A Sense of Place:How to leverage your region and
place to enhance the customer
experience
Mary CresslerSommelier (CMS), Vindulge Wine Education & Consulting,
USA
twitter - @marycressler @vindulge
How will you stand out amongst your competition?
Telling YOUR Story
WHO is telling your story?
You?
Winemaker?
Sales staff/Employees?
Distributors?
Take the time to UPDATE your story
Chardonnay =
+
A well trained staff leads to consistency and confidence
Create an EXPERIENC
E around your
products
Do you have a training plan for your
employees?
TOURS
Tour Groups/Com
panies
Do you have a blog?
Are you on twitter?
Are you on facebook?
Does your website
identify how to find you on
social media sites?
Does your website
identify how to find you on
social media sites?
What’s in your toolbox?
If you are not telling your story,chances are someone else is.
A Sense of Place:How to leverage your region and
place to enhance the customer
experience
Mary CresslerSommelier (CMS), Vindulge Wine Education & Consulting,
USA
twitter - @marycressler @vindulge