A history of Google Algorithm Updates and what to do next Kenny Davies Axonn Media
Timeline - Google Algorithm Updates
@axonnmedia
http://www.axonn.co.uk/blog/history-of-google-algorithm-updates
Distribution since 2010
@axonnmedia
@axonnmedia
Yearly Updates – Quarter Split
Pandas and Penguins since 2010
February 2011 – First release of Google Panda
Seeks to devalue websites for: • Duplicate content • Low-quality content • Thin content • Keyword-stuffed content
Pandas and Penguins
@axonnmedia
We sell custom ladies’ bags. Our custom ladies’ bags are handmade. If you’re thinking of buying a custom ladies’ bag, please contact our custom ladies’ bag specialists at: [email protected]
@axonnmedia
What a penalisation looks like Web traffic drops overnight by removing keywords from the Search Engine Results Pages (SERPs)
@axonnmedia
What the rankings look like
@axonnmedia
Positions 1-5 disappear Positions 6-10 move further down to 11+
How content marketing feeds Panda...
@axonnmedia
Unique, value-adding content ensures new people find the site and relationships are built with existing users.
E-A-T • Expertise • Authoritativeness • Trustworthiness
@axonnmedia
Pandas need to E-A-T!
@axonnmedia
Every piece of content can do something different depending on the site’s needs.
Google Penguin: Web spam protection
@axonnmedia
• Relevant to the website
• From a high-authority site
• Appearing naturally in context
e.g. Google has implemented a new algorithm.
@axonnmedia
What a link needs to be
Content feeds Panda & attracts backlinks When content is linked to by another website, authority is passed on and SERP rankings get a boost.
@axonnmedia
@axonnmedia
Linkbait Content created to generate links: - Infographics - Videos - How-tos
Google’s main algorithm “Caffeine” which
contains Penguin, Panda and about
another 200 smaller algorithms
updated to Hummingbird
(August 2013).
@axonnmedia
Developments
• Make sure Pandas are fed with E-A-T
• Make this content so valuable that others link
to you because of it.
• This will help with SEO as well as aiding users
on their journey through your site.
@axonnmedia
Google will focus on content
@axonnmedia
Timeline - Google Algorithm Updates
@axonnmedia
http://www.axonn.co.uk/blog/history-of-google-algorithm-updates
@axonnmedia
