OTEC 2016
A TRAVEL DEMAND MANAGEMENT
DIGITAL SAFARI: 2016ANDREW CEIFETZ, P.E., CAPM
OTEC 2016 – Columbus, Ohio – October 25 to October 26, 2016
OTEC 2016
INTRODUCTION
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Introduction
• Who am I?
• Where’s New Zealand? A snippet on NZ, transportation & tech
• A safari of TDM-related apps
• Opportunities and challenges
• So what? What the future might look like
• A call to action!3
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Who am I?
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Auckland,New Zealand
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Where’s New Zealand?
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Wellington, New Zealand
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Key Statistics
• 350,000 population• 220,000 workers• 60,000 public
transport commuters• Balance by car• Windiest city in the
world!
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How 220,000 people are getting around
• Buses
• Trolley buses
• Trains
• Freeways / Cars
• Ferries
• Walking and Cycling
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Hauraki Gulf
and islands
West
North
SouthEast
Central
A world of activities
From the mild to the wild,
Auckland has activities to suit
every taste
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Auckland
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• Sustainable Business Network project to “Accelerate Smart Transport” in NZ
• Our Minister for Transportation was in the USA in July “promoting New Zealand internationally as a test bed for new technologies”
• NZ Transport Agency is writing guidelines for people who want to test new products in NZ
• The Economist, 2015: “Kiwis as Guinea Pigs”- A small technophile country is a great place to test digital products
New Zealand, Transport & Tech
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The TDM Safari
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Walking
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Source: These Apps Are Made for Walking, New York Times, 2014
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www.mapmywalk.com
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Cycling
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NYC Bike Buddy
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Transit (buses, trains, ferries)
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TRAVICSource: http://www.citylab.com/commute/2015/05/what-you-can-learn-watching-the-movements-of-an-entire-public-transportation-system/393281/
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Animated Map of Auckland’s Transit SystemSource: https://vimeo.com/18966477
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Demand Responsive Transit- pop up transit (dynamic)- shared shuttles
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www.bridj.com
https://vimeo.com/115863529
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Ride-hailing, Taxi-hailingPop-up transit Dynamic ‘ridesharing’…?
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Lyft Line & Lyft HotspotsSource: http://blog.lyft.com/posts/hotspots
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Ridesharing
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Car sharing&Parking
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Roamsource: http://idealog.co.nz/venture/2015/07/high-tech-car-sharing-start-brings-p2p-transport-industry
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Order is Emerging!
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A Call to Action!
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• Reach out and connect with the digital world!
• Drive needs-based innovation for TDM• Help good apps and innovation to survive
and thrive• Make the commuter’s online experience
better
“The best way to predict your future is to create it” Abraham Lincoln
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THANKS FOR LISTENING
QUESTIONS?
LINKEDIN: ANDREW CEIFETZ
EMAIL: ANDREW.CEIFETZ@OPUSINTERNATIONAL .COM