Download - A presentation on celebrity branding
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CELEBRITY BRANDINGBy Debajit Ghosh
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Definition of Celebrity• A well known person who enjoys specific public
recognition by a large number of certain group of people.
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Important celebrity attribute• An image is created in the mind of the
customer by the celebrities.
• Celebrities help to build up a brand.
• Get the right celebrity to endorse the right brand.
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Risk associated with celebrity endorsement• Negative publicity• Overshadowing• Overexposure• Overuse • Extinction• Financial risk
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Framework to make effective celebrity endorsement?
• Are the celebrity endorsement programs result driven?
• How to quantify the value generated by celebrity endorsements?
• Are customers able to connect the brand with the celebrity?
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Product which I would have endorsed by a celebrity• A refreshing health drink to reduce the
tiredness of a busy working day.• After school refreshment to remove the
slackness.• Good health drink for the elder ones too.
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Celebrity for the product• I would offer Naseeruddin Shah to endorse
this health drink for the elder ones.
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Celebrity for the product• I would offer Akshay Kumar to endorse this
product for the busy working persons.
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Celebrity for the product• I would offer Darsheel Safary to endorse this
health drink for the after school slacks.
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How to launch the product?Three steps to be used to launch the product.• Segmentation• Targeting• Positioning
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How would I advertise?• Word of mouth• Newspapers • Magazine Ads• Commercial• Internet
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Thank You
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