A Lifecycle of a Creative Job
Julian Zhu
The Creative Industry
WebDevice
About Graphic DesignO A graphic designer or graphic artist
conveys information through visual solutions that promote or enhance a service, product, philosophy or entity.
O A good graphic designer has strong interpersonal and marketing skills, in addition to a keen eye and an adept knowledge of electronic media packages.
To simplify…O We work with media, animation, sound,
images, illustration, type, colour, and “white space.”
O We satisfy client’s needsO We consider market, culture, society and
so on O We create things using a range of tools
The Process
Written or oral brief
from client
Research & get inspired
Idea, concept,
thumbnails
Think about fonts, colours, styles, etc.
Feedback Feedback
Image editingtypography
Real CaseeBay Website Project
BriefO A HTML-based templateO A logoO Simple and modernO No flash neededO Product Image display
SchedulingO Job PlanningO TimelineO Job SpecificationsO Set DUEDATE
Brainstorming
Logo design
Elements?
Photographical?3D?Typeface?
What colour?
Research for ideas
Corporate colours?
Corporate fonts?
Determine which software to use
background colours?
BrainstormingO Website structure planning
Home / Index
About
Products
Contact
Resolution Logo Banner Hero image Layout Navigation Hyperlinks Hierarchy Footer
Research
Resource for Designers
Colour–Adobe Kuler Typefaces – DaFont.com
Sketching
From thumbnails to detailed design
FeedbacksWant more colour and font choices
No problem!
We love the first one, but want bold
font
Sure!
Layout/CodingO It will not take long
to do the digital work if you’ve gone through all the previous steps
O Minor changes are necessary
Extra WorkO Sometimes the
images applied by the client are not good
O Sometimes you are required to create images
Showcasing