Transcript
Page 1: A short story about story

A Short Story About Story

Giovanni RodriguezSpring 2017

SF State

The Silicon Valley Story Lab �

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The Silicon Valley Story Lab �

Pre-read … from a colleague

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I was a shy science/math kid who really struggled speaking in public. It was painful.

The Silicon Valley Story Lab �

My story

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I was a shy science/math kid who really struggled speaking in public. It was painful.

With the help of a few great teachers I discovered I had a gift for communicating with the written word.

The Silicon Valley Story Lab �

My story

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I was a shy science/math kid who really struggled speaking in public. It was painful.

With the help of a few great teachers I discovered I had a gift for communicating with the written word.

Ultimately, this gave me the confidence to work with some of the greatest organizations, and help them communicate across a wide range of media -- online and offline.

The Silicon Valley Story Lab �

My story

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I was a shy science/math kid who really struggled speaking in public. It was painful.

With the help of a few great teachers I discovered I had a gift for communicating with the written word.

Ultimately, this gave me the confidence to work with some of the greatest organizations, and help them communicate across a wide range of media -- online and offline.

Along the way, I learned a few things about “story,” humanity’s greatest social tool.

The Silicon Valley Story Lab �

My story

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The Silicon Valley Story Lab �

One: why story?

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Story is the most effective and time-honored way to depict a personal journey, and in a way that motivates others to follow.

The Silicon Valley Story Lab �

One: why story?

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Story is the most effective and time-honored way to depict a personal journey, and in a way that motivates others to follow.

It’s how we’ve been wired to come together since the

beginning of time.

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One: why story?

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On “coming together”: it’s about enlisting, educating, and empowering people to become better members of the tribe

(what today we call community).

The Silicon Valley Story Lab �

One: why story?

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On “coming together”: it’s about enlisting, educating, and empowering people to become better members of the tribe

(what today we call community).

How: by helping to create collective tribal stories (what today

we call narrative).

The Silicon Valley Story Lab �

One: why story?

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Two: but story lost something over time

“The talking stick”

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Two: but story lost something over time

All stories used to be conversational -- with “call and response” -- because all events used to be live.

“The talking stick”

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Three: stories can be “space-binding”

The Silicon Valley Story Lab �

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Three: stories can be “space-binding”

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Harold Innis: through modern media, stories increasingly help people come together over large geographical distances.

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Four: stories can also be time-binding

The Silicon Valley Story Lab �

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Four: stories can also be time-binding

The Silicon Valley Story Lab �

Throughout time, stories have helped people come together over great temporal distances (think of art, history, religion, and “The Great Conversation”).

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Five: story can exist in any media and format

The Silicon Valley Story Lab �

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As long as it has purpose, conflict, and resolution (more about that in a bit), story can be as short as a slogan or a ‘bumper ad’, or as long a serialized novel/TV show.

Five: story can exist in any media and format

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Six: stories do not need to be linear

The Silicon Valley Story Lab �

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Six: stories do not need to be linear

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Even if it does have purpose, conflict, and resolution, the hero’s journey can have fits, starts, and pivots.

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story structure

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Seven: purpose

The Silicon Valley Story Lab �

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Seven: purpose

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All stories begin when the hero sets out in pursuit of something he or she wants.

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Eight: conflict

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Inevitably, the hero encounters obstacles. The bigger the obstacles, the better the story.

Eight: conflict

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Nine: resolution

The Silicon Valley Story Lab �

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The story ends, in the interim, when the conflict is

resolved.

Nine: resolution

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Ten: transformation

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But there can be no resolution without transformation. And transformation is about accepting one’s “gift,” which comes naturally and through instruction.

Ten: transformation

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Eleven: story can be taught -- narrative is the modern talking stick

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Eleven: story can be taught -- narrative is the modern talking stick

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Eleven: story can be taught -- narrative is the modern talking stick

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Eleven: story can be taught -- narrative is the modern talking stick

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What’s your story? Three questions:

Eleven: story can be taught -- narrative is the modern talking stick

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What’s your story? Three questions:

1. What do you want to do with your life? (purpose)

Eleven: story can be taught -- narrative is the modern talking stick

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What’s your story? Three questions:

1. What do you want to do with your life? (purpose)2. What’s standing in your way? (conflict)

Eleven: story can be taught -- narrative is the modern talking stick

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What’s your story? Three questions:

1. What do you want to do with your life? (purpose)2. What’s standing in your way? (conflict)3. How can we help you? (resolution/transformation)

Eleven: story can be taught -- narrative is the modern talking stick

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question

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what happened to story?

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The Silicon Valley Story Lab �

About that pre-read ...

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teasing out “the gift”

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final thoughts

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thank you


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