC
10
ORG 02: Honorarium to CDS Chairperson
CDS has a vibrant role in the grass root level for implementing various activities. Under
Kudumbashree System 1,065 CDS Chairpersons has working. Considering their duties and
responsibilities and the time and energy needed to carry them out, Kudumbashree Mission granted
a Monthly Honorarium of Rs. 6,000 per month to each CDS Chairperson.
Sl.No District Physical Target
(Total CDS)
Financial
allotment
1 Trivandrum 83 6,972,000
2 Kollam 74 6,216,000
3 Pathanamthitta 58 4,872,000
4 Alappuzha 80 6,720,000
5 Kottayam 78 6,552,000
6 Idukki 54 4,536,000
7 Ernakulam 101 8,484,000
8 Thrissur 100 8,400,000
9 Palakkad 96 8,064,000
10 Malappuram 110 9,240,000
11 Kozhikkod 82 6,888,000
12 Wayanad 26 2,184,000
13 Kannur 81 6,804,000
14 Kasargod 42 3,528,000
TOTAL 1,065 89,460,000
Officer responsible for disbursement of Honorarium to CDS Chairperson – DMC
ORG 03:Administration and Office Expense (A&OE)
As Kudumbashree is a tenure project, staff for the Mission is taken either on deputation or
on contractual basis. Kudumbashree‟s coverage today extends every Grama Panchayath and Urban
ward of the State. Fund for administration and office expenses, including salary and all allowances
of the Kudumbashree mission staff are booking in State Plan fund.
Sl.No District/State Financial
allotment
1 Trivandrum 6,000,000
2 Kollam 6,000,000
3 Pathanamthitta 6,000,000
4 Alappuzha 6,000,000
5 Kottayam 6,000,000
6 Idukki 6,000,000
11
Sl.No District/State Financial
allotment
7 Ernakulam 6,000,000
8 Thrissur 6,000,000
9 Palakkad 6,000,000
10 Malappuram 6,000,000
11 Kozhikkod 6,000,000
12 Wayanad 6,000,000
13 Kannur 6,000,000
14 Kasargod 6,000,000
15 State Mission
TOTAL 8,40,00,000
Officer responsible for disbursement of A&OE – DMC
ORG 04: Accountant Support to CDS
Kudumbashree Mission has positioned CDS Accountant on contract basis at a Salary of Rs
15,000 per month in 1065 CDSs and 14 district mission offices for supporting CDS and District
Mision office on their day to day functioning. Kudumbashree District Mission Coordinator will
disburse this amount to each CDS Accountant in every month.
Sl.N
o District
Physical Target
(Total CDS+ District)
Financial
allotment
1 Trivandrum 84 13,860,000
2 Kollam 75 12,375,000
3 Pathanamthitta 59 9,735,000
4 Alappuzha 81 13,365,000
5 Kottayam 79 13,035,000
6 Idukki 55 9,075,000
7 Ernakulam 102 16,830,000
8 Thrissur 101 16,665,000
9 Palakkad 97 16,005,000
10 Malappuram 111 18,315,000
11 Kozhikkod 83 13,695,000
12 Wayanad 22 4,455,000
13 Kannur 82 13,530,000
14 Kasargod 43 7,095,000
TOTAL 1,079 178,035,000
Officer responsible for disbursement of Accountant Salary – DMC
12
ORG 05& 09:Kudumbashree School Second Phase
The second phase of the Kudumbashree School will be conducted in 2018-2019. Under the
programme over 43 lakh Kudumbashree NHG members would be given training on various
subjects. The classes will be conducted for a period of 2 Months. There will be 1 master trainer at
the ADS level for facilitating seven NHGs.
Sl.
No District/State
Physical Target
(ADS RP selection
2 for one ADS)
Physical Target
NHG
participation
Financial
allotment
(State Plan)
Financial
allotment
(NRLM)
1 Trivandrum 1,546 x 2 = 3,092 29,900 0 2,012,900
2 Kollam 1,420 x 2 = 2,840 25,312 0 1,844,600
3 Pathanamthitta 920 x 2 = 1,840 9,976 0 1,214,200
4 Alappuzha 1,384 x 2 = 2,768 20,418 0 1,812,800
5 Kottayam 1,344 x 2 = 2,688 15,315 0 1,761,000
6 Idukki 861 x 2 = 1,722 12,381 0 1,135,800
7 Ernakulam 1,833 x 2 = 3,666 23,397 0 2,391,500
8 Thrissur 1,794 x 2 = 3,588 24,245 0 2,342,800
9 Palakkad 1,730 x 2 = 3,460 22,468 0 2,258,400
10 Malappuram 2,257 x 2 = 4,514 26,582 0 2,917,400
11 Kozhikkod 1,566 x 2 = 3,132 27,774 0 2,035,000
12 Wayanad 512 x 2 = 1,024 9,584 0 663,800
13 Kannur 1,545 x 2 = 3,090 19,610 0 2,007,900
14 Kasargod 777 x 2 = 1,554 10,597 0 1,012,200
15 State Mission 83,55,000
TOTAL 19,489 x 2 = 38,978 277,559 83,55,000 2,54,10,300
Program Implementation Strategy Time line Duty
Assigned
Kudumbashree
SchoolSecond
Phase
1. Formation of module development team April 5th
State
level:Anis
h Bijesh &
Devi
District
level: ADMC
(Org),
DPM (Org
& MF),
BC-1
2. Finalization of Subjects April 15th
3. Module and session notes development. April 20th
- May 20th
4. Identification of ADS RPs (41,000) May 20th
5. Screening of ADS RPs June 1stto 15
th
6. Handbook designing& issue of Circular June 1st
7. Publishing of Tender June 5th
8. Completion of printing of Handbook July 20th
9. Workshop for training groups July 25th
10. Training to ADS RPs July 28th
11. Completion of ADS RP Training Aug 25th
12. Kudumbashree School opening September 8th
13
ORG 06:Community Radio
Community empowerment is the major activity of Kudumbashree. Last twenty years
various tools had used for the empowerment of community. In 2017-2018, Community Radio was
implemented in Malappuram district. In financial year 2018-2019, fund earmarked for production
of programmes, capacity building and salary of staff and management of Community Radio.
Sl.
No District
Financial
allotment
1 Malappuram 20,00,000
ORG 07:Kudumbashree 20th
& 21st Anniversary Celebrations
Kudumbashree 20th
and 21stAnniversary celebrations will be conducted in a unique way by
incorporating the Kudumbashree members at NHG, ADS and CDS levels. The anniversary
celebrations will also give the women an opportunity to express their innate talents in cultural
activities.
Sl.
No District/State
Physical Target
(CDS level
celebrations)
Physical Target
(Taluk+District + State
level celebrations)
Financial
allotment
1 Trivandrum 83 6 +1 795,000
2 Kollam 74 6+1 750,000
3 Pathanamthitta 58 6 +1 670,000
4 Alappuzha 80 6 +1 780,000
5 Kottayam 78 5 +1 740,000
6 Idukki 54 5 +1 620,000
7 Ernakulam 101 7 +1 915,000
8 Thrissur 100 6 +1 880,000
9 Palakkad 96 6 +1 860,000
10 Malappuram 110 7+1 960,000
11 Kozhikkod 82 4+1 730,000
12 Wayanad 26 3 +1 420,000
13 Kannur 81 4 +1 725,000
14 Kasargod 42 4 +1 530,000
15 State Mission (Award) 01 (State level) 2,30,25,000
TOTAL 1,065 75 +14 3,34,00,000
14
Program Implementation Strategy Time line Duty
Assigned
20th
Anniversar
y -Arangu
2018
1. Arangu 2018 - Manual Preparation March 2018
State
level: Anish
Bijesh &
Devi
District
level: ADMC
(Org),
DPM
(Org &
MF),
BC-1
2. Arangu 2018 - ADS level competition April 05th
3. Arangu2018 - CDS level competition April 10th
4. Arangu 2018 - Taluk level competition April 18th
5. Arangu 2018 - District level competition April 25th
6. Arangu 2018 - State level competition May 05th
, 06th
& 07th
7. District level Anniversary celebrations May 10th
8. State Program Committee formation April 10th
9. Budget Finalization April 20th
10. Tender proceedings April 25th
11. Program Finalization April 30th
12. State Anniversary May 17th
, 18th
&19th
Award for Best
NHG, ADS
and CDS
1. Finalization of selection criteria April 05th
2. CDS level best NHG and ADS Selection April 20th
3. District level selection May 02nd
4. State level Selection May10th
21stAnniversar
yArangu 2019
1. Arangu 2019 - ADS level celebrations
March &
April2019 2. Arangu 2019 - CDS level celebrations
3. Arangu 2019 - Taluk level celebrations
15
ORG 10:Year of NHG Campaign
2018-19 will be observed as „Year of NHG‟ by Kudumbashree as 2018 marks the 20th
anniversary of Kudumbashree. Also this campaign is designed with an aim to strengthen the
community network.
Sl.
No District/State
Physical Target
Financial
allotment Revival of
defunct
NHGs
Formation
of mentor
CDSs
Formation
of mentor
ADSs
Formation
of mentor
NHGs
Micro Plan
preparation
(NHGs)
1 Trivandrum 96 8 10 415 28,032 830,000
2 Kollam 300 7 10 370 22,685 740,000
3 Pathanamthitta 90 6 10 290 9,391 580,000
4 Alappuzha 177 8 10 400 19,595 800,000
5 Kottayam 49 8 10 390 14,627 780,000
6 Idukki 44 5 10 270 11,890 540,000
7 Ernakulam 37 10 10 505 22,536 1,010,000
8 Thrissur 134 10 10 500 22,269 1,000,000
9 Palakkad 64 10 10 480 22,713 960,000
10 Malappuram 296 11 10 550 26,224 1,100,000
11 Kozhikkod 60 8 10 410 27,298 820,000
12 Wayanad 124 3 10 130 9,350 260,000
13 Kannur 17 8 10 405 19,516 810,000
14 Kasargod 12 4 10 210 10,738 420,000
15 State Mission 43,50,000
TOTAL 1,500 106 140 5,325 2,66,864 1,50,00,000
Program Implementation Strategy Time line Duty
Assigned
Year of NHG
Campaign
1. Arogya Jagratha Campaign April, May
2018
State level: Anish, Bijesh
& Devi
District
level: ADMC
(Org), DPM
(Org & MF),
BC-1
2. Preparation NHG level micro plan in 2.7
lakh NHGs
Finalization of data collection format
Identification of Resource Persons
Training to RPs
NHG level plan preparation
April to
June
2018
3. Digitalization of NHGs (TBSDAS) and
development of community fund tracking
system
June 2018
4. Inclusion of left out families especially in
coastal, plantation and tribal areas), poverty
hot spot identification, preparation of LSG
wise cadastral map
August to
October 2018
16
Program Implementation Strategy Time line Duty
Assigned
Year of NHG
Campaign
5. Formation of Special NHGs (PWD &
Elderly Special NHGs) October 2018
State level: Anish, Bijesh
& Devi
District
level: ADMC
(Org), DPM
(Org & MF),
BC-1
6. Revival of defunct NHGs – each district will
revive 10% of defunct NHGs October 2018
7. Participatory planning by NHG, ADS and
CDS and convergence with LSG plan.
November
2018
8. NHG member livelihood support
(convergence with ME team)
December
2018
9. Book keeping and accounting training for
NHGs – 2.7 lakh
November &
December
10. Gradation of 1,065 CDSs, 19,489 ADSs and
2.7 lakh NHGs
Finalization of Gradation formats
Training to DMT
Gradation by DMT
Report preparation
January
February 2018
11. Formation of mentor CDS (10% per
district), ADS (10 per district) and NHGs (5
per CDS)
March 2018
12. Computer training to CDS Chairpersons March 2018
13. Formation of Survey team in each District June 2018
17
ORG 11:Capacity Building Programme
Capacity Building of CBO is the main task undertaking by Kudumbashree. To attain
the annual targets and goals set by Mission in a time bound manner, every member of the
community network system has to be sensitized about Kudumbashree Programmes.
Approximately 68,000 people will be trained during the year 2018-19. These trainings will
help Kudumbashree to create a positive environment for local economic development and also
the present community networking system will be transformed as strong institutions in the
management and co-ordination of Kudumbashree activities at CDS level.
[
Sl.
No District/State
Physical target
Financial
allotment
CD
S
Ch
air
per
son
Mem
ber
Sec
reta
ries
CD
S S
ub
Com
mit
tee
AD
S O
ffic
e
Bea
rers
CD
S
Acc
ou
nta
nts
LS
G E
lect
ed
mem
ber
s
Tra
inin
g
gro
up
1 Trivandrum 83 83 415 4638 83 78 20 1,245,000
2 Kollam 74 74 370 4260 74 73 19 1,110,000
3 Pathanamthitta 58 58 290 2760 58 57 15 870,000
4 Alappuzha 80 80 400 4152 80 78 20 1,200,000
5 Kottayam 78 78 390 4032 78 77 20 1,170,000
6 Idukki 54 54 270 2583 54 54 14 810,000
7 Ernakulam 101 101 505 5499 101 96 25 1,515,000
8 Thrissur 100 100 500 5382 100 94 25 1,500,000
9 Palakkad 96 96 480 5190 96 95 24 1,440,000
10 Malappuram 110 110 550 6771 110 106 28 1,650,000
11 Kozhikkod 82 82 410 4698 82 78 21 1,230,000
12 Wayanad 26 26 130 1536 26 26 7 390,000
13 Kannur 81 81 405 4635 81 81 20 1,215,000
14 Kasargod 42 42 210 2331 42 41 10 630,000
15 State Mission 0 0 0 0 0 0 0 1,00,25,000
TOTAL 1065 1065 5325 58,467 1065 1034 268 2,60,00,000
18
Program Implementation Strategy Time line Duty
Assigned
Capacity
Building
Programme
Capacity
Building
Programme
1. CDS Chairperson training
Formation of State level Resource Team
State level TOT
CDS Chairperson training (Region level)
May 2018
State level: Anish,
Bijesh &
Devi
District
level: ADMC
(Org),
DPM (Org
& MF),
BC-1
2. Member Secretary training
Formation of State level Resource Team
State level TOT
Member Secretary training (Region level)
June 2018
3. CDS Subcommittee training
Formation of State level Resource Team
State level TOT
Regional level training for training team
District level training for CDS Subcommittee
members
June - July
2018
4. ADS Office bearers training
Formation of State level Resource Team
State level TOT
District level training for training team
District level training for ADS office bearers
August-
September
2018
5. CDS accountant training
Formation of State level Resource Team
State level TOT
CDS Accountant training (Region level)
July 2018
6. LSG elected representatives Workshop
Formation of State level Resource Team
State level TOT
District level workshop for LSG
representatives
June 2018
7. Training group members
Training need analysis
Identification of training agency
State level training for Training group
members
April, May
2018
19
ORG 12:Strengthening of Special NHG-Capacity Building
Kudumbashree Mission formed special NHGs comprising vulnerable sections like senior
citizens (elderly), differently-abled and Transgender as members through a process of local
mobilization for poverty eradication. Kudumbashree also formed NHGs in plantation areas.
Through these NHGs, Kudumbashree will help them for their sustainable livelihood, rehabilitation
and integration into society and their participation in mainstream developmental
process.Capacitation trainings are planned for special NHGs in financial year 2017-2018.
Sl.
No District/State
Physical Target Financial
allotment PWD
NHGs
TG
NHGs
Elderly
NHGs
1 Trivandrum 49 3 63 39,900
2 Kollam 42 2 333 131,950
3 Pathanamthitta 36 1 201 79,100
4 Alappuzha 153 - 519 198,100
5 Kottayam 22 1 100 38,850
6 Idukki 25 - 112 88,900
7 Ernakulam 77 2 339 146,300
8 Thrissur 25 - 248 131,250
9 Palakkad 21 2 174 59,500
10 Malappuram 212 1 82 103,600
11 Kozhikkod 54 3 120 59,850
12 Wayanad 171 1 28 71,050
13 Kannur 44 1 266 108,850
14 Kasargod 111 1 39 54,950
15 State Mission 0 187,500
TOTAL 1042 18 2,624 15,00,000
Program Implementation Strategy Time line Duty Assigned
Strengthening
of Special
NHGs
1. Formation of State level Resource Team
State level TOT
District level TOT for Resource
Persons
CDS level trainings for Special
NHGs
November
December
2018
State: Anish, Bijesh &
Devi
District: ADMC (Org),
DPM (Org) & BC-1
20
ORG 13:RF to Coastal NHG
Strengthening of coastal NHGs by providing Revolving Fund to 2,000 coastal NHGs at a
rate of Rs. 15,000/- as corpus to meet the members credit needs directly and as catalytic capital for
leveraging repeat bank finance is proposed and earmarked.
Sl.
No District
Physical Target
Coastal NHGs
Financial
allotment
1 Trivandrum 157 2,355,000
2 Kollam 33 495,000
3 Pathanamthitta 0 0
4 Alappuzha 115 1,725,000
5 Kottayam 0 0
6 Idukki 0 0
7 Ernakulam 390 5,850,000
8 Thrissur 25 375,000
9 Palakkad 0 0
10 Malappuram 90 1,350,000
11 Kozhikkod 140 2,100,000
12 Wayanad 0 0
13 Kannur 0 0
14 Kasargod 50 750,000
TOTAL 1000 15,000,000
Program Implementation Strategy Time line Duty Assigned
RF to
Coastal
NHG
1. Issue of necessary Circular to DMCs Jun 2018 State: Anish,
Bijesh & Devi
District: ADMC
(Org), DPM
(Org) & BC-1
2 Receiving applications from eligible NHGs June 2018
3 Processing of applications July 2018
4 Disbursement of funds August 2018
21
ORG 14:Coastal Community Volunteer
Activities of 81 Coastal volunteers positioned in 2017-18 with an aim to
strengthen Kudumbashree‟s coastal projectswill be continued in 2018-19 also.
Sl.
No District
Physical Target
(Coastal Volunteer)
Financial
allotment
1 Trivandrum 9 833,333
2 Kollam 4 370,370
3 Pathanamthitta 0 0
4 Alappuzha 14 1,296,296
5 Kottayam 0 0
6 Idukki 0 0
7 Ernakulam 17 1,574,074
8 Thrissur 5 462,963
9 Palakkad 0 0
10 Malappuram 8 740,741
11 Kozhikkod 8 740,741
12 Wayanad 0 0 -
13 Kannur 7 648,148
14 Kasargod 9 833,333
TOTAL 81 7,500,000
Officer responsible for disbursement of Administrative Grant – DMC
22
PART B
Roll Out Details of State Level Programmes
ORG 08: Documentation
Production of books, documentaries and films on the best practiceswill be undertaken in
2018–19 as a part of strengthening community network. Special workshops and various media
campaigns (including campaign in social media and online space) will also be conducted for
dissemination of information and for giving recognition to the activities of the community.
Sl.No State/District Physical Target Financial
allotment
1 State Mission
Success stories of 500 NHGs
50,00,000 Special workshops
Media campaigns
Program Implementation Strategy Time line Duty
Assigned
Documentation
1. Identification of NHGs for documentation May 2018
State: Anish,
Bijesh & Devi
2. Selection of NHGs (success story) Jun 2018
3. Documentation July 2018
4. Printing of Story Book July 2018
5. Special Workshop September 2018
6. Media campaigns November 2018
23
PART C
PPoolliicciieess tthhaatt wwiillll bbee ffoorrmmeedd dduurriinngg 22001188--22001199
Sl
No Details of the policy decisions
Target date
for getting the
order
Target date
for roll out in
the state
1 Kudumbashree byelaw amendment Jun 2018
2 Government order regarding role of Member
Secretaries in Kudumbashree CDS Jun 2018 May 2018
3 Revised Circular for Administrative Grant May 2018 May 2018
4 Revised Government order/Circular for NHG
Affiliation fee July 2018 July 2018
5 Develop a toolkit for NHG formation September
2018
6 Study on NHG formation/best practices of other states August 2018
7 Guidelines for MLA monitoring committee Jun 2018 Jun 2018
24
PART D
TTaabblleess ffoorr ddaattaa eennttrryy ffoorr eeaacchh ddiissttrriicctt lleevveell pprrooggrraammmmeess 99
Table 1: Kudumbashree School – Positioning of Resource Persons
Sl
No Districts
No of District level
RPS (Training Group
& Other members)
No of ADS
RPs
identified
No of ADS RPs
trained and
positioned
Total Resource
Persons trained
and positioned
Total
Table 2: RF to Coastal NHGs
Sl
No
Districts
Number
of
Coastal
CDSs
Number of
Coastal
NHGs in
the District
Revolving Fund
allocation from State
Mission
(FY 2018-2019)
Revolving Fund
disbursed from
District Mission(FY
2018-2019) %
No of
NHGs Amount
No of
NHGs Amount
Total
25
Table 3: Year of NHG Campaign - Inclusion
District: …………………………..
Sl
No
CDS
Name
No of
Households
(Census
2011
Number
of
NHGs
No of
members
in NHGs
NHG
coverage as
% of
Households
No of left
out
Households
No of
new
NHGs
formed
No of new
Members
joined
Total
Table 4: Year of NHG Campaign –Revival of defunct NHGs
District: …………………………..
Sl
No
CDS
Name
Total
Active
NHGs
Total
Inactive/
defunct
NHGs
Total
NHGs
% of
inactive
NHGs
Target
number of
NHGs to be
Revived
Number
of NHGs
Revived
% of
achievement
Total
26
KKuudduummbbaasshhrreeee
SSttaattee PPoovveerrttyy EErraaddiiccaattiioonn MMiissssiioonn
GGoovveerrnnmmeenntt ooff KKeerraallaa
AAnnnnuuaall AAccttiioonn PPllaann 22001188--22001199
TTeeaamm MMiiccrroo FFiinnaannccee
27
Table 1:Summary of Annual Plan 2018-19
Unique
Number
of the
Scheme
Name of the
Scheme Aim Physical
Total
Funds
earmarked
( In Cr)
Page
No(where
details are
available)
Achievement(fill
this Column
every month)
MF 01 Interest Subsidy
Will provide interest subsidy to
59121 NHGs towards Bank
Linkage 45.4 2
MF02
Financial
Literacy
Campaign
Will impart training to 2, 58000
income generating volunteers
(partial expenditure will be borne
from NRLM) 1.04 3
MF 03 Matching Grant
Will provide Matching Grant to
5000 newly linked NHGs 2 4
MF04
Micro Credit
Summit
Collection of data from each NHG,
Block level MF Clinic,District
Level Seminar in association of
banks, and expertise in finacial
Inclusion, National Level Seminar 2 5
MF05
Reviving of
Insurance
Scheme
Selection of BIMA Mitra at CDS
Level, Setting up of Help desk at
District Level, Life Insurance
Policy to 20lakhs Members 3.54 6
MF06
Auditing of
CBOs -CDS,
ADS &NHGs
Ensure 100% auditing of CDS,
ADS, NHG Nil 8
MF07
NRLM
Community
Fund- RF &
VRF
1. Provide Revolving Fund to
2000 Special NHGs at a rate of
Rs.15000/-as corpus to meet the
members credit needs.Provide
Vulnerability Reduction Fund
to Special & Coastal NHGs at a
rate of Rs.15000/- to meet their
needs in vulnerable Situation. 5.5
FUND ALLOCATION
Sl No Fund Source Amount in Crores
1 State Plan 40
2 NRLM 20
Total 60
28
MF08
Feasibility Study
on Kshree Bank,
Capacity
Building of
KAASS
Members &
CDS
Accountants
1. Exposure visit to other
Agencies namely SERP ,
Mahila SEWA Sahakari Bank
and so on will be organised to
study on Kshreebank
2. Capacity building Training to
CDS Accountants and KAASS
Members will be given
.52 9
Total 60
29
PART A
MF001- Interest Subsidy
As per the 4% Interest subsidy scheme introduced in 2016 -17, the third and 2nd
Instalment interest subsidy
towards NHG loans of previous years and the First Instalment Loans that gets sanctioned in this financial
year to be given.
PART A
MF001/Interest Subsidy Scheme
Sl.No District
Physical Target (Fresh
Linkage) Financial Allocation
1 Thiruvananthapuram
5991 333
2 Kollam
5282 305
3 Pathanamthitta
1481 205
4 Alappuzha
3794 237
5 Kottayam
4698 218
6 Idukki
2922 172
7 Ernakulam
1525 340
8 Thrissur
3477 390
9 Palakkad
1233 190
10 Malappuram
3740 193
11 Kozhikkode
3931 380
12 Wayanad
1529 104
13 Kannur
4182 303
14 Kasargode
1256 170
TOTAL
3540
NRLM Interest Subsidy at Distributed from State 1000
Grant Total 4540
Implementation & Time Line : April – Dec 2018( Though it is a yearlong program, as the fund is less will
be over by Dec 2018).
30
MF002- Financial Literacy Program
Aim: To literate at least 80% of Neighbourhood members on financial & risk management
Program: In order to address multitudes of issues like multiple lending, under performance in NHG
Microfinance activities and so on, there will be a NHG level financial literacy campaign. It is intended to
train Income generation Volunteer from each NHG so that she in turn imparts training to her group.
Physical & Financial Target
Implementation Strategy:
Activity Description Time
line
Responsibility
Module Preparation A detailed Training Module to
be prepared in association with
RSETI
15th
May
State Team
Selection of Master Trainers One Master trainer to be
selected from each CDS
15th
May
District Team
Sl.No District
No. of
Batches
Financial Allocation (in
Lakhs)
1 Thiruvananthapuram 410 11.25
2 Kollam 306 8.44
3 Pathanamthitta 121 3.33
4 Alappuzha 294 8.12
5 Kottayam 192 5.36
6 Idukki 157 4.32
7 Ernakulam 310 8.55
8 Thrissur 317 8.74
9 Palakkad 333 9.17
10 Malappuram 395 10.85
11 Kozhikkode 404 11.09
12 Wayanad 113 3.14
13 Kannur 279 7.71
14 Kasargode 137 3.79
Total 3768 103.86
31
ToT for the Master Trainers 20 batch Training to be
provided to Master trainers at
RSETI
30th
June
State/ District Team
Training for Income Generating
Volunteers (IGV)
3768 batch training to be
organised with 60 as batch
size to IGV
31st
Aug
District Team
FLP for each NHG &
Preparation of MCP of NHG
Each NGV to impart training
to its NHG
30st
Sep
District Team
Submission of MCP to CDS
through ADS
Prepared MCP to be submitted
to CDS
31st
Oct
District Team
Consolidation of MCP CDS to consolidate the Details 30
Nov
District Team
MF003- Matching Grant
An incentivizing program to encourage Bank Linkage . Here the linked NHG will be given one time grant
of Rs.5000/- or 10% of their thrift (Whichever is lesser).
MF003-Matching Grant
Sl.No District
Physical
Target
(Fresh
Linkage)
Financial
Allocation(In
Lakhs)
1 Thiruvananthapuram
325 13
2 Kollam 450 18
3 Pathanamthitta 275 11
4 Alappuzha 450 18
5 Kottayam 250 10
6 Idukki 200 8
7 Ernakulam 250 10
8 Thrissur 475 19
9 Palakkad 500 20
10 Malappuram 350 14
11 Kozhikkode 625 25
12 Wayanad 375 15
13 Kannur 250 10
14 Kasargode 225 9
Total 5000 200
32
Implementation Strategy:
Activity Description Time line Responsibility
Collection of Application
from NHGs
As & when the NHG is
bank linked for the first
time or in the case if
NHG could not avail Rs.
5000 as matching grant so
far due to lesser thrift
and now eligible shall
submit their application to
CDS
Ongoing Process ( As the
Fund is less CDS either
district team may fix the
target for each CDS or
may collect the application
on a monthly basis)
District Team
Submission of
Application to District
Office
CDS to submit the
application to District
Office on a monthly basis.
Ongoing process District Team
Scrutinise the application
and disburse fund
District Team to verify
and disburse fund to
eligible NHGs
Ongoing process District Team
MF004- Micro Credit Summit
While celebrating the inclusion of 60% Kerala households into Financial Inclusion Folder, it is high time to
reinvent systems and procedures to improve the living standards of Kudumbashree members into next level.
In order to attain a yearlong program- MICRO CREDIT SUMMIT- is planned with series of activities.
Expected Outcome
1. Data Bank of each member of Kudumbashree for making them access to existing social security
schemes or to design a new product to support them.
2. A comprehensive MIS that will direct CDS to monitor the credit needs of NHGs
3. Each NHG will have their MCP and to support them to achieve at least 60% their target
4. Convergence with institutions that helps to improve their living standards.
5. Will ensure that at least 25 % of the members have a regular income .
MF004- Micro Credit Summit
Sl.No District
Financial Allocation(In
Lakhs)
1 Thiruvananthapuram 21
2 Kollam 18
3 Pathanamthitta 10
4 Alappuzha 17
33
5 Kottayam 14
6 Idukki 11
7 Ernakulam 19
8 Thrissur 20
9 Palakkad 19
10 Malappuram 21
11 Kozhikkode 21
12 Wayanad 7
13 Kannur 15
14 Kasargode 8
15 Sate 29
Total 250
Budget allocated 200
Additional Budget required 50
Implementation Strategy:
Activity Sub Activity Description Time line Responsibility
NHG Survey
and data
collection
Preparation of Format A survey and data
collection of NHG
members and
NHG MF
Activities and the
financial status of
NHGs to be
conducted
15th Apr
2018
State Team in
consultation
with district
team
Printing of Format 30th 2018 State Team
Orientation & Training of
Master trainers reg.
collection of details
15th May State Team
Collection and Digitization
of Data
31st July District Team
Block Level
Programs
Block level MF Clinics 31st Aug District Team
District Level
Programs
District Level Seminar 31st Sep District Team
State level
Programs
State level summit 31st Dec State Team
34
MF005-Reviving Insurance Scheme
The existing life Insurance policy that provides life cover of Rs.2lakhs with add on scholarship will be
promoted with the help of RP system at the ground level. It is targeted to enrol 20lakhs members into
insurance this year
MF005- Reviving Insurance Scheme
Sl.No District No. Of Bima Mitra
Financial Allocation(in
Lakhs)
1 Thiruvananthapuram 83 26.7
2 Kollam 74 24.3
3 Pathanamthitta 58 19.2
4 Alappuzha 79 25.5
5 Kottayam 78 25.2
6 Idukki 54 18
7 Ernakulam 101 32.1
8 Thrissur 100 31.8
9 Palakkad 96 30.6
10 Malappuram 110 34.8
11 Kozhikkode 82 26.4
12 Wayanad 26 9.6
13 Kannur 81 28.2
14 Kasargode 42 14.4
15 Sate - 7.2
Total 1064 354
Implementation Strategy:
Activity Description Time
line
Responsibility
Selection of Bima Mitra at
CDS Level
Resource person exclusively for
managing Insurance scheme will
be deputed at the CDS Level
10th May State and
District Team
Mass Campaign and
enrolling Members into
insurance scheme
Bima Mitra will organize Mass
Campaign and enrolment with
close supervision of CDS
15th June District Team
A help desk at all district A call centre will be set up at
district level to effectively deliver
services like scholarship, death
claim and so on
July District Team
Updation of software and
mobile app
Insurance Software will be
updated and mobile application to
collect the data at the field level
will be designed
May State Team
35
MF006- Auditing of CBOs
First of its kind in NHGs devised by Kudumbashree where the trained and formed NHG members will audit
all three tier system Annually.
MF006- Auditing of CBOs
District No of CDS to be
Audited
No of ADS to be
Audited
No of NHG to
be Audited
Thiruvananthapuram 83 1546 29900
Kollam 75 1419 25112
Pathanamthitta 58 907 9976
Alappuzha 79 1358 20418
Kottayam 78 1321 15333
Idukki 54 840 12381
Ernakulam 101 1838 23197
Thrissur 100 1748 24245
Palakkad 96 1691 22468
Malappuram 110 2225 26582
Kozhikkode 82 1502 27772
Wayanad 26 487 9584
Kannur 88 1557 19610
Kasargode 42 776 10597
TOTAL 1072 19215 277175
Implementation Strategy:
Activity Description Time
line
Responsibility
Preparation of Auditing
Calendar
District Mission to prepare
Auditing Calendar
30th Apr District Team
Review meeting with
KAASS members
to ascertain progress Ongoing District Team
36
MF07- Distribution of Community Funds
Revolving Fund: This is a community fund given Neighbourhood Groups at a rate of Rs.15000/-as corpus
to meet the members credit needs. This year Revolving fund will be distributed only to the 2000 Special
NHGs.
Vulnerability Reduction Fund:This fund is given to ADS to address vulnerabilities and to meet the needs
of the vulnerable persons in the Neighbourhood Group. In 2018-19 VRF will be disbursed to Special &
Coastal NHGS
Revolving Fund to Special NHGs( PWD, Elderly, & Transgender)
District Target RF Target VRF
Thiruvananthapuram 62 214
Kollam 201 91
Pathanamthitta 120 24
Alappuzha 300 237
Kottayam 59 12
Idukki 135 28
Ernakulam 224 512
Thrissur 199 77
Palakkad 91 19
Malappuram 160 132
Kozhikkode 92 177
Wayanad 108 22
Kannur 165 47
Kasargode 84 75
TOTAL 2000 1667
Implementation Strategy:
Activity Time line Responsibility
Collection of Application
from NHGs
Ongoing Process
District Team
Submission of
Application to District
Office
Ongoing process District Team
Scrutinise the application
and disburse fund
Ongoing process District Team
37
PART B
State Level Programs
I. MF007- Exposure visit & Capacity Building
a. Exposure visit to organisations like SERP / Mahila SEWA Sahakari Bank will be
conducted
b. Training to CDS Accountants and KAASS Members will be provided
Program Financial
Allocation(
In Lakhs)
Time Line
Exposure Visit 10 April 2018
Training to CDS Accounts 32.37 June 2018
Training to KAASS Members 9.78 May 208
52.15
II. NRLM Interest Subsidy Scheme – 1000 lakhs to be distributed from State.
PART C
Policy Decisions
1. 4% of Interest Subsidy: Guidelines of 4% interest subsidy scheme to be revised to deduct
NRLM Interest subvention portion
2. Vulnerability Reduction fund: At present CDS and ADS are confused to apply for VRF as
repayment is the responsibility of not who avail but on NHGs ADS and CDS. But As per NRLM
this can be also given as a grant to the most needy. In the View of the foregoing Guidelines of VRF
to be revised
3. Insurance Scheme: Decision to stop Credit Linked Insurance and revive life insurance to be taken.
Decision to deploy Bima mitra at CDS level to be taken
38
KKuudduummbbaasshhrreeee
SSttaattee PPoovveerrttyy EErraaddiiccaattiioonn MMiissssiioonn
GGoovveerrnnmmeenntt ooff KKeerraallaa
AAnnnnuuaall AAccttiioonn PPllaann 22001188--22001199
TTeeaamm MMIISS
39
Sl. No Fund Source Amount in Crores
1 State Plan 0.25
2 NRLM 6
TOTAL 6.25
Table 1: Summary of Annual Plan 2018-19
Unique
numbe
r of the
scheme Name of the scheme Aim physical
Total
funds
earma
rked
in
crores
Page No
(where
details
are
available
)
Achieveme
nt (fill this
column
every
month)
MIS01
Implementation of
eOffice
Will implement e-Office in
state mission and district
mission offices 0.25
MIS02
Development of NHG
progress card software
and integration with
website
To monitor and evaluate
state MIS activities, NHG
progress card system will
be developed 0
MIS03
Development of
Comprehensive MIS
reporting system
Will develop a reporting
system by including state
MIS and all other
programmes‟ data 0
TOTAL STATE PLAN FUND 0.25
MIS04
Scale up of Transaction
Based SHG digital
Accounting
System(TBSDAS) in
regular entry basis
Will enter the financial
transaction details of all
rural NHGs into
CBOTRANS portal 6
MIS05
Development of a model
district
(a)Will develop a model
district to implement well
all NRLM MIS activities
including TBSDAS.
(b)Will develop a
Monitoring & Evaluation
strategy to implement MIS
systems at all levels such
as state, district and CDS
level. Will develop
capacity building based on
the strategy
0
MIS06
Rural ADS, CDS profile
creation at NRLM MIS
Will create ADS, CDS
profile creation and NHG
mapping at NRLM MIS
portal
0
40
MIS07
Rollout of Fund
disbursement module
Will enter all nrlm fund
disbursement data into
portal as priority wise from
current FY backwards
0
TOTAL NRLM PLAN FUND 6
GRAND TOTAL 6.25
PART A
ROLL OUT DETAILS
1. MIS01- Implementation of e-Office
eOffice system will be implemented in state mission and district missions to manage the files
and file movement digitally. This is an electronic file system managed by software. Login
credentials are essential to work in this system. Separate logins will be provided for district and
state missions, and training will be provided also to them.
Total fund earmarked: 0.25Crore (This fund may be booked under administrative cost)
Implementation Strategy:
Activity Description Time line Responsibility
Up gradation of
existing bsnl leased
line connection in
state mission
Will upgrade existing
bsnl leased line
connection in state
mission as per the
bandwidth requirements
of eOffice
May 30, 2018 Surabhi, H.Q
Hire BSNL leased line
connection in districts
District mission will
hire BSNL leased line
to implement eOffice at
district mission offices
June 30, 2018 District Team
Implementation of
eOffice at state
mission
Will implement eOffice
at H.Q and will provide
training and hand hold
support at H.Q staff
June 30,2018 Surabhi, H.Q
Provide eOffice
training to district
missions
Will provide eOffice
training to all district
missions
September 30, 2018 Surabhi, H.Q
Implementation of
eOffice at district
missions
Will implement eOffice
at district missions and
will provide hand hold
support todistrict
December 30, 2018 State and District
team
41
mission staff
Technical support to
use eOffice
Will provide technical
support by coordinating
with NIC team
Ongoing process State and district
team
Impact/Outcome of the Programme
E-Office system will improve productivity, quality, resource management and increase
transparency by replacing the manual process with an electronic file system. This is an
integrated file and records management system that allows employees to manage content,
search for data internally and collaborate. The file system also enables the electronic
movement and the tracking of files, and the archival and retrieval of data. The system is
planned to be secure and confidential, automating routine tasks, capable of handling the
required workload, with the facility of monitoring work and auto-escalation when there are
delays.
2. MIS02- Development of NHG progress card software and integration with website
NHG progress card software will be developing to monitor and evaluate state MIS activities.
Progress details of NHG will be generated through progress card based on MIS data entry. It
can be downloaded from website. All NHGs‟ progress card will be evaluated at ADS level.
Monitoring can be done through all levels.
Implementation Strategy:
Activity Description Time line Responsibility
Software
development of
NHG progress
card
NHG progress card
software can be used to
monitor and evaluate
state MIS activities
July 30, 2018 Chinchu, H.Q
Monitor NHG
progress card
Each NHG progress
card is to be verified by
ADS level to monitor
MIS updation
Ongoing process
from july‟18
onwards
State, District, CDS,
ADS team
Impact/Outcome of the Programme
State MIS updation can be monitor byevaluating NHG progress card generated from software
at ADS level. Model ADS, CDS, district can be selected through the progress card system.
This is the part of strengthening monitoring and evaluation system.
42
3. MIS03- Development of comprehensive MIS reporting system
To monitor the progress of all kudumbashree programmes, a comprehensive MIS software
reporting system is to be rolled out. Discussion with all state mission project teams is required
to finalize the requirements. After completing the requirement collection, a presentation will be
conducted by state mission MIS team to finalize all requirements.
It will be monitoring and evaluated by district and state mission through MIS and website.
Implementation Strategy:
Activity Description Time line Responsibility
Preparation of plan
to develop
comprehensive MIS
reporting system
Will prepare a plan to
develop MIS reporting
system after discuss
with all project team
April 30, 2018 Surabhi, Chinchu,
jayaram, Pradeep,
Meghna, LeoPaul
Development of
comprehensive MIS
reporting system
Will develop a new
MIS reporting system
by including exsting
state MIS and all
programme‟s data
Oct 30, 2018 Surabhi, Chinchu,
jayaram, Pradeep,
Meghna, LeoPaul
Impact/Outcome of the Programme
Status or updates of all projects can be known at single point.
4. MIS04- Scale up of Transaction Based SHG digital Accounting System (TBSDAS) in
regular entry basis.
Regarding the rollout of TBSDAS, CDS level training is conducted at approximate all CDSs.
Refreshment training will be given in selected CDSs/blocks. Technical support will be
strengthening at state and district level. Standard Operating procedure will be revised by
includingthe ADS level data collection system. A data collection campaign will be conducted
to collect the transaction month data of each NHG at ADS level by including all NHGs‟
president and secretary.
Total fund earmarked: 5.5 Crore
Implementation Strategy:
Activity Description Time line Responsibility
Deliver the revised
SoP of TBSDAS to
Will develop and
deliver the revised SoP
May 30,2018 Jayaram, H.Q
43
district missions of TBSDAS to district
missions to scale up
TBSDAS data entry
Data collection
campaign at ADS
level
Will give training to
collect data from NHG
registers and will do
data collection as a
campaign mode at ADS
level
July 30,2018 District and CDS
team
Bimonthly review
meeting of district
and master RPs at
state level
Will conduct bimonthly
review meeting of
district and master RPs
from May‟18 onwards
Ongoing process State team
Monthly review
meeting regarding
TBSDAS data entry
at district level
Will conduct monthly
review meeting of
district team, CDS
accountants and master
RPs at district level
Ongoing process District team
Achievement of
50% data entry
Will achieve 50% data
uploading at nrlm portal
(Approx. 1.10L NHGs‟
data entry)
Sept 30, 2018 State, district and
CDS team
Completion of
TBSDAS data entry
Will complete data
entry of all rural nhgs‟
at portal
December 30,
2018
(Transaction
month data entry
is ongoing
process)
State, district and
CDS team
Impact/Outcome of the Programme
It will digitalize financial transaction of all rural NHGs. It will help the grading of NHGs.
NHGs can get loan from bank or other financial institution based on their performance
without delay. Will get proper database based on financial transactions.
5. MIS05 - Development of model district
If all NRLM MIS activities are being well in one district, it will be treated as “model district”.
Regarding the development of model district, a strategy is to be developed at state mission
level based on the performance indicators of NRLM MIS& state MIS activities. One district
will be selected as a model district in every month based on this strategy. Any district can
become to model district if it will overcome the achievement of existing model district. Model
district will share the best practices to others and they will become to model districts. On the
end of year, one district will be selected as best district. On the same way, each district mission
can select model CDSs and ADSs based on the strategy.
44
Monitoring & Evaluation (M&E) strategy will help one district to become model district. It
will be developed at state mission level. This is focusing to enter correct data on correct time
with priority basis. All levels of monitoring and evaluation will be included into strategy up to
ADS level.
Total fund earmarked for capacity building in M&E: 0.5 Crore
Implementation Strategy:
Activity Description Time line Responsibility
Deliver the strategy
of model district and
M&E strategy
Will develop and
deliver the strategy of
model district and M&E
strategy to district
missions
May 30, 2018 Jayaram, H.Q
Monitor state level
MIS activities
Will monitor the state
level MIS activities
based on strategy
Ongoing process State team
Monitor district level
MIS activities
Will monitor the district
level MIS activities
based on strategy
Ongoing process District team
Selection of model
district on every
month
Will select model
district based on MIS
activities
Ongoing process
from August‟18
onwards
State team
Selection of model
CDS on every month
Will select model CDS
based on MIS activities
Ongoing process
from August‟18
onwards
District team
Select of best model
district
Will select model
district based on MIS
activities
December
30,2018
State team
Impact/Outcome of the Programme
Selection of model district/CDSs, will enhance the monitoring and evaluation of all MIS
activities
6. MIS06- Rural ADS, CDS profile creation at NRLM MIS portal
Like NHG profile creation process, all rural ADS and CDS profiles are to be created at NRLM
MIS portal from CDS level. NHGs are to be mapped into these profiles. This will be monitored
at district and state mission level
45
Implementation Strategy:
Activity Description Time line Responsibility
Completion of ADS
and CDS profile
creation
Will complete ADS and
CDS profile creation at
CDS level
June 30, 2018 CDS accountants
Impact/Outcome of the Programme
As started digital accounting system in NHGs, NRLM is planning to digitalize ADS and CDS
financial transactions. So these profiles are the base data to start fund disbursements at portal
and CBOs‟ digital accounts
7. MIS07- Rollout of Fund disbursement module
All NRLM fund disbursement details are to be entered into NRLM MIS portal at district
mission level from current financial year backwards. This will be monitored at district and
state mission level
Implementation Strategy:
Activity Description Time line Responsibility
Completion of fund
disbursement data
entry for FY 2017-18
Will complete data
entry at district mission
level
30th
June 2018 District team
Completion of fund
disbursement data
entry for FY 2016-17
Will complete data
entry at district mission
level
30th
Sept 2018 District team
Completion of fund
disbursement data
entry for FY 2015-16
Will complete data
entry at district mission
level
30th
Dec 2018 District team
Completion of fund
disbursement data
entry for FY 2014-15
Will complete data
entry at district mission
level
30th
Mar 2019 District team
Impact/Outcome of the Programme
Will know the status of all nrlm fund disbursements from 2012 onwards and it will be
generated as reports.
ROLL OUT DETAILS
1. MIS01- Implementation of eOffice
Total fund earmarked: 0.25 Crore
Sl.No State/district Scheme Total amount(Rs)
1 H.Q& district missions Implementation of eOffice 2500000
TOTAL 2500000
46
2. MIS04- Scale up of Transaction Based SHG digital Accounting System (TBSDAS) in
regular entry basis.
Total fund earmarked: 6 Crore
TBSDAS- District wise fund allocation Amount in Rs.
Sl
.
N
o
District No.
of
bloc
ks
no.
of
rural
cds
No. of
rural
NHGs
Training
of
staff&C
RPs
Printing
Charges
Data
Collection
and data
entry
Charges
Internet
charge
Total
amount
1 Alappuzha 12 71 17065 324000 307170 3464195 127800 4223165
2 Ernakula
m
14 82 16718 378000 300924 3393754 147600 4220278
3 Idukki 8 52 11155 216000 200790 2264465 93600 2774855
4 Kannur 11 71 15596 297000 280728 3165988 127800 3871516
5 Kasaragod 6 38 9517 162000 171306 1931951 68400 2333657
6 Kollam 11 68 19031 297000 342558 3863293 122400 4625251
7 Kottayam 11 71 12771 297000 229878 2592513 127800 3247191
8 Kozhikko
de
12 70 20857 324000 375426 4233971 126000 5059397
9 Malappura
m
15 94 21880 405000 393840 4441640 169200 5409680
10 Palakkad 13 88 19905 351000 358290 4040715 158400 4908405
11 Pathanamt
hitta
8 53 8300 216000 149400 1684900 95400 2145700
12 Thiruvana
nthapuram
11 73 22265 297000 400770 4519795 131400 5348965
13 Thrissur 16 86 18363 432000 330534 3727689 154800 4645023
14 Wayanad 4 23 8071 108000 145278 1638413 41400 1933091
H.Q 5253826
TOTAL 152 940 221494 4104000 2214940 44963282 1692000 60000000
47
KKuudduummbbaasshhrreeee
SSttaattee PPoovveerrttyy EErraaddiiccaattiioonn MMiissssiioonn
GGoovveerrnnmmeenntt ooff KKeerraallaa
AAnnnnuuaall AAccttiioonn PPllaann 22001188--22001199
TTeeaamm MMiiccrroo EEnntteerrpprriisseess
48
MICRO ENTERPRISES
Sl No. Fund Source Amount in Crores
1 State Plan 15
2 NRLM 14
TOTAL 29
3 Fund from Other Dept. 7.5
Summary of Annual Plan 2018-19 (State Plan Fund)
Unique No. of
the Scheme
Name of the Scheme
Aim Physical
Total Funds
earmarked
Page No
Achievement
ME 01 Vulnerable MEs (Prathyasa,Thalir )
Buds-50,Elderly-14,
Transgenders-5,PWD-14,Widows-14, Victms-5 0.7 4
ME02 SVEP 14 blocks in 14 Districts
(As per NRO SVEP Guideline) 0.46 6
ME 03
Coir Defibering Unit
30 units will be established 0.3 7
49
ME 04
Formation of 5000
new MEs (5 from
each CDS,
Demand based
MEs, Green MEs
etc)
Way side amenities- 20, Ambulance-3, Courier
Service- 3, Taxi service - 70, Buggi service -10,
Labour Bank-14, Responsible Tourism-14,
Yoga & Wellness centres-14, Tours & Travels
(Package Tours)-8 , Kudumbashree
Tutorials(College Level ME)-14 , Rural Service
Team-14, Mobile Beauty Clinics-5,
Kudumbashree Clubs-5, Kudumbashree
Thattukada for Yuvasree -42, kudumbshree
pothichoru -42, Mobile Repairing -6, Heavy
motor vehicle drivers -14, JCB Drivers -14,
Trading Facilitation Team (Collection & trading
of products) -3, Hatchery -28, Pet care centre -
14, Mobile ABC Unit -28, Sujalam Well
recharging units -70, and She lodges -14 will be
formed
5.36 9
ME 05 Financial Support
to ME
Financial assistance in terms of IF,SU, TF,TUF,
RF,CMF,SDA will be provided to 563 individual
and 562 group enterprises
3.35 11
ME 06 FORMATION OF
19 CFC
Already identified CFCs ( 2017-18) will be
made functional 3.43 13
ME 07
Identification of
sick MEs
and revival
Survey will be conducted to identify sick unit
and reason , Strategies for revival of the units
through Training, Financial Support, Market tie
up, product diversification support
0.14 14
ME 08
Positioning service
sector
enterprises
Labour Banks, Geriatric care Service providers
,Santhwanam volunteers, Street Light service
team, Facility Management Service teams will
be developed
0.14 15
ME 09
Institutional Tie
up (Product
Diversification,
National level)
International & National tie up in the field of
education, Research,Technology,Desigining
(NIFT,CTCRI,CPCRI,ILO
Spices Board, Industry Dept., Tourism, KASE)
0.05 15
ME 10 Auditing and Book
Keeping
Ensure book keeping and Auditing of ME units.
Special task team for auditing will be formed
with the help of auditing software
0.28 16
50
ME 11 Software
Development
Software support in all priority sectors.eg.
Geriatric care, Santhwanam. Purchase of
formulas and methodolgy for developing
products
0.05 17
ME 12 IEC Awareness programmes, Massive campaigns in
all districts.Documentaion and publicity 0.05 18
ME 13
Branding of
Selected sectors Nutrimix,IT,Handicrafts,Soap & Toiletries,Bags 0.05 19
ME 14 Producer
Company
Salary for CEO and Staffs of 3 existing producer
companies 0.1 20
ME 15
Coastal ME
Formation
1 group ME and 1 individual ME in all Coastal
districts
0.54 20
Total State Plan Fund
15
NRLM Fund
Unique No. of the Scheme
Name of the
Scheme
Aim Physical
Total
Funds
earmarked
Page No
Achievement
ME 16
General
Orientation
Training
30000 Beneficiaries 1.5 22
ME 17 Skill Training
20000 Beneficiaries 10 23
ME 18
Performance
Improvement
Programme
500 Units 2 25
ME 19
Capacitation and
Hand
holding through
MEC
Capacity Building training for MECs 0.5 25
TOTAL NRLM Fund 14
51
Other Department Fund
Unique No. of
the Scheme
Name of the Scheme
Aim Physical (clearely explain the real vision)
Total Funds
earmarked
Page No (Where details
are available)
Achievement (fill this column every month)
ME 20 Haritha Karma Sena-Kila
To position and train 35000 Haritha Sena Members
3.6 26
ME 21 Yuva weave Handloom training 3.9 27
ME 22
KASE Skill training
Skill training in Driving.Home stay etc.. 1.5 28
TOTAL NRLM Fund 9
PART A- PROGRAMME DETAILS (STATE PLAN FUND)
ME 01.Vulnerable Micro Enterprises (Prathyasha)
‘Prathyasha’ the project focus on the formation of micro enterprises among vulnerable
group. Person who belongs to the category of Elderly, PWD, Transgender, mothers of
intellectually disabled children, widows, and victims can form Vulnerable M.E. It is proposed
to start 180 M.E units in which 100 are individual enterprises and 80 are group enterprises.
Each group enterprise will get Rs.50000 and Rs. 10000 for individual enterprise as start up
fund as per the guideline of start up fund. And remaining 20lakh is proposed for conducting
skill training in districts.
Sub components of Prathyasha
a) Talir-Microenterprises which is formed by the parent of BUDS school children. This
kind of M.E units is named as ‘TALIR’. Main focus of the project is providing livelihood
for the parents of BUDS school children.
52
b) Elderly-Entrepreneurs who belong to the age category of 55 and above are
considered to be Elderly M.E units. Both men and women who belong to the said age
category can include in this group.
c) Transgender-Transgender people have a gender identity or gender expression that
differs from their assigned sex. Microenterprises started by transgender group is
named as Transgender M.Es.
d) PWD-Person with Disability means person who has a physical or mental
impairment that substantially limits one or more major life activities.
Microenterprises run by these people are named as PWD M.Es.
e) Widows-A woman who has lost her spouse by death and has not married again are
included in the category of Widows. These women can start individual or group
enterprises and these enterprises are belonged to the category of Widow M.E units.
f) Victims-Victim is one who is harmed by someone committing a criminal or unlawful
activity.Victims can start individual or group enterprises
Aim of the Project
The main focus of the project is to provide livelihood for the people who belong to
vulnerable groups.
setting up 180 micro enterprises
Activities included in this project
Activity Apr
May
Jun
Jul Aug Sep
Oct
Nov
Dec Jan Feb Mar
Campaign at NHG level
G.O.T
Skill training
Linkage with M.E.C
M.E Formation
53
ROLL OUT DETAILS
ME 01/Vulnerable ME / 180 /.7 cr
S.n District Physical Target Financial Allotment(In cr)
Individual Group
1 Tvm 8 6 0.054
2 Klm 8 5 0.045
3 Pta 8 6 0.054
4 Alp 6 6 0.051
5 Ktm 7 6 0.051
6 Idk 6 6 0.05
7 Ekm 8 6 0.056
8 Tsr 8 6 0.056
9 Pkd 8 6 0.054
10 Mlp 8 6 0.056
11 Kkd 7 6 0.05
12 Wyd 6 5 0.041
13 Knr 6 5 0.041
14 Kgd 6 5 0.041
Total 100 80 0.7
Monitoring Table
Name of District
Physical Target Month April 2018- March
2019
%of Achievement
Financial Expenditure
Responsible Persons in districts: ADMC(M.E), DPM, B.C
Responsible Persons in State: Renu Georgy(SAPM), Suchithra( P.M), P.O (ME)
54
ME 02.SVEP (Start up Village Entrepreneurship Programme)
The SVEP project help the rural poor come out of poverty by helping them setting up of
enterprises and provide support till the enterprises stabilize. SVEP will provide the supports
to enterprises in business skills, exposure visit and financial support. Rs .46 crore is ear
marked as an initial fund for starting this project. Kerala SVEP project will be scaled up to 14
blocks (1block in each district).For initial expenses Rs.3 Lakhs will be distributed to all
districts and the remaining fund for MEC trainings and Capacity building trainings will meet
from the Skill training head under NRLM fund.
Aim of the Project
Kerala model SVEP will start in 14 blocks
Activities included in this project
Activity Apr May Jun Jul Aug
Sep Oct Nov
Dec Jan Feb Mar
Identification of Block
Training and Capacity Building of MEC
Introducing SVEP Project to CDS level
Massive Campaign about SVEP project at NHG level
Market Study and Report submission by M.E.C
DPR submission by BPM
Setting up of BNS- EP
Training for BNS- EP
Registration and opening of bank account of the BNS-EP
Setting up physical infrastructure for BRC
Training of the MEC on the VE-IT App
Formation of MEC Group to take up BRC-EP operations
Agreement between BNS-EP and MEC Group for BRC-EP
Certification of M.E.C’s
GOT for entrepreneurs EDP for entrepreneurs
55
Introducing M.E.Cs to entrepreneurs
Formation of M.E
Responsible Person in districts: ADMC(M.E), DPM, BPM, B.C
Responsible Person in State: Renu Georgy(SAPM), Suchithra( P.M), P.O
ME 03. Coir Defibering units will be formed under Kudumbashree leadership
Kerala takes the pride of having the precious gift of coir or the golden fiber which is one of the
very old traditional industries generating employment for thousands and thousands of people. The
History of coir in India started with the association of Kerala State which dates back to 19th
century. Coir is widely used for making various products such as floor mats, Outdoor mats,
cordage, ropes, aquarium filters etc. The main objective is to start 30 Coir Defibering units in
association with Coir Directorate and Kerala Coir Machine Manufacturing Company. The end
product will be bought back by Coir Fed.
Aim : To develop 30 Coir defibering units in Kerala and thereby ensuring livelihood opportunities
for 150 Kudumbashree women.
Step Wise Implementation & Time line:
Identification of feasible locations through district missions, CDS.
First Category: Installations of machines in sites having building.
Second Category: Construction of buildings in approved sites and machine installations.
Identification and training of beneficiaries.
Inauguration of units.
Auditing and book keeping
New Mechanism for Husk collection and scale up.
Sl No Process Time Period
1 Identification of Coir defibering unit space April
2 category 1: Installation of machines in sites having building
and all other facilities
April- June
3 Identification and training of beneficiaries April- June
4 Inauguration & Production April – June
5 Category 2: Construction of building in approved sites. April- October
56
6 Installation of machines June-November
7 Identification and training of beneficiaries June-November
8 Inauguration & Production June-November
9 Mechanism for Husk collection, Auditing, scale up and
Marketing.
April-March
ROLL OUT DETAILS
ME 01/Coir Defibering Unit/ 30 /.3 cr
S.n District Physical Target Financial Allotment(In cr)
1 Tvm 3 0.03
2 Klm 2 0.02
3 Pta 1 0.01
4 Alp 3 0.03
5 Ktm 2 0.02
6 Idk 1 0.01
7 Ekm 3 0.03
8 Tsr 4 0.04
9 Pkd 3 0.03
10 Mlp 2 0.02
11 Kkd 2 0.02
12 Wyd 0 0
13 Knr 2 0.02
14 Kgd 2 0.02
Total 30 0.3
57
Monitoring Table
Name of District Physical Target No. of Unit Started
(Month wise)
Financial
Expenditure
%of
Expenditure
Duty/Responsibility: Dr. Shameena. P.N, Ratheesh. S
ME 04.Formation of 5000 new Micro Enterprises
In 2018 - 19, Kudumbashree will take initiatives for scaling up of micro enterprises to small
scale/ medium scale enterprises encouraging women to make high investment in business
and to take up activities of higher scale and volume. Providing employment opportunities to
15,000 kudumbashree women by setting up of 5 enterprises in each CDS (Individual 3 and
Group 2) is proposed.Rs.5.36 Cr is ear marked for the formation of 5000 new micro
enterprises in the districts.
Innovative enterprises like Way side amenities- 20, Ambulance-3, Courier Service- 3, Taxi
service - 70, Buggi service -10, Labour Bank-14, Responsible Tourism-14, Yoga & Wellness
centres-14, Tours & Travels (Package Tours)-8 , Kudumbashree Tutorials(College Level ME)-
14 Rural Service Team-14, Mobile Beauty Clinics-5, Kudumbashree Clubs-5, Kudumbashree
Thattukada for Yuvasree -42, kudumbashree pothichoru -42, Mobile Repairing -6, Heavy
motor vehicle drivers -14, JCB Drivers -14, Trading Facilitation Team (Collection & trading of
products) -3, Hatchery -28, Pet care centre -14, Mobile ABC Unit -28, Sujalam Well recharging
units -70, and She lodges -14, will be formed
Aim:
Variety Enterprises with Innovative products/services
Formation of 5000 New Micro Enterprises
58
Step Wise Implementation & Time line:
Sl No Process Time Period
1 General Orientation Training April-May
2 EDP linked Skill Training June-August
3 Project preparation, Submission, and Approval September-October
4 Start Functioning November
ROLL OUT DETAILS
ME 0 /Formation of ME/ 5000 /5.36 cr
S.n District Physical Target Financial Allotment(In cr)
1 Tvm 438 0.4
2 Klm 340 0.4
3 Pta 265 0.35
4 Alp 430 0.4
5 Ktm 355 0.4
6 Idk 260 0.35
7 Ekm 492 0.4
8 Tsr 430 0.4
9 Pkd 440 0.4
10 Mlp 470 0.4
11 Kkd 420 0.4
12 Wyd 115 0.31
13 Knr 355 0.4
14 Kgd 190 0.35
Total 5000 5.36
59
Monitoring Table
Name of District Physical Target No. of Unit Started
(Month wise)
Financial Expenditure
%of
Expenditure
Duty/Responsibility:
State Level –Niranjana N S, Programme Officer & Suchithra S, Programme Manager
District Level-DMC, ADMC-ME, DPM -ME
ME 05.Financial Support to Micro Enterprises
Financial assistance will be provided to Micro enterprises to encourage formation of new
enterprises, to help them adopt new technologies and to provide assistance at the time of
crisis. Rs.3.35 Crore is earmarked for all the financial assistance to Micro enterprises
including interest subsidy. All the bank loans availed by micro enterprises will be eligible for
an interest subsidy (interest subvention to 4%). It is proposed to give interest subsidy to
5,000 enterprises in 2018 - 19. Additional financial assistance to enterprises include
providing technology fund, technology upgradation fund, revolving fund, crisis management
fund, start up fund, second dose assistance.
- Start up
- Revolving Fund for working capital needs
- Technology Fund for upgradation of technology
- Innovation Fund to support innovative efforts
- Second Dose Assistance for enhancing capital base of the enterprise
- Crisis Management Fund loan assistance to overcome short-term crisis situations
Aim:
Financial support for Micro Enterprises
Overcome their financial crisis
Reducing dependency on private financial institutions and local money lenders
60
Step Wise Implementation & Time line:
Sl No Process Time Period
1 CDS level Meeting for assessing the requirement April-June
2 Submission of Proposal to District Mission July-August
3 Assessment and Approval September onwards
ME 05/Financial Support to ME/ 174 /3.35 cr
s.n Distric
t
SDA- Physic
al Target
Budget Allocation
TF- Physical
Target
TF- Budget Allocation
TUFPhysical
Target
TUF- Budget Allocation
RF- Physical
Target
RF- Budget Allocation
SUPhysic
al Targ
et SU- Budget Allocation CMF
1 Tvm 1 250000 2 500000 2 500000 3 120000 3 150000 150000
2 Klm 1 250000 2 500000 2 500000 3 120000 3 150000 150000
3 Pta 1 250000 2 500000 2 500000 3 120000 3 150000 150000
4 Alp 1 250000 2 500000 2 500000 3 120000 3 150000 150000
5 Idk 1 250000 2 500000 2 500000 3 120000 3 150000 150000
6 Ktym 1 250000 2 500000 2 500000 3 120000 3 150000 150000
7 Ekm 1 250000 2 500000 2 500000 3 120000 3 150000 150000
8 Tsr 1 250000 2 500000 2 500000 3 120000 3 150000 150000
9 Pkd 1 250000 2 500000 2 500000 3 120000 3 150000 150000
10 Mlp 1 250000 2 500000 2 500000 3 120000 3 150000 150000
11 Kkd 1 250000 2 500000 2 500000 3 120000 3 150000 150000
12 Knr 1 250000 2 500000 2 500000 3 120000 3 150000 150000
13 Wyd 1 250000 2 500000 2 500000 3 120000 3 150000 150000
14 Ksd 1 250000 2 500000 2 500000 3 120000 3 150000 150000
State 0 0 0 0 0 5150000 0 0
Total 14
3500000 28 7000000 28 12150000 42 1680000 42 2100000 2100000
61
Monitoring Table
Name of District Physical Target Financial Expenditure (Month wise)
Total Expenditure
%of
Expenditure
Duty/Responsibility:
State Level –PO,PM,SAPM-Akhila
District Level-DMC, ADMC-ME, DPM –ME
ME 06 - Formation of 19 Common Facility Centers
Program Details - Common Facility Centers will be established in selected districts in
Apparel, Curry Powder and Cement Bricks Manufacturing Sectors.
Aim- Establishment of 19 CFCs
Step wise Implementation & Time Line
Sl No Particulars Time Period ( 2018-19) 1 Training of Beneficiaries April - May
2 Infrastructural modifications of the CFC June - July
3 E tendering of Machineries August
4 Purchase and installation of Machineries
September
5 Getting of various licenses October-Nov
6 Inauguration of the unit December
7 Monitoring of the projects January to March
62
Financial Roll Out Details
Sl. No District Physical Target Financial Allotment(In cr)
1 Tvm 1 0.15
2 Klm 3 0.56
3 Pta 2 0.41
4 Alp 2 0.36
5 Ktm 1 0.15
6 Idk 2 0.3
7 Ekm 2 0.39
8 Tsr 1 0.16
9 Pkd 2 0.33
10 Mlp 1 0.19
11 Kkd 1 0.25
12 Wyd 1 0.18
13 Knr 0 0
14 Kgd 0 0
Total 19 3.43
Duty/ Responsibility- State Level –PO ( ME) ,Shameena P.N PM ( C) Nishanth SAPM
District level- ADMC ( ME) and DPMs
ME – 07 .Identification of sick ME and its Revival
In order to extend more handholding support to micro enterprises, the additional financial
assistance is earmarked as sick unit revival fund. There are many enterprises are facing
revenue recovery because of unforeseen situations and changes in market dynamics. It is
proposed to provide a onetime assistance to such eligible entrepreneurs for assisting them in
reviving their units and to close the bank dues. The fund will be disbursed to eligible
entrepreneurs facing recovery as a onetime assistance after conducting MEC Survey audit
and after negotiating with bankers. Up to 100 enterprises will be supported in the year 2018
- 19. Assistance will be given to members on demand, and the aim of the assistance will be to
overcome the contingency situation and to be able to continue the existing enterprise. Ear
63
marked 14 lakhs(One lakh Rupees for each districts) for the financial assistance, handholding
support and marketing tie ups of sick ME units.
Aim:
Helps to overcome the financial crisis of micro enterprise units
Revival of 100 Sick Micro enterprises
Step Wise Implementation & Time line
Sl No Process Time Period
1 Survey to find out Sick Units April-May
2 Identification of the problem June-July
3 Strategy development based on the problem Identified August
4 Implementation-Step by Step September
Onwards
Duty/Responsibility
State Level –Niranjana N S, Programme Officer & Suchithra S, Programme Manager
District Level-DMC, ADMC-ME, DPM -ME
ME 08. Positioning Service sector Enterprises
Positioning of Santhwanam volunteers, Labour bank, and other Facilitation team as per the
requirements. 5 lakhs is ear marked for the positioning of service sector MEs
Aim:
Positioning Service sector Enterprises like Santhwanam, Geriatric care etc.
64
Step Wise Implementation & Time line:
Sl No Process Time Period
1 Requirement Assessment April-June
2 Mobilization July-August
3 Training Sept-Dec
4 Placement January onwards
Duty/Responsibility:
State Level –Niranjana N S, Programme Officer & Akhila ,Assit. Programme Manager
District Level-DMC, ADMC-ME, DPM –ME
ME 09. Institutional Tie ups Program Details- Establishment of Institutional tie-ups
Aim- Establishment of tie ups in the areas of Education, Research, Technology, Designing
in Product Development and Process Standardization with institutions like
NIFT,CTCRI,CPCRI,ILO ,Spices Board, Industry Dept, Tourism, KASE.
Stepwise Implementation &Time Line Sl No Particulars Time Period ( 2018-19)
1 Identification of units/ sectors for Process and
Product Standardization and Diversification.
April - June
2 Selection of various Parameters for
improvement
July-
3 Identification of suitable agencies. August-October
4 Discussion with selected agencies November
5 Entering of MOU with suitable agencies December
Financial Allotment – Rs 5 Lakhs- The Amount will be spent from Head Office directly.
Duty/ Responsibility- State Level – Smt Niranjana S PO ( ME), Dr Shameena P.N , PM-
Collectives. District level- ADMC ( ME) and DPMs
65
ME 10.Auditing and Bookkeeping of ME Units:
Books of records should be simple so that the community is able to manage it. Considering
the field level constraints in implementing manual bookkeeping and given the advantages of
using digital technology, Micro enterprise department of Kudumbashree decided to
introduce auditing software and special task team to ensure Auditing and bookkeeping of
Kudumbashree ME units. Recording of financial transactions of the ME unit is called
accounting. It is very important for any institution. The meaning of accounting is to write all
the financial transactions on the basis of evidential documents that may be internal or
external. This is the need of the project that the Books will be understood by the literate or
semi-literate person so that they will be in a position to write such books and communicate
in simple language to the community. Special Task Team- Preference to Kudumbashree
Members with Commerce or related qualifications
Bookkeeping & Auditing: Special Task Team (7 days), KAAS, MEC (1day) Entrepreneurs
(1day).30 New members /District & Refresher training to be provided after 4-5 months.
Aim: To ensure Book keeping and Auditing of ME units with the help of Special task team,
KAAS, MEC’s and auditing software.
Step Wise Implementation & Time line:
Sl No Process Time Period
1 Developing Auditing Software April-September
1 Identification of Special task team April- May
2 Trainings. May- June
3 Field study and survey June- July
4 Awareness and training of Entrepreneurs July- August
5 Refresher Trainings Sept- November
66
ROLL OUT DETAILS
ME 10 /Auditing & Book Keeping/ 1960 /.28 cr
S.n District Physical Target Financial Allotment(In cr)
1 Tvm 140 0.02
2 Klm 140 0.02
3 Pta 140 0.02
4 Alp 140 0.02
5 Ktm 140 0.02
6 Idk 140 0.02
7 Ekm 140 0.02
8 Tsr 140 0.02
9 Pkd 140 0.02
10 Mlp 140 0.02
11 Kkd 140 0.02
12 Wyd 140 0.02
13 Knr 140 0.02
14 Kgd 140 0.02
Total 1960 0.28
Duty/Responsibility: Ratheesh. S SAPM & Akhila SAPM
ME 11. Software Development
ME Tracking software will be developed for capturing financial details of each enterprise
periodically to track the profit/loss of each enterprise run by Kudumbashree women members. As
part of ME survey, we have already planned to develop a mobile application software and
website for micro enterprise units in state level. Apart that, proposed to develop separate
67
software for the smooth functioning and monitoring of various programmes like
Santhwanam, Geriatric care etc. Software development is mainly concentrate on service
sectors. Through this software public can register/book their name and requirements. State
and disctrict mission teams can closely monitor the progress of each programmes. 5lakhs
Rs. earmarked for the development of software and strengthen the service sector micro
enterprises.
Aim:
Mobile Application & Website
Mapping ME Units
Software for service sector MEs
Step Wise Implementation & Time line:
Sl No Process Time Period
1 Mobile Application & Website for ME Units June 2018
2 Santhwanam Software October 2018
3 Geriatric care software January 2019
Financial Allotment – Rs 5 Lakhs- The Amount will be spent from Head Office directly
Duty/Responsibility: State Level –Niranjana N S, PO & Suchithra S, PM
District Level-DMC, ADMC-ME, DPM –ME
ME 12.IEC
IEC activities to promote kudumbashree micro enterprises will be strengthened. Entrepreneur
clubs will be formed in government schools in association with education department as a part of
IEC campaign of MEs. Award will be given to best ME, innovative enterprises, category wise best
entrepreneurs, best MEC, best CDS, best banks giving loans to MEs.etc as recognition for their
hard work and support. Also, Micro Enterprise summit and best Entrepreneur selection will be
conducted at state level, district level and at panchayat level, for promoting enterprises. ME
summit is a ME Awareness creation workshops. Successful Entreprenuers and officials from other
68
departments will be invited for the summit for sharing their experience and exploringconvergence
opportunities.
Aim:
To increase the reach of kudumbashree in all over kerala
To make awareness about kudumbashree livelihood programmes
Step Wise Implementation & Time line:
Sl No Process Time Period
1 IEC Campaign July- August
2 ME summit December
3 Awards March
Financial Allotment – Rs 5 Lakhs- The Amount will be spent from Head Office directly
Duty/Responsibility: State Level –Niranjana N S, PO & Suchithra S, PM
District Level-DMC, ADMC-ME, DPM –ME
ME 13. Branding of Selected Sectors
Kudumbashree units are unable to compete with the products of MNCs products in the local
market due to lack of suitable packing, labeling , bar coding, licensing and other statutory
requirements. In order to ensure good packing and quality of products we are proposed to
branding some selected products like Nutrimix, Soap and Toiletries, etc. Common branding
under Kudumbashree logo and packing, inertial designing will helps units to face a strong
competition in the market and it will increase the demand and sales.5.0 Lakhs fund ear
marked for developing kudumbashree brand for the selected products.
Aim:
Standardization of selected Products
To make the products more appealing
69
Step Wise Implementation & Time line:
Sl No Process Time Period
1 Identification of Branding agency May
2 Issue work order & MoU June
3 Approval of Design August
4 Implementation of new Design September -December
5 Completion February 2019
Financial Allotment – Rs 5 Lakhs- The Amount will be spent from Head Office directly
Duty/Responsibility:
State Level –Niranjana N S, Programme Officer & Akhila ,Assit. Programme Manager
District Level-DMC, ADMC-ME, DPM -ME
ME 14 - Producer Company
Program Details - Salary for CEO and Staffs of 3 existing producer companies. Aim – To give Salary of CEO of Producer Companies in Idukki, Malappuram and Kannur.
Stepwise Implementation and Timeline 1. Transferring of funds to District Mission for meeting the salary – April 2018.
Financial Allotment
Rs 10 Lakhs - The Amount will be spent through the following District Missions
SL. NO District
Physical Target (Salary of CEO)
Financial Allotment(In Rs)
1 Idukkki 1 340000 2 Malappuram 1 300000 3 Kannur 1 360000
Total 3 1000000
Duty/ Responsibility- State Level – Smt Niranjana S PO ( ME), Dr Shameena P.N
District level- ADMC ( ME) and DPMs.
70
ME 15. Coastal ME Formation
It focuses formation of micro Enterprises at coastal area through that providing employment
opportunity to coastal community. In 2018-19 the fund ear marked as capital subsidy for
coastal ME formation is Rs.54 lakhs
Aim:
1 Group ME and 1 Individual ME in 9Districts
Innovative MEs
Step Wise Implementation & Time line:
Sl No Process Time Period
1 General Orientation Training April-May
2 EDP linked Skill Training June-August
3 Project preparation, Submission, and Approval September-October
4 Start Functioning November
ROLL OUT DETAILS
ME 15 /Coastal ME / 18 /.54 Cr
S.n District Physical Target Financial Allotment(In cr)
1 Tvm 2 0.06
2 Klm 2 0.06
5 Ktm 2 0.06
7 Ekm 2 0.06
71
8 Tsr 2 0.06
10 Mlp 2 0.06
11 Kkd 2 0.06
13 Knr 2 0.06
14 Kgd 2 0.06
Total 18 0.54
Monitoring Table
Name of District Physical Target No. of Unit Started
(Month wise)
Financial
Expenditure
%of
Expenditure
Duty/Responsibility:
State Level –Niranjana N S, Programme Officer & Suchithra S, Programme Manager
District Level-DMC, ADMC-ME, DPM -ME
72
PROGRAMME DETAILS (NRLM FUND)
ME 16.General Orientation Training
General Orientation Trainings (GOT) gives a general orientation about enterprises,
entrepreneurship. District level ME Classes will be conducted for ADS, CDS, and ME Sub
committee Conveners.
Aim:
To provide GOT to 30000 candidates
Step Wise Implementation & Time line:
Sl No Process Time Period
1 Awareness class April-May
Fund Roll Out - ME /GOT/ 30112 /1.5 cr
S.n District GOTPhysical target GOT Budget Allocation
1 Tvm 2336 1401600
2 Klm 2176 1088000
3 Pta 1696 508800
4 Alp 2304 1152000
5 Idk 1664 499200
6 Ktym 2272 1136000
7 Ekm 2624 1574400
8 Tsr 2752 1376000
9 Pkd 2816 1408000
10 Mlp 3008 1804800
11 Kkd 2240 1344000
12 Knr 2272 1136000
13 Wyd 736 220800
14 Ksd 1216 486400
Total 30112 15136000
73
Monitoring Table
Name of District Physical Target Financial Expenditure
(Month wise)
%of
Expenditure
ME 17.Skill Training
Skill Trainingswillbeprovidedforsetting u p o f
microenterprises.Entrepreneurshipdevelopmenttraining, skill training, skill up gradation
training, etc will be given to potential beneficiaries who are willing to take up
entrepreneurship. District level empanelled agencies will provide skill trainings in various
sectors.Sector wise and business specific skill building trainings to the prospective
entrepreneurs after completing EDP .
Aim:
To provide skill training to 20000 beneficiaries
Step Wise Implementation & Time line:
Sl No Process Time Period
1 Select interested candidates from the GOT pool June
2 Provide training in various sectors through empanelled skill
training agencies
July onwards
74
Monitoring Table
Name of District Physical Target Financial Expenditure
(Month wise)
%of
Expenditure
Duty/Responsibility:
State Level –Niranjana N S, Programme Officer & Akhila ,Assit. Programme Manager
District Level-DMC, ADMC-ME, DPM –M
Financial Roll Out to Districts -
ME /Skill Training/ 19761 /10.75 cr
S.n Name of District Skill Training- Physical
Target Skill Training- Budget
Allocation
1 Tvm 1533 9198000
2 Klm 1428 7140000
3 Pta 1113 5565000
4 Alp 1512 7060000
5 Idk 1092 5260000
6 Ktym 1491 7604100
7 Ekm 1722 9032000
8 Tsr 1806 9036000
9 Pkd 1848 9240000
10 Mlp 1974 9044000
11 Kkd 1470 8020000
12 Knr 1491 7455000
75
13 Wyd 483 2415000
14 Ksd 798 3990000
State 0 0
Total 19761 100059100
ME 18. Performance Improvement Programmes
Performance Improvement Programmes for entrepreneurs who have completed at least six
months in business.Performance Improvement Programmes (PIPs) will be provided to
Nutrimix units, IT units, Bag units, Handicraft units as part of developing brand . Book
keeping, and accounting trainings also will be provided
Aim:
To improve their existing performance
Step Wise Implementation & Time line:
Sl No Process Time Period
1 PIP for Nutrimix units May-June
2 PIP for IT units June-July
3 PIP for Bag Units August-September
Financial Allotment – Rs.2 Cr is ear marked for Performance Improvement Programme.
Duty/Responsibility:
State Level –Niranjana N S, Programme Officer & Akhila ,Assit. Programme Manager
District Level-DMC, ADMC-ME, DPM –ME
ME 19. Capacitisation and Handholding of MECs .
Program Details – Capacitation of Micro Enterprise Consultants
Aim- Capacitation of 230 MEC
76
Step wise Implementation & Time Line
Sl No Particulars Time Period ( 2018-19) 1 Discussion with MEC and identification of
Gaps April - May
2 Preperation of Module for Training June - July
3 Preperation of Training materials August
4 Identification of Training Venue September
5 Discussion with Experts and Selection of Faculty for Training
October-Nov
6 Training and Feed back December
Financial Allotment – 50 Lakhs- The Amount will be spent from Head Office directly.
Duty/ Responsibility-State Level – Dr Shameena,District level- ADMC ( ME) and DPM
PROGRAMME DETAILS (FUND FROM OTHER DEPARTMENT )
ME 20.Haritha Karma Sena-Rs. 3.6 Cr from KILA
Program Details- Training of Haritha Karma Sena using KILA funds
Aim- Training of 35000 Women to form Haritha Karma Sena
Stepwise Implementation
1. Identification of Haritha Sena members
2. Preperation of module for Second level training with the support of Haritha
mission and Suchitwa mission
3. Training of Resource persons Training of Resource persons
4. Local Body level training and Exposure visit
5. Identification of Business Opportunites
6. Discussions with Stake holders- Clean Kerala Company, PRIA, KSMA , Pollution
Control Board, Haritha Stapnams etc
77
Time Line
Sl No Particulars Time Period ( 2018-19)
1 Identification of Haritha Sena members
April - May
2 Preparation of module for Second level training with
the support of Haritha mission and Suchitwa mission
June – July
3 Training of Resource persons August 4 Local Body level training and Exposure visit September
5 Identification of Business Opportunites – Workshop October-Nov 6 Discussions with Stake holders- Clean Kerala
Company, PRIA, KSMA , Pollution Control Board, etc
December
Financial Allotment - Rs 3.6 crore is sanctioned from KILA and Rs 1.8 crore is received and
allocated to districts as follows.
Monitoring Table
Districts No: of
LSGs
No: of LSGs
kept fund for HKS
No: of HKS
Identified
No: of LSGs
completed
training of HKS
No: of
HKS
Trained
No: of HKS
units started
Operation
Duty/ Responsibility- State Level – Dr Shameena P.N and Ratheesh
District level- ADMC ( ME) and DPMs
ME 21. Yuva Weave-Rs.3.9 Cr from Handloom Corporation
Yuva Weave scheme is to create an incubating environment to young potential weavers and
to ensure their successful sustainability in the handloom sector as full time weavers,
implementing through Kudumbasree Mission in co-ordination with respective District
Industries Centres. The scheme aims at attracting young unemployed to the sector, so as to
make them sustainable as successful weavers. The beneficiaries should be in 18-40 age
groups identified by District Mission.
78
Aim:
At least one unit in all district
Step Wise Implementation & Time line:
Sl No Process Time Period
1 Identify April
2 Training April-August
3 Identify Location August-September
4 Providing Loom September- October
4 Start Operation October Onwards
Financial Allotment - Rs 3.9 crore is sanctioned for Yuva Weave Programme
Monitoring Table
Name of District Training Completed
(Month wise)
ME Formed
(Month wise)
Fund Received Fund Utilized
Duty/Responsibility:
State Level –Niranjana N S, Programme Officer & Suchithra S, Programme Manager
District Level-DMC, ADMC-ME, DPM -ME
ME 22.Rs. 1.5 Cr from KASE for Skill Training
Skill training in Driving, Geriatric care and home stay will be provided to potential
entrepreneurs using the fund received from Kerala Academy for Skill Excellence.
79
Aim:
To provide training in different sectors
Step Wise Implementation & Time line:
Sl No Process Time Period
1 Identify Candidates April-may
2 Skill Training June-August
3 Positioning Sept on wards
Financial Allotment - Rs 1.5 crore is sanctioned from KASE for Skill training
Duty/Responsibility:
State Level –Niranjana N S, Programme Officer & Akhila ,Assit. Programme Manager
District Level-DMC, ADMC-ME, DPM –ME
PART C –Policies
Micro Enterprises-Policy 2018-19
S.n Policy
1 MEC Capacitization and livelihood policy
2 Guidelines for Vulnerable MEs under Prathyasa Programme
3 Policy for quality improvement of products
4 Policy for revival of sick unit
5 Unit branding strategy
80
KKuudduummbbaasshhrreeee
SSttaattee PPoovveerrttyy EErraaddiiccaattiioonn MMiissssiioonn
GGoovveerrnnmmeenntt ooff KKeerraallaa
AAnnnnuuaall AAccttiioonn PPllaann 22001188--22001199
TTeeaamm MMaarrkkeettiinngg
81
CONTENTS
I Introduction 2
II Action Plan Overview and Philosophy 4
III Source of funds 6
IV Scheme wise allocation of funds 7
V Roll Out details of State / District Programmes
V.1 Trade Fairs 10
Monthly Markets 11
Special Trade Fairs 15
Saras Fairs 18
Food Fests 23
Onam Markets 26
V.2 Permanent Market Places 30
Nano Markets 31
Online Marketing 34
Kudumbashree Basar 38
V.3 Distribution and Branding 42
District Distribution Network 43
Branding 48
V.4 Institutional Support and Capacity Building 52
Capacity Building 52
Marketing Information System 55
Community Marketing Facilitator 57
Review Meetings 60
82
I. Introduction
Micro Enterprises Development is an important strategy of Kudumbashree
towards economic empowerment of women. Members of Kudumbashree are
encouraged to start ‘Micro Enterprises’ using local recourses, and financial aid,
skill training, handholding and marketing support provided by the Mission.
Today, there are around 15,000 Micro Enterprises within Kudumbashree.
Though the Micro and Small Enterprises Sector in Kerala is still facing
infrastructural and logistical problems, lack of proper market linkages, and
challenges in terms of flow of institutional credit, they not only play a major role
in the household income of poor strata, but also have a significant influence in
the economy.
An understanding of the market, competitors, technology, marketing tools
and business environment are the determinants of success of the Micro or Small
Enterprises Sector. Hence, marketing is critical for the survival of
Kudumbashree Micro Enterprises. Large private or public enterprises have
enough resources at their command to hire manpower to take care of marketing
of their products and services and for intensive promotion strategies.
Kudumbashree Micro Enterprises do not have these resources at their command
and thus needs institutional support from Kudumbashree Mission. The
Challenges of Women Micro Enterprises of Kudumbashree are voluminous.
Most of the MEs are unregistered, operating with obsolete technology, have
limited access to institutional finance, and resort to seasonal production.
The number of women who have taken up entrepreneurship as a serious
vocation is less.
Low market penetration/tough competition from products and sales or
marketing strategies of large scale enterprises.
Lack of quality assurance/certification, Standardization of products and
proper marketing channels to penetrate new markets.
Lack of sufficient Market Places, Unaware of customer base/segmentation,
Absence of Distribution Network as dependence on external agencies
increases the cost.
Unaware of the modern marketing and business strategies, Unable to cope
quickly with changing market scenarios though the products has market
potential, Unable to opt for efficient marketing techniques.
Lack of effective sales promotion, market research, advertising etc.
because of insufficient resources.
83
Difficulty to sell the output at a profit because of higher cost of production
due to low, unindustrialized production and non-standardized quality of
products.
Fast changing national and global economic and trade scenario has
thrown up various opportunities and challenges to the Micro Enterprises of
Kudumbashree. While on the one hand, many opportunities have been opened
up for the ME sector to enhance productivity and look for new markets at
national and international level, it has also, on the other hand, put an obligation
to upgrade their competencies to meet the competition, as similar products are
being launched at an astonishing pace every day and competitive products enjoy
major market share and brand loyalty among consumers. In the present
competitive age, marketing is the Achilles heel in Kudumbashree, wherein
Women Micro Enterprises face many challenges in marketing their products.
84
II. Action Plan Overview and Philosophy
Considering the challenges of Micro Enterprises, the scarce resources with
Kudumbashree and its limitations to function as any other corporate or public
sector company, and at the same time the need for interventions in the area of
marketing of Kudumbashee products, the ‘Business Development (Marketing)
Section’ of Kudumbashree Mission have set the following objectives for the year
2018-19. Being the first year after the formation of a vertical for Marketing, it
has been seemed logical to build on what exists and to focus on providing more
and more marketplaces for women entrepreneurs in order to not only facilitate
sustainability, but also to indirectly force them to increase their production to
reach scalability and mark market presence, rather than getting in to hard core
marketing activities. Apart from creating more market places, creating a B2C
ecosystem, retaining the existing customers and creating a customer base in the
State, strengthening the entrepreneurs and piloting certain alternative
institutional mechanisms are the overall aim of Kudumbashree Marketing Team
in 2018-19.
To enhance the marketing capabilities and competitiveness of
Kudumbashree ME products.
To enrich the marketing skills of the micro entrepreneurs, support teams
and Kudumbashree Mission.
To showcase the competencies of MEs and variety of products at state,
national and international platforms, and provide platforms to MEs for
interaction with direct consumers, intermediaries and large institutional
buyers.
To facilitate the formation of consortia of MEs, exclusive alternative
distribution channel or other appropriate institutional mechanisms for
marketing of ME products and services
Apart from the above, developing appropriate platforms for Kudumbashree
for going beyond the generic marketing applications, creating greater acceptance
for Kudumbashree products, strengthening the brand or developing a corporate
brand image for Kudumbashree, devising a focused approach and competing
nationally is the need of the hour. Creating a strong alternative distribution
system for demand creation and building word-of-mouth advocates and then
pivoting to general trade once a sizeable consumer base is generated will be an
ideal strategy for Kudumbashree. As most of the efforts had been historically
directed towards ‘Place’ and duplicating the products and not to ‘Product’,
‘Prices’ or ‘Promotion’, and yet, sales have been recognized as the most important
85
of all business activities and essential for the survival, branding became more
difficult or totally nonexistent. A shift in interest from line or product branding
to ‘Corporate Branding’ will be essential for Kudumbashree.
To achieve these set objectives, the Business Development (Marketing)
Division will undertake the following activities in the year 2018-19.
1. Trade Fairs
2. Setting up of Nano Markets
3. Online Marketing
4. Setting up of Kudumbashree Basar
5. Development of a Distribution Network
6. Branding of a product line
7. Inception of Community Marketing Facilitators
8. Introduction of a Marketing Information System
While evolving the schemes or activities, the five stage small business
growth model (Scott & Bruce 1987, Churchill & Lewis 1983) is taken in to
consideration and different interventions are envisaged for Enterprises in
different growth stages such as inception, survival, success, expansion and
maturity.
86
III. Source of Funds
The Fund Sources in 2018-19 and Scheme wise allocation of funds for each
activity along with physical target is given below.
12 Crores
5 Crores
Source of funds
NRLM
State Plan
87
IV. Scheme wise allocation of funds
Unique
No.
Name of
Scheme
Physi
cal
Target
Financial
Allocation
(Rs. in Lakhs) Remarks/Reference
State
Plan NRLM
BD01 Monthly
Markets 2450 96.20 60.80
2450 Markets in 14
districts/See Page 11
BD02 Special Trade
Fairs 61 NA 100
5 Major Fairs at state
level & 56 Minor Fairs in
districts/See Page 15
BD03 SARAS Fair 27 100.00 84.00
2 Fairs in Kerala/25
Fairs in outside Kerala
/See Page 18
BD04 Food Fests 80 NA 215.00
70 District level & 10
State/National level
Fests/See Page 23
BD05 Onam Fair 1065 18.6 121.4 1065 Fairs in 14
districts/See Page 26
BD06 Nano Market 500 NA 250.00 500 units in 14
districts/See Page 31
BD07 Online
Marketing 1000 NA 25.00
1000 Products & 5000
orders/See Page 34
BD08 Kudumbashree
Basar 14 280.00 280.00
1 unit in each
district/See Page 38
BD09
District
Distribution
Network
14 NA 90.00 14 teams in 14
districts/See Page 43
BD10 Branding 500 NA 80.00 500 Products/See Page
48
BD11 Capacity
Building 449 NA 50.00
245 CMFs, 152 BCs, 42
DMMU team & 10 SMMU
88
Programmes team/See Page 52
BD12
Marketing
Information
System
1 NA 10.00 MIS & Mobile App/See
Page 55
BD13
Community
Marketing
Facilitators
245 30.69 54.31
152 rural CMFs & 93
urban CMFs /See Page
57
BD14 Review
Meetings 10 NA 5 10 reviews/See Page 60
TOTAL – State Plan 525.5
TOTAL – NRLM Fund 1420.5
Other funds expected 246.00
GRAND TOTAL
(Rs. in Lakhs) 1946.00
89
V
ROLL OUT DETAILS OF
DISTRICT/STATE LEVEL PROGRAMMES
90
V.1. TRADE FAIRS
Even though Sales through Trade Fairs is possible only due to the low
volume of production commensurate to the local demand, direct selling of goods
has its own advantage like non-payment of commission to intermediaries.
Organisational support of Kudumbashree Mission in marketing was mainly in
the form of organizing Trade fairs historically. Even though Trade Fairs provide
better opportunities to the MEs to exhibit and sell their products, the level of
participation of MEs in these Fairs was not very encouraging in the last many
years. The quantity of production of majority of MEs is too low to attend Trade
Fairs regularly. Due to low volume and seasonality of production, the goods are
not accumulated for want of market. It could be seen that only 20% of the MEs
habitually participate in Trade Fairs due to lack of facilities to take the goods to
the point of Trade Fairs, additional transportation cost, personal inconvenience
of entrepreneurs in attending the fairs and absence of ensured sales. But it is
evident that considerable portion of the sales of MEs that attend the fairs
regularly are through such fairs, especially in the case of MES that are in
inception and survival stages. This highlights the necessity of regular Trade
Fairs and the importance of encouraging the entrepreneurs to attend all possible
fairs, along with addressing the challenges mentioned above. It calls for
expansion of Trade Fairs and hence, Kudumbashree proposes to conduct or
participate in more Trade Fairs in 2018-19 than ever before. Kudumbashree will
conduct or participate in the following different types of Trade Fairs in 2018-19.
a) Monthly Markets (intended for MEs in inception and survival stages)
b) Special Trade Fairs (intended for MEs in survival and success stages)
c) SARAS Fairs (intended for MEs in survival and success stages)
d) Major Food Fests (intended for Units in success stage), Minor Food
Fests (intended for Units in survival stages)
e) Onam Market (intended for MEs in inception and survival stages)
91
BD01/MONTHLY MARKETS/2450/157 Lakhs
a) Aim/Overall Objective :-
To conduct 2450 monthly markets in 2018-19 at
Block/Municipality/Corporation levels across Kerala and generate a turnover of
Rs. 5 crores benefiting 5000 Micro Enterprises in the inception and survival
stages.
b) Programme Description :-
Kudumbashree initiated Monthly Markets in the initial years of 2010s in
every Panchayath, Block and at District levels. But the number of Monthly
Markets have steadily came down in the last 4-5 years from more than 700 to
less than 50, and from 14 Districts to 2 or 3 Districts. Hence, an attempt to
revive these Monthly Markets have been made in year 2017-18 by delegating the
responsibility of conducting the Monthly Markets to the Community network
(CDS) and provided the CDSs with necessary infrastructure cost. 152 Monthly
Markets, i.e. one in each Block have been reinstated in the month of
August/September, 2017. An amount of Rs. 1.5 Lakhs have been provided to
each CDS for procuring basic infrastructure facilities. Even though the outcome
of these efforts is yet to be realized, the primary responses from various quarters
are pointing towards a promising endeavor. Hence it is proposed to uphold the
existing Monthly Markets in 152 Panchayaths and to expand the reach of
Monthly Markets to urban areas in 2018-19. It is proposed to conduct Monthly
Markets in every Municipality and Municipal Corporation in 2018-19, in
addition to the existing Monthly Markets at Block level. Since it is found that the
major handicap in the sustainable conduct of Monthly Markets in 2017-18 was
the lack of assistance towards running cost of the Markets, it is concluded that
meeting such expenses from the fees or commission deducted from the
participating entrepreneurs is not practical.
In the year 2018-19, Monthly Markets will be conducted in 152 CDS
(representing 152 Blocks), 87 Municipalities and 6 Municipal Corporations. The
92
District Missions shall ensure pooling of all entrepreneurs at inception and
survival stages within a Block to the Monthly Market to be held in one of the
CDSs within that Block. Monthly markets need to be conducted at Block,
Municipality, Corporation levels on fixed dates of each month preferably in the
first week in the premises of the respective Block/Municipality/Corporation for a
duration of not less than three consecutive days or at any location identified by
the District Mission. To ensure the conduct of monthly markets, Kudumbashree
mission would support the CDSs taking lead roles with a monthly assistance to
meet the expenditure of conduct of these markets in this financial year. This
assistance shall be utilized to meet the Honorarium of Community Marketing
Facilitators, Setup Cost of Market, rentals if any and any other cost that would
compute to the total running cost of the market. Rs.4000/- will be granted to a
monthly market at Block level, Rs. 10,000 at Municipality level and Rs. 15,000/-
at Corporation level, limited to 10 Monthly Markets in an year. The CDS in
consultation with the District Mission may on their discretion could charge
commission from the entrepreneurs of the total sales turnover and utilize it for
the running cost of the fairs.
c) Implementation Timeline and Responsibility :
Monthly Markets 2018-19
No Activity/Tasks
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Respon
sibility
1 Revised Guidelines State
Mission
2 Identification of locations District
Mission
3
Mobilisation of
entrepreneurs / special
awareness meetings of
entrepreneurs at Block,
Municipality, corporation
level
BCs/
CMFs/
CDSs
4 Conduct of monthly
markets / Monitoring
District
Mission
/CDSs
93
d) Roll Out Details :
Sl No District/State Physical Target Financial allotment
1 Thiruvananthapuram 160 990000
2 Kollam 160 990000
3 Pathanamthitta 130 760000
4 Alappuzha 180 1080000
5 Kottayam 170 1040000
6 Idukki 100 520000
7 Ernakulam 280 2010000
8 Thrissur 240 1490000
9 Palakkad 200 1220000
10 Malappuram 270 1800000
11 Wayanad 60 420000
12 Kozhikode 200 1330000
13 Kannur 210 1490000
14 Kasargod 90 540000
15 State 20000
Total 2450 157,00,000
e) Policy Decisions :
Sl. No. Policy Decisions Target date for
issuing orders
Target date for
roll out
1 Revised Guideline on conduct
of Monthly Markets 20th April, 2018 25th April, 2018
94
f) Web Monitoring Table :
District
No of
Blocks/
CDS
selected
for
Markets
No of
Markets
Conducted
(cumulative)
Cumulative
Sales
No of
Markets
in
current
month
Current
month
Sales
No of MEs
participated
(cumulative)
No of MEs
participated
in current
month
g) Additional Monthly Reporting Format by DPM/BC/CMF :
Name of GP / Location : Month/Year :
No of MEs
participat
ed in
current
month*
No of MEs
– Food
Products /
Sales
No of MEs –
Handicrafts
/ Sales
No of
MEs –
Kitchen
Utensils
/ Sales
No of
MEs –
Personal
Care /
Sales
No of MEs
– Apparels
/ Sales
Expenditure
* Names of units/Sector to be enclosed
95
BD02/SPECIAL TRADE FAIRS/61/100 Lakhs
a) Aim/Overall Objective :-
To participate in at least 61 Special State/District/Local Trade Fairs and
thereby provide platforms for 2000 micro entrepreneurs to display and sale their
products and earn an income of Rs. 1.5 crores
b) Programme Description :-
Trade Fairs has its own advantage like non-payment of commission to
intermediaries. Trade Fairs are being conducted by various agencies such as
LSGs, District Administration, Government Departments/Agencies, and
renowned religious organisations or private agencies as part of festival seasons
or religious festivals or on other special occasions at a large scale in almost all
Districts. As the entire locality get in to a festive mood during the conduct of
these Fairs, participating in such Trade Fairs is found to be very beneficial for
Kudumbashree entrepreneurs. Hence, participation in such local or district
Fairs will be continued in 2018-19 as it not only ensures considerable market
but also an enthusiasm and team work among entrepreneurs and Community
Development Societies who naturally own these fairs due to political and
apolitical reasons. Participation in such fairs not only aim at generating income
for its entrepreneurs by leveraging from the festive mood, but also an attempt to
create customer base and local acceptance and trust. Districts will be given Rs.
2 to 15 Lakhs depending upon the number of MEs in the District and each
District is expected to participate in at least 4-5 such local or district fairs,
provided the cost of participation of one fair should not exceed Rs. 1.5 Lakhs.
(Approval from State Mission will be required if the funds required for a fair
exceeds Rs. 1.5 Lakhs). The fund may be utilized to meet the Honorarium of
Community Marketing Facilitators, Setup Cost of Stalls or rentals,
transportation of products and any other facilitation cost that would compute to
the total running and operation cost of the fair. Kudumbashree State Mission
will also participate in 5major Fairs in association with selected branded
consumer festivals being organized by media or other event management teams
in and outside the State or outside the country and will participate in selected
96
national fairs such as IITF, Aajeevika Mela and Bharath Parv, and in fairs
organized by I&PRD of Kerala in other States.
c) Implementation Timeline and Responsibility :
Special Trade Fairs 2018-19
Sl
N
o
Activity/Tasks
Apr
May
Ju
n
Ju
l
Au
g
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Respon
sibility
1
Development of Event
Calender / Approval by
State Mission /
Guidelines on
participation of Trade
Fairs
State/
District
Mission
2
Participation in fairs /
Reporting / Web
updation
District
Mission
3 Monitoring & Evaluation
State
Mission
d) Roll Out Details :
Sl No District / State Physical Target
(minimum) Financial allotment
1 Thiruvananthapuram 4 600,000
2 Kollam 4 400,000
3 Pathanamthitta 4 400,000
4 Alappuzha 4 500,000
5 Kottayam 4 400,000
6 Idukki 4 400,000
7 Ernakulam 4 1,500,000
8 Thrissur 4 300,000
97
9 Palakkad 4 600,000
10 Malappuram 4 600,000
11 Wayanad 4 200,000
12 Kozhikode 4 500,000
13 Kannur 4 400,000
14 Kasargod 4 200,000
State 5 3,000,000
Total 61 10,000,000
e) Policy Decisions :
Sl. No. Policy Decisions Target date for
issuing orders
Target date for
roll out
1 Guideline on conduct of Special
Trade Fairs 25th April, 2018 30th April, 2018
f) Web Monitoring Table :
District
No of Special
Trade Fairs
Conducted
(cumulative)
Cumulative
Sales
No of MEs
participated
(cumulative)
No of
Special
Trade
Fairs in
current
month
Current
month
Sales
No of MEs
participated
in current
month
g) Additional Reporting Format by DPM/BC/CMF :
Name of District/Location : Dates/Month/Year :
No of MEs
participat
ed in
current
month*
No of MEs
– Food
Products /
Sales
No of MEs –
Handicrafts
/ Sales
No of
MEs –
Kitchen
Utensils
/ Sales
No of
MEs –
Personal
Care /
Sales
No of MEs
– Apparels
/ Sales
Expenditure
(to be
included by
DPM)
* Names of Units/Sector to be enclosed
98
BD03/SARAS FAIRS/2/28/184 Lakhs
a) Aim/Overall Objective :-
a) To conduct two Saras Fairs in the State to create awareness about rural
products among the urban population and to develop new business
opportunities for the rural Micro Entrepreneurs across the country.
b) To facilitate the interested entrepreneurs and/or Community Marketing
Facilitators with training in direct sales and exposure in outside State markets
to enhance their marketing skills by participating in at least 28 outside State
Saras Fairs and generate an income of Rs. 2 crores.
b) Programme Description :-
Markets are of fundamental importance in the business strategy of rural
enterprises. Marketing of rural products is a developing concept and its full
potential is still untapped. Government have recently realised the scope of rural
markets as it would increase the income of rural society and provide them with
better livelihood opportunities. Saras Mela is a landmark initiative of the
Ministry of Rural Development, Government of India for promoting rural
products and building capacities of rural artisans and entrepreneurs. SARAS
Fair initiative is to market rural products thereby providing an opportunity for
income generation to the rural artisans. The title Saras has originated from the
scheme Sale of Articles of Rural Artisans Society (SARAS). SARAS Fairs are now
major national events attracting both national and international interests. Last
financial year onwards, every state across India hosts two Saras fairs in one
fiscal year.
In 2018-19, Kudumbashree would hold two Saras Fairs in the State and
facilitate participation of Kudumbashree in at least 25 States/UTs to provide the
entrepreneurs with training in direct sales and exposure in outside State
markets, which will enhance their marketing skills and will impact the product
quality in future. The events organized in the State would provide a platform to
the rural artisans across the country to showcase their skills and products. The
Fair would not only display the products of the rural artisans and craftsmen but
99
would also enable them to interact and learn from the other participants from
different states. The ten-day event will not only display and sell rural products,
but will have interactive sessions and workshops related to entrepreneurship
Development and livestock management. An All-India Food Court and Cultural
programmes will also be held during the Fair.
An amount of Rs. 70 Lakhs is earmarked for conducting two Saras Fairs
in the State in 2018-19 under NRLM. Additionally, an amount of Rs. 100 Lakhs
will be allocated for two fairs from the State Plan Fund for the Saras Fairs
conducted in the State. Apart from it, an amount of Rs. 1 Lakh each is allocated
for Districts for participation in outside State Saras Fairs. The transportation
cost of products, daily sustenance allowance to entrepreneurs, honorarium and
travel cost of CMFs and other branding (Banners, notices etc.) activities may be
supported under this fund.
c) Implementation Timeline and Responsibility :
Saras Mela 2018-19
Sl
N
o
Activity/Tasks
Apr
May
Ju
n
Ju
l
Au
g
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Respon
sibility
1 Release of a Saras Guide
State
Missio
n
2 Preparations for first
Saras
State/
District
Missio
n
3 Conduct of first Saras
District
Missio
n
4 Preparations for second
Saras
State/
District
Missio
n
5 Conduct of second Saras
District
Missio
n
100
6
Empanelment of units /
CMFs for outside State
Saras Fairs
District
Missio
n
7 Participation in Saras
Fairs outside State
District
Missio
n
d) Roll Out Details :
Saras Fairs within State
Sl No District Physical Target Financial allotment
1 District 1 1 85,00,000
2 District 2 1 85,00,000
Total 2 170,00,000
Saras Fairs outside the State
Sl No District Physical Target Financial allotment
1 Thiruvananthapuram 2 1,00,000
2 Kollam 2 1,00,000
3 Pathanamthitta 2 1,00,000
4 Alappuzha 2 1,00,000
5 Kottayam 2 1,00,000
6 Idukki 2 1,00,000
7 Ernakulam 2 1,00,000
8 Thrissur 2 1,00,000
9 Palakkad 2 1,00,000
10 Malappuram 2 1,00,000
11 Wayanad 2 1,00,000
12 Kozhikode 2 1,00,000
13 Kannur 2 1,00,000
14 Kasargod 2 1,00,000
Total 28 14,00,000
101
e) Policy Decisions :
Sl. No. Policy Decisions Target date for
issuing orders
Target date for
roll out
1 Guide Book on conduct of
Saras Fairs 15th June, 2018 20th June, 2018
2 Revised Guidelines on
participation of outside Saras 30th April, 2018 1st May, 2018
f) Web Monitoring Table :
Saras Fair within the State
Stall
No.
State/
District
Name
of
Unit
Major
Products
Day
1
Sales
Day
2
Sales
Day
3
Sales
Day
4
Sales
Day
5
Sales
Day
6
Sales
Total
Sales
Saras Fair outside the State
Stall
No. District
Name
of
Unit/
CMF
Major
Products
Day
1
Sales
Day
2
Sales
Day
3
Sales
Day
4
Sales
Day
5
Sales
Day
6
Sales
Total
Sales
102
g) Additional Reporting Format by DPM/BC/CMF attending outside State
Saras Fair :
Name of State/District/Location of Saras:
Dates/Month/Year :
No of MEs
participate
d *
No of MEs
– Food
Products
/ Sales
No of MEs –
Handicrafts
/ Sales
No of
MEs –
Kitchen
Utensils
/ Sales
No of
MEs –
Personal
Care /
Sales
No of MEs
– Apparels
/ Sales
Expenditure
(to be
included by
DPM)
* Names of Units/Sector to be enclosed
Names of CMF attended/District :
No of MEs
whose
products
exhibited *
No of MEs
– Food
Products
/ Sales
No of MEs –
Handicrafts
/ Sales
No of
MEs –
Kitchen
Utensils
/ Sales
No of
MEs –
Personal
Care /
Sales
No of MEs
– Apparels
/ Sales
Expenditure
(to be
included by
DPM)
* Names of Units/Sector to be enclosed
103
BD04/FOOD FESTS/80/215 Lakhs
a) Aim/Overall Objective :-
To capacitate and handhold at least 300 Café Kudumbashree Catering
Units by providing hands on experience through participation in 80 Food
Festivals in year 2018-19 and generate a sales turnover of Rs. 5 Crores.
b) Programme Description :-
Kudumbashree has more than 1000 catering units. Even though
Kudumabshree Mission provides training to the women groups, providing
hands-on experience in managing large crowd and huge volume of food
production is essential for increasing the confidence of each group.
Kudumbashree Food Fests offer a platform to enterprising women in the field of
catering (ready to eat food production) as well as offer the public a taste of
homely unadulterated food. ‘Café Kudumbashree’, the food and hospitality brand
of Kudumbashree which caters the ethnic cuisine of Keralite taste has reached
its epitome of being the best food festival brand in the State offering quality,
tasty and ethnic varieties of Keralite food at affordable prices for the public. The
set norms for setting up café Kudumbashree food courts facilitates brand
identity and put out any scenarios of competition. Kudumbashree’s Food Fests
are always strategically structured not only to provide appropriate avenue for its
entrepreneurs to market their products, but also to provide hands own training
for entrepreneurs on facilitating services and thereby generating income. In the
year 2017-18, Districts were allotted with Rs. 5 Lakhs to conduct at least 3 food
festivals in the districts. More than 60 food festivals were conducted by
Kudumbashree in 2017 – 18 in order to support the catering units and
registered a total sales of more than Rs. 5 crores. Kudumbashree Food Fests
created the impression of homeliness, ethnicity, taste and variety of the dishes of
Kerala cuisine, displayed a variety of products from snacks to biriyani and juices
to payasam that would titillate any foodie.
Kudumbashree focusses on the conduct of more district/state level food
festivals in this financial year to provide sustainable livelihoods to its Catering
Groups and in the process, to create district level food court brands of district’s
104
food ethnicity and promote self sustainability of the Café Units in the catering
sector. Standard operating procedures, uniformity in the look and feel of Cafe
Kudumbashree Food Fests and maintaining the quality of food will be ensured in
this financial year. Each District will be given an amount of Rs. 10 Lakhs in
2018-19 for conducting and participating in at least 5 Food fests. Apart from it,
Kudumbashree State Mission will also participate in 10 – 12 major Food
Festivals in association with selected branded consumer festivals being
organized by media or other event management teams in and outside the State
or outside the country and will participate in selected national fairs such as IITF,
Aajeevika Mela and Bharath Parv, and in fairs organized by I&PRD of Kerala in
other States.
c) Implementation Timeline and Responsibility :
Food Fests 2018-19
Sl
N
o
Activity/Tasks A
pr
May
Ju
n
Ju
l
Au
g
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Responsi
bility
1
Development of SOP for
Food Fests /
Empanelment of Catering
Units
State/
District
Missions
2
Release of Revised
Guidelines/Proceedings /
Development of Event
Calender
State
Mission
3 Conduct/Participation
Food Fests
State/
District
Missions
105
d) Roll Out Details :
Sl No District / State Physical Target Financial allotment
1 Thiruvananthapuram 5 10,00,000
2 Kollam 5 10,00,000
3 Pathanamthitta 5 10,00,000
4 Alappuzha 5 10,00,000
5 Kottayam 5 10,00,000
6 Idukki 5 10,00,000
7 Ernakulam 5 10,00,000
8 Thrissur 5 10,00,000
9 Palakkad 5 10,00,000
10 Malappuram 5 10,00,000
11 Wayanad 5 10,00,000
12 Kozhikode 5 10,00,000
13 Kannur 5 10,00,000
14 Kasargod 5 10,00,000
15 State 10 75,00,000
Total 80 2,15,00,000
e) Policy Decisions :
Sl. No. Policy Decisions Target date for
issuing orders
Target date for
roll out
1
Revised Guidelines on
Conducting/participating in
Food Fests
5th May, April,
2018 10th May, 2018
106
f) Web Monitoring Table :
District
No of Food
Fests
Conducted
(cumulative)
Cumulative
Sales
No of Units
participated
(cumulative)
No of
Food
Fests in
current
month
No of
Units
particip
ated in
current
month
Current
month
Sales
Expend
iture
(cumul
ative)
Expend
iture
current
month
g) Additional Reporting Format by DPM/BC/CMF :
Name of District/Location : Dates/Month/Year :
Name of
Unit/District
Major
Food
Items
Day 1
Sales
Day 2
Sales
Day 3
Sales
Total
Sales
Commission deducted*
* Detailed Statement of Expenses to be included. (Trade Fair Account Pass Book
copy to be enclosed showing crediting of Commission)
BD05/ONAM MARKET/1065/140 Lakhs
a) Aim/Overall Objective :-
To conduct 1065 Onam Markets across Kerala at CDS Level and achieve a
sales turnover of Rs. 40 Crores, by facilitating market intervention for a safe-to-
eat Onam
107
b) Programme Description :-
Festival Fairs are being conducted by Kudumbashree during Onam or
other special occasions at a large scale in almost all Panchayaths/
Municipalities/ Corporations. As the entire State slip in to a shopping mood
during Onam, Trade Fairs during onam is found to be very successful. The
Kudumbashree Onam Markets is one of the major marketing interventions that
records one of the highest sales turnover for Kudumbashree products. Last year,
Kudumbashree Onam Markets recorded a sales turnover of 26 Crores. Hence,
Onam Fairs will be continued in 2018-19 also as it not only ensures
considerable market but also an enthusiasm and team work among all
Kudumbashree stakeholders. Kudumbashree Onam Markets not only aim at
generating income for its entrepreneurs by leveraging from the festive mood of
Keralites, but also an attempt to check price rise in the festival season and to
render quality products and safe-to-eat products to the consumers.
In 2018-19, Funds will be earmarked for activities such as promotion of
Onam Fairs including publicity and participation in Government sponsored
events such as Onam Pageantry conducted in Trivandrum by Tourism
Department. This year Onam markets will be held at all 1065 CDS of
Kudumbashree and these CDS will be provided with financial assistance to
organize the same. Each rural CDS will be supported with Rs.12000/- and
Urban CDS will be given 15000/- to host Onam Markets. The fund can be
utilized to setup Onam Trade Fairs, Venue arrangements, rentals, honorarium
for Community Marketing Facilitators or members of CDS. Since, the funds
allocated will not be sufficient for the successful conduct of the fairs, District
Mission and CDSs are encouraged to obtain funding assistance or sponsorships
from LSGs or public/private enterprises.
108
c) Implementation Timeline and Responsibility :
Onam Markets 2018-19
Sl
N
o
Activity/Tasks
May
Ju
n
Ju
l
Au
g
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Respon
sibility
1 Release of Guidelines /
Procedures
State
Missio
n
2
Promotional activities /
Preparations at District
level –PRM, ME Meet etc
Distric
t
Missio
n /
CDSs
3 Conduct of Onam
Markets
Distric
t
Missio
n /
CDSs
d) Roll Out Details :
Sl No District / State Physical Target Financial allotment
1 Thiruvananthapuram 83 1026000
2 Kollam 74 906000
3 Pathanamthitta 58 711000
4 Alappuzha 80 984000
5 Kottayam 78 957000
6 Idukki 54 654000
7 Ernakulam 101 1269000
8 Thrissur 100 1242000
9 Palakkad 96 1176000
10 Malappuram 110 1368000
11 Wayanad 26 321000
109
12 Kozhikode 82 1020000
13 Kannur 81 1002000
14 Kasargod 42 516000
15 State
8,48,000
Total 1065 140,00,000
e) Policy Decisions :
Sl. No. Policy Decisions Target date for
issuing orders
Target date for
roll out
1 Guidelines on Conducting
Onam Markets 30th May, April, 2018 15th June, 2018
f) Web Monitoring Table :
District
No of
Markets to
be
conducted
No of
Markets
planned
to be
conducte
d at GP
level
No of
Markets
planned to
be
conducted
at
Municipal/
Corporation
level
Date of
Special
PRM on
Onam
Market
conducted
Date of
CDS
ME
Meet
on
Onam
Market
No of CDS
conducted
ME Meet
No of
expected
MEs to
be
participa
ted in
Onam
Market
110
District
No of
GP level
Markets
No of
MEs
attended
Sales
No of
Municipal/
Corporation
level
Markets
No of
MEs
attended
Sales Total
Markets
Total
No of
MEs
Total
Sales
g) Additional Reporting Format by DPM/BC/CMF :
Name of District : Dates/Month/Year :
No of MEs
participat
ed
No of MEs
– Food
Products /
Sales
No of MEs –
Handicrafts
/ Sales
No of
MEs –
Kitchen
Utensils
/ Sales
No of
MEs –
Personal
Care /
Sales
No of MEs
– Apparels
/ Sales
Total
District
Expenditure
(to be
included by
DPM)
* Names of Units/Sector to be enclosed
111
V.2. Permanent Market Places
The successful experience of substantial number of Micro Enterprises that
sell their products mainly through Trade Fairs shows that the customers are
attracted to Kudumbashree products and there is scope for climbing up in the
marketing ladder from trade fairs to permanent or retail markets.Since,
Kudumbashree has its limitations in supplying products to all existing super
markets or to retailers, it necessitates establishment of Kudumbashree’s own
market space or shelf space at conventional selling points. Getting into
supermarket aisles significantly widens Kudumbashree brand's potential,
consumer base and exponentially increases its potential revenue haul. But as far
as Kudumbashree is concerned, there is more to earning that coveted shelf
space as general trading leaves many woefully unprepared when it comes time to
make a pitch to super stores about their product. A collection of homemade
products in a common platform, be it physical (nano markets/basras) or virtual
(online), will definitely satisfy the customers who value quality, ethnicity and
purity. As E-commerce is fast gaining ground as an accepted and used business
paradigm in the State and elsewhere in the country, Kudumbashree’s ‘E-
Commerce portal will provide functionality for performing commercial
transactions over the web. Kudumbashree portal not only provide consumers
with a variety of products of small scale producers at their doorstep, but also
empower the women entrepreneurs by linking them with higher markets and
institutional buyers, and by facilitating them to compete in the national market.
Hence Kudumbashree is strategically planning to build its business first by
securing a customer base through its strategies given below.
a) ‘Nano Markets’
b) Online Marketing
c) ‘Kudumbashree Basar’
Considering the fact that rural markets generates more sales,
Kudumbashree’s weak presence in conventional retail reach will be increased in
rural areas for deeper distribution through Nano Markets. It is also expected
that selling through branded outlets – Kudumbashree Basar and online portal
instead of selling to the retail trade through distributors will yield more savings
112
in distribution margins and will facilitate lower overheads. These Markets will be
positioned as culturally indigenous in the light of Swadeshi Campaign and will
leverage the advantage of being associated with Women Producers and Homely,
Ethnic and Pure Products. Moreover, in a new market, Kudumbashree can first
drive trials and consumption using these dedicated shelves/stores, and these
stores will also serve the function of product introductions.
BD06/NANO MARKETS/500/250 Lakhs
a) Aim/Overall Objective :-
Set up 500 exclusive shelf space for Kudumbashree products in leading
super markets or place marketing kiosks in public places/offices for sales of
Kudumbashree products.
b) Programme Description :-
For the emerging array of Kudumbashree products, making the leap to all
leading super markets shelves can be an intimidating yet incredibly necessary
step for Kudumbashree to market its product.Shelf space in super markets or in
public places not only generate familiarity among customers, but also create
trust among potential customers. Indirectly, Kudumbashree products will be
positioned in par with its near competitors in Nano Markets. This is particularly
important because Kudumbashree do not have enough resources to go for an
intensive marketing backed up by highly paid promotion activities. It is in this
background, Kudumbashree has decided to go for ‘Nano Markets’ in which
exclusive shelf space is obtained in existing super markets for Kudumbashree
products. To start with, Kudumbashree will approach super markets managed
by Government departments due to obvious reasons and benefits attached to it
while joining hands with line departments.
‘Nano Market’ is either an exclusive shelf space positioned in super
markets operated by government departments and private players or placing of a
shelf in public places in order to sell Kudumbashree products directly to
customers, especially in public offices where large crowd assemble for availing
113
various services. The products of Kudumbashree enterprises of a particular
locality or block will be pooled in to nearby Nano Markets by the Community
Marketing Facilitators and the activity will be monitored by Block Coordinators.
It will be the responsibility of Community Marketing Facilitators to replenish the
stock in the Nano Markets regularly. In 2018-19, Kudumbashree is planning to
establish 500 Nano Markets across the State. These Nano Markets will have
‘common look and feel’ or branding wherever possible. An amount of Rs. 5000/-
per Nano Market is allocated as setting up cost.
c) Implementation Timeline and Responsibility :
Nano Market
N
o Activity/Tasks
Ap
r May Jun
Ju
l Aug
Sep Responsibility
1
Identification of
stores/public places
for setting up Nano
markets
District Mission
2 Establishment/Placi
ng of Shelves District Mission
3
Establishment of
back end
services/monitoring
District Mission
d) Roll Out Details :
Sl No District Physical
Target Financial allotment
1 Thiruvananthapuram 39 195000
2 Kollam 30 150000
3 Pathanamthitta 26 130000
4 Alappuzha 36 180000
5 Kottayam 31 152500
114
6 Idukki 28 137500
7 Ernakulam 87 435000
8 Thrissur 34 167500
9 Palakkad 46 227500
10 Malappuram 46 230000
11 Kozhikode 25 122500
12 Wayanad 26 127500
13 Kannur 33 162500
14 Kasargod 17 82500
Total 500 2,500,000
e) Policy Decisions :
Sl. No. Policy Decisions Target date for
issuing orders
Target date for
roll out
1 Guidelines on establishing
Nano Markets 15th May, April, 2018 20th May, 2018
115
f) Web Monitoring Table :
District
No of
Nano
Markets
in CDS/
public
offices
No of
Nano
Markets
in
Super/
Hyper
Markets
Cumulative
Sales
No of
Nano
Markets
establis
hed in
current
month
in CDS/
public
offices
No of
Nano
Markets
establis
hed in
current
month
in
Super/
Hyper
Markets
Curre
nt
mont
h
total
Sales
Cumulative
Expenditure
incurred
g) Additional Reporting Format by DPM/BC/CMF :
Name of District : Month/Year :
Name of
Nano
Market /
location
No of MEs
– Food
Products /
Sales in
current
month
No of MEs –
Handicrafts
/Sales in
current
month
No of
MEs –
Kitchen
Utensils
/ Sales
in
current
month
No of
MEs –
Personal
Care /
Sales in
current
month
No of MEs
– Apparels
/Sales in
current
month
Total
Monthly
Sales
* Names of Units in each Nano Market/Sector to be enclosed
116
BD07/ONLINE MARKETING/1000/25 Lakhs
a) Aim/Overall Objective :-
To increase the reachability, social popularity, customer traffic &
conversion, and generate more sales in Kudumbashree E Commerce Portal by
reaching 5 Lakh potential customers through promotional activities, increasing
customer traffic to 1 Lakh and close 5,000 customer orders in 2018-19.
b) Programme Description :-
The process of shopping on the web has become commonplace even in
Kerala with an internet penetration of around 35% and increased consumer
awareness. When most online portals focus on large-scale and retail products,
the vast segment of small-scale producers are left out and they do not get an
opportunity to compete in the national or international market. It is in this
background, Kudumbashree has started its own E – Commerce portal,
christened as ‘kudumbashreebazaar.com’ in order to encash the demand and
trustworthiness of Kudumbashree products among the Keralites across the
world (initially its reach is limited to India only). Through this site, customers
from anywhere in the country can order Kudumbashree products with a single
click and Kudumbashree products will reach their door steps. Around 250
products are included in this portal in the first phase and more will be added in
the coming days.
In order to increase the reachability, social popularity, customer traffic &
conversion, and to generate more sales, Kudumbashree is planning to reach
atleast 5 Lakh potential customers within and outside State in 2018-19 through
various promotional activities, especially in the social media. The promotion
strategies will aim in generating more customer traffic and atleast 5,000 orders
in this fiscal year. Generally, since promotion is either being neglected by
Kudumbashree or unaffordable, Kudumbashree will undertake certain
promotional activities in 2018-19 aimed at presenting information to
consumers as well as others to increase demand and to differentiate
kudumbashree product from competitors. Promotion will generally focus on
Business Promotion rather than sales promotion and is intended to attract new
117
customers, encourage brand switching and securing a considerable market
share. It will also stimulate existing customers towards trying out new products,
encourage re-purchases, retain and reward loyal customers. This will be
achieved through promotional campaigns, public relation activities, free
sampling campaign, free gift campaign, trading stamp campaign, through
demonstrations and exhibitions, through prize giving competitions, through
temporary price cuts, and through door-to-door sales, telemarketing, personal
sales letters, and e-mails. Basically promotional activities to communicate the
product, place, price and promotion activities to bring desired result, namely,
increased sales, profit and customer satisfaction will be implemented. Usually,
the reach of Kudumbashree products is often limited to the crowds
assembling for occasional trade fairs,but engaging in promotional activities
across media that have wide audiences could have exponential results as
Kudumbasree in its own capacity is widening its forward market linkages
by launching Kudumbasree supermarkets. Some of the Promotional
activities will be offers like “mega sales week”, “Big offers day” etc across
the year, branding Kudumbasree on KSRTC Buses and trains, search engine
optimization, advertisement in social media platforms, advertisement
linked with festivals Offers in print media, organising socially committed
promotional activities and programs with the participation of media so as
to promote and animate Kudumbasree organisational goodwill. Search
Engine Optimisation (SEO), Social Media Optimisation (SMO), Google
Adwords, SMS Promotion, KSRTC branding, Kiosks branding (railway,
snacks kiosks etc), Stickers, Banners, Notices, Facebook page, Blog,
Youtube etc will be effectively employed in promoting Kudumbashree
online market and overall Kudumbashree Corporate Brand.
To achieve this objective, the product base of Kudumbashree will be
enhanced and atleast 1000 Micro enterprises products will be listed in the
portal. Training will also be provided to 500 best entrepreneurs in boosting up
their online business. As Kudumbashree’s learnings and experience show that
mere training in isolation do not lead to the desired impact, a concept of 'End to
End solution' will be developed, which means providing financial support in the
shape of loan/grant for capacity building of entrepreneurs as well as loan for
setting up of warehousing and shipping units at district level. As part of
branding, a unified branded courier package will also be developed and provided
to the entrepreneurs. In the back end, regular training will be given to
community marketing facilitators/staffs related to e-commerce portal which will
make the initiative a grand success.
118
c) Implementation Timeline and Responsibility :
Online Marketing
Activity/Tasks Apr May Jun
Ju
l Aug
Sep
Oct
Nov
Dec
Respon
sibility
1
Identify potential
products – 1000
products and
listing them in
portal
District
Mission
2 Capacity building
of entrepreneurs
State/
District
Mission
3
Developing
uniform branded
courier package/
MoU with India
Post
State
Mission
4
Developing a
Promotion strategy
/ implementation
State/
District
Mission
5 Maintenance of
portal
d) Roll Out Details :
Sl No State Physical Target Financial
allotment
1 State Mission
25,00,000
1000 products/ 5000 orders
119
f) Web Monitoring Table :
No of
Products
listed/
ME units
(Cumula
tive)
No of
Produc
ts
listed/
ME
units
in
current
month
Registere
d users
Visitors
(cumuli
tive)
Orders
(Cumul
ative)
Visitors
in
current
month
Orders
in
current
month
Value of
Orders
(Cumula
tive)
Value of
Orders
in
current
month
g) Additional Reporting Format :
Name of
Unit
Major
Products
No of
products
listed
Cumulative
Sales
Name/details
of item sold
in current
month
Value of
item sold
current
month
120
BD08/KUDUMBASHREE BASAR/14/560 Lakhs :
a) Aim/Overall Objective :-
To establish 14 permanent Super Markets (Kudumbashree Basars) in 14
Districts to market products of at least 3500 Women Micro Enterprises across
the State that are in an expansion and matured stage and to double their
income in the year 2018-19.
b) Programme Description :-
Since, Kudumbashree has its limitations in supplying products to existing
wholesalers or to retailers directly, it necessitates establishment of
Kudumbashree’s own common market outlets at conventional points. Since
independent outlet for each ME or a cluster is not feasible, district level common
outlets is an advisable business strategy. Even though the market response to
such permanent outlets is not known, it may be assumed that the main
hindrance for the profitable operation of these outlets would be the lack of
variety of goods to meet the demands of ordinary customers and lack of
professionalism in operating such outlets. In order to overcome these challenges,
it is decided that the outlets shall be owned and operated by a District level
Consortium of Micro Enterprises and the Consortium shall be administered by
an Executive Committee and governed by a District level Management
Committee headed by District Mission Coordinator. A professional management
team employed by the consortium will execute the operation of the outlet.
As part of the implementation, the Districts will form consortiums of
potential Micro Entrepreneurs who will supply products to Kudumbashree
Basars. The Consortium will select an Executive Committee for the
administration of the Consortium and elected members from the Executive
Committee along with Kudumbashree District Mission officials will form a
District level Management Committee. The District Management Committee will
identify and hire the space/building for the super market and equip it with
necessary infrastructure and branding. The Consortium will be given financial
assistance by District Mission on an annual basis depending upon the business
plan of the Consortium towards working capital, logistics and human resources.
121
The objective would be to break even within a period of 3 years. (Guideline for
Kudumbashree Basar already issued in 2017-18)
c) Implementation Timeline and Responsibility :
Kudumbashree Basar
N
o Activity/Tasks Apr May Jun Jul Aug Sep Responsibility
1
Development of Guideline /
Bylaw for Kudumbashree
Basar & Consortium
State Mission
2 Identification of potential
entrepreneurs
District/Block
Missions
3 Formation of Consortiums District
Mission
4 Identification of
Building/space for Basar
District
Mission
5
Formation of Consortium
Executive Committee,
registration of Consortium,
formation of Management
Committee
District
Mission
6 Selection of Management
Team
District
Mission/Conso
rtium
7
Setting up of systems for
procurement of products
from producers
District
Mission/Conso
rtium
8 Infrastructure development
State/
District
Missions
9 Launching of Basars District
Mission
122
d) Roll Out Details :
Sl
No District
Physical
Target
Financial
allotment
1 Thiruvananthapuram 1 40,00,000
2 Kollam 1 40,00,000
3 Pathanamthitta 1 40,00,000
4 Alappuzha 1 40,00,000
5 Kottayam 1 40,00,000
6 Idukki 1 40,00,000
7 Ernakulam 1 40,00,000
8 Thrissur 1 40,00,000
9 Palakkad 1 40,00,000
10 Malappuram 1 40,00,000
11 Wayanad 1 40,00,000
12 Kozhikode 1 40,00,000
13 Kannur 1 40,00,000
14 Kasargod 1 40,00,000
Total
5,60,00,000
e) Policy Decisions :
Sl. No. Policy Decisions Target date for
issuing orders
Target date for
roll out
1 Bylaw of District level ME
Consortium 15th May, April, 2018 20th May, 2018
2 Detailed Guidelines on Fund
Utilisation 15th May, April, 2018 20th May, 2018
123
f) Web Monitoring Table :
District
No of
Basar
set up
No of MEs
whose
products
sold in
Basar –
Food
Products
No of MEs
whose
products
sold in
Basar –
Handicrafts
No of MEs
whose
products
sold in
Basar –
Kitchen
Utensils
No of MEs
whose
products
sold in
Basar –
Personal
Care
No of
MEs
whose
products
sold in
Basar –
Apparels
Total
Sales
(cumula
tive)
Sales in
current
month
g) Additional Weekly Reporting Format by DPM :
District
Name of
venue
identifie
d &
hired
/details
Date &
details of
ME
Consortiu
m
formed –
Name of
Ex.
Committee
members
No of ME
units in the
Consortium
Dist. Level
Mgt.
Committee
formed –
yes/no. If
yes, details
Work
Order
for
infrastr
ucture
given –
yes/no.
If yes
details
Selection
of Mgt.
Team
conducted
– yes/no.
If yes,
details
Possible
date of
opening
of
Basar
V. 3. Distribution Network and Branding
When it comes to distribution and logistics, infrastructure contains to be a
challenge for Kudumbashree right from its inception. Moreover, the lack of an
efficient distribution network prevents penetration of products/services within
and outside the State. Further, MEs of Kudumbashree are not able to
124
concentrate more on production as they are entangled with the challenges of
marketing their own products. Basically, marketing is to be done at a different
place of production and to be conducted by a different group. Along with
expansion of the production base of the MEs, widening of the market network
should be seriously considered. Hence, marketing intermediaries may be used in
transferring the products from the hands of producers to the final consumers
(B2C). Such marketing intermediaries compromise the distribution channel or
supply chain. These distribution channels minimize the gap between point of
production and point of consumption.Ultimately, a two-stage distribution
strategy in general trade (GT) need to be adopted by Kudumbashree. The stage
one would be creating a strong alternative distribution system for demand
creation and building word-of-mouth advocates and stage two would be pivoting
to general trade (GT) once a sizeable consumer base is generated from stage
one.Further, in order to make the goods acceptable to the retailers/wholesale
dealers, they should be branded and packed attractively. Strategies towards
marketing have to improve and MEs should treat the processing activity as a
business and not an extension of the kitchen. Only then it would become both
viable and profitable rather than remain as a backyard/ kitchen activity carried
out at convenience.
While analyzing the 15,000 and odd Kudumbashree Enterprises, it may be
seen that these Enterprises are in different growth stages. Some of the units are
still in the first stage called ‘inception’. Many units are in the next stage, called
‘survival’, in which the unit is already a working business entity, but not yet
profitable. Many of the units are in the ‘success’ stage in which the ME attained
break even. Some of the units are in the stages of ‘expansion’ and ‘maturity’.
They are about to grow out of the Micro Enterprises definition and qualify to be a
Medium Enterprise. Time is up to increase the women’s capacities who are in
the ‘success, ‘expansion’ and ‘maturity’ stages to look at better product quality,
designs and packing, while raising their knowledge and confidence to know
about international markets for their products. This will strengthen the products
and value-chains of microenterprises to bring more economic value to those
products.
With these objectives, Kudumbashree would venture in to developing an
alternative distribution system and enhance the capacity of selected
entrepreneurs to undertake product quality enhancement and better product
design and packing.
125
BD09/ DISTRICT DISTRIBUTION NETWORK/14/90 Lakhs
a) Aim/Overall Objective :-
To create a strong alternative distribution system in all 14 Districts to
match the producers with the consumers and develop a sizeable consumer base
in the Districts.
b) Programme Description :-
The distribution channels are a vital constituent of an ME’s
comprehensive marketing strategy. They assist in expanding the product reach
and availability of products, as well as in increasing the revenue. Currently, a
unique model of distribution channel, namely Home Shop Management Unit, is
in place in Kudumbashree in two of the Districts, namely Kannur and
Kozhikode. They serve the role of distributors who buy the products from the
manufacturers and then re-sell the products charging a specific rate of
commission to Home Shoppers who either directly sell the products to customers
or to Home Shops. This model needs to be fine-tuned and then expanded to all
Districts in 2018-19. They will define the customer base in the District and
locate the reliable sources of products. The establishment of regular flow of
products from manufacturers to distributors and from distributors to customers
is the corner stone of this activity. The role of the new Home Shop Management
Unit will be matching up the manufacturer and customer by obtaining quality
products at a reasonable price and then re-selling them to wholesale distributors
or to existing Kudumbashree Basars/Common Market Outlets/Home Shops &
Home Shoppers that need them. Regardless of where the new avatar of Home
shop Management Unit sets up their warehouse, some basic operating costs is
applicable across the board like office space, storage space, vehicle,
telephone/fax machine and personal computer.
Another important issue with the products of Kudumbashree MEs,
especially processed flour products, Curry Powders, Snacks (Pickles, Squash,
Jam, Chips, mixture, fried food items etc) is that they are not properly branded.
126
Hence, in 2018-19, the District Distribution Network would concentrate on
improving the packing for those MEs who produce quality products, which are in
demand and have a market. As consumers are highly quality conscious, they
look for certifications and these Distribution Team will also facilitate obtaining
necessary certifications and packaging standards. As the MEs of Kudumbashree
are widely isolated in both rural and urban areas and access to markets
individually by single SHG units is expensive and difficult, cluster approach
should be followed towards marketing and branding the produce. MEs in a will
benefit if marketing of their products is done under a single brand name. This
would not only help in reaping economies of scale but also reduce unhealthy
competition among too many tiny units which may lead to the annihilation of
many. In addition, quality certification would become economical and marketing
overheads would be shared.
127
c) Implementation Timeline and Responsibility :
Capacity Building 2018-19
Sl
N
o
Activity/Tasks
Apr
May
Ju
n
Ju
l
Au
g
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Respon
sibility
1
Formulation of
Guidelines for setting up
Distribution Network in
Districts
State
Mission
2
Selection, training,
induction and inception
of Distribution Teams in
Districts / Home
Shoppers
State/D
istrict
Mission
3
Setting up of Distribution
Network – office, storage,
logistics etc
District
Mission
4
Development of systems –
procurement of products
from entrepreneurs and
distribution to
Homeshops, Nano
Markets, permanent
outlets and other outlets
such as Basars
District
Mission
d) Roll Out Details :
Sl No District / State Physical Target Financial allotment
1 Thiruvananthapuram 1 5,00,000
2 Kollam 1 5,00,000
3 Pathanamthitta 1 5,00,000
4 Alappuzha 1 5,00,000
5 Kottayam 1 5,00,000
6 Idukki 1 5,00,000
7 Ernakulam 1 5,00,000
8 Thrissur 1 5,00,000
128
9 Palakkad 1 5,00,000
10 Malappuram 1 5,00,000
11 Wayanad 1 5,00,000
12 Kozhikode 1 5,00,000
13 Kannur 1 5,00,000
14 Kasargod 1 5,00,000
State 20,00,000
Total 90,00,000
e) Policy Decisions :
Sl. No. Policy Decisions Target date for
issuing orders
Target date for
roll out
1
Guidelines on establishing
Distribution Network in
Districts
30th May, April, 2018 15th June, 2018
f) Web Monitoring Table :
District No of
MEs –
Food
Products
supplied
products
in
current
month
Value of
Food
Products
supplied
in
current
month
Sales of
Food
Products
supplied
in
current
month
No of
MEs –
Handicr
afts
supplied
products
in
current
month
Value of
Handicraft
s supplied
in current
month
No of
MEs –
Kitchen
Utensils
supplied
product
s in
current
month
Value of
Kitchen
Utensils
supplied
products
in
current
month
129
Sales of
Kitchen
Utensils
supplied
product
s
in
current
month
No of
MEs –
Personal
Care
Product
s
supplied
in
current
month
Value of
Personal
Care
Product
s
supplied
in
current
month
Sales of
Personal
Care
Product
s
supplied
in
current
month
No of
MEs –
Apparels
supplied
product
s in
current
month
Value of
Apparels
supplied
product
s
in
current
month
Sales of
Apparel
s
supplied
in
current
month
Total
Sales
in this
mont
h
=
g) Additional Monthly Reporting Format by DPM/BC/CMF :
District Name of
MEs –
Food
Products
supplied
products
in
current
month
Value of
Food
Products
supplied
in
current
month
Sales of
Food
Products
supplied
in
current
month
Name of
MEs –
Handicra
fts
supplied
products
in
current
month
Value of
Handicrafts
supplied
in current
month
Name of
MEs –
Kitchen
Utensils
supplied
products
in
current
month
Value of
Kitchen
Utensils
supplied
products
in
current
month
Sales of
Kitchen
Utensils
supplied
product
s
in
current
month
Name of
MEs –
Personal
Care
Product
s
supplied
in
current
month
Value of
Personal
Care
Product
s
supplied
in
current
month
Sales of
Personal
Care
Product
s
supplied
in
current
month
Name of
MEs –
Apparels
supplied
product
s in
current
month
Value of
Apparels
supplied
product
s
in
current
month
Sales of
Apparel
s
supplied
in
current
month
Total
Sales
in this
mont
h
130
BD10/ BRANDING/500/80 Lakhs
a) Aim/Overall Objective :-
To capacitate 1000 selected Kudumbashree ME Units who are in the
‘success, ‘expansion’ and ‘maturity’ stages to enhance their products and
marketing, and facilitate at least 500 units to explore new bigger markets
through up-scaling product quality & packing and overall branding and linking
them to bigger markets such as national and international markets through
appropriate channels.
b) Programme Description :-
Over the years, generic training programmes have enabled many of the
Micro Entrepreneurs to obtain understanding of micro enterprise management.
However, there was no serious attempt to provide trainings in marketing the
products. Hence, it is proposed to conduct product enhancement workshops for
selected 1000 women micro entrepreneurs / units in 2 or 3 regions. In these
design clinics, an approach to up-value a number of food and non-food products
in terms of quality, design, packaging and so forth will be finalized and
implemented. The workshops will enable women micro entrepreneurs to develop,
pretest and commercially produce market-suitable (suitable to international
markets) variants of food and non-food products. Community products shall be
developed into specialty products with regard to taste, texture, nutritional
components, design and packaging, label, production processes involved and
overall marketability. Non-food products may be improved in functionality,
relevance to fashion trends, form and overall quality. Through these workshops,
women micro entrepreneurs will receive technical advice and mentoring on
value-adding for products, developing new product collection, strengthening
production capacities, proper packaging and labeling, and assistance with food,
safety and nutrition requirements and technologies. The first round will focus on
giving recommendations and assignments and discussion of key topics aligned
with the concerns of their business. In the second and third rounds,
assignments will be checked and further recommendations will be given by
experts. For the second round of clinics, Micro Enterprises are expected to
improve products or variants by providing additional recommendations on
131
design, form, maintaining quality, color and costing. Only the micro
entrepreneurs who submit their improved product fitting specifications will be
qualified for phase 2. This phase will focus on production capacities, catalog
production, strengthening of the business side for sustainability, value
additions, new product categories for research and development (R&D), proper
packing processes and technical discussions on Food & Safety requirements.
Kudumbashree will identify potential markets at this level with its technical
partner. In phase 3, the focus will be on identifying the specific products to be
included within the Women Brand that will be introduced to bigger or
international markets with uniform packaging and labels. The Women Brand will
have a uniform brand identity – brand name, packaging and labels. During this
stage Kudumbashree will focus on strengthening the production procedures to
maintain steady and standard quality supply of products for bigger markets.
This activity will be conducted as a state level activity and funds will be
expended centrally. Funds if required will be transferred to Districts based on a
detailed plan of action after finalizing the modalities, training partners, training
venue etc. The funds for the Districts and the number of targeted Micro
Enterprises/Products are tentatively calculated depending upon the total
number of Micro Enterprises units in each district.
c) Implementation Timeline and Responsibility :
Branding 2018-19
Sl
N
o Activity/Tasks
Apr
May
Ju
n
Ju
l
Au
g
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Responsi
bility
1
Development of a Product
Inventory
State /
District
Missions
2
Product enhancement
workshops for selected
women micro
entrepreneurs
State
Mission
132
3
Financial assistanceto
women to develop the
products into specialty
products &technical
support on value-adding
for products
State /
District
Missions
4
Identify the specific
products to be included
within the Brand and
development of a uniform
brand identity – brand
name, packaging and
labels
State
Mission
/
District
Missions
d) Roll Out Details :
Sl No
District / State
Physical Target Financial allotment
1 Thiruvananthapuram 38 7,50,000
2 Kollam 26 5,00,000
3 Pathanamthitta 25 5,00,000
4 Alappuzha 35 6,50,000
5 Kottayam 24 4,50,000
6 Idukki 30 5,50,000
7 Ernakulam 124 2,00,000
8 Thrissur 20 4,00,000
9 Palakkad 46 9,00,000
10 Malappuram 41 8,00,000
11 Wayanad 37 7,00,00
12 Kozhikode 12 2,00,000
13 Kannur 27 5,00,000
14 Kasargod 14 2,50,000
State 6,50,000
Total 500 80,00,000
133
f) Web Monitoring Table :
District No of
MEs
selected
for
Branding
worksho
ps
No of
MEs
attended
round 1
Branding
worksho
ps
No of
MEs
attended
round 2
Branding
worksho
ps
No of
MEs
attended
round 3
Branding
worksho
ps
No of
MEs
provided
Financial
support
to
develop
products
No of
MEs
develope
d
products
as per
specifica
tion
No of
Products
developed
as per
specificati
on
g) Additional Reporting Format by DPM/BC/CMF :
District Names of
MEs
selected
for
Branding
workshops
Names of
MEs
attended
round 1
Branding
workshops
Names of
MEs
attended
round 2
Branding
workshops
Names of
MEs
attended
round 3
Branding
workshops
Names of
MEs
provided
Financia
l support
to
develop
products
Names of
MEs
developed
products
as per
specificati
on
Details of
Products
developed
as per
specificati
on
134
V.4. Institutional Support and Capacity Building
BD11/ CAPACITY BUILDING/449/50 Lakhs
a) Aim/Overall Objective :-
To capacitate 245 Community Marketing Facilitators, 152 Block
Coordinators, 42 District Programme Managers (Marketing, ME & SVEP) and 10
State Mission Managers in various marketing strategies and transform them in
to a dedicated and expert cadre in micro enterprises development and
marketing.
b) Programme Description :-
Rapidly changing market dynamics, technology, recessionary trends,
competition and lower product life cycles have all made the life of the marketing
team in Kudumbashree quite challenging. Kudumbashree ME Team in general
and Marketing team especially need to keep up with ever-changing technology
and modern buyer’s needs. They need to keep up with the latest technology and
master marketing tactics to run successful campaigns, engage their audience,
generate more leads and drive more sales. Changing buyer expectations also
present new challenges to Kudumbashree. Since, traditional sales processes are
becoming less and less effective, identifying marketing training needs will help
ensure that not only the training budget is spent effectively, but also the entire
intervention in marketing is effective and efficient. The Community Marketing
Facilitators, Block Coordinators, District Programme Managers and State
Mission team need training to help with specific marketing activities: for
example, learning how to exploit opportunities such as internet and social
media marketing. Training can also help develop broader skills and will help in
brushing up management education. Further, weaknesses in the performance of
team members, or the business overall, tend to highlight training needs and poor
sales performance of Kudumbashree products point to lack of selling techniques.
As well as helping develop new skills, training courses can help motivate and
reinvigorate jaded employees.
135
Hence, it is proposed for a planned training and development programme
for the Community Marketing Facilitators, Block Coordinators, District
Programme Managers and State Mission team as part of the continuous
professional development requirements. As with any form of training,
Kudumbashree would look for reputable suppliers offering training courses with
a record of delivering results. The aim is to develop a cadre of expert marketing
personnel abreast with technology, current market events, social milieu and
cultural context in which they are operating, the values and motivations
that influence customer behavior. It is expected that the team will develop a
local as well as a global perspective as the next competition could be
coming from not within the country but a cheaper brand from China or it
could be a cheaper product available online due to lower distribution costs.
The Kudumbashree Marketing Managers (District and State) like any other
new age marketing manager needs to grapple with the opportunities and
threats created by social media, e-Commerce, big data, globalized business,
technologies and ultimately deliver a great new product or service. The
overall aim will be to develop the core marketing management skills and
competencies of Staff such marketing knowledge, planning, control, problem-
solving and communication. The overall training will be centred around Strategic
Marketing Management, Marketing Mix (4 Ps) and Marketing Key Performance
Indicators (KPIs).
c) Implementation Timeline and Responsibility :
Capacity Building 2018-19
Sl
N
o
Activity/Tasks
Apr
May
Ju
n
Ju
l
Au
g
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Respon
sibility
1 Training Need Analysis
State
Mission
2
Development of Training
Calender / Identification
of Training Partners
State
Mission
3 Training of Community
Marketing Facilitators
District
Mission
136
4 Training of Block
Coordinators
State
Mission
5 Training of District/State
Teams
State
Mission
d) Roll Out Details :
Sl No District / State Physical Target Financial allotment
1 State 348 50,00,000
f) Web Monitoring Table :
District
No of CMFs
trained
(cumulative)
No of BCs
trained
(cumulative)
No of DPMs
trained
(cumulative)
No of
CMFs
trained
in
current
month
No of
BCs
trained
in
current
month
No of
DPMs
trained
in
current
month
Total in
current
month
g) Additional Reporting Format :
Name of
Training
Programme
in current
month
No of
CMFs
trained
(cumul
ative)
Topics
No of BCs
trained
(cumulative)
Topics
No of
DPMs/SPMs
trained
(cumulative)
Topics
Total
in
current
month
137
BD012/MARKETING MIS/1/10 Lakhs
a) Aim/Overall Objective :-
To develop an exclusive Management Information System having Mobile
Application usability, integrated with Database Management System and
integrated data recording and sales reporting for reporting and tracking sales of
various markets such as Monthly Markets, Nano Markets, Trade Fairs including
outside SARAS fairs, Permanent outlets and Kudumbashree Basars.
b) Programme Description :-
All Micro Enterprises which have been in operation for a long period of
time have a wealth of information. However, this information often remains
unutilized because it is not captured properly. Often the entrepreneurs, or the
Marketing Programme Managers in Kudumbashree District or State Mission
holding these raw pieces of data, do not see how it could help decision making.
The internal records that are of immediate value to marketing decisions
areorders received, stockholdings and sales invoices or sales executed. These are
but a few of the internal records that can be used by marketing department, but
even this small set of records is capable of generating a great deal of information.
As Kudumbashree’s marketing intervention happen at different scales, at
different locations simultaneously, an integrated sales recording cum event
reporting mobile application is required to gather market reports from grass root
level. The application should be able to collect diverse data. This can be used to
record sales of all types of trade fairs such as monthly markets, special trade
fairs, onam markets and food fests and nano markets. An MIS cum DBMS
system with exclusive ERP solution shall be developed to analyse the scale and
scope of marketing interventions. The Kudumbashree District Programme
Managers play at least three separate roles, interpersonal, informational and
decisional. MIS, in electronic form or otherwise, can support these roles in
varying degrees. The planned information system is proposed to be developed
with the support of Kerala State Start Up Mission and will have internal
reporting system and marketing intelligence system (minimum data). Internal
reports include orders received, inventory records and sales invoices. By
contrast, marketing intelligence is less specific in its purposes, is chiefly carried
138
out in an informal manner and by managers themselves rather than by
professional marketing researchers.
c) Implementation Timeline and Responsibility :
Marketing Information System2018-19
Sl
N
o
Activity/Tasks
Apr
May
Ju
n
Ju
l
Au
g
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Respon
sibility
1
Developing a
TOR/Forwarding to Start
Up Mission/Meeting with
Start Ups
State
Mission
2 Work Order
State
Mission
3 MIS development and
internalization
State/
District
Mission
d) Roll Out Details :
Sl No District / State Physical Target Financial allotment
1 State 1 10,00,000
139
\
BD13/COMMUNITY MARKETING FACILITATOR/245/85 Lakhs
a) Aim/Overall Objective :-
To develop an exclusive cadre of 245 Community Marketing Facilitators to
take up the sales and marketing functions of 15,000 and odd of Micro
Enterprises and increase the annual turnover of micro enterprises by 25%.
b) Programme Description :-
Economic empowerment has been one of the core objectives of
Kudumbashree since its inception and accordingly, activity groups of
entrepreneurs have been formed in the early years itself. There were around
55,000 Micro Enterprises in the first décade and around 1.5 lakh families were
involved in non-farm livelihoods. While extensive Training and Financial
support, Value Chain Intervention and Market Development Support had been
given to the entrepreneurs in the initial years, regular and continuous
handholding support was identified as one of the limitations as poor
entrepreneurs left to fend for themselves and there were no social or community
support for business counseling. Hence, the concept of Micro Enterprise
Consultant (MEC) started in 2004. Men and women from Kudumbashree
families were trained to be Business Consultants and to provide services for new
and existing entrepreneurs, such as identification of right business
opportunities, identification of right beneficiaries, preparation of Business Plan,
linkage with financial and other institutions and handholding. Trainings were
provided by EDI, Tradecraft UK, CREAM and TEAM. From Individual MECs, the
system developed in to MEC Groups in 2010 with the financial, technical and
facilitation support from Kudumbashree Mission.
Over the years, it has been a lesson learned from the experience of
Kudumbashree that enterprises need appropriate and effective Marketing
Support, as MEC system had more concentrated on formation of MEs rather
than providing market or backward and foreward linkages. As a result, the
number of MEs have come down to mere 15,000 in year 2017-18 reiterating the
140
fact that marketing is critical for the sustenance of micro enterprises. Hence, an
exclusive cadre for marketing has come up as need of the hour. The Community
Marketing Facilitators (CMFs) will also be drawn from the community, trained
and placed locally to provide marketing support to existing and potential
entrepreneurs on a chargeable basis. The ultimate aim is viable and sustainable
enterprises of women entrepreneurs, in line with market conditions. As the
CMFs will take over the facilitation of all kinds of fairs/fests (in & outside the
State), the roles & responsibilities of CMFs will include sales and marketing
(product/service attribute and customer segments, pricing, marketing
communication, credit policies, sales and distribution etc.), understanding
customers (who are customers, their needs & segments, packing & labelling
design and marketing etc.), pricing products ( what is pricing, methods of
pricing, steps for setting prices etc.) and selling products (effective sales visit,
long-term customer relationship, giving credit and discounts etc.). The induction
of Community Marketing Facilitators will finally relieve the poor women
producers from the burden of marketing their own products, so that they can
focus on production without worrying about its market. The CMFs can offer
marketing consulting services also, leveraging the different skill sets of the cadre
in the interest of providing quality services to targeted clients. IT-enabled real-
time information system for accounting sales details and performance tracking
will be employed by CMFs with potential to grow into a ME ERP system. It is
proposed to recruit and place 144 Community Marketing Facilitators for the
entire State. (one per three Blocks, one per Municipality and one per
Corporation) in the year 2018-19.
c) Implementation Timeline and Responsibility :
Community Marketing Facilitators 2018-19
Sl
No Activity/Tasks
Apr
May
Ju
n
Ju
l
Au
g
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Responsi
bility
1
Development of a Policy on
CMFs, Recruitment /
Retention / Relieving Policy,
Remuneration Policy
State
Mission
2
Recruitment, Induction,
Training and Placement
State/Di
strict
Mission
141
3
Marketing facilitation by
CMFs
District/
Block
Mission
d) Roll Out Details :
Sl No District / State Physical Target Financial allotment
1 Thiruvananthapuram 16 528,000
2 Kollam 16 528,000
3 Pathanamthitta 13 429,000
4 Alappuzha 18 594,000
5 Kottayam 17 561,000
6 Idukki 10 330,000
7 Ernakulam 28 924,000
8 Thrissur 24 792,000
9 Palakkad 20 660,000
10 Malappuram 27 891,000
11 Wayanad 6 198,000
12 Kozhikode 20 660,000
13 Kannur 21 693,000
14 Kasargod 9 297,000
State 415,000
Total 245 85,00,000
e) Policy Decisions:
Sl. No. Policy Decisions Target date for
issuing orders
Target date for
roll out
1 Development of a Policy on
CMFs - Recruitment /
Retention / Relieving /
Remuneration
30th April, 2018 1st June, 2018
142
BD14/REVIEW MEETINGS/10/5 Lakhs
a) Aim/Overall Objective :-
To conduct periodical reviews and evaluation process to promote
communication and provide useful feedback about job performance of DPMs, to
facilitate better working relationships between State and District Missions, to
provide an historical record of performance and to contribute to professional
development of Marketing team.
b) Programme Description :-
Successful reviews benefit the team members, the team, the department
and the organization as a whole. Project reviews are a valuable way for teams to
improve their performance and skills. They offer a mechanism to help fuel
continuous improvement as well as improve team morale. Staff performance
reviews help to recognize and value team members, clarify their roles and
identify training and development needs. Performance reviews also help to create
a culture of open communication in the organization. By providing constructive
feedback on a regular basis, the State Mission can give the DPMs information
about work performance and, if needed, allowing appropriate time to make
corrections in performance. Regularly tracking progress against performance
goals and objectives also provides the opportunity to recognize and reward team
members for performance and exceptional effort, contributing to job satisfaction
and productivity. Team review meetings allow to collectively analyze which
current practices work and which don’t, identify how to collaborate better in the
future, learn from successes and failures, learn from peers and not just
managers and to establish concrete next steps. The monthly review meetings will
facilitate communication process, decision-making process, alignment on goals
and roles and information sharing. Monitoring when carried out correctly and at
the right time and place is one of the most important aspects of ensuring the
success of any project.
143
c) Implementation Timeline and Responsibility :
Review Meeting 2018-19
Sl
N
o
Activity/Tasks
Apr
May
Ju
n
Ju
l
Au
g
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Respon
sibility
1 Conduct of Monthly
Review Meetings
State
Mission
d) Roll Out Details :
Sl No District / State Physical Target Financial allotment
1 State 10 5,00,000
144
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AAnnnnuuaall AAccttiioonn PPllaann 22001188--22001199
TTeeaamm GGeennddeerr
145
GENDER DEVELOPMENT PROGRAMME 2018-19
Summary of Annual Plan 2018-19
STATE PLAN – 5,00,00,000
Sl.
No
Uniq
ue
No
Name of the scheme Aim Physical Total fund
earmarked
Page
Number
Respons
ibility
1 GD.
01
Snehitha Gender Help Desk 14 Snehitha
centre- Salary of
154 staff, Day to
day functioning
expense, Rent
and other Costs
49000000 5 State
Mission
and
District
Mission
2 GD.
02
Gender resource centre and Block
level counseling centre
200 centres-
200*5000
•Educational
activities
1000000 5 District
Mission
• Research
activities
• Community
level
interventions
• Convergent
activities
Total 5,00,00,000
NRLM – 4,50,00,000
Sl.
No
Unique
No Name of the scheme Aim Physical
Total fund
earmarked
Page
Number Responsibility
3 GD.03 Gender Self learning
Programme And
Neetham Campaign
Follow up
programmes(Self
learning based on
Neetham campaign
follow up works and
Gender self learning
programme in NHG,
ADS and CDS
35000/cds +
42525000 6 State and
District
Mission
FUND Resource
Sl.No Fund Allocation Amount in Cr
1 State Plan 5
2 NRLM 4.5
Total 9.5
146
modules in NHGs) 300000/district+
state level programme
5390000
4 GD.04 State and national level
Special Resource pool
Development-
35 Members Food and
accommodation
1582500 8 State Mission
35 *30* 1000=1050000
Faculty honorarium
10000*30=300000
Stationery 35*1000=
35000
P A system-30*2500-
75000
TA and stipend to
participants
3500*35=122500
5 GD.05 Gender Tool Kit
Development
Kit of Gender Modules,
Process documentation,
Gender analysis tools,
GSLP module.
1500000 8 State Mission
TOTAL 4,56,07,500
147
Additional Fund Sl.
No
Unique
no
Name of the
scheme
Aim Physical Additional
fund needed
Page
No
Responsibility
1 GD.06 Vulnerability
Mapping
140 CDS- Training, Data
Collection, Report Formation,
Project Formation
21500000 9 State and
District
mission
150000/CDS
State level training 500000
2 GD.07 Gender
Sensitisation
training for
community
Leaders
36/batch - 28 Batch-
Food and Accommodation
1732825 10 State and
District
mission 1000*995=995000
PA system
28*10000=280000
TA
200*995=199000
Stationery 35*995=34825
Faculty honorarium
8000*28=224000
3 GD.08 Community
Counselors
capacity
Building
training
357 counselors were the
beneficiary
4000*357=1428000(Training)
1600000 10 State mission
Faculty Honorarium
6*12000=72000
4 GD.09 Gender
Resource
Center
Development
200 new Centers 2000000 10 District
mission 200*10000
5 GD.10 Capacity
building
training for
Staff and
resource
persons
RP‟s- 210 1050210 11 State mission
gender programme staff- 175
385*2000*3
(training expenses and faculty
honorarium)
6 GD.11 Snehitha Legal
Clinic
14 District
Advocate salary- 40000*14*12=
6724000+
7564000 11 District
mission
infrastructure- 60000*14=
840000
7 GD.12 Theme based
programme
14 districts 2600000 11 State and
District
mission 14*100000
ART- 500000
Literature- 300000
Music Camp
148
4000000
8 GD.13 Women friendly
Panchayath
14*100000 1400000 12 District
mission
9 GD.14 Model Gender
Grama Sabha
19433 wards 1993300 12 State and
District
mission 19433*100
50000 State level training
10 GD.15 Theruvu
Samvadham
2 Discussion in a CDS 3,195,000 13 District
mission 3000/CDS
11 GD.16 Snehitha
Calling Bell
2.59 lakhs NHGs 26686400 14 District
mission
12 GD.17 White Ribbon
Campaign
In all ADS 0 15 District
mission
13 GD.18 Exposure visit
and training of
Staff
20 officials 420000 15 State mission
20*7*3000
14 GD.19 Review and
monitoring
Review and
monitoring
District
140*650*3= 273000
28*1000*2*7= 392000
7*1000= 7000
14*100000
2072000 15 State and
District
mission
Total 7,38,13,735
Additional Fund for Urban CDS 62,00,000
GRAND TOTAL 8,00,13,735
149
Part A
GD.01- Snehitha Gender Help Desk: Center functioning in all Districts to support women and children
who are in distress and also it should act as a District Gender Resource Centre.
Allotted amount included for Rent, Running Cost, Convergence meeting and special campaigns,
Maintenance cost,
Sl.No District Financial Allocation
1 TVM 3587000
2 KLM 3587000
3 PTA 3467000
4 ALP 3527000
5 KTYM 3527000
6 IDK 3407000
7 EKM 3587000
8 TSR 3467000
9 PKD 3417000
10 MLP 3443000
11 KKD 3587000
12 WYD 3431000
13 KNR 3527000
14 KSD 3437000
Total 49,00,000
GD.02- Gender Resource Center and Block Level Counseling Center:
Opportunities
Convergent action to support gender development programs
Improve knowledge and capacity
Counseling support for women in need
Activity Corner
Creative Corner
Training Center
Institution which formulates projects to address the strategic gender needs
Support to the women who are in distress
.
150
Sl.No District Physical target Financial Allocation
1 TVM 15 75000
2 KLM 10 50000
3 PTA 20 100000
4 ALP 9 45000
5 KTYM 11 55000
6 IDK 4 20000
7 EKM 49 245000
8 TSR 27 135000
9 PKD 18 90000
10 MLP 6 30000
11 KKD 6 30000
12 WYD 8 40000
13 KNR 6 30000
14 KSD 11 55000
Total 10,00,000
Support to the existing centers and programme cost.
Implementation Area
GD.03 – GENDER SELF LEARNING PROGRAMME: Self learning activities in all NHGs on rights
and opportunities and follow up of Neetham Campaign. This learning process will be the creation of
space to discuss about rights and entitlement which helps to address the gender based violence and other
GRC & BLCC Activity Calender - May 2018
GSLP activity planning and coordination
Training and Support to the vigilant groups
Report of activities by GRC and BLCC
151
vulnerabilities existing in the locality. This will be a campaign to make general sensitization and address
the basic attitude and structure existing in the society.
Sl. No Districts No. of CDS Fund
1. Trivandrum 73 2855000
2. Kollam 68 2680000
3. Pathanamthitta 53 2155000
4. Alappuzha 72 2820000
5. Kottayam 71 2785000
6. Idukki 52 2120000
7. Ernakulam 82 3170000
8. Thrissur 86 3310000
9. Palakkad 88 3380000
10. Malappuram 94 3590000
11. Kozhikode 70 2750000
12. Wayanad 23 1105000
13. Kannur 71 2785000
14. Kasaragod 38 1630000
Total 941 3,71,35,000
Implementation Strategy
Activity Description Time line Responsibility
Preliminary discussion in
NHGs
Discussion based on the basic
human need cycle given as part
of Neetham Campaign
May & June
2018
District Mission
State level Consultation Consultation for the process and
content development
May 2018 State Mission
Module Development Module on Opportunities and
Rights
June 2018 State Mission &
District Mission
State level training Training for District team and
Core team members
July 15, 2018 State Mission
District level training 1.Training for Gender RPs – 2
from CDS
2. Training for elected
representatives
August 2018 District Mission
CDS level training 1.Training for 2RPs from ADS
2. Convergence Meeting
September
2018
District Mission
ADS level training 1.One facilitator from a NHG October 2018 District Mission
NHG level discussion and
activity
1.Module based activity and
discussion for NHG members
November to
January 2018
District Mission
152
2. Family meet and discussion
Consolidation, District and
State level Programs including
different workshops.
1.Consolidation of all level of
activities
2. District level activities
3.State level programs
February and
March 2018
State and District
Mission
GD.04 Special Resource pool development
Develop a team of 35 women as resource pool to give gender training to community leaders, elected
representatives, other departments and other states. As part of State resource center for women this team
can work as master trainers of different gender development programs.
GD.05 Tool Kit Development
Development of asset of materials which includes different modules for gender training, process
documentation of Vulnerability mapping, gender analysis tool, GSLP module.
Program: Preparing gender tool kit for trainings and Gender analysis frame work
Activity Description Time line
Consultation meeting Consultation meeting for draft tool kit preparation May 2018
State level meeting Meeting of gender DPMs May 2018
Planning and draft preparation Draft preparation August 2018
Consultation Consultation and final tool kit formation November 2018
Final tool kit
Responsibility: State Mission before
April
• Final list from district
• Orientation at State level
May
• 5 daysTOT for the team(State level)
• Module development
July & August
• CDS chairperson's training
• Involvement in different programmes
153
GD.06 Vulnerability Mapping
For identifying the vulnerabilities prevailing in the area and provide support with the help of LSGs and
other departments.
Sl.No District Physical (No Of CDS) Financial
1 TVM 10 1500000
2 KLM 10 1500000
3 PTA 10 1500000
4 ALP 10 1500000
5 KTYM 10 1500000
6 IDK 10 1500000
7 EKM 10 1500000
8 TSR 10 1500000
9 PKD 10 1500000
10 MLP 10 1500000
11 KKD 10 1500000
12 WYD 10 1500000
13 KNR 10 1500000
14 KSD 10 1500000
TOTAL 140 2,10,00,000
April
• Report presentation of Previous year
• Selection of new CDS and orientation
May
• State Level training
• District level training
June
• CDS level taining
• Format printing and distribution
July-Sept• Data Collection - Secondary & Primary, Institutional Analysis
Sept -Nov• Data consolidation and analysis
Dec - Jan• Report formation and presentation
154
GD.07 Gender Sensitization training of community leaders
Gender sensitization training will give to all CDS chair persons. It will help them to plan their activities
through gender lens, do the gender analysis of Kudumbashree activity and also to help them in attitudinal
changes.
Trained gender resource team will facilitate the training in all districts
It will be 2 days residential training
Maximum number of participants in a batch will be 36
GD.08 Community Counselors Capacity Building Training
Training for 357 community counselors in specific areas like: adolescent counseling, business counseling,
conflict management, personality development, transactional analysis, communication etc.
Training will provide with the support of highly qualified and reputed institution.
Responsibility: State mission in July 2018
GD.09: 200 New Gender Resource Centers and Block Level Counseling Center -Start up Cost for
GRC and Block level Counseling Centers.
Block level community counseling Center can be established in all 152 blocks of Kerala, BLCC were
started in 75 blocks and can start BLCCs in rest of blocks. Also start new GRCs in Districts with the
support of LSGs. Allotment will be 10,000 per Center.
Activities and time line
Activity Description Time line Responsibility
Identification of LSGs Identify the space for center
and conduct a preliminary
meeting with LSGs
June 2018
District Mission
Meeting with CDS and
LSGIs
Conduct meetings with LSG
members for the
infrastructure support and
functions
June 2018
Inauguration of the Centers Centers can be inaugurate
with the support of LSGs.
Chart duty of community
counselors.
August 2018
Acivity Planning Activities and focus should
prepare and assign duty to
Community Counselors
August 2018
155
GD.10: Capacity building training for Gender Resource Persons and Staffs
Capacity building and expert training will give to 210 Gender Core team members and staffs including
Snehitha staff.
Training will conduct by State Mission in collaboration with experts/Institutions working in the similar
area.
GD.11: Snehitha Legal Clinic – Legal support for women and child who are in need, also will provide
the service of an Advocate. Legal clinic at district and CDS level can be conducted in convergence with
KELSA
Sl.No District Fund Allotment
1 TVM 540286
2 KLM 540286
3 PTA 540286
4 ALP 540286
5 KTYM 540286
6 IDK 540286
7 EKM 540286
8 TSR 540286
9 PKD 540286
10 MLP 540286
11 KKD 540286
12 WYD 540286
13 KNR 540286
14 KSD 540286
TOTAL 75,64,000
Including the salary of an Advocate
GD.12: Theme based programme
This year Theme based programs will focus on Art, Literature and Music. This can be conducted as the
continuous programme of last year in convergence with Kerala Sahithya Academy, Lalitha Kala
Academy, and Sangeetha Nadaka Academy.
Sl.No District Fund Allotment
1 TVM 100000
2 KLM 100000
3 PTA 100000
4 ALP 100000
5 KTYM 100000
6 IDK 100000
156
7 EKM 100000
8 TSR 100000
9 PKD 100000
10 MLP 100000
11 KKD 100000
12 WYD 100000
13 KNR 100000
14 KSD 100000
STATE 1200000
TOTAL 26,00,000
GD.13: Women friendly Panchayath formation
Aim
The safe and secure Panchayath for women and children,
Institutions and infrastructure will be gender friendly,
Enabling environment of women‟s education, health and livelihood.
Mechanisms to address the gender based violence and vulnerabilities
Access to public space and institutions
Access and control over the asset
Gender neutral policies and projects
Sl. No Districts Fund Allotment
1. Trivandrum 100000/-
2. Kollam 100000/
3. Pathanamthitta 100000/
4. Alappuzha 100000/
5. Kottayam 100000/
6. Idukki 100000/
7. Ernakulam 100000/
8. Thrissur 100000/
9. Palakkad 100000/
10. Malappuram 100000/
11. Kozhikode 100000/
12. Wayanad 100000/
13. Kannur 100000/
14. Kasaragod 100000/
GD.14: Model Gender Grama Sabha
Program: Conduct gender Grama sabha in all wards of the state, and it will be a space to discuss the
gender development programmes and gender based violence. It will be a platform to ensure the
157
participation of both men and women in gender initiatives. And also it will help to generate different
projects to address those issues.
Activity Description Time line Responsibility
Guideline preparation May 2018 State team
Getting approval from
LSGD
Getting approval to
conduct gender
gramasabha with the
support of local self
governments
June 2018 State team
Conducting public
awareness programs
Public campaigns on
gender gramasabha
District team
Grama sabha and follow
up activities
Conducting grama sabha November 2018 District team
Sl. No Districts No of ADS Fund Allotment
Rs.100/ADS
1. Trivandrum 1546 154600
2. Kollam 1419 141900
3. Pathanamthitta 920 92000
4. Alappuzha 1368 136800
5. Kottayam 1339 133900
6. Idukki 861 86100
7. Ernakulam 1828 182800
8. Thrissur 1789 178900
9. Palakkad 1723 172300
10. Malappuram 2249 224900
11. Kozhikode 1566 156600
12. Wayanad 512 51200
13. Kannur 1538 153800
14. Kasaragod 775 77500
Total 19433/- 19,43,300
GD.15: Theruvu Samvadham
Conducting gender based discussions on the streets. Each CDS should conduct a discussion forum on the
selected streets where Kudumbashree members are less (at least two in a CDS).
It will be a creation of general awareness of gender issues and exploitation and which leads to the
preventive actions in the community.
158
Activity Description Time line Responsibility
Guideline preparation Guideline to conduct
discussions
August 2018 State team
Training to team
members
Training to team
members for conducting
the program effectively
September – October
2018
State & District team
Discussions on the
street
To be conducted in two
places in a ward
October 2018 District team , ADS
Report formation Report formation of the
program
November 2018 District team
Sl. No Districts No of CDS Fund Allotment
3000 per CDS
1. Trivandrum 83 249000
2. Kollam 74 222000
3. Pathanamthitta 58 174000
4. Alappuzha 80 240000
5. Kottayam 78 234000
6. Idukki 54 162000
7. Ernakulam 101 303000
8. Thrissur 100 300000
9. Palakkad 96 288000
10. Malappuram 110 330000
11. Kozhikode 82 246000
12. Wayanad 26 78000
13. Kannur 81 243000
14. Kasaragod 42 126000
Total 1065/- 31,95,000/-
GD.16: Snehitha Calling Bell
Initiative to give support by NHG members to those women and old age people who are living alone and
are in vulnerable situation. Vigilant groups in the ward can support this initiative.
Activity Description Time line Responsibility
State level meeting Meeting of gender
DPMs
May 2018 State team
Identifying beneficiaries Identifying the
beneficiaries for the
program
June 2018 District team
Training for volunteers Training for NHG
volunteers
July - August 2018 District team
Program Implementation From August onwards District team
159
Sl. No Districts No. of NHG Fund Allotment
Rs.100/NHG
1. Trivandrum 28032 2803200
2. Kollam 22685 2268500
3. Pathanamthitta 9391 939100
4. Alappuzha 19595 1959500
5. Kottayam 14627 1462700
6. Idukki 11890 1189000
7. Ernakulam 22536 2253600
8. Thrissur 22269 2226900
9. Palakkad 22713 2271300
10. Malappuram 26224 2622400
11. Kozhikode 27298 2729800
12. Wayanad 9350 935000
13. Kannur 19516 1951600
14. Kasaragod 10738 1073800
Total 266864 2,66,86,400
GD.17: Community Sensitization Programme – White Ribbon Campaign ( Campaign to address the
atrocities against women and children
Program: White Ribbon campaign in 20000 ADS by the initiative of Vigilant groups at ADS level.
Activity Description Time line Responsibility
Training Training to the team
members
July 2018 District team
Ribbon tying to the
people on public places
August 2018 ADS
Community level
programs
Various programs Till December 2018 District team
GD.18: Exposure Visit and training of staffs
Cross learning activity Gender team including the state mission and DPMs to the similar organization in
November 2018
GD.19: Review and Monitoring: Monthly review of Gender RPs at the district level and State level
review of ADMCs and DPMs
160
Sl.No District FUND
1 TVM 100000
2 KLM 100000
3 PTA 100000
4 ALP 100000
5 KTYM 100000
6 IDK 100000
7 EKM 100000
8 TSR 100000
9 PKD 100000
10 MLP 100000
11 KKD 100000
12 WYD 100000
13 KNR 100000
14 KSD 100000
STATE 672000
TOTAL 14,00,000
POLICIES
Policies that will be issued in 2018-19
Sl.N
o Programme Details of the policy decision
Target date
for getting
the order
Target date
for roll out in
the state
1
Snehitha Gender Help
Desk
Govt. Order for functioning as a
service providing agency
April
30.2018 May 30. 2018
2 Legal clinic Appointment of advocates June
30.2018
August
30.2018
3 Rangasree
Registration of all Rangasree Unit as
Micro Enterprises
May
30.2018 June 30 2018
4 Gender resource centre
Govt. Order for functioning under
LSGD
May
30.2019 June 30 2018
5
Women friendly
Panchayath Guideline and tool kit development
June
30.2018 July 15 2018
6
Community counseling
programme
1. policy for community counselors
2. policy for pre marital counseling
July
30.2018
Outcome of the Programme
Qualitative changes through the involvement in the society and the assertiveness which are keeping in the life of
each individual . Increase of their capabilities such as decision making, leadership qualities, recognition of their
161
rights, response to injustice, confidence level, increase of mobility are the results of our programme. Beyond that the
following will be the main outcome
A platform created for discussing issues of day to day life than discussing on a specific topic.
Address the basic structure and attitude of the family and society
Collectives for right based negotiations. (alcoholism, domestic violence, local level interventions
and so on)
Identify vulnerabilities and develop projects to address those vulnerabilities
Immediate support and handholding to the needy
Utilization of existing formal spaces/public spaces (Jagratha Samithis, Grama Sabha etc)
Interventions in the gender issues and identification of women‟s rights
Analyzing the life experience of women by themselves
Formed a strong network of Resource Persons/ support team at the grass root.
Convergent actions are the main focus of the programme.
Develop modules, tools and protocol for the activities
162
MONITORING TABLES
Gender self learning program
District Total No. of
R.P s selected
for this
Process(Distric
t& state level)
Total
No. of
GRPs
got
trainin
g
(Distri
ct
Level)
Total
No.
of
GRPs
got
trainin
g
(CDS
Level)
No of
CDS
complet
ed CDS
level
training
No of
ADS
complet
ed ADS
level
training
No of
Facilitat
or got
training
at ADS
level
No of
participants
attended
Elected
representati
ve training
No of
Convergence
meeting
conducted in
CDS level
No of
participants
attended
Convergence
meeting
Total
Thiruvananthap
uram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Malappuram
Kozhikode
Palakkad
Wayanad
Kannur
Kasaragod
Total
Vulnerability Mapping – Basic Data
District
NH
G
pilo
ting
*
Sele
cted
CDS
**
No. of
Camp
aigns
No of
partici
pants
in
campa
ign
Campa
ign -
Financ
ial
achiev
ement
(in
lakhs)
conver
gence
meetin
g(No
of
progra
ms)
Conver
gence
meetin
g(No
of
particip
ants)
converg
ence
meeting-
financial
achieve
ment(in
lakhs)
LSGI
orient
ation
(no of
progr
ams)
LSGI
orient
ation -
No of
partici
pants
LSGI
orientati
ons-
financial
achieve
ment(in
Lakhs)
Thiruvanan
thapuram
Kollam
Pathanamth
itta
163
District
NH
G
pilo
ting
*
Sele
cted
CDS
**
No. of
Camp
aigns
No of
partici
pants
in
campa
ign
Campa
ign -
Financ
ial
achiev
ement
(in
lakhs)
conver
gence
meetin
g(No
of
progra
ms)
Conver
gence
meetin
g(No
of
particip
ants)
converg
ence
meeting-
financial
achieve
ment(in
lakhs)
LSGI
orient
ation
(no of
progr
ams)
LSGI
orient
ation -
No of
partici
pants
LSGI
orientati
ons-
financial
achieve
ment(in
Lakhs)
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Malappura
m
Kozhikode
Palakkad
Wayanad
Kannur
Kasaragod
TOTAL
Vulnerability mapping - Training
District Ayalsabh
a/NHG
training.
No of
Trainings
Ayalsabha/NHG
training. No of
participants
Ayals
abha/
NHG
trainin
g -
financ
ial
AD
S
leve
l
train
ing
–
No
of
train
ing
ADS
level
trainin
g – No
of
partici
pants
ADS
level
traini
ng -
finan
cial
CDS
level
traini
ng –
No
of
traini
ngs
CDS
level
trainin
g – No
of
partici
pants
CDS
level
traini
ng -
finan
cial
Distri
ct
traini
ng –
No of
Progr
ams
Distric
t
trainin
g – No
of
partici
pants
Distr
ct
traini
ng -
finan
cial
Thiruvanant
hapuram
Kollam
Pathanamthi
tta
Alappuzha
Kottayam
164
Idukki
Ernakulam
Thrissur
Malappuram
Kozhikode
Palakkad
Wayanad
Kannur
Kasaragod
TOTAL
Vulnerability Mapping - Data Collection
District Primary
data
collection
No.of
R.Ps
involved
Primary
data
collection.
No of
NHG
covered
Primary
data
collection -
financial
Secondary
data
collection
– No of
RPs
involved
Secondary
data
collection -
financial
Institutio
nal
analysis
– No of
R.Ps
involved
No of
institutio
n
covered
Focus
group
discussion
– No of
RPs
involved
No of
Focus
group
discussio
n
conducte
d
Focus
group
discuss
ion -
financi
al
Thiruvananthapu
ram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Malappuram
Kozhikode
Palakkad
Wayanad
Kannur
Kasaragod
TOTAL
165
Vulnerability Mapping - Project Making
District
Data
consolidation
No of
programs
conducted
Data
consolidation
No of RPs
involved
Data
consolidation
- financial
Report
Making
- No of
R Ps
Involved
Report
Making –
Financial
No of
Projects
formulated
Thiruvananthapuram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Malappuram
Kozhikode
Palakkad
Wayanad
Kannur
Kasaragod
TOTAL
White Ribbon Campaign
District No of total
Wards
White Ribbon
Campaign – No of ADS
conducted
White Ribbon
Campaign No of
Participants
White Ribbon
Campaign-
Financial
Achievement
Thiruvananthapuram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
166
Gender Gramasabha
Malappuram
Kozhikode
Palakkad
Wayanad
Kannur
Kasaragod
TOTAL
District
No of total
Wards/
Gramasabha
Gender Gramasabha
– No of ADS
conducted
Gender
Gramasabha No
of Participants
Gender
Gramasabha
Financial
Achievement
Thiruvananthapuram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Malappuram
Kozhikode
Palakkad
Wayanad
Kannur
Kasaragod
TOTAL
167
Theme Based Program
District
No of total
identified
place for
Theruvu
samvadam
Theruvu
samvadam – No of
Programmes
conducted
Theruvu
samvadam No of
Participants
Theruvu
Samvadam
Financial
Achievement
Thiruvananthapuram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Malappuram
Kozhikode
Palakkad
Wayanad
Kannur
Kasaragod
TOTAL
Community Couselling-1
District
No of
Revie
w
meeti
ng –
Cond
ucted
No of
Particip
ants
attende
d the
review
meeting
Review
meeting
-
financial
Achieve
ment
Capacit
y
building
training
–
Particip
ants
number
Capacity
building
training -
financial
Achievem
ents
Special
Intervent
ions No
of
Activities
Special
Intervent
ions No
of
participa
nts
Special
Intervent
ions -
financial
Thiruvananthap
uram
Kollam
168
District
No of
Revie
w
meeti
ng –
Cond
ucted
No of
Particip
ants
attende
d the
review
meeting
Review
meeting
-
financial
Achieve
ment
Capacit
y
building
training
–
Particip
ants
number
Capacity
building
training -
financial
Achievem
ents
Special
Intervent
ions No
of
Activities
Special
Intervent
ions No
of
participa
nts
Special
Intervent
ions -
financial
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Malappuram
Kozhikode
Palakkad
Wayanad
Kannur
Kasaragod
TOTAL
Community Counseling -2
District
No
of
Tot
al
GR
C
GRC
focused
No of
progra
ms
No of
participa
nts
GRC
focused
programm
e -
financial
Achieveme
nt
No of
counseling
case
arises/invol
ve
support
given -
No.of
person
counseli
ng given
suppo
rt
given
- No
of
follow
up
suppo
rt
given
- No
of
issues
settled
Thiruvananthapu
ram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
169
District
No
of
Tot
al
GR
C
GRC
focused
No of
progra
ms
No of
participa
nts
GRC
focused
programm
e -
financial
Achieveme
nt
No of
counseling
case
arises/invol
ve
support
given -
No.of
person
counseli
ng given
suppo
rt
given
- No
of
follow
up
suppo
rt
given
- No
of
issues
settled
Ernakulam
Thrissur
Malappuram
Kozhikode
Palakkad
Wayanad
Kannur
Kasaragod
TOTAL
Snehitha
District
No of Review
meeting/weekly
meeting
No of
Cases
registered
No of
counseling
case
registered
No of
counseling
given
No of
inmates
*Financial
achievement
of the
month
Thiruvananthapuram
Idukki
Ernakulam
Malappuram
Palakkad
Wayanad
Note- * please include all the expenses including staff salary, inmates expenses, rent, water, electricity,
magazines news paper etc
170
Gender Development Programme- Resource person detail
District Total
No. of
Core
Team
Member
s
Total
No. of
GRPs
(Distric
t Level)
Total
No.
of
GRP
s
(CDS
Level
)
Total
No. of
Suppor
t RPs
(Distric
t Level)
Total
No. of
Suppor
t RPs
(CDS
Level)
Total
No. of
Suppor
t RPs
(ADS
Level)
Total No.
of Master
Trainers
(sreesakt
hi portal)
Total No.
of
Communit
y
Counselor
s
Tota
l
Remark
s
Thiruvananthapura
m
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Malappuram
Kozhikode
Palakkad
Wayanad
Kannur
Kasaragod
TOTAL
171
Block level counseling centre
District
No.of
BLCC
centre
started
No of
activities/initiative
conducted as part of
BLCC
No.of
participants
involved
No of
convergence
Programme
Conducted
No of
Participants
Total
Financial
Expenditure
Thiruvananthapuram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Malappuram
Kozhikode
Palakkad
Wayanad
Kannur
Kasaragod
TOTAL
172
KKuudduummbbaasshhrreeee
SSttaattee PPoovveerrttyy EErraaddiiccaattiioonn MMiissssiioonn
GGoovveerrnnmmeenntt ooff KKeerraallaa
AAnnnnuuaall AAccttiioonn PPllaann 22001188--22001199
TTeeaamm SSoocciiaall DDeevveellooppmmeenntt
173
TABLE OF CONTENTS SOCIAL DEVELOPMENT – AN INTRODUCTION ............................................................................................... 175
Chapter 1 DESTITUTE FREE KERALA ............................................................................................................... 176
Vision:......................................................................................................................................................... 176
Activity Table .............................................................................................................................................. 176
DFK01 – DFK Project Preparation & Implementation ................................................................................ 177
DFK02 – Social Audit of Asraya .................................................................................................................. 179
DFK03 – Special Project for non beneficiary category of DFK who have job for less than 10 days a
month and earns less than Rs. 2500/- a month ......................................................................................... 181
Monitoring tables....................................................................................................................................... 183
Convergence with other Kudumbashree Teams ....................................................................................... 189
Chapter 2 BUDS INSTITUTIONS ............................................................................ Error! Bookmark not defined.
Activity Table .............................................................................................................................................. 190
BUDS01- One Model BUDS in Each District ............................................................................................... 191
BUDS02- General Orientation Training for Gram Panchayat Representatives, Member Secretary and
ICDS Supervisors ........................................................................................................................................ 191
BUDS03 - Making BUDS/BRC Teachers Pool District Wise ......................................................................... 192
BUDS04, BUDS05 & BUDS06 - Training for BUDS Teachers, Training for BRC Teachers, General
orientation Training for Ayahs/Care Takers ............................................................................................... 193
BUDS07 - Establishment of Abhayada (BUDS Home) One in Each District ................................................ 194
BUDS08 - Establishment of 200 BUDS institutions (Proposed BUDS) – 2017-18 ...................................... 194
BUDS09 - Continuing Rehabilitation Education Program (CRE) Points training for BUDS Teachers........ 195
BUDS10 - Family livelihood training ........................................................................................................... 195
BUDS11 - BUDS Fest & BUDs/BRC craft exhibition cum sale ..................................................................... 197
BUDS12 - Purchasing Vehicle for BUDS institutions .................................................................................. 198
BUDS13 - Establishment of 200 BUDS institutions (Proposed BUDS) – 2018-18 ...................................... 198
)
174
Financial target ...................................................................................................................................... 199
Monitoring tables....................................................................................................................................... 202
Policies / Major decisions .......................................................................................................................... 209
Chapter 3 BALASABHA ................................................................................................................................... 210
Activity Table .............................................................................................................................................. 210
B01 - Capacity building program ................................................................................................................ 211
B02 - Activities of Health and hygiene ....................................................................................................... 212
B03 - Skill development program .............................................................................................................. 212
B04 - Bala parliament ................................................................................................................................. 214
B05 - Creative campaigns ........................................................................................................................... 215
B06 - Bala krishi (Farming activity) ............................................................................................................. 216
B07 - Program related to Animal Rearing activity ..................................................................................... 217
B08 - Bala Library ....................................................................................................................................... 218
District wise fund Allocation ...................................................................................................................... 219
Monitoring Table ....................................................................................................................................... 219
Policy / Major Decision .............................................................................................................................. 230
175
SOCIAL DEVELOPMENT – AN INTRODUCTION
Social development an integral part of Kudumbashree focuses on giving a visibility to the
hitherto invisible sections of society. The main aim of Social Development is the identification
and rehabilitation of those who are marginalized in our society thereby ensuring that they enter
the mainstream of our society. For this purpose, Social Development has 2 main programs
which cater to the most vulnerable of our societies, viz. destitute and differently abled. In
addition to this Social Development team also envisions to empower and educate future
generations by facilitating the overall development of children.
Asraya, the erstwhile destitute identification and rehabilitation program, has donned new attire
in the form of Destitute Free Kerala (AgathirahithaKeralam). As of now the digitalized
beneficiary identification survey has completed and finalization of beneficiary list is going on.
BUDS Institutions cater to differently abled children and adults alike. Administrative sanction
for starting 200 new BUDS Institutions was received last year. Along with this 200 LSGIs were
identified for starting new institutions.
Balasabha which focuses on overall development of children will b given new face this year.
Like last year’s successful campaigns namely Nadariyaan and Ganithavismayam, many new
programs are envisioned in Balasabha this year. Overall fund for Social Development for 2018-
19 is Rs. 52.62 Crore. The split of the same is as below:
Fund Type Total amount for SD
in crore Rupees Programs
Fund allocation in
crore Rupees
State Plan Fund 52.62
Destitute Free Kerala 20
BUDS 29.62
Balasabha 3
176
CHAPTER 1
DESTITUTE FREE KERALA
Vision: To reduce the number of destitute families in Kerala by providing them required services and
employment opportunities
Activity Table Activity
Code Major Activity Activity sub head
Physical target
Financial target
Source
DFK01
DPR Preparation 1034 LSGIs 2.00 crore Challenge fund
Project Implementation
Provide Infrastructure Facilities
1.5 lakhs beneficiary families 16.00 crore
Challenge fund
Provide monthly Food Kits
Provide Health Care
Skill Training/ Employment Generation via Kudumbashree AH/ ME/ DDU-GKY teams
Counselling
Other Expenses For Project Implementation
Adopt a Family Program
DFK02 Social audit of Asraya
1034 LSGIs 2.00 crore Social Development head
DFK03 Special Project for non beneficiary category of DFK
For conducting paper survey
30 lakhs (additionally needed)
Social Development head
Total 20.00 crore
177
DFK01 – DFK Project Preparation & Implementation
Aim:
To ensure that at least 25% of the beneficiary families are lifted out of penury in the financial
year 2018-19.
Project in detail:
Destitute Free Kerala project will be done in two phases – Web based Detailed Project Report
(DPR) preparation and Project implementation. Project implementation involves ensuring AAY
cards for all beneficiaries, providing monthly food kits to needed beneficiaries, providing health
care to beneficiaries, identifying beneficiaries who need counselling and legal aid and help
them get both via community counsellors and Snehitha, providing skill training and
employment opportunities via DDUGKY, MGNREGS, ME & Marketing of Kudumbashree,
Agriculture & Animal Husbandry etc. The project also envisages the social inclusion of the
beneficiaries via inclusion in NHGs, Balasabha etc.
Timeline
178
District allocation
District Detailed Project Report Preparation
- Fund Allocation (Rs in lakhs) Program Implementation - Fund
Allocation (Rs in lakhs)
Trivandrum 15 140
Kollam 16 170
Pathanamthitta 12 99
Alappuzha 16 102
Kottayam 14 107
Idukki 10 65
Ernakulam 19 161
Thrissur 17 135
Palakkad 19 189
Malappuram 21 140
Kozhikode 15 92
Wayanad 7 87
Kannur 12 58
Kasargod 7 55
Total 200 1600
Persons responsible: Ms. Amrida G.S., Program Officer (SD) & Ms. Nisha Nair, State Assistant
Program Manager (SD)
Policy/ major decisions
GO/ Circular regarding exemption of land registration fees, stamp duty, documentation
charges etc for DFK beneficiaries
Training of CDS Accountants and Resource Persons regarding online project formation
Training of CDS Chairpersons, Member Secretaries and LSGI Presidents/ Chairmen
regarding DFK implementation
Formation of state level and district level Monitoring Committees
Preparation of web for monitoring the project implementation
179
DFK02 – Social Audit of Asraya
Aim:
To conduct social audit of Asraya and draw learning from the process to improve Destitute Free
Kerala
Project in detail:
In Social Audit of Asraya, Social Audit guideline will be prepared and teams will be formed in
every Panchayat. After piloting of the project, the state wide Audit will be kick started. The
Analysis of Social Audit will be done and the learning will be used for Destitute Free Kerala
monitoring.
Timeline
180
District allocation
District Fund Allocation (Rs in lakhs)
Trivandrum 15
Kollam 14
Pathanamthitta 11
Alappuzha 15
Kottayam 15
Idukki 10
Ernakulam 19
Thrissur 18
Palakkad 18
Malappuram 21
Kozhikode 15
Wayanad 5
Kannur 16
Kasargod 8
Total 200
Persons responsible: Ms. Amrida G.S., Program Officer (SD) & Ms. Nisha Nair, State Assistant
Program Manager (SD)
Policy/ major decisions
Guideline preparation for Social Audit
Formation of Social Audit team
Social Audit of Asraya beneficiaries
Take action on analysis of Social Audit reports
181
DFK03 – Special Project for non beneficiary category of DFK who have job for less than 10
days a month and earns less than Rs. 2500/- a month
Aim:
To identify the families which live under penury despite having infrastructure facilities and to
bring them out of penury by pooling resources and funds from various organisations and
departments
Project in detail:
In Destitute Free Kerala, while doing the survey of potential beneficiaries, a list of families were
made who do not have the required criteria for becoming DFK beneficiaries yet do not have job
for more than 10 days a month. Since UN has defined destitute as a person or family with less
than $1.25 per day, it will be included as criteria for identifying the beneficiaries. State wide
survey of the already identified beneficiaries will be conducted. According to the needs of the
families, services will be provided to them by co-ordinating with other Government and Non –
Government Departments.
Timeline
182
District allocation
District Fund Allocation (Rs in lakhs)
Trivandrum 3
Kollam 3.4
Pathanamthitta 1
Alappuzha 2.4
Kottayam 2
Idukki 1
Ernakulam 3
Thrissur 3
Palakkad 4
Malappuram 3.2
Kozhikode 1
Wayanad 1
Kannur 1
Kasargod 1
Total 30
Persons responsible: Ms. Amrida G.S., Program Officer (SD) & Ms. Nisha Nair, State Assistant
Program Manager (SD)
Policy/ major decisions
Planning, guideline preparation and implementation of Special Project for non
beneficiary category of DFK
Identification of beneficiaries via survey
183
Monitoring tables
DFK01
No of beneficiary families in DFK
District Total no of beneficiary
families
Total no of beneficiaries
Total no of ST
beneficiary families
Total no of ST beneficiaries
No of families
included in NHGs
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
Ernakulam
Idukki
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
184
No of families who received benefits
District
No of families who
are given food kit
No of families who received land
No of families
who received
house
No of families who
received sanitary
toilet
No of families who received
drinking water facility
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
Ernakulam
Idukki
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
No of beneficiaries who received the following benefits
District No of beneficiaries who are
given health care No of beneficiaries who
received counseling No of beneficiaries who
received pension
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
Ernakulam
Idukki
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
185
No of beneficiaries who are given skill training/ employment opportunities
District
No of beneficiaries who are given
skill training
(DDUGKY)
No of beneficiari
es who are placed in waged
employment
No of beneficiarie
s who started
group ME units
No of beneficiaries who are
given microenter
prise training
No of beneficiarie
s who started ME
units
No of beneficiarie
s who started animal
husbandry practices
No of beneficiaries who are
enrolled as MGNREGS
workers
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
Ernakulam
Idukki
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
186
Details of beneficiaries who enrolled in MGNREGS
District
No of beneficiaries who
opened bank accounts
Average no of workdays received
by beneficiaries
Total amount received by
beneficiaries as wages
Average amount received by
beneficiaries as wages
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
Ernakulam
Idukki
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
DFK02 Social Audit data
District No of LSGIs where Social
Audit is completed No of beneficiary families
who are audited No of Social Audit
teams formed
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
Ernakulam
Idukki
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
187
DFK03 Beneficiary details
District No of beneficiaries
identified
Services assessed Source of fund
Food Health Job/skill CF Plan Others
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
Ernakulam
Idukki
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
188
No of beneficiaries who are given skill training/ employment opportunities
District
No of beneficiaries who are given skill training
(DDUGKY)
No of beneficiari
es who are placed in waged
employment
No of beneficiarie
s who started
group ME units
No of beneficiaries who are
given microenter
prise training
No of beneficiarie
s who started ME
units
No of beneficiarie
s who started animal
husbandry practices
No of beneficiaries who are
enrolled as MGNREGS
workers
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
Ernakulam
Idukki
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
189
Convergence with other Kudumbashree Teams
Sl No
Goals Achievements Policies/ Enabling Environment
1
Provide employment opportunities to 5000 destitute beneficiaries
i. Complete training to 2000 destitute beneficiaries via DDUGKY by December 2018
Convergence with DDUGKY
ii. Complete training for employment opportunity to 1000 destitute beneficiaries via microenterprises by December 2018
Convergence with ME Team Kudumbashree
iii. Complete training and provide resources for employment opportunity to 1000 destitute beneficiaries via Animal Husbandry by December 2018
Convergence with AH Team Kudumbashree
iv. Handholding of MEs of destitute beneficiaries
Tie up with Marketing Team Kudumbashree
v. Inclusion of at least 1000 beneficiaries in MGNREGS
Tie up with MGNREGS
2 Social inclusion of all destitute beneficiaries
i. Ensure inclusion of destitute beneficiaries in NHGs by December 2018
Convergence with Organization Team Kudumbashree
ii. Handholding of destitute beneficiaries by Balasabha children
iii. Inclusion of children from destitute families in Balasabha
iv. Counseling of destitute women Tie up with Gender Team Kudumbashree
4
Ensure that mentally disabled destitute are enrolled in BUDS Institutions
i. Enrolling mentally disabled destitute beneficiaries in 151 BUDS Institutions
ii. Counseling of parents/ guardians of mentally disabled destitute
190
Chapter 2
BUDS INSTITUTIONS
Activity Table
Activity Code. Key Activities Physical Target Financial
Target Rs.
BUDS01 One Model BUDS in each district 14 Model BUDS Institutions
BUDS02 General orientation Training for Gram Panchayat representatives, Member secretary and ICDS supervisors
Present 181 institutions (181*3=543) & Proposed 200 Institutions (200*3=600) 14*25000
350000
BUDS03 Making BUDS/BRC teachers pool District wise
14 Districts
BUDS04 Training for BUDS Teachers 203 Teachers
650000 BUDS05 Training for BRC Teachers 109 Teachers
BUDS06 General orientation Training for Ayahs/Care takers
268 Ayahs
BUDS07 Establishment of Abhayada (BUDS Home) one in each district
14 30000000
BUDS08 Establishment of 200 BUDS institutions (Proposed buds ) 2017-18
As per the GO.25(MS)/2018LSGD
BUDS09 CRE Score training for Teachers BUDS Teachers BRC Teachers
BUDS10 Family livelihood training/Stress management training
2434 BRC Families 2577 BUDS Families
BUDS11 BUDS fest& BUDs/BRC craft exhibition cum sale
14 District and 1 State level fest
3925000
BUDS12 Purchasing Vehicle for buds institutions 11365000
BUDS13 Establishment of 200 BUDS institutions (Proposed buds ) 2018-19
250000000
191
BUDS01- One Model BUDS in Each District Aim: To make the model schools for intellectually challenged children. Thereby make Kerala
as a model for rehabilitation and education of intellectually disabled persons.
Activities Timeline Person responsible
Gathering information from the
similar institutions. 30/4/2018
Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD)
Identifying the appropriate
institution to be developed as
District Models.
30/5/2018 DPM (SD) Jomon K.J, SAPM (SD)
Policy briefing to the selected
LSGIs representatives 30/6/2018
DPM (SD)
Initiating infrastructural
modification 31/7/2018 District Mission & LSGIs
Realisation of Model BUDS 1/8/2018 to 31/12/2018
Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD) DPM (SD)
BUDS02- General Orientation Training for Gram Panchayat Representatives, Member Secretary and ICDS Supervisors
Activities Timeline Person responsible
Preparation of General training module and Presentations
30/4/2018 Smt. Amrida. G.S, Program Officer (SD) Jomon K.J, SAPM (SD)
Training Schedule preparation 10/05/2018 Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD), DPM (SD)
Separate training for existing and new institutions. (Except Kottayam, Idukki, Pathanamthitta & Wayanad
Training 1/6/2018 to 31/7/2018
Smt. Amrida. G.S, Program Officer (SD), Jomon K.J,
SAPM (SD)
Note: All arrangements for training will be met from district heads. Participation of state representatives should
be a must
192
BUDS03 - Making BUDS/BRC Teachers Pool District Wise
Activities Timeline Person responsible
Guideline for the selection 20/4/2018 Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD)
Preparation of Application Format & syllabi for examinations
20/4/2018 Smt. Amrida. G.S, Program Officer (SD)Jomon K.J, SAPM (SD)
Setting of question papers 20/5/2018 Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD)
Publishing Notification district wise (All leading news papers and Kudumbashree website)
2/5/2018 District Mission Team
Receipt of applications 2/5/2018 – 20/5/2018
District Mission Team
Application processing and sending of Hall tickets
22/5/2018 -31/5/2018
District Mission Team
Examination 9/6/2018 District Mission Team
Publication of result and Teachers pool 25/6/2018 District Mission Team
193
Training: 15/06/2018 – 15/07/2018
BUDS04, BUDS05 &BUDS06 - Training for BUDS Teachers, Training for
BRC Teachers, General orientation Training for Ayahs/Care Takers
Aim: To provide standardized training to BUDS & BRC staff
Activities
1.Module preparation for the trainings.
2.Trainining Team Preparation
3.Training Schedule Preparation
Person Responsible
1.Smt. Amrida. G, Programme Officer (SD)
Jomon K.J, SAPM (SD)
2.Smt. Amrida. G.S, Programme Officer (SD)
Jomon K.J, SAPM (SD)
2.Smt. Amrida. G.S, Programme
Officer (SD), Jomon K.J, SAPM (SD)
Timeline
15/05/2018 30/5/2018 10/06/18
194
BUDS07 - Establishment of Abhayada (BUDS Home) One in
Each District Aim:Rehabilitation of intellectually disabled destitute
Activities Timeline Person Responsible
Identification of location for Abhayada
30/5/2018 District Mission Team
Survey & Identification of Beneficiaries
30/6/2018 District Mission Team
Government order for Abhayada
31/8/2018
Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD)
Opening of Abhayada & Beneficiary intake
30/9/2018 District Mission Team
District Level management committee & Monitoring committee
30/9/2018 District Mission Team
BUDS08 - Establishment of 200 BUDS institutions (Proposed
BUDS) – 2017-18 Aim:Rehabilitation and education of all intellectually disabled children in Kerala and establishing the
BUDS institution in all LSGIs of Kerala.
Activities Timeline Person responsible
DPR Submission for BUDS 30/6/2018 DMC & ADMC(SD), DPM (SD)
Establishment of the 200 new BUDS Institution
3/12/2018 (International day of person with Disabilities)
Smt. Amrida. G.S, Program Officer (SD) Jomon K.J, SAPM (SD) DMC, ADMC (SD) & DPM(SD)
Formation of the management committee
31/12/2018 DMC & ADMC(SD), DPM (SD)
195
BUDS09 - Continuing Rehabilitation Education Program
(CRE) Points training for BUDS Teachers Aim:Upgrade the knowledge and skills of in-service and practicing rehabilitation professionals
/ personnel, registered with the RCI. The CRE score training is given to the professionals to
update their knowledge and skills in the field of disability, rehabilitation and special
education
Activities Timeline Person Responsible
Preparation of Eligible
teachers list ( District) 30/6/2018 DPM (SD)
Consolidation of the list of
eligible teachers 15/7/2018 Jomon K.J, SAPM (SD)
Identifying the training
agency for CRE training 30/7/2018
Smt. Amrida. G.S, Program Officer (SD), Jomon K.J,
SAPM (SD)
Module preparation 30/8/2018 Training agency, Smt. Amrida. G.S, Program Officer
(SD), Jomon K.J, SAPM (SD)
CRE Training 1/11/ 2018
-31/12/018
Smt. Amrida. G.S, Program Officer (SD), Jomon K.J,
SAPM (SD)
BUDS10 - Family livelihood training
The family livelihood training will be given to the parents of the children in BUDS institutions.
The access to the livelihood is the aim of the training. They were given intensive training on life
skills through foundation training, an entrepreneurship development program me (EDP), and
vocational training
Agriculture (AG 06- Agri therapy)
Aim: To start Agri-therapy program in 155 BUDS schools
Project description: Agri-therapy program envisages mental and physical development of the
individuals in BUDS and BRC through vegetable cultivation. In this project a minimum of 2 cents
of land would be used for cultivation by the students. These lands can be either the school
196
premises itself or adjoining lands used by the JLG groups. A training session (to cover the supply
of inputs) to school would be done at the rate of 5000/-school. A master would be assigned the
duty of managing the plot; he would visit the plot each week and guide the students.
Person responsible: PO (SD), SAPM (SD) in convergence with Agriculture, Animal Husbandry &
Micro Enterprise divisions of Kudumbashree.
Sl No Activity Timeline Cost involved Cost details
1 Each of the BUDS/ BRC to supported through Master farmers
Aug- Sept 7.75
One training session/ school for supply inputs . Rs.5000/ school
2 Master farmer visit to the school for managing the activity
Sept - March 4.34 Monthly 4 visits, Each visit Rs.100
BUDS/BRC Agri-therapy program
Sl. No District Physical Target Financial allotment
1 Thiruvananthapuram
155 BUDS institutions 12.09 Lakh
2 Kollam
3 Pathanamthitta
4 Alappuzha
5 Kottayam
6 Idukki
7 Ernakulam
8 Thrissur
9 Palakkad
10 Malappuram
11 Kozhikode
12 Wayanad
13 Kannur
14 Kasaragod
197
Micro Enterprise ME 01.Vulnerable Micro Enterprises (Prathyasha)
‘Prathyasha’ the project focus on the formation of micro enterprises among vulnerable group.
Person who belongs to the category of Elderly, PWD, and Trans-gender, Mothers of
intellectually disabled children, widows, and victims can form Vulnerable M.E. It is proposed to
start 180 M.E units in which 100 are individual enterprises and 80 are group enterprises.
Each group enterprise will get Rs.50000 and Rs. 10000 for individual enterprise as start up fund
as per the guideline of start up fund. And remaining 20lakh is proposed for conducting skill
training in districts.
Sub components of Prathyasha
a) Talir -Microenterprises which are formed by the parent of BUDS school children. This kind
of M.E units is named as ‘TALIR’. Main focus of the project is providing livelihood for the
parents of BUDS school children.
Sl. No Activity Timeline
1 Campaign at NHG level April -June
2 G.O.T July-August
3 Skill training September- October - November
4 Linkage with M.E.C November
5 M.E Formation December-January-February-March
BUDS11 - BUDS Fest & BUDs/BRC craft exhibition cum sale
Aim:To develop the artistic skills of BUDS institutions students
Activities Timeline Person Responsible
Preparation of Guideline & Circular for District BUDS Fest
30/7/2018 Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD)
District BUDS Fest and BUDs/BRC craft exhibition cum sale
1/8/2018 – 30/10/2018
DMC & ADMC(SD), DPM (SD)
198
BUDS Fest report and expenditure statements
15/11/2018 DMC & ADMC(SD), DPM (SD)
Preparation of Guideline & Circular for State Level BUDS Fest
15/11/2018 Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD)
State Level BUDS Fest 12/01/2019 13/01/2019
Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, Nisha Nair, Jijin.G - SAPMs (SD)
BUDS12 - Purchasing Vehicle for BUDS institutions
BUDS13 - Establishment of 200 BUDS institutions (Proposed
BUDS) – 2018-18 Aim:Rehabilitation and education of all intellectually disabled children in Kerala and establishing the
BUDS institution in all LSGIs of Kerala.
Activities Timeline Person responsible
Make the list of the registered BUDS School
April 2018 District Mission Team,Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD)
Get the Order from the government to purchase vehicles
Smt. Amrida. G.S, Program Officer (SD) Jomon K.J, SAPM (SD)
Vehicle purchase Smt. Amrida. G.S, Program Officer (SD) Jomon K.J, SAPM (SD)
BRC Vehicle purchase Government Order (follow up)
July 2018 Smt. Amrida. G.S, Program Officer (SD) Jomon K.J, SAPM (SD)
Purchase the vehicle and distribute to the respective BUDS institution.
September 2018
Smt. Amrida. G.S, Program Officer (SD) Jomon K.J, SAPM (SD)
199
Activities Timeline Person responsible
Identification of LSGIs for establishing new BUDS Institutions
30/6/2018 DMC & ADMC(SD), DPM (SD)
DPR Submission for BUDS 31/10/2018 DMC, ADMC (SD) & DPM(SD)
Establishment of the 200 new BUDS Institution
31/01/2019 Smt. Amrida. G.S, Program Officer (SD), Jomon K.J, SAPM (SD), DMC & ADMC(SD), DPM (SD)
FINANCIAL TARGET
District
Creation of 200 BUDS/BRC for
mentally challenged
person across the state of
Kerala (2018-19)
Vehicles for BUDS Schools
Creation of 14 BUDS Homes in
14 Districts
Teachers/ Ayahs/
Parent/LSGI
Representatives
Training
BUDS Fest & Craft
Exhibition Total
Thiruvananthapuram
23750000 0 2142859
200000 26092859 26.09
Kollam 25000000 0 2142857
150000 27292857 27.29
Pathanamthitta
12500000 0 2142857
75000 14717857 14.71
Alappuzha 16250000 0 2142857
175000 18567857 18.56
Kottayam 15000000 0 2142857
25000 17167857 17.16
Idukki 3750000 0 2142857
50000 5942857 5.94
Ernakulam 28750000 0 2142857
200000 31092857 31.09
Thrissur 17500000 0 2142857
125000 19767857 19.76
Palakkad 25000000 0 2142857
125000 27267857 27.26
Malappuram
18750000 0 2142857
125000 21017857 21.01
200
Kozhikode 20000000 0 2142857
200000 22342857 22.34
Wayanad 11250000 0 2142857
75000 13467857 13.46
Kannur 11250000 0 2142857
175000 13567857 13.56
Kasaragod 21250000 0 2142857
125000 23517857 23.51
State 0 11365000 0 1000000 2100000 14465000 14.46
250000000 11365000 30000000 1000000 3925000 296290000 296.2
Creation of 200 BUDS/BRC for mentally challenged person
District Split up Total
Thiruvananthapuram 19*1250000 23750000
Kollam 20*1250000 25000000
Pathanamthitta 10*1250000 12500000
Alappuzha 13*1250000 16250000
Kottayam 12*1250000 15000000
Idukki 3*1250000 3750000
Ernakulam 23*1250000 28750000
Thrissur 14*1250000 17500000
Palakkad 20*1250000 25000000
Malappuram 15*1250000 18750000
Kozhikode 16*1250000 20000000
Wayanad 9*1250000 11250000
Kannur 9*1250000 11250000
Kasaragod 17*1250000 21250000
Total 200*1250000 250000000
201
Creation of Abhayada (BUDS Home) for mentally challenged person
District Split up
Thiruvananthapuram 2142859
Kollam 2142857
Pathanamthitta 2142857
Alappuzha 2142857
Kottayam 2142857
Idukki 2142857
Ernakulam 2142857
Thrissur 2142857
Palakkad 2142857
Malappuram 2142857
Kozhikode 2142857
Wayanad 2142857
Kannur 2142857
Kasaragod 2142857
Total 30000000
BUDS Fest & BUDS/BRC Craft Exhibition cum sale
District Split up
Thiruvananthapuram 200000
Kollam 150000
Pathanamthitta 75000
Alappuzha 175000
Kottayam 25000
Idukki 50000
Ernakulam 200000
Thrissur 125000
Palakkad 125000
Malappuram 125000
Kozhikode 200000
Wayanad 75000
Kannur 175000
Kasaragod 125000
State 2100000
Total 3925000
202
BUDS/BRC Trainings 2018-19
State Mission 1000000
Monitoring tables Model BUDS
Districts
Name of LSGIs selected for Model BUDS
Institution
Facilities associated with the Model BUDS
Class rooms
Physiotherapy room
Physiotherapy Equipm
ent
Ramp Disabled friendly Toilets
Availability of
Activity room
Thiruvananthapuram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
203
BUDS/BRC Teachers Training status
Districts
No. of Training for BUDS Teachers
No. of BUDS
Teachers attended
No. of Training for
BRC Teachers
No. of BRC Teachers attended
Total
Thiruvananthapuram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
Total
204
Status of care takers training
Districts No. of care takers in
the districts No of training
conducted No. of
Participants
Thiruvananthapuram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
Total
205
Status of LSGIs training
Districts
No. of BUDS/BRCs
in the District
No. oftrainin
g
No. Panchayat presidents attended
No. Panchayat standing
committee chairmen attended
No. Panchayat member
secretaries attended
No. ICDS Supervisors attended
Total
Thiruvananthapuram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
Total
206
Status of Abhayada
Districts
Name of the Place
where Abhayad
a Located
Name of the LSGIs
No. perso
ns enroll
ed
Monitoring committee meeting conducted
Management committee meeting conducted
Total
June Sept Dec Mar June Sept Dec Mar
Thiruvananthapuram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
Total
207
New BUDS institution (200) – 2017-18
Districts No. of LSGIs
identified
No. of BUDS
started
No. of BRC
started
No. of managem
ent committee created
No. of male students enrolled
No. of female
students enrolled
Thiruvananthapuram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
Total
208
New BUDS institution (200) – 2018-19
Districts No. of LSGIs
identified
No. of BUDS
started
No. of BRC
started
No. of managem
ent committee created
No. of male students enrolled
No. of female
students enrolled
Thiruvananthapuram
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
Total
209
Policies / Major decisions
Policies / Major decisions
GO for Abhayada Guideline
GO for BRC Vehicle purchase
Directions for setting up BUDS/BRC
Teachers pool
BUDS fest & Craft exhibition Guideline
Modules for BUDS trainings
Policy for Model BUDS schools
210
BALASABHA The Balasabhas are structured neighbourhood network of children. Each Sabha consist of 15 –
30 children in the age group of 6 – 18 years. Enabling children for experimental and systematic
learning, providing opportunities for understanding democratic process, enabling participation
in conserving environment, helping childrenunfold the intricacies of collectivization are the
basic focal points of Balasabha.
Activity Table Sl
No Code Name of programs
Physical target
Financial target
1
B01 B01/01 B01/02 B01/03 B01/04 B01/05
Capacity building program Formation of RPs (District, Block, CDS, ADS) Bala RPs and Balasabha Training programs of RPs, Bala RPs and ADS Field level deployment of RPs, Bala RPs and ADS Follow up trainings Making Balasabha Guideline
14 Districts and State
200000 * 15 = 3000000
2 B02 B02/01
Health and hygiene program Jagrtholsavam (Hosted by Haritha Kerala mission)
1065 CDS 200000(H.Q) Convergence with Haritha Kerala mission
3 B03 B03/01 B03/02
Skill development program Life skill development Career guidance
1065 CDS 700000(H.Q) Sponsorship
4
B04 B04/01 B04/02 B04/03
Bala parliament CDS level District level State level
14 Districts and State
200000*14 +500000 (H.Q) = 3300000
5 B05 B05/01 B05/02
Creative campaigns Sports camp Arts group
1065 CDS 1065*20000 + 500000(H.Q) = 21800000
6 B06 B06/01
Bala krishi (Farming activity) Ente Maram
1065 CDS
300000(H.Q) Convergence with Agriculture department
7 B07 Program related to Animal Rearing activity
1065 CDS
200000(H.Q) Convergence withAnimal Husbandry
211
8 B08 Bala Library 14 Districts 500000(H.Q) Convergence withLibrary council
Total 300000000
B01 - Capacity building program Aim:To strengthening Balasabhas
This program focuses on strengthening inactive Balasabha, regularmonitoring of existing
Balasabhas and supporting those which need special attention by the formation of RPs,
Balasabha and Bala RPs and training and capacitating them.
Key Activities Time Line Responsibility
B01/01 Formation of RPs, Balasabha and Bala RPs.
15th April 2018
Mrs. Amrida.G.S (Program Officer)
Mr. Jijin.G (State
Assistant Program Manager)
B01/02 Training and capacitating RPs, Bala RPs and ADS.
25th April 2018
B01/03 Field level deployment of RPs, Bala RPs and ADS.
30th April 2018
B01/04 Follow up trainings
30th March 2019
B01/05 Making Balasabha Guideline
30th October 2018
District Fund Allocation (Rs)
Trivandrum 200000
Kollam 200000
Alappuzha 200000
Pathanamthitta 200000
Kottayam 200000
Idukki 200000
Ernakulam 200000
Thrissur 200000
Palakkad 200000
Malappuram 200000
Kozhikode 200000
212
B02 - Activities of Health and hygiene Aim: To create awareness on health and hygiene to Balasabha members
The program will be planned in each ward for creating awareness on Health and Hygiene
among children’s thereby making a healthy generation.
Key Activities Time line Responsibility
B02/01 Jagrtholsavam (Hosted by Haritha Kerala mission)- Module Preparation and state level training
3rd April 2018 Mrs. Amrida.G.S (Program Officer)
Mr. Jijin.G (State
Assistant Program Manager)
District and LSGI level training 13th April 2018
Campaign at ward level and identification of “Green Auditors”
30th April 2018
Fund Allocation (Rs)
H.Q 200000
Total 200000
B03 - Skill development program Aim: To organize life skill development and career guidance programs for Balasabha members
Skill development for Balasabha members will be conducted focusing on leadership skills.
Training courses, and workshops and tools for developing life skills will be implemented for
Balasabha members. Special training will be conducted in each CDS to provide them with
exposure on career opportunities. These programs will be organized to identify talent and
Wayanad 200000
Kannur 200000
Kasargod 200000
H.Q 200000
Total 3000000
213
interest of children. Handholding support will be given through resource persons for self
development on identified areas of interest.
Key Activities Time Line Responsibility
B03/01 Skill Development as District initiative
30th October 2018 Mrs. Amrida.G.S (Program Officer) Mr. Jijin.G (State Assistant Program Manager)
B03/02 Carrier guidance as District initiative
30th December 2018
District Fund Allocation (Rs) Fund Required (Rs.4200000)
Trivandrum
Sponsorships(District Block LSGD) & Convergence with line department
Kollam
Alappuzha
Pathanamthitta
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
H.Q 700000
Total 700000
214
B04 - Bala parliament Aim: To equip the children with leadership skills and to familiarize with both democracy and
democratic processes.
This program will help children get familiarized with democratic process. Activities of Balasabha
in this regard, like conduct of Bala parliament will be continued.
Key Activities Time Line Responsibility
B04/01 CDS level – Bala Panchayat(Parliament model)
30th April 2018
Mrs. Amrida.G.S (Program Officer)
Mr. Jijin, Mr. Jomon K. J, Ms. Nisha Nair. V (State Assistant Program Managers)
B04/02 District level- Bala parliament (Parliament model)
15th May 2018
B04/03 State level- Bala parliament (Open forum)
28th May 2018
District Fund Allocation (Rs)
Trivandrum 200000
Kollam 200000
Alappuzha 200000
Pathanamthitta 200000
Kottayam 200000
Idukki 200000
Ernakulam 200000
Thrissur 200000
Palakkad 200000
Malappuram 200000
Kozhikode 200000
Wayanad 200000
Kannur 200000
215
Kasargod 200000
H.Q 500000
Total 3300000
B05 - Creative campaigns Aim: To capacitate the children by organizing specific programs on the basis of talent and
own interest of the children
Creative campaign will be organized to identify talent and interest of children. Handholding
support will be given through resource persons improving identified areas of interest.
Key Activities Time Line Responsibility
B05/01 Sports camp Prepare planning Identifying beneficiary Implementing
10th April 2018 15th April 2018 28th April 2018
Mrs. Amrida.G.S (Program Officer)
Mr. Jijin.G (State Assistant
Program Manager)
B05/02 Arts group Prepare planning Identifying beneficiary Implementing
28th November2018 5th December 2018
15th December 2018
District Fund Allocation (Rs)
Trivandrum 1660000
Kollam 1480000
Alappuzha 1600000
Pathanamthitta 1160000
Kottayam 1560000
Idukki 1080000
Ernakulam 2020000
Thrissur 2000000
Palakkad 1920000
Malappuram 2200000
Kozhikode 1640000
Wayanad 520000
Kannur 1620000
Kasargod 840000
H.Q 500000
Total 21800000
216
B06 - Bala krishi (Farming activity) Aim: To encourage farming activity among Balasabha members
This project is to popularize farming among Balasabha members all over Kerala by helping
younger generation know the value of farming.
Key Activities Time Line Responsibility
Assessing the possibility of convergence 30th April 2018
Mrs. Amrida.G.S (Program Officer)
Mr. Jijin.G (State
Assistant Program Manager)
Identifying beneficiary at ADS level 30th May 2018
Give Training and Implement farming activity
15th June 2018
Harvesting 15th October 2018
B06/01Ente Maram Collection of seeds (Mango, jackfruit, Cashew, bell fruit etc)
5th
May 2018
Nursery for tree saplings Planting and nurturing saplings
5th
June 2018
District Fund Allocation (Rs in Lakhs)
Trivandrum
Convergence with Agriculture department
Kollam
Alappuzha
Pathanamthitta
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
H.Q 300000
Total 300000
217
B07 - Program related to Animal Rearing activity Aim: To encourage animal rearing activity among Balasabha members
This project envisions encouraging animal rearing activity among Balasabha members.
Key Activities Time Line Responsibility
Discussion with Animal Husbandry department
30th May 2018 Mrs. Amrida.G.S
(Program Officer)
Mr. Jijin.G (State Assistant Program
Manager)
Proposal submission 30th June 2018
Select beneficiary and give training to them
30th July 2018
Implementation 30th August 2018
Monitoring and Vaccination 15th October 2018
District Fund Allocation (Rs)
Trivandrum
Convergence with Animal Husbandry department
Kollam
Alappuzha
Pathanamthitta
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
H.Q 200000
Total 200000
218
B08 - Bala Library Aim: Establishing 42 Libraries
As part of Balasabha activity formation of 3 bala libraries in each district would encourage the
reading habit among Balasabha members.
Key Activities Time Line Responsibility
Discussion and Convergence withKerala State Library council
30th June2018 Mrs. Amrida.G.S (Program Officer) Mr. Jijin.G (State
Assistant Program Manager)
Make guidelines 30th July 2018
Identifying locality 30th September 2018
Formation of bala library 30th January 2019
District Fund Allocation (Rs)
Trivandrum
Convergence withKerala State Library council
Kollam
Alappuzha
Pathanamthitta
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
H.Q 500000
Total 500000
219
District wise fund Allocation
District Fund Allocation (Rs)
Trivandrum 2110000
Kollam 1930000
Alappuzha 2050000
Pathanamthitta 1610000
Kottayam 2010000
Idukki 1530000
Ernakulam 2470000
Thrissur 2450000
Palakkad 2370000
Malappuram 2650000
Kozhikode 2090000
Wayanad 970000
Kannur 2070000
Kasargod 1290000
H.Q 2400000
Total 300000000
Persons Responsible: Program Officer (SD), State Assistant Program Managers (SD).
Monitoring Table Basic details of Balasabha
District
No of CDS
No of ADS
No of special Balasabha
No of special Balasabha members
Total No of Balasabha
Total No of Balasabha members
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
220
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
Total
Basic details of Special Balasabha
District
No
of
CDS
No
of
ADS
No of
Special
Balasabhas
No of
ST
Balasab
ha
membe
rs
No of
Coastal
Balasabh
a
members
No of
Differently
abled
Balasabha
members
No of
Balasabha
members who
are inmates in
Orphanage
Total No of
Special
Balasabha
members
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
221
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
Total
Details of Bala RPs
District
No of Existing Bala RPs
Total no of Bala
RPs
No of training conducted Financial
Achievement CDS Block District CDS Block District
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
222
Wayanad
Kannur
Kasargod
Total
Details of RPs
District
No of Existing RPs
Total no of RPs
No of training conducted Financ
ial Achievement
CDS Block District State CDS Block District State
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
Total
223
Health and hygiene program
District No of ADS
No of Health program conducted
No of participants
Financial Achievement
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
Total
224
Skill development program
District Types of program No of Skill development
program conducted No of
participants
Financial
Achievement
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
Total
225
Bala parliament
District
No of Bala
Panchayath
No of participa
nts in Panchaya
th
No of Bala
Nagarasabha
No of participants in
Bala Nagaras
abha
No of Bala
Parliament –
District level
No of participants in
Bala Parliam
ent – District
level
No of Bala
Parliament – State level
No of participants in
Bala Parliam
ent – State level
Financial Achieve
ment
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
Total
226
Creative campaigns
District No of creative
Campaigns conducted No of participants Financial Achievement
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
Total
Note : Based on the types of campaign this table will be extended
227
Bala krishi (Farming activity)
District No of ADS No of unit
started No of participants
Financial Achievement
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
Total
228
Ente Maram
District No of ADS No of unit
started No of participants
Financial
Achievement
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
Total
229
Program related to Animal Rearing activity
District No of CDS No of unit
started No of
beneficiary Financial
Achievement
Trivandrum
Kollam
Pathanamthitta
Alappuzha
Kottayam
Idukki
Ernakulam
Thrissur
Palakkad
Malappuram
Kozhikode
Wayanad
Kannur
Kasargod
Total
230
Bala Library
District Target per
district No of Bala Library
started No of Books in each Library Financial
Achievement I II III
Trivandrum 3
Kollam 3
Pathanamthitta
3
Alappuzha 3
Kottayam 3
Idukki 3
Ernakulam 3
Thrissur 3
Palakkad 3
Malappuram 3
Kozhikode 3
Wayanad 3
Kannur 3
Kasargod 3
Total 42
Policy / Major Decision Making Balasabha Guideline
Training for RPs , Bala RPs, CDS and ADS
Systematic method in Balasabha registration and monitoring
Ensure the participation of ST children ( Applicable for ST available CDS)
231
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AAnnnnuuaall AAccttiioonn PPllaann 22001188--22001199
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232
PROJECT SUMMARY
REPORT DATE PROJECT NAME PREPARED BY 27 March 2018 Annual Action Plan 2018 - 19 Dr. Nikesh Kiran K.R. Program Officer –
AH
PROJECT OVERVIEW
PROGRAM
TITLE OF THE SCHEME
PHYSICAL AIM FUNDING STRATEGY
TOTAL FUND
(LAKHS)
PAGE NUMBER
PROGRESS
AH 01 JANANI
Parent Stock Farming
3 Broiler Parent Farms each with 14000 birds capacity.
CFC Investment of 350 Lakhs each 1050.00 3
AH 02 UNARVU
Hatchery Units
7 Hatcheries each with 45000 eggs/21 D capacity.
Innovation Fund of 2 Lakhs each 14.00 4
AH 03 PRAJANA
Broiler Farms
500 Broiler Farms each with 1000 Birds capacity.
CIG subsidy of 0.5 Lakh each 250.00 5
AH 04 JANOVA
Poultry Abattoirs
3 Conveyorised Abattoirs each with 4000 bird capacity
CFC Investment of 100 Lakhs each 300.00 6
AH 05 DHRUVA
Blast Freezer Units
3 Blast Freezer Units each with 6MT/Day capacity
Innovation Fund of 10 Lakhs each 30.00 7
AH 06 SHEETHAL
Cold Stores
14 Cold Stores each with 100 MT capacity
Innovation Fund of 3.5 Lakhs each 49.00 8
AH 07 NAGARIKA
Sales Units
28 Sales Units each with 1.5 MT capacity
Innovation Fund of 3.5 Lakhs each 70.00 9
AH 08 NIRMAL
Waste Rendering
3 Dry Rendering Plants each with 4MT/Day
CFC Investment of 50 Lakhs each and 150.00 10
A N I M A L H U S B A N D R Y
State Poverty Eradication Mission Kudumbashree Medical College Post TVM
233
Units capacity convergence of KEPCo
AH 09 KERALA CHICKEN
Producer Company
1 producer Company at State Mission for Co-ordination
CFC Investment of 7 Lakhs. 7.00 11
SUB-TOTAL 1920.00
AH 10 SURAKSHA
ABC Programme
Equipping A Total of 150 new ABC ME Units
Startup fund 0.5L each. Funding from ME
100.00 12
AH 11 KSEERA SAGARAM
Dairy Support Scheme
Subsidy funding to 20 units
Subsidy 2.50 Lakhs each. 50.00 13
AH 12 AADUGRAMAM
Goat rearing support
Subsidy funding to 100 units
Subsidy 0.5 lakhs each
50.00 14
TOTAL FUNDS 2120.00
BUDGET OVERVIEW – FUND SOURCES
SL. NO.
FUND SOURCE AMOUNT IN CRORES
NOTES
1 State Plan 5.0
2 NRLM 5.5
3 MKSP 8.7
SUB – TOTAL 19.20
4 Spill-over Fund of ABC Project From PRI’s
5 Fund Allocated for Kudumbashree - KEPCo Joint Venture
6 Other Fund Sources
GRANT TOTAL
POLICY DECISIONS 1. Appointing 14 new DPMs. One for each district. 2. Inviting EOI for Poultry Insurance 3. Revising guidelines for CIF, CIG subsidy 4. Revising Guidelines for empanelling manufacturers and suppliers.
234
ROLL OUT DETAILS
AH 01 – JANANI – PARENT STOCK FARMING
3 BROILER PARENT FARMS EACH WITH 14000 BIRDS CAPACITY
CFC INVESTMENT OF 350 LAKHS EACH
TOTAL 1050.00 LAKHS
SL. NO.
DISTRICT PHYSICAL TARGET
FUND
1 Thiruvananthapuram 0 0.00
2 Kollam 1 350.00
3 Pathanamthitta 0 0.00
4 Alappuzha 0 0.00
5 Idukki 0 0.00
6 Kottayam 0 0.00
7 Ernakulam 0 0.00
8 Thrissur 1 350.00
9 Palakkad 0 0.00
10 Malappuram 1 350.00
11 Kozhikode 0 0.00
12 Wayanad 0 0.00
13 Kannur 0 0.00
14 Kasaragod 0 0.00
TOTAL 3 1050.00
TIME LINE DETAILS
1. Baseline data Collection : April 2018
2. Organizing DPMs and BCs : May 2018
3. Beneficiary Identification : May 2018
4. Training to Selected Beneficiaries : May 2018
5. Funding : June 2018
6. Infrastructure development : June 2018 (all 14 units)
7. Introducing Parent Chicks : July 2018
235
8. Starting Supply of Hatching eggs : December 2018
9. Monitoring : Continuous
State Level Management : PO - AH
District Level Management : DPM – AH
Unit-wise management : BC
Tech Support : AHD staff (convergence)
Data management : SAPM – State mission
ROLL OUT DETAILS
AH 02 – UNARVU – HATCHERY UNITS
7 HATCHERIES EACH WITH 45000 EGGS PER 21 DAY CAPACITY
INNOVATION FUND OF 2 LAKHS EACH
TOTAL 14.00 LAKHS
SL. NO.
DISTRICT PHYSICAL TARGET
FUND
1 Thiruvananthapuram 0 0.00
2 Kollam 1 2.00
3 Pathanamthitta 1 2.00
4 Alappuzha 1 2.00
5 Idukki 0 0.00
6 Kottayam 1 2.00
7 Ernakulam 0 0.00
8 Thrissur 1 2.00
9 Palakkad 0 0.00
10 Malappuram 1 2.00
236
11 Kozhikode 0 0.00
12 Wayanad 0 0.00
13 Kannur 0 0.00
14 Kasaragod 1 2.00
TOTAL 7 14.00
TIME LINE DETAILS
1. Baseline data Collection : April 2018
2. Organizing DPMs and BCs : May 2018
3. Beneficiary Identification : May 2018
4. Training to Selected Beneficiaries : July 2018
5. Funding : August 2018
6. Infrastructure development : September 2018 (all 14 units)
7. Trial Run : November 2018
8. Starting incubation of eggs : December 2018
9. Commencing Supply of chicks : January 2019
10. Monitoring : Continuous
State Level Management : PO - AH
District Level Management : DPM – AH
Unit-wise management : BC
Tech Support : AHD staff (convergence)
Data management : SAPM – State mission
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AH 03 – PRAJANA – BROILER FARMS
500 BROILER FARMS EACH WITH 1000 BIRDS CAPACITY
CIG SUBSIDY OF 0.5 LAKH EACH
TOTAL 250.00 LAKHS
SL. NO.
DISTRICT PHYSICAL TARGET
FUND
1 Thiruvananthapuram 30 15.00
2 Kollam 50 25.00
3 Pathanamthitta 30 15.00
4 Alappuzha 50 25.00
5 Idukki 30 15.00
6 Kottayam 30 15.00
7 Ernakulam 50 25.00
8 Thrissur 50 25.00
9 Palakkad 50 25.00
10 Malappuram 50 25.00
11 Kozhikode 30 15.00
12 Wayanad 25 12.50
13 Kannur 25 12.50
14 Kasaragod 25 15.00
TOTAL 500 250.00
TIME LINE DETAILS
1. Baseline data Collection : April 2018
2. Organizing DPMs and BCs : May 2018
3. Beneficiary Identification : May 2018
4. Training to Selected Beneficiaries : September 2018
5. Funding : October 2018
6. Infrastructure development : December 2018
238
7. Introducing Chicks : January 2019
8. Starting Lifting of Broiler : February 2019
9. Monitoring : Continuous
State Level Management : PO - AH
District Level Management : DPM – AH
Unit-wise management : BC
Tech Support : AHD staff (convergence)
Data management : SAPM – State mission
ROLL OUT DETAILS
AH 04 – JANOVA – POULTRY ABATTOIRS
3 CONVEYORISED ABATTOIRS EACH WITH 4000 BIRDS/DAY CAPACITY (500BPH LINE)
CFC INVESTMENT OF 100 LAKHS EACH
TOTAL 300.00 LAKHS
SL. NO.
DISTRICT PHYSICAL TARGET
FUND
1 Thiruvananthapuram 0 0.00
2 Kollam 1 100.00
3 Pathanamthitta 0 0.00
4 Alappuzha 0 0.00
5 Idukki 0 0.00
6 Kottayam 0 0.00
7 Ernakulam 0 0.00
8 Thrissur 1 100.00
9 Palakkad 0 0.00
239
10 Malappuram 1 100.00
11 Kozhikode 0 0.00
12 Wayanad 0 0.00
13 Kannur 0 0.00
14 Kasaragod 0 0.00
TOTAL 3 300.00
TIME LINE DETAILS
1. Baseline data Collection : April 2018
2. Organizing DPMs and BCs : May 2018
3. Beneficiary Identification : May 2018
4. Training to Selected Beneficiaries : September 2018
5. Funding : October 2018
6. Infrastructure development : November 2018
7. Trial Run of Abattoir : January 2019
8. Commencing Slaughter : February 2019
9. Monitoring : Continuous
State Level Management : PO - AH
District Level Management : DPM – AH
Unit-wise management : BC
Tech Support : AHD staff (convergence)
Data management : SAPM – State mission
240
ROLL OUT DETAILS
AH 05 – DHRUVA – BLAST FREEZER UNITS
3 BLAST FREEZER UNITS EACH WITH 6MT/DAY CAPACITY
INNOVATION FUND OF 10 LAKHS EACH
TOTAL 30.00 LAKHS
SL. NO.
DISTRICT PHYSICAL TARGET
FUND
1 Thiruvananthapuram 0 0.00
2 Kollam 1 10.00
3 Pathanamthitta 0 0.00
4 Alappuzha 0 0.00
5 Idukki 0 0.00
6 Kottayam 0 0.00
7 Ernakulam 0 0.00
8 Thrissur 1 10.00
9 Palakkad 0 0.00
10 Malappuram 1 10.00
11 Kozhikode 0 0.00
12 Wayanad 0 0.00
13 Kannur 0 0.00
14 Kasaragod 0 0.00
TOTAL 3 30.00
TIME LINE DETAILS
1. Baseline data Collection : April 2018
2. Organizing DPMs and BCs : May 2018
3. Beneficiary Identification : May 2018
4. Training to Selected Beneficiaries : September 2018
5. Funding : October 2018
6. Infrastructure development : November 2018
241
7. Trial Run of Freezer : January 2019
8. Commencing Freezing : February 2019
9. Monitoring : Continuous
State Level Management : PO - AH
District Level Management : DPM – AH
Unit-wise management : BC
Tech Support : AHD staff (convergence)
Data management : SAPM – State mission
ROLL OUT DETAILS
AH 06 – SHEETHAL – COLD STORES
14 COLD STORES EACH WITH 100 MT CAPACITY
INNOVATION FUND OF 3.5 LAKHS EACH
TOTAL 49.00 LAKHS
SL. NO.
DISTRICT PHYSICAL TARGET
FUND
1 Thiruvananthapuram 1 3.50
2 Kollam 1 3.50
3 Pathanamthitta 1 3.50
4 Alappuzha 1 3.50
5 Idukki 1 3.50
6 Kottayam 1 3.50
7 Ernakulam 1 3.50
8 Thrissur 1 3.50
9 Palakkad 1 3.50
242
10 Malappuram 1 3.50
11 Kozhikode 1 3.50
12 Wayanad 1 3.5
13 Kannur 1 3.50
14 Kasaragod 1 3.50
TOTAL 14 49.00
TIME LINE DETAILS
1. Baseline data Collection : April 2018
2. Organizing DPMs and BCs : May 2018
3. Beneficiary Identification : May 2018
4. Training to Selected Beneficiaries : September 2018
5. Funding : October 2018
6. Infrastructure development : November 2018
7. Trial Run of Cold Room : January 2019
8. Commercial Storage : February 2019
9. Monitoring : Continuous
State Level Management : PO - AH
District Level Management : DPM – AH
Unit-wise management : BC
Tech Support : AHD staff (convergence)
Data management : SAPM – State mission
243
ROLL OUT DETAILS
AH 07 – NAGARIKA – SALES OUTLETS
28 SALES OUTLETS EACH WITH 1.5 MT CAPACITY
INNOVATION FUND OF 3.5 LAKHS EACH
TOTAL 49.00 LAKHS
SL. NO.
DISTRICT PHYSICAL TARGET
FUND
1 Thiruvananthapuram 2 5.00
2 Kollam 2 5.00
3 Pathanamthitta 2 5.00
4 Alappuzha 2 5.00
5 Idukki 2 5.00
6 Kottayam 2 5.00
7 Ernakulam 2 5.00
8 Thrissur 2 5.00
9 Palakkad 2 5.00
10 Malappuram 2 5.00
11 Kozhikode 2 5.00
12 Wayanad 2 5.00
13 Kannur 2 5.00
14 Kasaragod 2 5.00
TOTAL 28 70.00
TIME LINE DETAILS
1. Baseline data Collection : April 2018
2. Organizing DPMs and BCs : May 2018
3. Beneficiary Identification : May 2018
4. Training to Selected Beneficiaries : September 2018
5. Funding : October 2018
6. Infrastructure development : November 2018
244
7. Field level Marketing : December 2018
8. Sample supply : January 2019
9. Commercial Sales : February 2019
10. Monitoring : Continuous
State Level Management : PO - AH
District Level Management : DPM – AH
Unit-wise management : BC
Tech Support : AHD staff (convergence)
Data management : SAPM – State mission
ROLL OUT DETAILS
AH 08 – NIRMAL – WASTE RENDERING UNITS
3 DRY RENDERING PLANTS EACH WITH 4MT/DAY CAPACITY
CFC INVESTMENT OF 50 LAKHS EACH AND CONVERGENCE OF KEPCO
TOTAL 150.00 LAKHS
SL. NO.
DISTRICT PHYSICAL TARGET
FUND
1 Thiruvananthapuram 0 0.00
2 Kollam 1 150.00
3 Pathanamthitta 0 0.00
4 Alappuzha 0 0.00
5 Idukki 0 0.00
6 Kottayam 0 0.00
7 Ernakulam 0 0.00
8 Thrissur 1 150.00
9 Palakkad 0 0.00
10 Malappuram 1 150.00
245
11 Kozhikode 0 0.00
12 Wayanad 0 0.00
13 Kannur 0 0.00
14 Kasaragod 0 0.00
TOTAL 3 150.00
TIME LINE DETAILS 1. Baseline data Collection : April 2018
2. Organizing DPMs and BCs : May 2018
3. Beneficiary Identification : May 2018
4. Training to Selected Beneficiaries : September 2018
5. Funding : October 2018
6. Infrastructure development : November 2018
7. Trial Run of Rendering : January 2019
8. Starting Commercial Rendering : February 2019
9. Monitoring : Continuous
State Level Management : PO - AH
District Level Management : DPM – AH
Unit-wise management : BC
Tech Support : AHD staff (convergence)
Data management : SAPM – State mission
246
ROLL OUT DETAILS
AH 09 – KERALA CHICKEN – PRODUCER COMPANY
1 PRODUCER COMPANY AT STATE MISSION FOR CO-ORDINATION
CFC INVESTMENT OF 7 LAKHS
TOTAL 7.00 LAKHS
SL. NO.
DISTRICT PHYSICAL TARGET
FUND
1 Thiruvananthapuram 1 7.00
2 Kollam 0 0.00
3 Pathanamthitta 0 0.00
4 Alappuzha 0 0.00
5 Idukki 0 0.00
6 Kottayam 0 0.00
7 Ernakulam 0 0.00
8 Thrissur 0 0.00
9 Palakkad 0 0.00
10 Malappuram 0 0.00
11 Kozhikode 0 0.00
12 Wayanad 0 0.00
13 Kannur 0 0.00
14 Kasaragod 0 0.00
TOTAL 1 7.00
TIME LINE DETAILS 1. Designing Company Structure : April 2018
2. ERP Software Design : May 2018
3. Funding : May 2018
4. Work order to Software company : May 2018
5. Trial Run of software : June 2018
6. Training to all users : August 2018
7. Training to master Trainers : August 2018
247
8. Introducing ERP Based pricing : September 2018
9. Producer Company Formation : October 2018
10. Monitoring : Continuous
State Level Management : PO - AH
District Level Management : DPM – AH
Unit-wise management : BC
Tech Support : AHD staff (convergence)
Data management : SAPM – State mission
ROLL OUT DETAILS
AH 10 – SURAKSHA – ABC PROGRAMME
EQUIPPING A TOTAL OF 150 NEW ABC ME UNITS
STARTUP FUND 0.5 L EACH AND TRAINIG FUND OF 25LAKHS. FUNDING FROM M.E.
TOTAL 100.00 LAKHS
SL. NO.
DISTRICT PHYSICAL TARGET
FUND
1 Thiruvananthapuram 4 2.00
2 Kollam 12 6.00
3 Pathanamthitta 2 1.00
4 Alappuzha 15 7.50
5 Idukki 10 5.00
6 Kottayam 2 1.00
7 Ernakulam 2 1.00
8 Thrissur 20 10.00
9 Palakkad 18 9.00
248
10 Malappuram 12 6.00
11 Kozhikode 15 7.50
12 Wayanad 12 6.00
13 Kannur 12 6.00
14 Kasaragod 14 7.00
TOTAL 150 75.00
TRAINING FUND OF 25.00 LAKHS
TIME LINE DETAILS 1. Baseline data Collection : May 2018
2. Approaching PRI’s : May 2018
3. Training to Selected Beneficiaries : May 2018
4. Funding : June 2018
5. Infrastructure development : July 2018
6. Convergence with AHD : July 2018
7. Starting Functioning : July 2018
8. Monitoring : Continuous
State Level Management : PO - AH
District Level Management : DPM – AH
Unit-wise management : BC
Tech Support : AHD staff (convergence)
Data management : SAPM – State mission
249
ROLL OUT DETAILS
AH 11 – KSHEERA SAGARAM – DAIRY SUPPORT SCHEME
SUBSIDY FUNDING TO 20 UNITS
SUBSIDY FUNDING OF 2.5 LAKHS EACH
TOTAL 50.00 LAKHS
SL. NO.
DISTRICT PHYSICAL TARGET
FUND
1 Thiruvananthapuram 2 5.00
2 Kollam 1 2.50
3 Pathanamthitta 1 2.50
4 Alappuzha 2 5.00
5 Idukki 2 5.00
6 Kottayam 1 2.50
7 Ernakulam 1 2.50
8 Thrissur 1 2.50
9 Palakkad 2 5.00
10 Malappuram 1 2.50
11 Kozhikode 1 2.50
12 Wayanad 2 5.00
13 Kannur 2 5.00
14 Kasaragod 1 2.50
TOTAL 20 50.00
TIME LINE DETAILS 1. Baseline data Collection : May 2018
2. Training to Selected Beneficiaries : May 2018
3. Funding : June 2018
4. Infrastructure development : July 2018
5. Convergence with AHD : July 2018
6. Starting Functioning : July 2018
7. Monitoring : Continuous
250
State Level Management : PO - AH
District Level Management : DPM – AH
Unit-wise management : BC
Tech Support : AHD staff (convergence)
Data management : SAPM – State mission
ROLL OUT DETAILS
AH 11 – AADU GRAMAM – GOATERY SUPPORT SCHEME
SUBSIDY FUNDING TO 100 UNITS
SUBSIDY FUNDING OF 0.5 LAKHS EACH
TOTAL 50.00 LAKHS
SL. NO.
DISTRICT PHYSICAL TARGET
FUND
1 Thiruvananthapuram 10 5.00
2 Kollam 5 2.50
3 Pathanamthitta 5 2.50
4 Alappuzha 10 5.00
5 Idukki 10 5.00
6 Kottayam 5 2.50
7 Ernakulam 5 2.50
8 Thrissur 5 2.50
9 Palakkad 10 5.00
10 Malappuram 5 2.50
11 Kozhikode 5 2.50
251
12 Wayanad 10 5.00
13 Kannur 10 5.00
14 Kasaragod 5 2.50
TOTAL 100 50.00
TIME LINE DETAILS 1. Beneficiary Identification : May 2018
2. Training to Selected Beneficiaries : May 2018
3. Funding : June 2018
4. Infrastructure development : July 2018
5. Convergence with AHD : July 2018
6. Starting Functioning : July 2018
7. Monitoring : Continuous
State Level Management : PO - AH
District Level Management : DPM – AH
Unit-wise management : BC
Tech Support : AHD staff (convergence)
Data management : SAPM – State mission
252
KKuudduummbbaasshhrreeee
SSttaattee PPoovveerrttyy EErraaddiiccaattiioonn MMiissssiioonn
GGoovveerrnnmmeenntt ooff KKeerraallaa
AAnnnnuuaall AAccttiioonn PPllaann 22001188--22001199
TTeeaamm AAggrriiccuullttuurree
253
Fund source Source Allotted amount
(crores)
State plan
10.00
NRLM 5.50
MKSP 3.30
MKSP- value chain 1.589
SFAC 2.00
Total 22.389
254
Agriculture Division
Summary of annual plan 2018-19
No of scheme
Name of the scheme
Aim Physical Total funds earmarked
Page no (where
details are available)
Ag01 Organic farming
To promote the production of agricultural commodities with organic certification 10,000 Ha will be put under organic farming in 200 clusters in all districts
243.22 lakhs
1
Ag02 Homestead Passion
fruit cultivation
Passion fruit cultivation in all districts. 10000 seedlings will be distributed to each district for implementation of the project.
61.02 lakhs 2
Ag03 Intensive banana
cultivation
Expand Intensive banana cultivation in 2000 Ar. of land across kerala by providing support to 2000 groups
336.2 lakhs 3
Ag04 Fallow less village
An initiative to identify and bring the fallow lands under each CDS into cultivation in Convergence with GPs and Agri Dept
Convergence with Gp and
Agri. Departments
4
Ag05 Plant nurseries
140 plant nursery units will be established (10 per district) to ensure supply of quality seedlings and saplings
77 lakhs 5
Ag06 Agri Therapy
Agri-therapy programme envisages mental and physical development of the individuals BUDS and BRC through vegetable cultivation.
12.09 lakhs 6
Ag07 Producer companies
Establishing district / CDS level collectives and formation producer companies by providing tech and fin support
145.4 lakhs 7
Ag08 Value addition units in
association with SFAC
Establishing 50 units in coconut, 35 units in BANANA and 5 CFCs each in both 205 lakhs 8
Ag09 Establishing tribal
JLGs and tribal JEVA
team
To ensure food security for the poorest of the poor (tribal JLGS) in the state
124.2 lakhs 9
255
Ag10 Medicinal plant
cultivation
Medicinal plant cultivation on 500 Ha of land in 5 districts 2000 Jlg formation for undertaking cultivation
80 lakhs 10
Ag 11 Paddy Producer company
Establishing collectives and formation State level paddy producer company promoting agency
572.25 lakhs 11
Ag 12 Interest subsidy and area
incentives
Interest subsidy and area incentive to JLGs for bank linkages and cultivation respectively
1000 lakhs
12
Total state plan 1000
Total NRLM 648.76
Total MKSP (Agri.) 515.2
Total MKSP (VC) 492.42
Fund from SFAC 200
Grant total 2856.38 lakhs
256
Part A-Roll out details AG 01- Organic Farming
Aim: To promote the production of agricultural commodities with organic certification.
Project description: This is a prestigious programme envisaged by NRLM for the year 2018-19
under farm livelihoods. 10000 ha will be put under organic farming in 201 clusters in all 14
districts by engaging 20 000 JLGs. One SRPs will monitor the activities of 50 JLGs. For this SRP
would be given precise training to maintain stringent standards. 400SRP will be engaged for 20
000JLGs. PGS certification would be sought for organic farming. From the already established
Bio pharmacies, one from each block (total 152) would be strengthened to support the input
needed for org. farming activities.
Total funds earmarked: 243.22 lakhs
Sl no District Physical target Financial allotment
1 Thiruvananthapuram 11 clusters
243.22lakhs
2 Kollam 11 clusters
3 Pathanamthitta 8 clusters
4 Alappuzha 12 clusters
5 Kottayam 11 clusters
6 Idukki 16 clusters
7 Ernakulam 14 clusters
8 Thrissur 16 clusters
9 Palakkad 13 clusters
10 Malappuram 15 clusters
11 Kozhikkode 11 clusters
12 Wayanad 8 clusters
13 Kannur 11 clusters
14 Kasargode 12 clusters
Total 201 clusters
Implementation strategy with timeline and stepwise costs
Sl no
Activity Timeline Cost
involved (lakhs) Cost details
1 Identification Of SRP May-18 2
2 srp/ block/ 400 per state
2 Training of SRP
May-June
12 3000 Rs per SRP
3 Mobilization and training of the JLG
July- August
4.02 50 JLG under each of the SRP, total 20,000 targeted JLG
257
in 201 clusters across the state (2000/cluster)
4 handholding support to the JLG for training, registration and book maintenance
Aug-March
160 800/JLG for training and other support
5 Honorariums for SRP for training and other handholding
Aug- March
40 200/JLG for the entire period
6 Certification and other management process
Aug-sept
10 first 10 % JLG based on the progress
7 Strengthening of Bio
pharmacies- allocation
of funds sept 15.2
NRLM fund for creating bio pharmacies
Policy decisions
Sl No Details of policy decision Target date for order
Target date for rollout
1 Guidelines -SRPs- roles , functions, honorarium
April-15th May 1st
2 Guidelines- Kudumbashree organic farming, Organic JLGs, certification processes etc
April -15th May 1st
3 Guidelines- Grading, packing, labelling and marketing of produce
Sept 15th Oct 1st
4 Guidelines- Bio pharmacies for organic support
May 15th June 15th
Monitoring table
SL No
Name of
District
No of Clusters
No of JLGs
Area Under
cultivation
No of JLG Applied for
Organic Certification
No of JLG got Certific
ation
No of Bio Pharmacies established
258
AG 02- Passion fruit cultivation
Aim: Promote Passion fruit cultivation in all districts.
Project description: This project is to popularize the passion fruit cultivation all over Kerala in
view of the spreading acceptance and high returns of passion fruit.
The existing area under vines in each GP would be done prior to the start of the project
to assess the gaps in production and marketing. This task is entrusted with NHGs and the
circulars have already been issued. This process might be the first ever data collection of a
single fruit crop done so rigorously and minutely statewide by any agency.
10000 seedlings will be distributed to each district for implementation. The seedlings
would be either be procured from Kudumbashree JLG groups or from VFPCK at the rate of 15
Rs/ seedling or lower.Planting will start in MAY and harvesting 6-7 months later. 40 000
farmers are targeted for training and issuance of seedlings. Planting would be done in such a
way that contiguous panchayats would be selected in a block for easiness in harvesting and
transportation later. A collective system of harvesting is planned during harvesting season. The
produce would be marketed through Nattuchanthas as well. Value addition and scale up will
follow.
Total funds: 61.02 lakhs
Sl no District Physical target Financial Allotment (rs)
1 Thiruvananthapuram
10, 000 seedlings/district
61.02 lakhs
2 Kollam
3 Pathanamthitta
4 Alappuzha
5 Kottayam
6 Idukki
7 Ernakulam
8 Thrissur
9 Palakkad
10 Malappuram
11 Kozhikkode
12 Wayanad
13 Kannur
14 Kasargode
Total 1 40 000 seedlings
259
Implementation strategy with timeline and stepwise costs
Sl No Activity Timeline
Cost involved
Cost details
1
Assessment of existing no of passion fruits vines in the proposed two districts
March 31st 2018
--
2 JEVA team training on passion fruit training
April 1.2 600 JEVA team, 200/ member
3 Capacity building of the community
may - june 36 40 000 people trained at 90 Rs/persons
4
Training of the JEVA on Passion fruit harvesting and value addition
Nov - dec 1.82
605 JEVA team trained at 150/Person for 2 days
5 harvesting and packing training for the farmers (40,000 targeted)
Dec 20 Farmers training
6
Passion fruit cultivation- Honorarium to JEVA for training
June onwards
2.00 250rs per session (50 People/session), 800 sessions- 40 000 people
7 Sales of fruits through Naattuchanthas and Agro bazaars
Nov- Dec 2018 onwards
Policy decisions
Sl No Details of policy decision Target date for order
Target date for rollout
1 Guidelines- Data collection of existing cultivation-
Already issued
2 Circulars -Training, harvesting, selling etc
May 31st June 31st
Monitoring table
SL No Name of District
No of beneficiary trained
No of Saplings planted
Area covered
260
AG 03- Intensive banana cultivation
Aim: Expand Intensive banana cultivation in 2000 Ar.
Project description: Targeting the next ONAM season 5000 Ar. are already under cultivation.
Mapping of the present status of banana growing would be undertaken to assess the needs in
view of the fact that during previous season the there was high scope for value added products.
To market the produce during festive season 10 000rs would be provided to District
JEVA team as revolving fund. 1200 JLGs would be identified and trained for value addition
and 600 units would be established across the state supporting them with 50 000rs for
procurement and marketing activity. In order to sustain and scale up the programme and value
chain units 2000 more new JLGs would brought up into banana cultivation.
Total funds: 336.2 lakhs
Sl no District Physical target Financial Allotment (lakhs)
1 Thiruvananthapuram
2000 acres 336.2 cr
2 Kollam
3 Pathanamthitta
4 Alappuzha
5 Kottayam
6 Idukki
7 Ernakulam
8 Thrissur
9 Palakkad
10 Malappuram
11 Kozhikkode
12 Wayanad
13 Kannur
14 Kasargode
Total
Implementation strategy with timeline and stepwise costs
Sl No Activity Timeline
Cost involved
Cost details
1 Mapping the present details of Intensive Banana Cultivation
June - July 11 Rs. 100/ JLG Visit
2
Market the Produce through Naattuchantha & onam Markets
Aug 15.2
Rs. 10000/ District JEVA team as Revolving Fund
261
3 Value addition - banana-training for the identified units
July- Aug 6
1200 JLG to be identified and trained @ 500/ JLG
4 value addition unit of banana revolving funds for the units
Aug-sept 300
600 units to be established, revolving funds of 50,000/ unit for procurement and marketing actvity
5 Training to 2000 New Groups, one person from one group
Aug-Sept 4 Training of groups @ 200
Policy decisions
Sl No Details of policy decision Target date for order
Target date for rollout
1 Circulars- Mapping of existing area under cultivation
July 31st August 1st
2 Guidelines- Revolving fund for banana units
July 15th Aug 1st
Monitoring table
SL No Name of District
Area under cultivation
Quantity of produce
marketed
No of Value Added units established
262
AG 04- Fallow-less village programme
Aim: To bring the fallow unproductive lands into cultivable lands for enhancing overall
agricultural production and productivity in the state.
Project description: This is an Initiative to identify and bring the fallow lands under each CDS
into cultivation. Fallow lands under each CDs will be mapped and cultivatedin Convergence
with GPs, MNREGS and Agri Dept. Paddy lands would be given thrust under this programme.
The targeted area for each district is 100ha inclusive of both dry and wetlands. MNREGA
support would be utilized for land preparation and other basic activities.
Total funds: Nil (Convergence with Gp, MNREGA and Agri. Departments)
Sl no District Physical target Financial Allotment (lakhs)
1 Thiruvananthapuram 100 acres --
2 Kollam 100 acres --
3 Pathanamthitta 100 acres --
4 Alappuzha 100 acres --
5 Kottayam 100 acres --
6 Idukki 100 acres --
7 Ernakulam 100 acres --
8 Thrissur 100 acres --
9 Palakkad 100 acres --
10 Malappuram 100 acres --
11 Kozhikkode 100 acres --
12 Wayanad 100 acres --
13 Kannur 100 acres --
14 Kasargode 100 acres --
Total 1400 acres --
Implementation strategy with timeline and stepwise costs
Sl No Activity Timeline
1 Identification of fallow lands June july 2018
2 Land preparation in convergence with MNREGA July august 2018
AG 05- Fallow-less village programme
Sl No Details of policy decision Target date for order
Target date for rollout
1 Circulars- Identification of fallow areas June 31st July 15th
2 Circulars- Other departments July 15th July 31st
263
Monitoring table
SL No
Name of District
Cultivable fallow land identified
Area converted for farming
Type of land
Dryland wetland
264
AG 05- Plant nurseries
Aim: Establishment of plant nurseries to ensuresupply of quality seedlings to public and JLG
groups with the aim of livelihood support
Project description: As of now, the seed and seedling requirements of every agricultural
programme envisaged by Kudumbasree depends largely on external agencies like VFPCK or
KVKs. (Ex. Passion fruit). This project visions the self sustenancy on demand of propagation
material for us as well as supply of quality seedlings and saplings to all.
140 plant nursery units will be established (10 per district). The nursery sites would be
identified in districts considering the aspects like, sizeable plot, road access, and availability of
basic resources. 140 units would be identified and given high end training in different
propagation and maintenance techniques. Start up funds would be extended to each unit @50
000. SCale up and branding of Kudumbashree nurseries are also contemplated.
Total funds: 77 lakhs
Sl no District Physical target Financial Allotment (rs)
1 Thiruvananthapuram
10 nurseries/ district
5.5 lakh/district
2 Kollam
3 Pathanamthitta
4 Alappuzha
5 Kottayam
6 Idukki
7 Ernakulam
8 Thrissur
9 Palakkad
10 Malappuram
11 Kozhikkode
12 Wayanad
13 Kannur
14 Kasargode
Total 140 nurseries 77 lakh
265
Implementation strategy with timeline and stepwise costs
Sl No Activity Timeline
Cost involved
Cost details
1 Mobilization of the Units
june -- 10 units to be identified in each of the districts
2 Training of the identified units
July 7 multiple trainings over one year period, @ 5000/ unit
3 Start up funds for the identified units
Aug 70 50,000 per unit
Policy decisions
Sl No Details of policy decision Target date for order
Target date for rollout
1 Guidelines- Establishment of plant nurseries
June 15th July 1st
2 Guidelines- Start up fund -issuance and utilization regarding
July 15th August 1st
Monitoring table
Sl No
Name of District
No of Plant Nurseries Identified
No of units supported with
start up fund Amount
Distributed
No of Units
Established
266
AG 06- Agri therapy
Aim: To startAgri-therapy programme in 155 BUDS schools
Project description: Agri-therapy programme envisages mental and physical development of
the individuals BUDS and BRC through vegetable cultivation. In this project a minimum of 2
cents of land would be used for cultivation by the students. These lands can be either the school
premises itself or adjoining lands used by the JLG groups.
A training session (to cover the supply of inputs) to school would be done at the rate of
5000/school. A master would be assigned the duty of managing the plot, he would visit the plot
each week and guide the students.
Total funds: 12.09 lakhs
Sl no District Physical target Financial Allotment (lakhs)
1 Thiruvananthapuram
155 schools 12.09 lakhs
2 Kollam
3 Pathanamthitta
4 Alappuzha
5 Kottayam
6 Idukki
7 Ernakulam
8 Thrissur
9 Palakkad
10 Malappuram
11 Kozhikkode
12 Wayanad
13 Kannur
14 Kasargode
Total
267
Implementation strategy with timeline and stepwise costs
Sl No Activity Timeline Cost involved Cost details
1 Each of the BUDS/ BRC to supported through Master farmers
Aug- Sept 7.75
one training session/ school for supply inputs . 5000/ school
2 Master farmer visit to the school for managing the activity
Sept - March 4.34 monthly 4 visits, each visit of 100 Rs
Policy decisions
Sl No Details of policy decision Target date for order
Target date for rollout
1 Guidelines- Role of master farmers- honorarium, visits, trainings etc
Aug 1st Aug 15th
Monitoring table
SL No
Name of District
No of BUDS School in the District
No of buds schools involved
Area under cultivation
268
AG 07- Producer company
Aim: Establishing district / CDS level collectives and formation of producer companies by
providing tech and fin support .
Project description: As part of MKSP value chain activity formation of producer companies
would be encouraged through this project, targeting the establishment of 14 PCs across the
state. For this at state level 200 staff personnel would be trained on PC formation. Each district
will identify at least one PC on any commodity as per local preference. Support would given in
the form of administration expenses, infrastructure funds and share capital.
This project would get the assistance of NABARD promotional incentive @ 2 lakh per
PC.
Total funds: 145.4 lakhs
Sl no District Physical target Financial Allotment (lakhs)
1 Thiruvananthapuram
One PC per district Around 10
lakh/district
2 Kollam
3 Pathanamthitta
4 Alappuzha
5 Kottayam
6 Idukki
7 Ernakulam
8 Thrissur
9 Palakkad
10 Malappuram
11 Kozhikkode
12 Wayanad
13 Kannur
14 Kasargode
Total 14 districts 145.4 lakhs
269
Implementation strategy with timeline and stepwise costs
Sl No
Activity Timeline Cost
involved Cost details
1 staff training and capacity building on PC formation
April 4
average of 200 persons to be trained at multiple level / @ 2000 (exposure visit included)
2 Mobilization and registration of producer company at the community level
May- Aug 7
each district to identify one PC and provide the detailed plan of action
3 administration expense of the producer company
Sept -march 8.4
CEO manager, accountant. Meeting of the BOD. @ 60000/PC
4 Infrastructure funds for the PC
Feb -March 2019
42 3 lakh for 14 units
5
Share capital to FPCs Feb- march
2019 84
6 lakhs (approx) per FPC as share capital
Policy decisions
Sl No
Details of policy decision Target date for order
Target date for rollout
1 Guidelines- Concept of PCs, formation process, legal aspects, BOD, CEO, profit sharing etc
April 15th May 1st
2 Circular- Support regarding infrastructure facilities, revolving funds
August 15th Sept 1st
Monitoring table
Sl No
Name of District
Area/ Crop in which PC is
Formed
No of Farmers identified for
establishing PC
Status of establishment of
PC
270
AG 08- Value addition units in coconut and banana
Aim: Establishing value addition units in banana and coconut
Project description: value addition units would be set up in 50 units in coconut, 35 units in
BANANA and 5 CFCs each in both. Banana units would in 7 dists and coconut in 10 districts.
This project is in association with SFAC, small farmers agriculture society, under
agriculture dept. Overall planning, implementation and monitoring the scheme is entrusted
with Kudumbasree, letting us free. Each unit of banana and coconut can have 2 lakh each
subsidy for establishment and for CFCs the amount is 6 lakhs each as subsidy.
Total funds: 205lakhs
Sl no
District Physical target Banana Coconut
Financial Allotment (lakhs)
1 Thiruvananthapuram 1 1
205 lakhs
2 Kollam 1 1
3 Pathanamthitta 1 --
4 Aalappuzha -- 1
5 Kottayam 1 --
6 Idukki 1 --
7 Ernakulam -- 1
8 Thrissur -- 1
9 Palakkad -- 1
10 Malappuram 1 1
11 Kozhikkode -- 1
12 Wayanad -- --
13 Kannur -- 1
14 Kasargode -- 1
Total 7 districts 10 dists 205 lakhs
271
Implementation strategy with timeline and stepwise costs
Sl No Activity Timeline
Cost involved
Cost details
1 Mobilization of units and training
May 3
average 1000 people to be mobilized and trained @ 600= 6 lakhs
2 Setting up of the units
July -Aug 170
Subsidy component for the units to be released to the loan bank account
3 Setting up of CFCs
Aug-sept 30 Subsidy component for CFCs.
4 Monitoring of the Units , both VC unit and CFC
Sept onwards 2 Monthly meetings of `17 units in each district
Policy decisions
Sl No Details of policy decision Target date for order
Target date for rollout
1 Guidelines-Value addition units and CFCs setting up, subsidy component, monitoring
July 15th Aug 1st
2 Guidelines-Role of VCC/DPMs July 15th Aug 1st
Monitoring table
SL No
Name of District
No of Banana Value Addition Units
formed
No of Coconut Value Addition Units formed
No of CFC Formed
272
AG 9- Tribal JLGs and Tribal JEVA formation
Aim: Establishing tribal JLGs and tribal JEVA team
Project description: Formation of JEVA marked a mile stone in entrepreneurial guidance and
evaluation in Kudumbasree agricultural interventions. To scale up and strengthen the activities
in the poorest sections of the community, this project submit the concept of tribal JLGs and
tribal JEVA team. Selected districts where ST population is considerably higher are selected for
implementation.
200 tribal JLGs would be formed in these dists which practice on tradition agrl. And
also 200 JEVA members would be trained. Revolving funds to all tribal JLGs @ 50 000/JLG.
Documentation of best practices would be done in all these 5 dists.
Total funds: 124.2 lakhs
Sl no District Physical target Financial Allotment (lakhs)
1 TVM 40 JLGs and 40 JEVA members Revolving fund of 50 000/JLG (ST JLG only). Formation and training of Tribal JEVA team in all districts (total exp-25.2 lakhs)
2 Idukki 40 JLGs and 40 JEVA members
3 Palakkad 40 JLGs and 40 JEVA members
4 Wayanad 40 JLGs and 40 JEVA members
5 Kannur 40 JLGs and 40 JEVA members
Total 200 JLGs and 200 JEVA members
273
Implementation strategy with timeline and stepwise costs
Sl No Activity Timeline
Cost involved (Lakhs)
Cost details
1 Formation of tribal JLGs according to the population of districts and training
May- july
10 5000rs each for 200 JEVA members
2 Selection and formation of new tribal JLGs practicing in traditional agriculture
Aug-Sept
100 Revolving fund to 200JLGs @ 50 000 each
3
Honararia for JEVA Sept
onwards 4.2
300 rs/200 JEVA for 7 Months
4 Documentation of best Agrl practices pertaining to each district
Sept onwards
10 2 lakhs/district
Policy decisions
Sl No Details of policy decision Target date for order
Target date for rollout
1 Guidelines- for selection of tribal JEVA May 1st May 15th
2 Guidelines-Role of tribal JEVA, Honorarium, visits
May 15th June 1st
3 Guidelines-Categorization, release, monitoring etc of revolving funds
Aug 31st Sept 15th
4 Guidelines-Incentive pattern Sept 30th Oct 15th
Monitoring table
SL No
Name of District
No of JLGs formed
Amount distributed as RF
No of JEVA Selected
274
AG 10- Medicinal plant cultivation
Aim: Medicinal plant cultivation for livelihood promotion
Project description:Medicinal plants used in ayuveda industry are about 400sp and the
Medicinal plant related trade in India is 1000cr/yr. Only 10% of items is obtained from
cultivated sources. Main collection is from the wild. Resource is depleting. Demand for
ayurvedic products INCREASE 30% every year. Explosion of Ayurvedic /Herbal FMCG
products in India (Patanjali Ayurved, Himalaya, Dabur, etc.), Alternative medicines are being
sought after for many lifestyle disorders and also the fact that India’s exports of Raw herbs and
Herbal products have increased multi-fold in the past 10 years, prompted this project.
Medicinal plant cultivation on 500 Ha of land by 2000 Jlg for undertaking cultivation.
100 ha each per dist is targeted. Collection centres would be established for supporting
cultivation.
Total funds: 80 lakhs
Sl no District Physical target Financial Allotment (lakhs
1 Thiruvananthapuram
100 ha each per district engaging
2000 JLGs
Training cost @2000/JLG and
incentives @5000/ha.
Establishment of CFCs
8 Thrissur
12 Wayanad
13 Kannur
14 Kasargode
Total 500 ha 80 lakhs
Implementation strategy with timeline and stepwise costs
Activity
Timeline Cost
involved Cost details
Mobilization of units and training
May- july 40 average 2000 people to be mobilized @ 2000 Rs per JLG
Distribution of Incentives
Nov DEc 25 @ 5000Rs/ ha for 500 ha.
Setting up of Collection centers
Aug-sept 15 3 lakh each for setting CFCs
275
Policy decisions
Sl No Details of policy decision Target date for order
Target date for rollout
1 Guidelines-Medicinal plant cultivation, Role of JEVA team, Training,
June 31st July 15th
2 Guidelines-Incentives and Setting up of collection centres
July 15th Aug 1st
Monitoring table
SL No
Name of District
Area of cultivation
No of JLGs involved
CFCs establishment
status
276
AG 11- Paddy producer company
Aim: Establishing district / CDS level collectives and formation State level paddy producer
company promoting agency
Project description: Establishment of 10 paddy collectives in the state and formation of an apex
body for these producer companies are envisaged by this project. Revolving funds would given
@ 50rs/kg to these PCs for procurement and marketing. Along with these infrastructure funds
would also be given. 5 CFCs would be established at strategical locations. After the setting up of
regional PCs an apex state level promoting agency is the final target of this project.
Total funds: 572.25 lakhs
Sl no District Physical target Financial Allotment (lakhs)
1 Thiruvananthapuram
Establishment of 10 paddy collectives
and State level paddy producer
company
Revolving funds for paddy collectives : (1000 t X 50rs/kg) = 5 Cr (NRLM and
VC) Infrastructure funds
for Collectives ( 10X 3 lakhs= 30 Lakhs) Mobilisation and
training expenses ( 20 Lakhs)
2 Kollam
3 Pathanamthitta
4 Alappuzha
5 Kottayam
6 Idukki
7 Ernakulam
8 Thrissur
9 Palakkad
10 Malappuram
11 Kozhikkode
12 Wayanad
13 Kannur
14 Kasargode
Total 14 districts 191 lakhs
Implementation strategy with timeline and stepwise costs
Sl No
Activity Timeline Cost
involved Cost details
1 Mobilization of units and training
July aug 10 To mobilize 10000people
2 Member training aug 10 200x 5000
3 Training of BOD and management team
dec 1.5 150 people @1000
277
4 Procurement of paddy (Revolving)
-- 500 @ 50Rs/ 1000 tonnes
5 Establishment of of CFCs
Aug-sept 50
10 lakh each for setting 5 CFCs exclusively for paddy
6 Formation state level producer company
Sept- oct 0.75 training and handhold support
Policy decisions
Sl No Details of policy decision Target date for order
Target date for rollout
1 Guidelines- formation of collectives, training, PC formation, procurement etc
June 31st July 15th
2 Guidelines-utilization of revolving fund, establishment og CFCs, State level
July 15th Aug 1st
3 Guidelines- formation of state level agency Sept-Oct Nov 1st
Monitoring table
SL No
Name of District
No of collectives
No of JLGs involved
Area of production (In tones)
CFCs established
Tonnes of paddy
processed
278
AG 12- Interest subsidy and Area incentive
Aim: To distribute Interest subsidy and area incentive to JLGs for bank linkages and cultivation
respectively to all JLGs having linkages and cultivation
Total funds: 100 lakhs
Sl no District Physical target Financial Allotment (lakhs)
1 Thiruvananthapuram
2 Kollam
3 Pathanamthitta
4 Alappuzha
5 Kottayam
6 Idukki
7 Ernakulam
8 Thrissur All eligible JLGS
9 Palakkad
10 Malappuram
11 Kozhikkode
12 Wayanad
13 Kannur
14 Kasargode
Total 100 lakhs
Implementation strategy
Activity Timeline Cost
involved (lakhs) Cost details
Fund source
Receipt of applications
August-Sept Dec-Jan
Apr-May 100
As per existing Guidelines
State plan
279
Fund required
Source Allotted amount (crores)
Anticipated Expenditure (crores
Addl. Required (crores)
Required for
State plan
10 10 20.00 Area incentive and interest subsidy
0.25 0.25 Medicinal plant incentive
NRLM 5.5 6.48 0.98 Paddy producer company
MKSP 3.3 5.15 1.85 Paddy producer company
MKSP- value chain
1.589 4.92 3.33 Passion fruit, Various PC formation, medicinal plants, banana, organic farming
SFAC 2.00 2.00 --
Total Required 26.42
280
KKuudduummbbaasshhrreeee
SSttaattee PPoovveerrttyy EErraaddiiccaattiioonn MMiissssiioonn
GGoovveerrnnmmeenntt ooff KKeerraallaa
AAnnnnuuaall AAccttiioonn PPllaann 22001188--22001199
TTeeaamm TTrriibbaall
281
CONTENTS TRIBAL DEVELOPMENT-Plan schemes ................................................................................................................ 283
Activity Table ................................................................................................................................................... 283
Tribal JLG and JEVA formation .................................................................................................................... 283
T00 State wise Tribal Activity .......................................................................................................................... 285
District wise allocation and Time line – (Quarter started from April to December) ...................................... 288
T01-Attain Self-reliant 500 Tribal NHGs .......................................................................................................... 288
Monitoring Table ............................................................................................................................................ 288
T02-Accomplish 50 traditional livelihood activity ........................................................................................... 289
Monitoring Table ............................................................................................................................................ 289
T03. Setting up of 250 acre farm livelihood activity ....................................................................................... 290
Monitoring table ............................................................................................................................................. 291
T04. JLG s Corpus Fund distribution to 300 groups ........................................................................................ 291
Monitoring Table ............................................................................................................................................ 291
T05. Setting up of 20 bridge school for drop out Students ............................................................................ 292
Aim .................................................................................................................................................................. 292
Monitoring table ............................................................................................................................................. 292
T06. Competitive exam based crash course provided for 1000 youth ........................................................... 293
Monitoring Table ............................................................................................................................................ 293
T07.Formation of 14 Adolescents Resource center ........................................................................................ 294
Monitoring Table ............................................................................................................................................ 294
T08. Mobilization and handholding support of 250 youth for skill training ................................................... 295
Monitoring Table ............................................................................................................................................ 295
T09. State level Gothra Balavinjananolsavam for tribal Balasabha children .................................................. 296
Aim .................................................................................................................................................................. 296
Monitoring Table ............................................................................................................................................ 296
T10. Gothra Peruma -Tribal art /craft/ethnic food fest-One in state and 14 district fests ............................ 297
Monitoring Table ............................................................................................................................................ 297
T11. Ooril oru divasam - convergence program ............................................................................................. 298
Monitoring Table ............................................................................................................................................ 298
282
T12.NHGs Corpus fund distribution-300 group .............................................................................................. 299
Monitoring Table ............................................................................................................................................ 299
T13. Formation 70 youth club ......................................................................................................................... 300
Monitoring Table ............................................................................................................................................ 300
T14. Gender based special intervention -Women friendly learning centers in Idamalakudi Panchayat of
Idukki district ................................................................................................................................................... 301
Monitoring Table ............................................................................................................................................ 301
T15. District initiative program implementation for every district ................................................................. 302
Monitoring Table ............................................................................................................................................ 302
16. Tribal JLG and JEVA formation* ............................................................................................................ 303
Monitoring Table ............................................................................................................................................ 303
17. Medicinal plant cultivation* ................................................................................................................. 303
Monitoring table ............................................................................................................................................. 303
District Wise Allotment ................................................................................................................................... 304
Tribal Programme Activity – Under NRLM fund support ................................................................................ 305
T 18 -Social Inclusion of Kadar families of Thrissur and Koraga families of Kasaragod district ...................... 308
Monitoring Table ............................................................................................................................................ 308
T19 Ensure 100% entitlements of Malampandara families of Pathananamthitta district ........................... 308
Monitoring Table ............................................................................................................................................ 309
T 20 .Corpus fund, Revolving fund, Vulnerability Reduction fund and CIF to 70 tribal NHGs in project
area ................................................................................................................................................................. 309
Monitoring Table ............................................................................................................................................ 310
T 21. Bridge camps in PVTG and nomadic area and Bridge school for the drop outs students ..................... 310
Monitoring Table ............................................................................................................................................ 311
T 22 Formation and strengthening of Gender resource centers, Youth resource centers, Nutritional
education centers and awareness programmes. ............................................................................................ 311
Monitoring Table......................................................................................................................................... 311
T 23 Livelihood activities- GOT, EDP, Skill training programmes .................................................................... 312
T 24 Capacity building cost and institution building. NHGs capacity building programmes ......................... 312
T 25 . Expenditure reserved as programme cost for Tribal CRPs/ IRPs ...................................................... 313
T26. Project management and monitoring cost ............................................................................................. 314
DISTRICT WISE ALLOTMENT ............................................................................................................................ 315
Policy / Major Decision ................................................................................................................................... 316
283
TRIBAL DEVELOPMENT-PLAN SCHEMES
Activity Table Activity code
Activity
Tribal Programme Activity –Under PLAN Fund
T00 State wise Tribal Activity
T01 Attain Self-reliant 500 Tribal NHGs
T02 Accomplish 50 traditional livelihood activity
T03 Setting up of 250 acre farm livelihood activity
T04 JLG s Corpus Fund distribution to 300 group
T05 Setting up of 20 bridge school and 20 bridge course for drop out students
T06 Competitive exam based crash course provided for 1000 youth
T07 Formation of 14 Adolescents Resource center
T08 Mobilization and handholding support of 250 youth for skill training
T09 State level Gothra Balavinjananolsavam for tribal Balasabha children
T10 Gothra Peruma -Tribal art /craft/ethnic food fest-One in state and 14 district fests
T11 Ooril oru divasam - convergence program
T12 NHGs Corpus fund distribution-300 group
T13 Formation 70 youth club
T14 Gender based special intervention -Women friendly learning centers in Idamalakudi panchayth of Idukki district
T15 District initiative program implementation for every district
T16 TRIBAL JLG AND JEVA FORMATION
T17 Medicinal plant
DISTRICT WISE ALLOTMENT
Tribal Programme Activity – Under NRLM fund support
T18 Social Inclusion- PVTGs
T19 100% entitlements for Nomadic tribes of Pathanamthitta
T20 Fund to community from NRLM head
T21 Bridge camps in PVTG and nomadic area for address drop outs children. Bridge school for the drop outs students
T22 Gender resource centers, Youth resource centers, Nutritional education centers
284
T23 Livelihood activities
T24 Capacity building and institution building
T25 Expenditure reserved as programme cost for Tribal CRPs/ iRPs- Animators
honorarium and other related expenses
T26 Project management expenses for PMU.
DISTRICT WISE ALLOTMENT
Policy / Major Decision
285
T00 State wise Tribal Activity Sl no Activity Process Amount
1
Attain Self-reliant 500 Tribal NHGs
Completing the grading of 500 NHGs
10000000
Micro Credit Plan preparation for 50% graded NHGs
Linkage of Tribal NHGs through bank adalath
Complete distribution of Revolving Fund to the selected NHGs (1000 NHGs*15000rs)
Hand holding support through convergence activity
Capacity building of selected NHGs leaders
Capacitating program for tribal ooru mooppans
2
Accomplish 50 traditional livelihood activity
Special gathering of traditional practitioners in district level
5000000
Special EDP program for traditional enterprises
Exposure visit to craft village and traditional enterprise unit for craft men
3 Setting up of 250 acre farm livelihood activity
Formation of JLGs and strengthening of existing tribal JLGs with convergence of MKSP team
6200000
Formation of 500 Animal husbandry group(CIGs)
Producer /startup fund distribution
4 JLG s corpus Fund distribution to 300 group
5 Setting up of 20 bridge school for drop out students
Identification of school dropout through MUNNETTAM campaign
10000000
setting up of bridge school
Ensure sustained education process and good health practices
5 Competitive exam based crash Mobilization and one time 1000000
286
course provided for 1000 youth
registration program for youth
Coaching material and documentation fees
Residential training
6 Formation of 14 Adolescents Resource center
Formation of adolescent clubs 2800000
setting up of library in adolescent
resource center
7 Mobilization and handholding support of 250 youth for skill training
DDUGKY mobilization for 250 youth identification and training
250000
identification of traditional area and provide training for the said area
Conduct TRIKY Campaign
8 State level Gothra Balavinjananolsavam for tribal Balasabha children
Enhancing tribal Balasabha activity and formation
2500000
District level Balasabha meet
Regional level’’ gothra kaumarolsavam’’
State level’’ balavinjanolsavam’’
9 Gothra Peruma -Tribal art /craft/ethnic food fest-state and district fests(15)
Promotion of art, craft and food 4200000 Identification and Formation
traditional art,craft ethnic food group
Conduct district and state level fest
10 Ooril oru divasam - convergence program
Convergence activity to reduce the issues of tribal colony and NHGs members
2500000
11 Corpus fund distribution of newly formed 300 NHGs
4500000
13 Formation 70 youth club- 5 in each district
Identification of youth
3500000
Registration of youth club
awareness classes, Sports meets, Cultural and learning progrmme
14 Gender based special intervention -Women friendly learning centers in Idamalakudi of idukki district
Health issues, traditional healing, NTFP collection, spices branding, agriculture activity etc.
3000000
287
15 District initiative program implementation for every district
4550000
16* Tribal JLG and JEVA formation –convergence with Kudumbashree MKSP team-5 districts
Formation of 200 JLGs and JEVA team in 5 districts, Revolving Fund Distribution and training for JEVA team members
12420000
17* Medicinal plant –convergence with Kudumbashree MKSP team
Medicinal plant cultivation on
500 Ha of land in 5 districts
2000 JLG formation for undertaking cultivation
8000000
Total
8,04,20,000
Tribal Total Amount-60000000
* Convergence with Kudumbashree MKSP Team (internal Convergence)-20420000
1. Tribal JLG and JEVA formation- 12420000
2. Medicinal plant-8000000
Grant Total-80420000
288
District wise allocation and Time line – (Quarter started
from April to December)
T01-Attain Self-reliant 500 Tribal NHGs Aim
Selected 500 NHGs will be totallygraded and linked through special campaigns. Ensuring
convergence with other departments and mobilization of funds, NHGs will be made self- reliant.
Time line
Responsible person
District Name Physical (500) Financial
TVM 30 600000 First Quarter-165 NHGs with in (April – June ) Second Quarter-165 NHGs with in (July-Sept ) Third quarter-170NHGs with in (Oct-Dec )
Mrs.-Amrita G S( PO SD)
KLM 10 200000
PTA 10 200000 Mr. Prabhakaran(PM-ST)
ALP 5 100000
KTM 25 500000 Ms Sarika (SAPM)
IDK 60 1200000
EKM 10 200000
TSR 10 200000
PKD 50 1000000
MLP 30 600000
KKD 20 400000
WYD 110 2200000
KNR 60 1200000
KSD 70 1400000
Total 500 10000000
Monitoring Table SL No
District Name
No of NHGs selected for self reliant
No of NHG Prepared Micro Plan
No of NHGs received all funds ( Corpus fund/ RF/CIF)
No of NHGs received bank linkage
No of NHGs received other funds from LSGI /department
No of NHG turn into Self Reliant
289
T02-Accomplish 50 traditional livelihood activity Aim
Promotion of tribal craft product and ethnic food to the urban community will open a
way to start new more Micro Enterprises unit.
Monitoring Table Sl no
District Name
Livelihood activity Name
Group activity /individual
Total members cove rd under activity
Expenditure for Livelihood activity
District Name
Physical
Financial Time line Responsible person
TVM 3 300000 First Quarter- Complete 15 LH Activity Second Quarter- Complete 15LH Activity Third quarter-Complete 20 LH Activity
KLM 1
100000 Mrs.-Amrita G S( PO SD)
PTA 1 100000
ALP 1
100000
Mr.
Prabhakaran(PM-ST)
KTM 2 200000
IDK 5 500000 Ms Sarika (SAPM)
EKM 2 200000
TSR 2 200000
PKD 5 500000
MLP 3 300000
KKD 2 200000
WYD 13 1300000
KNR 5 500000
KSD 5 500000
Total 50 5000000
290
T03. Setting up of 250 acre farm livelihood activity Aim
To ensure livelihood activity (formation and strengthening of tribal J LGs &CIGs)
with support of Kudumbashree MKSP team.
District Name Physical Financial
Time line Responsible person
TVM 15 300000
First Quarter- Complete 100 Acre agriculture Activity
Second Quarter- Complete 75 Acre agriculture Activity
Third quarter-Complete 75 Acre agriculture Activity
KLM 5 100000
Mrs.-Amrita G S( PO SD)
PTA 5 100000
ALP 5 100000
Mr. Prabhakaran(PM-ST)
KTM 10 200000
IDK 30 500000 Ms Sarika (SAPM)
EKM 5 200000
TSR 5 200000
PKD 25 500000
MLP 5 300000
KKD 5 200000
WYD 70 1300000
KNR 30 500000
KSD 35 500000
Total 250 5000000
291
Monitoring table Sl No District
Name No of JLG/Animal husbandry group formed
No of members in the group
No of group received start
up or producer fund
Total expenditure
T04. JLG s Corpus Fund distribution to 300 groups
Aim
JLGs Corpus fund provided for the general purpose and purchasing seed and land preparation for farming activity
District Name Physical Financial
Time line Responsible person
TVM 15 60000
150 NHGs will cover within 1st Quarter 150 New NHGs will cover with in 2ndQuarter
Mrs.-Amrita G S( PO SD)
KLM 5 20000
PTA 5 20000
Mr. Prabhakaran(PM-ST)
ALP 10 40000
KTM 15 60000
IDK 30 120000
EKM 10 40000 Ms Sarika (SAPM)
TSR 10 40000
PKD 25 100000
MLP 15 60000
KKD 15 60000
WYD 75 300000
KNR 35 140000
KSD 35 140000
Total 300 1200000
Monitoring Table Sl No District Name No of Tribal JLGs No of JLGs received Corpus Fund Total Expenditure
292
T05. Setting up of 20 bridge school for drop out Students
Aim Minimize school dropouts and ensure sustainable education and health practices
Time line
Responsible person
District Physical Financial First Quarter- Start 13Bridge school/Bridge course Second Quarter-Start 13 Bridge school/Bridge course Third quarter- Start 14 Bridge school/Bridge course
Mrs.-Amrita G S( PO SD)
TVM 2 500000
KLM 2 500000
Mr. Prabhakaran(PM-ST)
PTA 2 500000
ALP 2 500000
KTM 2 500000
IDK 4 1000000 Ms Sarika (SAPM)
EKM 2 500000
TSR 2 500000
PKD 4 1000000
MLP 4 1000000
KKD 2 500000
WYD 8 2000000
KNR 2 500000
KSD 2 500000
Total 40 10000000
Monitoring table Sl no District
Name No of bridge school started
N of student in the school
No of bridge course started
No of students in the bridge course
Total Expenditure
293
T06. Competitive exam based crash course provided for
1000 youth Aim
Ensuring government job to youths and preparation for writing competitive exam and PSC one
time registration process
District Name Physical Financial
Time line Responsible person
TVM 60 60000 80 candidates average per district will cover under this crash course. 500 candidates cover within first half ( April-Sep) 500 candidates cover within 2nd half of the FY ( Oct-Mar 2019)
Mrs.-Amrita G S( PO SD)
KLM 20 20000
PTA 20 20000 Mr. Prabhakaran(PM-ST)
ALP 10 10000
KTM 50 50000
IDK 120 120000
EKM 20 20000 Ms Sarika (SAPM)
TSR 20 20000
PKD 100 100000
MLP 60 60000
KKD 40 40000
WYD 220 220000
KNR 120 120000
KSD 140 140000
Total 1000 1000000
Monitoring Table Sl No District Name No of CC*
started No of student join-CC
No of student registered(one time)
Total Expenditure
* crash course
294
T07.Formation of 14 Adolescents Resource center Aim
Promotion of sports and arts activity for tribal adolescents and reducing unhealthy practices in
colony and setting up of public owned library with a participatory book collection
District Name Physical Financial Time line Responsible person
TVM 1 200000
Complete within Dec 2018
Mrs.-Amrita G S( PO SD)
KLM 1 200000
PTA 1 200000 Mr. Prabhakaran(PM-ST)
ALP 1 200000
KTM 1 200000
IDK 1 200000
EKM 1 200000 Ms Sarika (SAPM)
TSR 1 200000
PKD 1 200000
MLP 1 200000
KKD 1 200000
WYD 1 200000
KNR 1 200000
KSD 1 200000
Total 14 2800000
Monitoring Table Sl no
District Name
No of adolescent group formed
No of adolescent group registered
No of members in these group
Total Expenditure
295
T08. Mobilization and handholding support of 250 youth for
skill training Aim
Organise special mobilization camps to ensure skill training for youth with the support of DDU
GKY team
District Name Physical Financial
Time line Responsible person
TVM 15 15000 80 youth will cover on 1st Quarter 80 Youth will cover on 2nd Quarter 90 Youth will mobilize on 3rd Quarter
Mrs.-Amrita G S( PO SD)
KLM 5 5000
PTA 5 5000 Mr. Prabhakaran(PM-ST)
ALP 2 2000
KTM 13 13000
IDK 30 30000
EKM 5 5000 Ms Sarika (SAPM)
TSR 5 5000
PKD 25 25000
MLP 15 15000
KKD 10 10000
WYD 55 55000
KNR 30 30000
KSD 35 35000
Total 250 250000
Monitoring Table Sl No District No of
mobilization camp conducted
No of youth mobilized
No of youth trained
Total Expenditure
296
T09. State level Gothra Balavinjananolsavam for tribal Balasabha children
Aim Formation and Promotion of ST Balasabha activity
State Physical Financial Time line Responsible person
1 2500000
State Fest at May 1st week 2018
Mrs.-Amrita G S( PO SD) Mr. Prabhakaran(PM-ST) Ms Sarika (SAPM)
Monitoring Table Sl No District Name No of members participated Total number of programme Total Expenditure
297
T10. Gothra Peruma -Tribal art /craft/ethnic food fest-One in state and
14 district fests
Aim
Identification and Promotion of art, craft and food, thereby directly leading to formation of café units
District Name Physical Financial
Time line Responsible person
TVM 1 200000
State Fest at May 1st week 2018
District fest will complete With in December 2018
Mrs.-Amrita G S( PO SD)
KLM 1 150000
PTA 1 125000
Mr. Prabhakaran(PM-ST)
ALP 1 125000
KTM 1 160000
IDK 1 250000
EKM 1 150000 Ms Sarika (SAPM)
TSR 1 120000
PKD 1 180000
MLP 1 150000
KKD 1 140000
WYD 1 300000
KNR 1 200000
KSD 1 250000
Total 14 2500000
Monitoring Table Sl No
District Name
No of members participated
Total number of programme conducted in district
Total Expenditure
298
T11. Ooril oru divasam - convergence program Aim
Convergence activity to reduce the issues of tribal colony and promotion of activity of various
department
District Name Physical Financial
Time line Responsible person
TVM 3 150000 15 programes with in 1st Quarter 15 programes with in 2nd Quarter 20 programes with in 3rd quarter
Mrs.-Amrita G S( PO SD)
KLM 1 50000
PTA 1 50000
Mr. Prabhakaran(PM-ST)
ALP 1 50000
KTM 2 100000
IDK 5 250000
EKM 2 100000 Ms Sarika (SAPM)
TSR 2 100000
PKD 5 250000
MLP 3 150000
KKD 2 100000
WYD 13 650000
KNR 5 250000
KSD 5 250000
Total 50 2500000
Monitoring Table Sl No
District name
No of Programme Conducted
No of Department Participated
No of members attend the programme
Total Expenditure
299
T12.NHGs Corpus fund distribution-300 group Aim
Corpus fund to tribal NHGs provided for the general purpose
District Name Physical Financial
Time line Responsible person
TVM 15 225000
150 NHGs will cover within 1st Quarter
150 New NHGs will cover with in 2ndQuarter
Mrs.-Amrita G S( PO SD)
KLM 5 75000
PTA 5 75000
Mr. Prabhakaran(PM-ST)
ALP 10 150000
KTM 15 225000
IDK 30 450000
EKM 10 150000 Ms Sarika (SAPM)
TSR 10 150000
PKD 25 375000
MLP 15 225000
KKD 15 225000
WYD 75 1125000
KNR 35 525000
KSD 35 525000
Total 300 4500000
Monitoring Table Sl No
District Name
No of tribal NHGs formed
No of NHGs received corpus fund up to 31/03/2018
No of NHGs received corpus fund in 2018-19
Total Expenditure
300
T13. Formation 70 youth club Aim
Formation and Promotion of sports and arts meet among youth and registration of youth club. It aim to
reduce the activity like alcoholism, substance abuse and other anti-social activities
District Name Physical
Financial
Time line Responsible person
TVM 3
150000
35 Youth club formation will complete with in the 1st half of the FY 35 Youth club formation will complete with in the 2nd half of the FY
Mrs.-Amrita G S( PO SD)
KLM 3 150000
PTA 2
100000
Mr. Prabhakaran(PM-ST)
ALP 2 100000
KTM 3 150000
IDK 5 250000
EKM 3 150000 Ms Sarika (SAPM)
TSR 3 150000
PKD 8 400000
MLP 8 400000
KKD 4 200000
WYD 15 750000
KNR 5 250000
KSD 6 300000
Total 70 3500000
Monitoring Table Sl No District Name No of youth club formed No of members in the group Total Expenditure
301
T14. Gender based special intervention -Women friendly
learning centers in Idamalakudi Panchayat of Idukki district Aim
To reduce the health issues and promote NTFP product marketing and livelihood activity
District Name Physical Financial Time line Responsible person
IDK 21 Hamlet 3000000 Complete with in Dec 2018 Mrs.-Amrita G S( PO SD)
Mr. Prabhakaran(PM-ST) Ms Sarika (SAPM)
Total 21 hamlet 3000000
Monitoring Table Sl no District Name Physical Achievement Financial Achievement
302
T15. District initiative program implementation for every
district Aim
To implement district specific activity
District Name Financial Time line Responsible person
TVM 250000 District Mission prepare the initiative plan before May 30th Implementation will complete within Dec 2018
Mrs.-Amrita G S( PO SD)
KLM 200000
PTA 200000 Mr. Prabhakaran(PM-ST)
ALP 125000
KTM 250000
IDK 500000
EKM 200000 Ms Sarika (SAPM)
TSR 250000
PKD 425000
MLP 250000
KKD 200000
WYD 800000
KNR 400000
KSD 500000
Total 4550000
Monitoring Table Sl No District Name District Initiative Specify No of programme conducted Total Expenditure
303
16. TRIBAL JLG AND JEVA FORMATION* Aim
To ensure food security for the poorest of the poor (tribal JLGS) in the state
Monitoring Table
SL No
Name of
District
No of JLGs formed
Amount distributed as RF
No of JEVA
Selected
17. MEDICINAL PLANT CULTIVATION*
Aim
Medicinal plant cultivation for livelihood promotion
Monitoring table SL
No
Name of
District
Area of
cultivation
No of JLGs
involved
CFCs establishment
status
*Fund will be book from the MKSP activities
304
District Wise Allotment
District Name Total Amount
TVM 3010000
KLM 1770000
PTA 1695000
ALP 1602000
KTM 2608000
IDK 8370000
EKM 2115000
TSR 2135000
PKD 5055000
MLP 3710000
KKD 2475000
WYD 11200000
KNR 4815000
KSD 5240000
55800000
State level Tribal fest ( including craft, food, cultural) 1700000
State level tribal balavinjanolsavam- Tribal balasabha meet
2500000
Total 60000000
305
Tribal Programme Activity – Under NRLM fund support Sl no Activity Description Amount
1
Social Inclusion of 300
Kadar families from 9
panchayth of Thrissure
district & 530 Koraga
families from 13
panchayth of Kasaragod
district
Identification and deploying of internal 25 RPs(
animator) from both community.
3562500
Induction training with the convergence
promoters of ST dept for 3 days. Expected
participation 50 nos
Orientation programme for LSGIs, CDSs,
Department officials, NGOs, other institution.
Panchayath wise max. 70 participants
Mobilzation for give awareness about
kudumbashree through various entry point
activity
Preparation of individual family rights plan
through MLP tools.
Entry point activity like family get together,
cultural event, celebration of national days
Formation of NHGs
2
Ensure 100%
entitlements of 154
Malampandara families in
3 panchayath of
Pathananamthitta district
Identification and deploying of internal 4 RPs(
animator) from tribal community.
804750
Induction training with the convergence
promoters of ST dept. for 3 days. Expected
participation 15 nos
Orientation programme for LSGIs, CDSs,
Department officials, NGOs, other institution.
Panchayath wise max. 50participants
Preparation of individual family rights plan
through MLP tools. ( updating MLP)
Special entitlement Distribution Adalath in
306
panchayath with the convergence of all line
departments
Entry point or entertainment activity for
community
3 Corpus fund ,Revolving
fund, Vulnerability
Reduction fund and CIF to
70 tribal NHGs in project
area
Registration and affiliation of NHGs
29445000
Distribution of funds to community
Deployment of book keepers for the illiterate
4 Bridge camps in PVTG and
nomadic area for address
drop outs children. Bridge
school for the drop outs
students
Identification of drop out children
10400000
Organize camp for drop out children
Identification of teachers and setting up of
school
Setting and implementation of bridge courses
Bridge school -day to day activities plan and
implementation
Other child development activities and
balasabha strengthening
5 Formation and
strengthening of Gender
resource centers, Youth
resource centers,
Nutritional education
centers
Youth club formation, Youth Mobilisation,
programmes,Cultural team formation
5034000
Provide health and Hygiene classes for NHGs
members
Monthly health check up and awareness classes
for NHGs members
Legal aid support, Medical aid support,Education
aid support
Entitlements support, etc
6 Livelihood activities Formation of vegetable cluster for aralam in 500
acre
1055000
NTFP collection and processing centers in
Nilambur and Thirunelly and promoting other
307
farm and Non-farm livelihood
Campaign for livelihood mobilization
Special mobilization DDU GKY and Job Mela
Special GOT, EDP Skill training
Traditional handicraft based mobilization of
Korga
7 PMU –Project
management and
monitoring cost
Honararium for co ordinators and office staff of
PVTGs and nomadic area.
14998750
CRPs support -Animators cost
Office other expences including rent and
administration costs
9 Capacity building and
institution building of 3
area
Various induction cum field level training to
NHGs leaders, ADS leaders, exclusive institution
leaders, Book keeping, Other kudumbashree and
related training programme
4700000
Legalisation of federations and convergence
meet with all line departments and LSGIs
Total 60000000
10 Expenditure reserved as
programme cost for Tribal
CRPs/ iRPs
25600000
308
T 18 -Social Inclusion of Kadar families of Thrissur and
Koraga families of Kasaragod district Aim
Mobilization and inclusion of all PVTG families into the SHGs folder
Time line Responsible
person
District Name Physical (500) Financial
First Quarter-400 families with in (April – June ) Second Quarter-430 families with in (July-Sept )
PM –Tribal ASPM tribal Kasaragod
530 families 1891250
Thrissur 300
families 1671250
830
families 3562500
Monitoring Table Sl No Name of district No of families included in NHGs No of NHGs formed
1 KSD
2 TSR
T19 Ensure 100% entitlements of Malampandara families
of Pathananamthitta district Aim.
Ensure the basic entitlements of Malmbandara tribal community of pathanamthitta district
with the support of all line department convergence. For this regular programmes adalath,
gathering, data collection etc will plan and implement.
District Name Physical Financial Time line Responsible person
Pathanamthitta 154 families 804750 154 families will cover with
in Dec 2018 PM –Tribal ASPM tribal
309
Monitoring Table Sl
No
Name of
district
No of families
received Ration card
No of families received
other entitlements
No of families
covered under
NHGs
T 20 .Corpus fund, Revolving fund, Vulnerability Reduction
fund and CIF to 70 tribal NHGs in project area Aim
Ensure the financial support to the PVTG NHGs and other top level tribal federations of
Kudumbashree in the area.
District Name
Physical ( No of NHGs) Financial
Time line Responsible person
KSD 30 2162500 First Quarter= Support for 170 NHGs Second Quarter=Support for 170 NHGs
PM –Tribal ASPM tribal TSR 25 1527500
PTA 15 755000
WYD 150 10735000
KNR 50 7205000
MLP 100 7060000
370 29445000
310
Monitoring Table Sl
No
Name of
district
No of NHGs received
corpus fund
No of NHGs
received VRF
No of NHGs
received CIF
No of
NHGs
received
RF
Amount
expended
for fund to
community
T 21. Bridge camps in PVTG and nomadic area and Bridge
school for the drop outs students Aim
To reduce the school dropout and improve the education of tribal students through bridge courses and
bridge school
Time line
District Physical Financial
First Quarter- Start 1 school/Bridge course Second Quarter-Start 2 Bridge school/Bridge course
Responsible
person
KSD 4 camps 200000 PM –Tribal ASPM tribal
TSR 3 camps 150000
PTA 1 camp 50000
WYD 1 bridge school 3500000
KNR 1 bridge school 3500000
MLP 1 bridge school 3000000
3 bridge school 10400000
311
Monitoring Table Sl
No
Name of
district
No of camps
conducted
No of students
participated
No of school
dropout
identified
No of
bridge
school
started
No of students
re entered into
school
T 22 Formation and strengthening of Gender resource
centers, Youth resource centers, Nutritional education
centers and awareness programmes. Aim
Ensure the capacity development to understand the nutritional, health and educational
development to the tribal hamlet
District Physical Financial Time line Responsible person
WYD 3 Programes 1500000 1st quarter =5 Programmes
2nd quarter =6 Programmes
PM –Tribal ASPM tribal
KNR 3 Programes 1500000
MLP 3 Programes 1500000
KSD 1 Program 267000
TSR 1 Program 267000
11 Programmes 5034000
MONITORING TABLE
Sl No Name of district No of programme conducted No of participants Expenditure
312
T 23 Livelihood activities- GOT, EDP, Skill training
programmes
District Physical Financial
Time line Responsible person
KSD 3 Programmes 390000 Complete within Dec 2018
PM –Tribal ASPM tribal
TSR 2 Programmes 310000
PTA 1 Programme 205000
WYD 1 Programme 50000
KNR 1 Programme 50000
MLP 1 Programme 50000
9 Programmes 1055000
T 24 Capacity building cost and institution building. NHGs
capacity building programmes Aim
Special focus capacity building to the tribal NHGs, Special ADSs and tribal CDSs members
District Name
Physical Financial
Time line Responsible
person
WYD 10 Programmes 1700000 Complete within Dec 2018
PM –Tribal ASPM tribal
KNR 10 Programmes 1500000
MLP 7 Programmes 1300000
27 Programmes 4700000
313
T 25 . EXPENDITURE RESERVED AS PROGRAMME COST FOR TRIBAL CRPS/
IRPS Aim
Ensure the support of community resource persons as Kudumbashree animators and provide
the financial support.
Sl No Name of District No of
Existing animators
Animators cost
1 TVM 10 1140000
2 KLM 5 570000
3 PTA 5 570000
4 ALP 0 0
5 KTM 7 798000
6 IDK 15 1710000
7 EKM 3 342000
8 TSR 5 570000
9 PKD 10 1140000
10 MLP 10 1140000
11 KKD 10 1140000
12 WYD 100 11400000
13 KNR 15 1710000
14 KSD 30 3420000
225 25650000
314
T26. Project management and monitoring cost
District Name Financial Time line
WYD 4426000 Expenditure in every month
KNR 3514000
MLP 4426000
KSD 1036000
TSR 936000
PTA 660750
Total 14998750
315
DISTRICT WISE ALLOTMENT
District Name Animators costas IB &
CB cost Expansion work
PVTG and Nomadic
sector
Total
TVM 1140000 0 0 1140000
KLM 570000 0 0 570000
PTA 570000 0 2475500 3045500
ALP 0 0 0 0
KTM 798000 0 0 798000
IDK 1710000 0 0 1710000
EKM 342000 0 0 342000
TSR 570000 0 4861750 5431750
PKD 1140000 0 0 1140000
MLP 1140000 17386000 0 18526000
KKD 1140000 0 0 1140000
WYD 11400000 21991000 0 33391000
KNR 1710000 17339000 0 19049000
KSD 3420000 0 5946750 9366750
25650000 56716000 13284000 95650000
316
Policy / Major Decision
1.
Tribal
Adolescents Resource centre-Protocol and guidelines for implementation
Increasing Animators
honorarium
NHGs Corpus fund-Revised guidelines for enhancing fund
Youth club- Protocol and guidelines for implementation
Women friendly learning centres in
Idamalakudi -Guideline
Guideline for Gothra balavinjanolasavam
coordination guideline for various
department
317