Download - A facebook page
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FACEBOOK PAGES@mhames
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copywriter
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• “I want to start a Facebook page.” • Someone at your School.
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Tactic Strategy
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Colgate.edu/colgatereads
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• The student path.
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as a high schoolstudent
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as a Collegestudent
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as an alum
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Social media numbers• From July 1, 2011 to July 1, 2012: • 100K blog visits• 197k YouTube views• 3,234 FourSquare check-ins to 76 venues (est)• 6139 followers on Twitter on 7/1/12• 690 in a Google+ circle• 94 followers on Pinterest
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• 1,337 likes and comments on Facebook
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• Things are changing though
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• 13 ways to make Facebook work.
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#1One page.
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#2Overload
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#3Algorithms
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#3Algorithms
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• Don’t have crappy copy.
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#4 - photography
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This happened
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#5Reach
@mhames#6
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#7
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#8 - Marketing
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#9 - the good times are over
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#10
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#11 - transitions
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#12 – ads. They won’t.
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#13
• Facebook is a bad Content Management System.
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You want to start a Facebook page? • Zero fans. • A bad quality score. • I wish we could have talked 5 years ago. • We’re trying to break silos, not enhance them. • What part of the process are you? • Getting engagement isn’t easy. • We have access to a better photographer. • Better ways to manage content.
@mhames
• So, you’re asked: “Can we start a Facebook page?”
• You’ll now say…
@mhamesI want your flippin’ content
@mhames
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• We have stories to tell. There are better places to tell them.
• Thank you.