Download - A Dream on Product - Movers 2014
![Page 2: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/2.jpg)
Vision
![Page 3: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/3.jpg)
![Page 4: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/4.jpg)
Marketing is mostly make-up
![Page 5: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/5.jpg)
![Page 6: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/6.jpg)
![Page 7: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/7.jpg)
![Page 8: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/8.jpg)
![Page 9: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/9.jpg)
Customers
![Page 10: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/10.jpg)
![Page 11: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/11.jpg)
![Page 12: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/12.jpg)
Analytics may help us understand the customer
![Page 13: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/13.jpg)
0
12,5
25
37,5
50
April May June July
![Page 14: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/14.jpg)
Everything is optimisable
![Page 15: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/15.jpg)
$ $
$ $$
$
$
![Page 16: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/16.jpg)
Analytics may push us to lose focus on our vision
![Page 17: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/17.jpg)
Test & DecideTest & Learn
![Page 18: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/18.jpg)
Design
![Page 19: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/19.jpg)
Create moments of fun and magic
![Page 20: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/20.jpg)
0
25
50
75
100
1 2 3 4 5 6 7 8 9
![Page 21: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/21.jpg)
Flow: balance between skills and challenges
![Page 22: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/22.jpg)
Skills
Challenges
Flow
![Page 23: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/23.jpg)
In the flow we enjoy more
![Page 24: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/24.jpg)
Antes
0
25
50
75
100
1 2 3 4 5 6 7 8 9
![Page 25: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/25.jpg)
Skills
Challenges
Bored
Frustrated
![Page 26: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/26.jpg)
Time to start untying
![Page 27: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/27.jpg)
Design is the way your product defines itself
![Page 28: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/28.jpg)
Customer analytics is all about understanding
people’s needs
![Page 29: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/29.jpg)
Your vision will become your product’s leitmotif
![Page 30: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/30.jpg)
Commit to your product, not your pride.
![Page 31: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/31.jpg)
Crafting is the ultimate skill.
![Page 32: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/32.jpg)
Know who you are
![Page 33: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/33.jpg)
Dream, Design & Delight at any scale
![Page 34: A Dream on Product - Movers 2014](https://reader034.vdocuments.us/reader034/viewer/2022042713/5481fd275906b5f6048b45f6/html5/thumbnails/34.jpg)
A Dream on ProductMovers · September 2014
!Hugo Pibernat
See you at Conversion Thursday! @conversiont