A journey through 1B semantic connections
Shifting from Keywords to Topics
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Introducing the
Introducing the
Complete
Introducing the
Complete Accurate
Introducing the
Complete Accurate Fresh
Introducing the
Complete Accurate Fresh Smart
Introducing the
Complete Accurate Fresh Smart Free
Introducing the
Complete Accurate Fresh Smart Free
Keyword Database
• 10M+ non-brand, relevant keywords
• 10M+ non-brand, relevant keywords• 100M+ categorised websites
• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends
• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends• Grouped keywords with agg. volumes
• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends• Grouped keywords with agg. volumes• Instant, fresh ranks
• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends• Grouped keywords with agg. volumes• Instant, fresh ranks• Over 1B semantic connections
• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends• Grouped keywords with agg. volumes• Instant, fresh ranks• Over 1B semantic connections• Responds to any query
• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends• Grouped keywords with agg. volumes• Instant, fresh ranks• Over 1B semantic connections• Responds to any query• Turkish interface
• 10M+ non-brand, relevant keywords• 100M+ categorised websites• Fresh search volumes & trends• Grouped keywords with agg. volumes• Instant, fresh ranks• Over 1B semantic connections• Responds to any query• Turkish interface
… and it’s growing every day
It has a new approach…
It’s meant to help us shift from Keywords to Topics
My latest experience with topics as a user
Two months ago I was on my way to climb Mont Blanc
I had to run to catch this tram
Find the best flight…
It’s been a while…
This is a major behaviour to be noticed by SEOs, because what it says is that if you’re not ranking for the entire topic, you’re not going to rank for
any individual keyword.
Another example
So it looks so logical and powerful to work with topics instead of keywords… Why haven’t we
shifted our mindset yet?
Because it takes a lot of time, energy and money
to work with topics instead of keywords
Four use cases
1. Researching for intent topic opportunities
Four use cases
1. Researching for intent topic opportunities2. Evaluating markets and niches
Four use cases
1. Researching for intent topic opportunities2. Evaluating markets and niches3. Prospecting for outreach
Four use cases
1. Researching for intent topic opportunities2. Evaluating markets and niches3. Prospecting for outreach4. Tracking performance
Four use cases
Researching for intent topic opportunities
Evaluating markets and niches
Prospecting for outreach
Tracking performance
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