Download - A Report on Emirates Airways-01
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Emirates Airways
Group Members . . .MD.Inzamul Haque
MD. Tofael Ahmed
Ahmed Aaqib Sajjad Hossain
MD. Mahbubur Rahman
Abrar Aqib
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Introduction
Origin of the Report
Objective of the Report
Methodology of the Report
Scope
Limitation
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Origin of the Report
o Learn about Aviation Industry analysis
o How Aviation industry do business
o Business prospects of Aviation industry
o About Aviation industry
o About Emirates and
o Comparison between their business
patterns.
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Objective of the Report
An over view on Emirates.
Analysis of Emirates within Aviation
industry.
Overall Aviation industry analysis through
SWOT matrix.
Support activities of Emirates and lastly
provide some effective recommendation.
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Methodology of the Report
Secondary Data
Collected by visiting relevant websites and
published journals
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Scope
About Aviation industry Leading organization of United Arab
Emirate.
Their competitive advantages How they run business
Their financial position
How they retain profit How they capture new profitable
market in a new territory.
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Limitation
Time was short to prepare the
report.
Lack of information. Resource is too limited to
prepare the report.
Inconsistent information.
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History of Emirates Airways
Beginning of the company
Entering in the market
Development of the Company
Position
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Beginning of the company
Arabic: (ayarn al
-Imrt) is the
flagcarrier of Dubai
largest airline in the Middle East, operating over
2,400 passenger flights per week. 111 cities in 62 countries across six continents
Emirates is a subsidiary of The Emirates Group.
over 50,000 employees, and is wholly owned by
the government of Dubai.
http://en.wikipedia.org/wiki/Flag_carrierhttp://en.wikipedia.org/wiki/Flag_carrier -
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Entering in the market
In mid-1980s, Gulf Air began to cut back itsservices to Dubai.
In March 1985 Dubai Royal Air Wing provided2 of the airline's first aircraft.
Operate independently of government subsidies.
Expanded both its fleet and its destinations.
In October 2008, Emirates moved all operations
at Dubai International Airport to Terminal 3. New terminal exclusively dedicated to Emirates
to sustain its rapid expansion and growth plans.
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Development of the Company
Introduced a mixed fleet of Airbus and
Boeing wide-body aircraft.
Boeing 777 first introduced by Emirates.
Ordered 90 Airbus A380s.
second operator of the Airbus A380-800
after Singapore Airlines.
In 2007 purchasing over 130 aircraft.
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Position
Top 10 carriers worldwide in terms ofrevenue and passenger kilometers.
largest airline in the Middle East in terms ofrevenue, fleet size, and passengers carried as
of 2007. In 2010, 6thlargest airline in the world in
terms of international passengers carried.
largest in the world in terms of scheduled
international passenger-kilometers flown. 7th largest in terms of scheduled freight ton-
kilometers flown.
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Services of Emirates Airlines
First class
Business class
Economy class
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First class Service
2 types of first class seating
Full suite and
The Regular first class
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Business class Service
Include massage function. Privacy partition.
Winged headrest with six-way movement.
Two individual reading lights and anoverhead light per seat.
In-seat power supply.
USB Ports and an RCA socket for laptop
connection.
Over 600 channels of entertainment.
17 inches (43 cm) wide TV screen.
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Economy class Service
Offers a 3234 inch seat pitch.
(8186 cm) and standard seat width
(except on the Boeing 777 fleet).
The seat features adjustable headrests,
a 6001000 channel.
laptop power-outlets on newer aircraft
and laptop recharging facilities ingalleys in older aircraft
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Financialposition
Revenues
Losses
Performance
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Revenue
Year Ended Net Profit(+)/Loss(-) AEDm
31 March 2007 (+)3,096.416
31 March 2008 (+)5,020.424
31 March 2009
31 March 2010 (+)3,538.000
31 March 2011 (+)5,441.000
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Losses
Year Ended Net Profit(+)/Loss(-) AEDm
31 March 2000 300.900
31 March 2009 981.676
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Performance
Emirates Airways made profit almost each an every yearfrom 1997 to 2011.
Cause of losses:
Global recession
Fuel cost,
Terrorism
Chose unprofitable markets
Different political environment of different countries
Planning system and management
By seeing the overall financial performance we can saythat they are the most profitable airways company in the
world.
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Hierarchy of Emirates airways
HH Sheikh Ahmed binSaeed Al Maktoum -Chairman and Chief
Executive
Sir Maurice FlanaganKBE
Vice Chairman, Airlineand Group
Tim Clark
President, EmiratesAirline
Ghaith Al Ghaith
Executive VicePresident Commercial
Operations
Dermot Mannion,
Chief Director Finance,IT & Services,
Abdulaziz Al Ali
Position of ExecutiveVice President Human
Resources
Gary ChapmanChief Director Support
& Development,
Adel Al Redha
Position of ExecutiveVice President
Emirates Engineering &Operations.
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Competitors of Emirates
Features Top Competitors Emirates Position
Passengers Carried By Airlines Delta Airlines 11th
Total Kilometers Flown American Airlines 7th
Total Kilometers Flown (Intl) - 1st
Freighttone Kilometers Flown Fed-Ex 7th
Freighttone kilometers Flown
(Intl)
Cathay Pacific 5th
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How Emirates Important In Bangladesh
Large Network
Excellent Service
Low Ticket Price
Middle-East Based Destinations
No Major Competitors
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SWOT analysis of AviationIndustryStrength:
Product itself
Trained and experienced stuff
Safety recordMarket segmentation
Weakness:
High spoilage rate
Huge initial and investment cost
Maintaining large workforce
Changing business climate
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SWOT analysis of AviationIndustryOpportunity: Continual expansion
Technology advantage
Increase passenger volumes
greater productivity
Threats:
Economic downturn Increasing cost of fuel
Terrorism
Government intervention
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SWOT analysis of Emirates
Strength:
Cost advantage
Market share leadership
Strong management team Strong brand equity
Weakness:
Fall in net profit
Low R&D
Increasing global competition
high end acquisition and diversification
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SWOT analysis of Emirates
Opportunity:
Continuous Development
Tap new Markets
New range of customer segment
Market acquisition and merging
Threat:
Rival competitor Inability to innovation
Rising fuel cost
Lower carrying cost of others
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Competitive Environment ofEmiratesAirways
Lower ticket cost
Location Rent
Subsidiary from government
Political instability
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Recommendation
Reduce their price
Launching New route
Offer attractive packages
Introduce more sales office
Keep the supplier bargaining power lower
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