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A Wireless Nation
September 29, 2010
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My Background• Born in Logan, Utah• High School – Minico High School
– Rupert, Idaho
• Education– Utah State University – B.A. Degree 1985
• Wireless Industry - 24 years– McCaw Cellular Communications - 1986 to 1991– Western Wireless/VoiceStream Wireless – 1991 to 2001– Western Wireless - 2002 to 2005– Express Locations – 2006 to present
• Today in Centerville, Utah
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Wireless Brand Transitions
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Harvest
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Harvest – Part II
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Solving Problems
• Alltel Wireless– Little Rock, AR Headquarters – 16,000+ employees– 5th Largest Wireless Company in United States
• (1) AT&T (2) Verizon (3) Sprint/Nextel (4) T-Mobile (5) Alltel
• Wireless Distribution – 4 Primary Sources– Retail Stores, National Retailers, Dealers, Corporate B2B Sales– Alltel had minimal quality Dealer representation Nationally– Opportunity to create our own business!
• Decision to Form New Company after WW/Alltel Merger – December 2005– Proposed Unique Concept to Alltel– “Branded Exclusive” Alltel Agent Locations
• Similar to Franchise with advantage of a strong existing brand– Teamed up with key executives from past wireless business
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Transition to T-Mobile•Verizon acquisition of Alltel 2008•Verizon or T-Mobile in the future? •T-Mobile Similar lack of branded distribution•T-Mobile Premier Retailer (TPR opportunity)•T-Mobile Contract signed - May 2009
•73 stores today, 80 year-end, 100+ by 2012•2nd largest T-Mobile branded partner in U.S.•Solved T-Mobile Problems!!
1. Not growing in smaller markets (5 to 11)2. Not attracting quality distribution partners3. Not gaining market share in West
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Time to Grow!
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Express Locations Today
73 Stores
434 Employees
9 States
T-Mobile Premium Retail locations:
WA, ID, OR, CA, NV and Tucson, AZ
T-Mobile Limited locations:UT, Phoenix AZ, NM and TX
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Boise Area Retail Locations
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Where Do I Start?
•What problems do I see in business today?•Where do I have a passion to work?•What expertise can I offer?•Am I willing to sacrifice compensation for some period of time?
•Who do I know that could open doors for me?
•Am I building a network of business contacts now?
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THANK YOU!