A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
Introducing a Smarter Way to Generate Sales Leads
Improve your sales results withThe WinGreen System of Marketing
#contentmarketing
#leadgeneration
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
Topics for Today
1. The current environment
a. The game has changed
b. More competition
c. New marketing techniques to grow business
2. WinGreen’s solution to new challenges in lead generation
a. The WinGreen System of Marketing
b. What we do -- services
c. How we do it -- methods and technology
3. Results: Expected outcomes -- more quality leads at lower cost
4. What WinGreen’s clients say
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
The Game Has Changed
• Conventional marketing methods are no
longer effective for lead generation
• The phone isn’t ringing
• Competitors seem to be always a step
ahead
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
The Game Has Changed
Technology (WWW and Google) has changed marketing and selling
• The seller no longer finds buyers. Buyers find sellers first
• The vast majority of purchase decisions begin with a Google search
• The buyer has all the power, all the information at his fingertips, and will find the seller before the seller finds him
• Willingness to be sold to has decreased to almost zero
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
The Game Has Changed
• More competition
o Global competition
o Technology-enabled competition
o Innovations and game-changers
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
The Game Has Changed
Today's business buyers do not contact suppliers directly until 57 percent of the purchase process is complete
Source: The Corporate Executive Board
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
The Game Has Changed
Suppliers today account for
less than one-half of all
information that buyers use
to aid in their purchase
decisions.Source: The Corporate Executive Board
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
Companies Must Adapt
• Embrace technology
• Implement new marketing methods
• Focus on core competencies
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
Focus on Marketing’s Core Competencies
90% of B2B marketers are anchoring
lead generation strategies around
content marketing…
But sales leaders rank lead generation
efforts last in terms of how effective
they are.
Source: CEB Commercial Insight Diagnostic, CEB Research
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
Focus on Marketing’s Core Competencies
Wouldn’t it make sense to keep marketing efforts
focused where they strategically support the growth
of the company? Especially since this is where
marketing excels?
… and outsource the tactical -- and difficult --
efforts to experts who have proven methods and
systems already in place?
Source: CEB Commercial Insight Diagnostic, CEB Research
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
A Smarter Way to Generate Sales Leads
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
The WinGreen System of Marketing
The WinGreen System of Marketing™
● Your targets find you
● Your targets are educated and informed by your content and materials
● Your prospects self-identify as interested sales leads
● You engage and close business
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
The WinGreen System of Marketing
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
The WinGreen System of Marketing
Content creation●Blogs●Articles●White papers●E-books●Webcasts●Podcasts
Sales enablement●Marketing automation●Salesforce.com●Lead scoring●Lead nurturing●Management
dashboards●Consulting
Inbound marketing●Your “perfect prospects” find you●Content creation●Lifecycle marketing
Email marketing●Reach “perfect prospects”●Target lists●Mass email systems
Capture and distribute leads●Smart landing pages●Marketing automation●Real-time alerts to email
and mobile
WinPlan
●Manages all campaigns and tasks
●3-6-12 month views
●Syncs with event and editorial calendars
●Shared between WinGreen and client
The WinGreen Systems Architecture
●Cloud based marketing automation and CRM platform
●Commercial grade reliability and scalability
●Built, tested, and managed by WinGreen
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
WinGreen’s Services and Products
• Content marketing
• Inbound marketing
• Email marketing
• Consulting
• Marketing automation
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
Content Marketing
Source: The Content Marketing Institute
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
Why Content Marketing?
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
Content Creation
• Articles
• Blog Posts
• Business Case Papers
• Case Studies
• E-books
• Infographics
• Landing Pages
• Mini On-Demand Webinars
• Podcasts
• Press Releases
• Sales Battle Cards
• Social Media Posts
• Sales Presentations
• Video
• Webcasts
• White Papers
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
Inbound Marketing
• Content Creation
• Lifecycle Marketing
• Personalization
• Multi-channel
• Integration
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
Inbound Marketing Services
• Marketing automation setup, configuration, administration, and management
• Blog post authoring, posting, and search optimization
• Web content optimization
• Landing pages and calls-to-action
• Google AdWords setup, management, and optimization
• Social media setup, management, copywriting, and optimization
o LinkedIn
o Twitter
o Facebook
o Slideshare
o Pinterest
o Google+
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
Email Marketing
● Content creation
● Target email database
● Commercial grade mass email platform
● Marketing automation
● Campaign execution
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
Marketing Consulting
• Marketing assessments
• Corporate marketing strategy
• Marketing/sales integration
• Lead generation and nurturing
• Marketing projects
• Marketing staff augmentation
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
Marketing AutomationProducts and Services
WinGreen is an authorized partner of the world’s leading marketing automation, CRM, and online advertising companies
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
Results
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
The WinGreen AdvantageWhy choosing WinGreen is a great decision
• Founded on the principle that marketing is a science, not an art
• Created to deliver 21st century marketing
• Unlike other agencies, WinGreen delivers the full range of lead generating marketing
o Inbound marketing
o Email marketing
o Consulting and staffing
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
More Leads
• More leads than traditional marketing
• Immediate pipeline impact
• 200% to 800%+ improvement in leads per month
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
Better Quality Leads
• Higher conversion rate
• Quality control is built in
o The “perfect prospect” is defined in Step 1
o Outbound target database is built from perfect prospect demographics only
o Inbound lead scoring
• Leads are self-identifying opt-ins
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
Lower Cost Per Lead
• Economy of scaleo WinGreen content creation, systems, and methods are leveraged
across many clients
o WinGreen Systems Architecture was pre-built to handle 100s of clients, hundreds of thousands of leads, millions of emails
• Economy of methodo The WinGreen System of Marketing has been honed and refined
over dozens of clients and hundreds of campaigns
o Man-hours are spent 100% on lead generation
o Zero learning curve effects
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
The Net BenefitIn simple English
More leads
Better quality leads
Lower cost leads
More sales
More growth
More profit
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
Client Successes
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
What WinGreen’s Clients Say
“Don't you just love a low-maintenance
agency that adds both strategic
and creative value to your thinking, then
produces great assets without
you having to spoon-feed the content or
directions to them? WinGreen
is that kind of company."
Tressa, North America MarketingSiemens Enterprise Communications
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
What WinGreen’s Clients Say
"The leads generated by WinGreen
exceeded expectations and have
increased the pipeline for sales. This
increase is represented in the
forecast and in the fact that [the
Commercial Mobile Alert System] is
about to be the most widely
deployed product from TCS”
DeAnn, Director Business DevelopmentTeleCommunication Systems, Inc.
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
What WinGreen’s Clients Say
● A 120-day lead generation “blitz” including six white papers, two webinars, one live seminar
● Over 500,000 emails delivered into inboxes of target decision makers and influencers
● Average sales-ready leads generated per campaign: 75
● 90% increase in same-quarter revenues year over year
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
What WinGreen’s Clients Say
“A very capable and effective organization. During
all my time working with WinGreen Marketing
Systems, they consistently over-delivered, month
after month.”
Steve, VP of sales
Innovative Systems, Inc.
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
In Summary
• The buyer-seller game has changed
• New marketing methods have emerged
• Marketing should re-focus on brand and strategic imperatives and outsource the rest
• The WinGreen System of Marketing is a smarter way to generate sales leads
• More leads, of higher quality, at lower cost
• Proven at clients of all sizes across all B2B technology sectors
A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436
© Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
www.WinGreenMarketing.com@WinGreen_Mktng
Join the conversation!
#contentmarketing
#leadgeneration